Lou’s “Video Marketing Machine” program is a Total Video Solution: A comprehensive, results-driven video marketing system that will have you reaping all the incredible benefits of online video – visibility, traffic, more leads, and - most important - more clients and greater revenue – all in as little as three months.

By the end of the program, you’ll not only be a better marketer - you’ll also have the tools and knowledge to attract more income and opportunity than you ever dreamed possible!

In addition to the learning modules, you’ll also receive hands-on instruction for actually creating your videos, so you’ll leave the program with at several completed marketing videos.

!How The Video Marketing Machine Program Benefits You:

• Experience the only online coaching and mentorship program specifically designed for empowering you to consistently create professional, lead-generating videos that will bring you more income and opportunity.

• Learn how to create and market high quality videos that will give you more visibility, credibility and connection with your prospects so you can attract your ideal clients and generate more revenue.

• Generate a constant stream of quality leads with less effort, because you’ll be leveraging your marketing efforts with video (Your 24/7 salesperson.)

• Enjoy more time, freedom and flexibility, since your videos will be working for you even when you’re enjoying time off.

• Learn from Lou Bortone, the top video expert and mentor in the industry, who’s committed to helping you achieve results in your business as fast as possible.

!!

Copyright 2014. Lou Bortonewww.loubortone.com�1

What’s included in the Video Marketing Mentoring Program:

12 small group Mentoring Sessions exclusively with Lou

Each week we will get on a Google Hangout Webinar for live mentoring and guidance step-by-step.

Includes both recorded and live trainings focused on results

Live Q&A

Live demos

Live laser coaching

Bonus step-by-step trainings and tutorials on exactly what to do week by week

One private 1-hour laser coaching session with Lou Bortone

“Done for you” templates, scripts, and marketing materials

Private members area and Facebook forum for accountability & support

Anytime and unlimited access to webinar replays and call recordings

!What We’ll Cover:

!Module 1: Video Foundation

Week 1 – Video Branding/Positioning

We’ll begin with an overall branding assessment and video marketing planning session. We’ll also conduct a review of your target market and explore video marketing opportunities within your niche. We’ll make sure a solid foundation is in place that we can build upon…

Week 2 – YouTube/Google Hangouts

This week, we’ll set-up and optimize your YouTube Channel (or give it a marketing make-over if you’ve already got a YouTube Channel). We’ll do a screen share session on the best practices for uploading and distributing your video, and I’ll teach you how to maximize annotations, keywords and other “ninja” secrets. Then we’ll move on to Google Hangouts, where I’ll demonstrate exactly how to set up and use Hangouts and integrate them with YouTube and Google+. Finally, we’ll tape a live Google Hangout interview video together.

*VIDEO: Google Hangout Video

Copyright 2014. Lou Bortonewww.loubortone.com�2

Module 2: Video Messaging

Week 3 – On-Camera Videos

During week 3, we’ll review various types of on-camera videos and decide which platform is best for you. We’ll go over on-camera performance and presence, and I’ll show you how to look like a pro even if you’re camera shy. We’ll also look at the appropriate tools and equipment that will make shooting videos fast, easy and stress-free.

Bonus Module: How to Be Cool as a Cucumber on Camera

Week 4 – Off-Camera Videos

This week, we’ll look at “off-camera” options, so you’ll be able to make all kinds of cool videos even when you’re having a bad hair day! Seriously, off-camera videos like photo montages, animation, PowerPoint videos and “sketch” videos can be powerful tools in your marketing arsenal. I’ll walk you through which tools, websites and resources are best.

*VIDEO: Home Page “Welcome” Video

Module 3: Video Visibility

Week 5 – Social Video/Video Distribution

By week 5, you’ll see a dramatic increase in your online visibility as we explore “social video,” including how to integrate video with Facebook, Twitter, Google+, LinkedIn, Pinterest and even Slideshare. I’ll show you how to leverage your time and get the “I see you everywhere” effect!

Week 6 – Short-Form Video

Sites like Vine and Instagram are all the rage, and “micro-video” is getting bigger by the week. I’ll show you how to capitalize on this trend and pump up your visibility with easy, short-form videos.

*VIDEO: Instagram Video

Module 4: Video Content/Video Monetization

Week 7 – Video Product Creation I (Video Tips Series/Video Blog)

Video product creation and video monetization are so important to your bottom line, that we’re giving content creation two weeks! Once you’re able to create video products (tips series, webinars, courses, workshops, etc), you’ll have a constant source for passive income. This week, we’ll walk through the entire process so you can crank out products anytime.

Week 8 – Video Product Creation II (Video Webinars)

During our eighth week, we continue with video product creation and monetization tactics, so you can create irresistible content that brings in revenue. We’ll do a deep dive on video webinars, one of the most powerful ways to promote and market your products and services.

Copyright 2014. Lou Bortonewww.loubortone.com�3

*VIDEO: PowerPoint Video (Webinar Content)

Module 5: Video Engagement & Client Attraction

Week 9 – Video Sales Page

This week, we delve into the very vital area of video engagement and client attraction, starting with how to create a video sales page that moves your target market to action. We’ll review the key ingredients for a winning video sales page.

Week 10 – Video Outreach/Video Networking

Engaging your prospects and clients with video is the best way to stay “top of mind” with your peeps and stand out in a noisy marketplace. During week 10, we’ll explore using video outreach and video networking to further leverage your time, so you can engage and attract more of your ideal clients.

