Embed Size (px)
Citation preview
Ventura County Council
2019 POPCORN KICKOFF
WELCOME!
THANK YOU
YOU’VE RAISED OVER $4 BILLION
FOR SCOUTING SINCE 1980!
Thank you for your allowing us to partner with you and your Scouts to raise the funds needed to deliver the promise of Scouting for over 39 years.
2
3
Ventura County
2018 Online Sales
$33,680
36% Growth over 2017
4
Ventura County
2018 Total Sales
$529,580
9.8% Growth over 2017!
5
Ventura County
Over $381,297 Back to Scouting!
Thank you
Ventura County Council
2019 POPCORN KICKOFF
WELCOME!
7
TIPS FOR SUCCESS
Tips for a
Successful Sale
Barry Mortenson
Ventura County Council
Sespe Pack 3179
Agenda
Pack 3179
• Tripled our sale from 2018 with less effort(average of $1,135/scout)
• Changed the culture of our pack’s popcorn sale
• Caused the whipped cream shortage of 2018
TIPS FOR SUCCESS
8
Agenda
Set Goals & Communicate Progress Frequently
• An easily achievable goal is $800/scout or 4 (2 hour) storefront shifts.
• Set unit goal-based outings/prizes (i.e. roller-skating party, camping trip, t-shirts, pie face, etc.)
• Communicate at Unit/Pack/Den meetings the progress and celebrate the achievements.
TIPS FOR SUCCESS
9
Agenda
Get Buy-In
• Kick-off meeting should inform parents and motivate scouts. (should include goals, popcorn games, sales practice, prize selection, top seller pledge with whipped cream pies)
• Be clear on the costs of scouting what your unit will do with the commission. Remind parents that the sale also supports the council.
• Make it simple for the parents.
• 8 hours of work for 1 Year of Scouting
TIPS FOR SUCCESS
10
Agenda
Top Sellers ($2,500+)
• Implement a Top Seller Pledge in your kick-off (leader pie face)
• Selling door-to-door is an underserved market
• Contact top sellers with storefront shift vacancies or last-minute cancellations
• Scholarship Eligibility
TIPS FOR SUCCESS
11
Agenda
Emphasize Storefront Sales
• Plan your goals and popcorn order based on the minimum number of storefront shifts your unit will work
• Each scout should commit to 4 (2 hour) shifts, only 1 scout and parent per shift
• Get creative: craft fairs, malls, truck stops, sporting or other special events
• Offer at least 5 shifts Saturday & Sunday and 5-10 weekday evening shifts
• Don’t forget about door-to-door sales(especially the troops)
TIPS FOR SUCCESS
12
30 scouts x 4 shifts = 120 shifts120 shifts x $200/shift/avg = $24,000 in sales
Agenda
Tools
• Take credit cards at storefronts and wagon sales (no fees with the trails-end app)
• Leverage the trails-end app & leader portal to track all your sales (storefront & wagon) as well as manage the popcorn inventory.
• Invest in tables and banners for your unit along with printed (laminated if possible) instructions for your parents.
TIPS FOR SUCCESS
13
Agenda
Sales Potential at Storefronts
• Conejo Valley 11 Doors 825 Shifts $165,000 • Ronald Reagan 17 Doors 1,275 Shifts $255,000• Sespe 18 Doors 1,350 Shifts $270,000• Channel Islands 10 Doors 700 Shifts (estimated) $140,000
• Ventura County 56 3,920 Shifts $784,000
* Based on 5 weekend shifts/day and 2 weekday shifts/day (½ stores) and a $200/shift average
TIPS FOR SUCCESS
14
Ventura County Council
2019 POPCORN KICKOFF
WELCOME!
Join Scout leaders across the country to share best practices and new ideas!
facebook.com/groups/TEPopcornCommunity
2019 POPCORN KICKOFF
16
17
TRAIL’S END REWARDS
SCOUTS BUY THE PRIZES THEY WANT WITH AN AMAZON.COM GIFT CARD
Amazon.com Gift Cards are claimed on the Rewards page within the Scout’s account in the app and Trails-End.com when certain sales levels are
reached and approved by a unit leader.
