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Very Important Homeless.
VIHS
AN ESTIMATED 100 MILLION PEOPLE WORLDWIDE ARE HOMELESS.
20.000
26.000
3 million
105.000
6,6 million
200.000
2,5 million
70.000
24,4 million
78 million
10 million
3 million
5 million
THE INTERNATIONAL NETWORK OF STREET PAPERS (INSP)is an organization that supports and develops street paper projects all over the world.
20.000
26.000
3 million
105.000
6,6 million
200.000
2,5 million
70.000
24,4 million
78 million
10 million
3 million
5 million
IT SPANS 120 PAPERS FROM 40 COUNTRIES, WITH A COMBINED READERSHIP OF 6 MILLION PER EDITION.
PROBLEMPeople ignore homeless persons who sell street papers.
MISSION Make the homeless important and prominent.
IDEAWe make street paper seller to local heroes.
HOW?By wearing special VIP-shirts
HOW?By wearing special VIP-shirts
Homeless persons wear T-shirts with a print of a VIP.
The VIP on the T-shirt wears a T-Shirt with a print of the respective homeless.
Possible VIPs: everyone who is easy to recognize and supports charity projects .
We create a microsite with VIPs and homeless persons side by side wearing the T-shirt with the print of each other. This will be covered also in street papers editorials.
THANK YOU FOR YOUR HELP
