Vermont Travel Industry Conference Evaluation

Annual MeetingJanuary 11, 2008

Number of Participants

Total Regis-tered

Pre-Registered Walk-Ins0

100

200

300

400

500

2007

2006

2005

Number of Sponsors

Total Gold Silver Bronze Non-Profit0

5

10

15

20

25

30

35

40

45

2007

2006

2005

Response Rate (%)

2007 2006 2005 2004 2003 2002 20010

5

10

15

20

25

30

35

40

Attendee Survey Method

Paper Questionnaire Web Survey0

10

20

30

40

50

60

70

2007

2006

2005

Info from VTIC Will Improve:

Sales/Marketing 69%

Networking 66%

Resource Use 40%

Customer Satisfaction 33%

Profitability 23%

Organization of Conference

Excellent70%

Good29%

Fair1%

Date of Conference

Excellent44%

Good40%

Fair14%

Poor1%

Sponsor Exhibits

Excellent26%

Good60%

Fair14%

Silent Auction

Excellent18%

Good49%

Fair28%

Poor5%

Value for Your Expenditure

Excellent39%

Good54%

Fair5%

Poor2%

Maximum Registration Fee Increase

No in-crease25%

$10 22%

$25 33%

$50 11%

Other9%

Conference Web Site

Excellent35%

Good57%

Fair7%

Poor1%

Hotel Ambiance

Excellent47%

Good44%

Fair7%

Poor1%

Hotel Comfort and Service

Excellent51%

Good43%

Fair6%

Seating-Lighting-Temperature

Excellent34%

Good55%

Fair9%

Poor1%

Program

Bill O’Neal 2.88

VDTM Update 2.95

25th Anniversary Celebration 2.96

Jim Miller 3.18

Costas Christ 3.26

Session Survey Results

Session No. Attendees

Practical Applicatio

n

Offer Again?

Google Analytics

60 4.5 4.8

Newsletter & Email

Marketing

56 4.6 4.8

Marketing to Women

55 4.2 4.6

What did you like most?

• Networking• Workshops• Costas Christ• Jim Miller• “I took practical ideas away from every

session. I brought home materials to share with my organization that are useful!”

What did you like least? Suggestions?• “Lack of mixing people up – opportunities

to be introduced to others.”• “…same as last year…”• No wireless internet access.• Need handouts for all sessions.• More traffic needed in exhibit hall.• “…why aren’t all conference materials

made locally…?”• Invite more legislators.

Topics for next year

• Marketing (197)• Research/Trends (134)• Customer Service (115)• Partnerships (109)• Sustainable Tourism (105)• Public Relations (97)

Suggestions for next year

• Beginner and expert levels of web/email

• SEO, Google analytics, Constant Contact

• Branding• Global climate change – next steps?• Welcome centers• Marketing to minorities and other

niches (younger markets, women)