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Venice B. Ibañez
Department of Consumer and Hospitality Management (DCHM)
Visayas State University
Conference on Strengthening LGU-Academe-Industry Partnerships 9 August 2017
2/F Center for Continuing Education (CCE) VSU, City of Baybay, Leyte
Contribution World Asia and the Pacific
South East Asia Philippines
Total contribution to GDP
9.8 8.2a
Total contribution to employment
9.5 12.7
International tourism receipts (billion US $)
1, 260 418.3 108.3 52.76
International Tourist arrivals (1000)
1, 186 million
279, 214 104, 629 5, 361
Table 1. Contribution of Travel and Tourism, 2015
a Measured by the share of tourism direct gross value added (TDGVA) to total gross domestic product (GDP) Sources of raw data: 2016 Economic Impact of Travel and Tourism, World Travel and Tourism Council; 2016 Tourism Highlights, United Nations World Tourism Organization; Contribution of Tourism to the Economy, Philippine Statistics Authority
Source: 2016 Tourism Highlights, United Nations World Tourism Organization
Figure 1. Philippine International Tourism Arrivals and Receipts, 2010-2015
Source of raw data: UNWTO Tourism Highlights, 2016 Edition
Figure 2. Contribution of Tourism to the Philippine Economy, 2010-2016
Source of raw data: Philippine Statistics Authority
Source: NTDP, 2011-2016
Source: RA 9593
Level Roles
National assist the LGUs in planning and law enforcement
Local prepare local tourism development plans that integrate zoning, land use, infrastructure development, the national system of standards for tourism enterprises, heritage and environmental protection imperatives in a manner that encourages sustainable tourism development
Shared Role prepare and implement tourism development plans, enforcement of standards and collection of data for tourism purposes
Pertinent Tourism Policies, Programs and Provisions in the Philippines
• RA No. 9593- The National Tourism Act • Rules and Regulations to Govern Accreditation of Hotels,
Tourist Inns, Apartels, resorts, Pension Houses, and Other Accommodation Establishments
• DOT MC 2012-02: RR governing the operations of accommodation establishments
• Rules and Regulations to Govern Accreditation of Tourism-Related Establishments (Restaurants, Shops, Department Stores, Museums, Training Centers, Homestays, Rest Areas in Gasoline Stations, Sports…)
• RR governing the operation of MICE facilities • Revised Rules and Regulations for Travel and Tour
Agencies • Rules and Regulation to Govern Accreditation of
Motorized Boat/Banca Engaged in Tourism Activities and Services
• MOA re: Joint Partnership with DENR, Bantay Kalikasan and Conservation Intl on the Development and Protection of ecotourism in the Country
• Republic Act No. 7160 - Local Government Code • RA 101211 Disaster Risk Reduction and Management
System • An Act Amending RA No. 7277, otherwise known as the
"Magna Carta for Disabled Persons and for other purposes"
• RR governing accreditation of Cave guide • DOT Memorandum Circular No. 99-15, S. 1999-
Amended Rules and Regulations to Govern the Accreditation of Mountain Guides
• RR governing the accreditation of ecoguides, ecotours, ecolodges, and ecotour facilities
• DOT Memorandum Co. 2006-09- Adaptation of Safety and Security Measures in Hotels, Resorts, and other Similar accommodation Establishments
• RA 10816 Farm Tourism Development Act • EO No. 111: Establishing Guideline for Ecotourism
Development in the Philippines • Primer in Tourism Investment in the Philippines • Travel Tax Primer (Phil. Tourism Authority) • Guidelines in the selection of tourism infrastructure
projects to be funded by TIEZA • DOT MC 2010-07: Expanded Senior Citizen Act • House Bill 4131: Free access to beach areas • RA 10066: Protection and Conservation of the
National Cultural Heritage, etc (NCAA) • An Act Amending RA No. 7277, otherwise known as
the "Magna Carta for Disabled Persons and for other purposes"
Salcedo, Eastern Samar
Tolosa, Leyte
Municipalit
y Type of
Resource Specific Resource Characteristic/Description Identified
Tourist
site/attraction Salcedo Nature-based Mangrove Total mangrove area: 1, 791.05
hectares Species: 15 locally known true
mangroves and 9 associated
species
Caridad
Boardwalk
Tourism Project
Sea weeds/ sea grass
beds Area: 1, 419.69 hectares Jagnaya Beach
and lagoon,
Asgad beach Beach Long-stretched of white sand
beaches Estimated length (Google Earth):
15.7 km Islands and islets Surrounded by mangroves and
coral reefs With white sand beach and sea
grass beds
Butig Island,
Binabasalan,
Diyo, Sisi, Can-
adag, Sandbar Caves Caves have varied features which
include: presence of wildlife,
water pool, stalagmites and
stalactites
Camomocot
cave, Alog caves,
Jagnaya Caves,
Iberan caves Culture and
heritage Church Buabua Church
Municipality Type of
Resource Specific Resource Characteristic/Description Identified
Tourist
site/attraction Tolosa Culture and
heritage Landmark Significant historical and
cultural landmark; used as
look-out during pre-hispanic
time; old weather warning
station tower can be found;
Height?
Mt. Inapusong
and watch tower
Shrine Pilgrimage site; pathways are
lined up with the Station of
the Cross which penitents
visited during Lent Season Height: ___
Sacred Heart
Shrine
Mausoleum Area: European-inspired
architecture memorial park
of the family members of
Imelda Marcos
Imelda
Mausoleum
Nature-based Waterfalls Area: 500 sq.m San Roque Falls,
Reef A protected area with a total
area of 78.9 hectares; rich in
coral and marine species
Hilapad Marine
Sanctuary
• The economic, environmental, and political conditions affecting tourism development • Economic- 5th class
municipalities; limited resources- financial, technical, human resource, etc.
• Environmental- hazard-prone environment (storm surge, typhoon, tsunami, landslide)
• Political- support of LCEs for tourism development
• Accessibility issue on potential tourism sites and attractions • The need to secure expanded road rights-of-
way (RROW) for roads leading to potential tourism sites
• The need to upgrade roads into standard two-lane concrete or asphalt roads
• Requirements for tourism operations
• Tourist facilities and other support infrastructure
• Institutional infrastructure • Human resource development
• Governance issue: Tourism policy to govern the development and operation of tourism • Absence of guidelines and regulatory mechanism can
create conflict and confusion, and can potentially hamper tourism development efforts.
• Guidelines will address issues of claimants to
foreshore areas, regulate the use and development of protected areas, tourism investors, and tourists and local community
• Research-related activities essential for tourism site development and develop tourism consciousness
• Research-related activities • Activities to support the development of
tourism consciousness
TOURISM IS EVERYONE’S
BUSINESS.