BENEFITS FOR LEADERS• Save time by not collecting prize orders from your Scouts• Save effort by no longer distributing physical prizes• Happier Scouts because they get the prizes THEY want
BENEFITS FOR SCOUTS• Higher prize value than other fundraisers• Millions of prizes to choose on Amazon.com• Prizes delivered directly to your door faster than ever before
18
Prize Flyer Rewards.Trails-End.com
19
TRAIL’S END SCHOLARSHIP
Sell $2,500(combined face-to-face & online)
6% of your total sales each calendar year invested in your own college
scholarship account.
Funded By Trail’s End
20
TRAILS-END.COM LEADER PORTAL
Manage your entire sale in one place!
1. Order Popcorn2. Invite your Scouts to register3. Set your unit and Scout goals4. Manage your Scout Roster5. Set your Storefront Sales Calculation Method6. Give access to additional Popcorn Team members7. Add your unit’s bank account to receive payments8. Manage your unit’s:
• Inventory• Wagon Sales• Storefront Sales• Online Sales
21
TRAIL’S END APP
SAVE TIME MANAGING YOUR SALE!The app for Scouts to track and report real-time storefront, wagon and online
sales, accept cash and credit cards, track inventory by Scout and storefront,
and schedule Scouts for storefronts.
FREE CREDIT CARD PROCESSINGPowered by Square | Paid by Trail’s End
• Every Scout, every sale will receive free payment processing.
• Square is the leading credit card solution for units.
• Compatible with all Square Readers (not required to take credit cards).
PROVEN RESULTSOver 2,300 Scouts tested the app. It led to more sales!
• In 2018, over 190 units sold almost $2 million testing the app.
• Sales grew 26%.
• Credit card orders averaged 20% higher vs. cash.
22
TRAIL’S END APP: Overview
23
TRAIL’S END APP: Managing Storefront Sales
24
TRAIL’S END APP: Managing Wagon Sales
25
TRAIL’S END APP: Unit Payments
26
TRAIL’S END APP: For Scouts
App.Trails-End.com/unit-training Register Now!
27
Download Our App
Unit Recognition
Top Selling Unit
2019 Program
Q&A
28
FREE SHIPPING ON ALL ONLINE ORDERS!
2018 Proven Results: Nationally, online continues to grow at 28%.
BENEFITS FOR UNITS• No risk of excess inventory.• No handling product.• No cash collection.• No extra work!
BENEFITS FOR SCOUTS• Higher sales - average online sale $73 vs $22 face-to-face.• More product variety.• Sales count toward Trail’s End Rewards and Scholarship.• Access to special TE online promotions and rewards.
TRAIL’S END ONLINE
Ventura County Council
2019 POPCORN KICKOFF
WELCOME!
KEY DATES
30
KEY DATES TO REMEMBER
Show-N-Sell One Orders Due 8/19/2019
Show-N-Sell One Distribution 9/7/2019
Show-N-Sell Returns 10/18/2019
Take Order Due 10/21/2019
Take Order Distribution 11/9/2019
Payment Due to Council 11/27/2019
Unit Commission Distribution 12/15/2019
31
YOUR UNIT EARNS
Commission Type: Commission Percentage:
Base Commission 30%
Attend Council Kick-Off +1%
Hit $450 in Sales per Scout +2%
Hit $650 in Sales per Scout +2%
Hit $750 in Sales per Scout +4%
TOTAL COMMISSION 39%
PRODUCTS
32
33
Bonus Prizes
WE ARE TO HELP YOU SUCCEED
COUNCIL CONTACT INFO
Jermaine Bell: Staff [email protected](805) 482-8938
Barry Mortenson: Council [email protected](805) 205-3000
Popcorn website
www.vccbsa.org/fundraising/fund
raisers/popcorn-sale/
34
TRAILS END SUPPORT
Facebook Groupfacebook.com/groups/TEPopcornCommunity
Trail’s End App [email protected]
General [email protected]
THANK YOU
Join us on Facebook!facebook.com/groups/TEPopcornCommunity
