Matt Fordham @MjFordham IBM Software Defined Storage & VersaStack Leader UKI Ian Shave @Ian_Shave IBM Storage Business Unit Executive for VersaStack and Big Data & Analytics

VersaStack Validated, Integrated Infrastructure - By Cisco & IBM

Easy

Efficient

Versatile

Industry Imperatives & Core Values

2

Datacenter Expectation Change

3

What is “Integrated Infrastructure”? According to IDC, Integrated Infrastructure is a “pre-integrated,

vendor-certified systems containing server hardware, disk storage systems, networking equipment, and basic element/systems management software.”

Integrated Infrastructure Momentum

5

Analyst Views on Shift to Integration

“By year-end 2015, 35% of total server shipped value will be as

integrated systems.”

“By 2015, converged infrastructure will represent 9.5% of the $64B

services, software, and hardware markets.”

“By 2017, nearly two-thirds of all enterprise

application infrastructures will be packaged in the form of a

converged solution.”

According to IDC, Integrated Systems Market CAGR at ~30% to > $14B in 2017 ($6.8B in Storage; $6.7B Servers)

Traditional Data Center Infrastructure Challenges

6

Complex Takes time

Inefficient Consumes Resources

Restrictive Not adaptable

22% Server Utilisation

50% Storage Utilisation

1According to IDG research, 2Gartner—Cisco IT. 2“Data Center Cost Portfolio”. 3Gartner - Reduce Costs and Extend the Life of Data Centers Using Server Refresh, March 2014. 4IBM Storage Infrastructure Optimization Studies

1 2

3 4

Project Scope and Definition

Solution Architecture Results analysis and testing

Design & Deployment Guidance

Business Requirements

Technical Requirements Validation

Repeatable

Traditional Infrastructure Complexity

7

Takes time and resources to achieve business functionality

Solution Scope and Definition Defines system level functional and performance requirements

for the solution

Solution Architecture Defines the infrastructure

design as well as the hardware and software required to

achieve the solution goals

Comprehensively Tested Built following best practices and evaluated to ensure functionality, scale and performance

Design & Deployment Guidance A framework incorporating a broad set of solutions, technologies, and applications Solution

Requirements

Technical Requirements Validation

Cisco Validated Design

Easily Deploy New Systems With Expert Guidance - De-Risk IT Consistent, Successful Technology Deployments Addressing Business Initiatives

Cisco Validated Design Process

8

VersaStack Management & Support Addressing Infrastructure Complexity

9

Single point of problem resolution

Product-level Support

Entitled Customer or

Channel Partner

Cisco

IBM,VMWare & Others

Product-level Support Cisco Data Center Solution

Support for Critical Infrastructure Service

Delivery team

Coordinate

Coordinate

Solution Support Contract

Coordinate

Single point of management

Policy based deployment Analytics based data placement

Virtualisation of existing infrastructure Service Profile like the SIM card in your phone!

UCS Director

Easy Seamless Integration Simplify Deployment Process Automation

Industry Imperatives & Core Values

10

How are we Different? Efficiency - Stand out capability in a well contested market

Lower Computing Cost

Faster Fact-based Decision Making

Greater Business Agility

Lower Operating Expenses

Reduced Costs/ Complexity

Integrated Infrastructure Efficiency by Design

12 Sources: Cisco UCS Changing the Economics of the Data Center, Customer Case Studies, Cisco UCS Performance Benchmarks

84% Reduced Provisioning

Times

77% Reduced Cabling

61% Reduced Management

Costs

54% Reduced Power & Cooling Costs

100 World-Record

Performance Benchmarks

13

High cost Resource constrained

Buying double the need

High administrator operating costs

<50% of purchased capacity

is being used

2X resource to manage

complex environment

100% staff time consumed

and unable to implement new

workloads

16% of businesses have virtualized storage

Assets delivering zero value 50%

OK? T2 (20%)

T1 (80%)