*VIDEO: Video Email (Vsnap or MailVu)

Module 6: Video Marketing Plan

Week 11 – Video Strategy/Calendar

This week, we begin to pull everything together as we develop your video marketing strategy and plan your video editorial calendar. We’ll discuss how to take the “overwhelm” out of video and make the process quick and painless!

Week 12 – Video Thought Leadership

During our last week together, we’ll dig deeper into strategies for going beyond simply being visible to becoming known as a thought leader and influencer in your industry. We’ll review how to stay in the spotlight and maintain your visibility, credibility and profitability!

*VIDEO: Done For You Branding Video (Logo Reveal)

Bonus Module: Video Tools & Resources

As an added bonus, you’ll also have access to my latest webinar where I reveal and review the same exact tools, apps and resources I use in my business. In addition, you’ll get a PDF guide to my favorite online video resources, with links to everything you need to get rolling.

Copyright 2014. Lou Bortonewww.loubortone.com�4

!About Your Mentor Lou Bortone:

Lou Bortone is an online marketing expert and video pro with over 25 years real-world experience in the television business, having worked in senior and executive marketing positions at E! Entertainment Television and Fox in L.A.

Lou has been creating award-winning and cutting edge marketing videos for over a decade, and has produced videos for high-profile authors, speakers and online entrepreneurs like Ali Brown, Michael Port, Andrea J. Lee, Mari Smith, Don Crowther, Nancy Marmolejo and dozens of others. He also produces hundreds of videos for his own business, and his known for is innovation, creativity and

breakthrough branding efforts.

Lou helps online entrepreneurs get more visibility, credibility and profitability with results-oriented video marketing and online branding strategies. Lou is the creator of the “Total Video Solution” program, as well as the “Video Marketing Machine” system, which has helped him churn out 200 professional, lead-generating videos in the last year. Find Lou online at http://www.loubortone.com

!Explore How to Experience Video Marketing Mastery:

If you are ready to create at least one new, professional, lead-generating videos every week in less than 7 hours a month, contact Lou Bortone directly for a conversation:

http://www.loubortone.com/apply

!!!!!

Copyright 2014. Lou Bortonewww.loubortone.com�5

What Lou’s Students Are Saying:

“Lou Bortone knows how overwhelming the world of video can be to those getting into this important online market. That's why his trainings are so easy to follow. He uses a clear, step-by-step format and answers your questions (and injects humor) all along the way. Whether you're an absolute beginner or advanced video practitioner, I highly recommend any training or coaching by Lou Bortone.” - Liz Fulcher

“Lou’s program was packed with useful information, great ideas, and encouragement. I had previously stumbled through way too many unsuccessful attempts at creating a video I’d be willing to post online, but thanks to Lou’s advice I was able to create not one, but two videos in the first week following the final session.” - Christopher Witt !"Having Lou guide my efforts so I'm doing the right thing with video has had astounding results: we've tripled conversions on sales pages just by tweaking our video strategy! I've attracted hundreds of thousands of dollars in business, filled live events, attracted high paying clients, built buzz... all by using video THE RIGHT WAY." - Nancy Marmolejo !“I have taken several of Lou's webinars and expect will sign up for much more. He knows his stuff and is friendly, forthright, and approachable. He makes dealing with the complicated worlds of video production and--more importantly--video business strategy-- clear, straight forward and manageable. And he has a wealth of experience to offer in navigating the confusing maze of tools and resources that are available. If you are looking for someone to reliably guide you through the jungle of strategic video marketing and production then Lou Bortone is your man.” - Sharyn Warren

!“Being a serious right brain artist I was hesitant to sign up for anything that might be too techie. Well to my delight Lou's class was a wonderful mix of both art and tech which I found to be absolutely stimulating. He showed me how video could bring my art to life and different ways that I could profit from it!He also has an unbelievable amount of resources to share and I can really sense his love of sharing those with us.Lou, you really opened my eyes to the possibilities - thanks!” - Lisa Berlin

“Lou's calm, unhurried manner and wide-spectrum knowledge, make moving thru the complicated ranks of sites and methods available seem natural and logical. Knowing what works best, for what kind of presentation, and what WON'T work as well, is the kind of thing that can trip even seasoned video veterans. Lou Bortone never leaves you in a gap.” - Hagar Kelly

Copyright 2014. Lou Bortonewww.loubortone.com�6

!How Lou’s Video Marketing Mentoring is Different:

Some video courses and workshops cover just YouTube or only a few basic aspects of video like cameras and lighting. This Total Video Solution is the first and ONLY video coaching program that gives you everything you need, step-by-step, start to finish - without bombarding you with all the unnecessary distractions and a bunch of complicated techie stuff.

This mentoring program does NOT just dump a bunch of overwhelming content on you and let you figure it out on your own. The last thing you need is 60 modules of content you’ll never get to - you need expert guidance and practical instruction from a proven industry veteran.

That’s why I walk you through every step of the process, answer your questions, and provide an amazing level of access and support, along with the accountability to help you get it done.

We’re not talking dozens and dozens of videos recorded two years ago and recycled as a course. The Total Video Solution is live, real-time coaching along with manageable tutorials and easy-to-follow trainings. We take the overwhelm out of video and turn it into a formidable marketing tool that you can use any time.

This is a complete Video Marketing Success System. If you follow along and implement the steps each week, you will reach your business goals. I’ll be with you every step of the way!

!

Copyright 2014. Lou Bortonewww.loubortone.com�7