Flash

Zero Value Assets

Big Idea – Unlock existing assets

14

Cut resource in half

Stop buying double

50% lower cost or resource can be repurposed to

new applications

72% financial saving vs

VMware tools in large organisations, 35% in

mid-range

2x Double asset utilisation

47% management effort

reduction

Assets unlocked Value Increased

Cut costs Repurpose resource Move data anytime

EMC HP Dell IBM

T2 (20%)

T1 (80%)

Flash U

nloc

ked

EMC HP Dell IBM

Virtualisation – Cut Cost in Half

15

University of Pittsburgh Medical Center migrate data with zero disruption 67%

Cost Reduction

$40m Saving

80% Less floor space

16

$$ Average Tier 1 storage cost

$ Average tier 2 storage cost

Manual data placement Higher placement in higher cost

Value of Flash not realized

T2 (20%)

T1 (80%)

Flash

Big Idea – Tier Flipping

17

3X Smart Machine

anticipates movement of data

4X Smart Machine

Leverages compute to boost performance

10X Open API Interfaces to applications like

databases

Analytics based data placement data movement in real-time

inclusive of all storage T2 (80%)

T1 (20%)

Flash

EMC HP Dell IBM

EasyTier – Data Movement

18

TOTVS

PVU Group

Agence France-Presse

Centerline Digital

StorageVirtualise (EasyTier)

19

Flash

T2 (80%)

T1 (20%)

Using double the space

4X more capacity to store virtualised applications

5X more capacity to store databases

2X The capacity to store Microsoft Exchange

Without compression you overpay Low Return on Investment Infrastructure constrained 7 6 5 8

3 2 1 4

11 10 9 12

EMC HP Dell IBM

Big Idea – Save without risk

20

T2 (80%)

T1 (20%)

Free Space

Flash

half the cost of data storage store twice as much Comprestimator guarantee

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 10 20 21 22 23 24

Store double the data

50% average datacenter cost reduction. VersaStack 60% lower cost

2X double value from purchased TB’s

Up to 5X more data in the same place

EMC HP Dell IBM

Real-time Compression – Data Math

21

Pelephone

Cegeka Case Study

GAD

Allianz

Snowball Studios

StorageVirtualise (RtC)

Easy Seamless Integration Simplify Deployment Process Automation

Industry Imperatives & Core Values

22

Efficient Store more for less

Reduce Provisioning Time Unified Management

Cloud Considerations - SDS

23

40-50% Data in private

cloud workloads $4.9B private cloud storage market,

2015

16% CAGR, 2013-18

On-Prem

> Public Cloud

T2 (80%)

T1 (20%)

Free Space

Flash

EMC HP Dell IBM

Proof-points - SDS delivering Cloud like simplicity

24

From 5hrs – SAP – to 40 mins From 6hrs – Payroll – to 6 mins

Using IBM Software Defined Storage, Stuttgarter Straßenbahnen AG

reduced total data storage cost by 50%, whilst also gaining

push button data mobility 50%

VersaStack Start small, grow enterprise big

25

From Branch Office Scale

Single Application, single User small number of CPU

Network switches GB’s of data

To Large Enterprise Scale

All applications, all users Multi core, multi CPU Compute

Network Directors PB’s of data

Easy Seamless Integration Simplify Deployment Process Automation

Industry Imperatives & Core Values

26

Efficient Store more for less

Reduce Provisioning Time Unified Management

Versatile Scale up, scale out architecture

Flexible Cloud Capabilities Dynamic Infrastructure

VersaStack

VersaStack Summary Validated Solution Design and Partnering

Why Cisco and IBM

28

Global companies with leadership based on industry standards

History of Collaboration •25,000 shared customers

Common Partner Ecosystem •Resellers are fundamental to businesses

Delivering innovation that matters

Partner Deployment, integration, hosting, cloud service,

automation

IBM Heritage and Capability

Cisco Validated approach to IT

VersaStack

29

Hypervisor

Management

IBM Storwize V7000

Cisco Nexus & MDS

Cisco UCS Servers

Thank You @MjFordham