Video & PodcastingMARK 3030

Agenda

Context: Discuss ‘Community’ YouTube

Creating a video Creative Commons Windows Movie Maker▪ iMovie ▪ Other Technologies

WikipediaAcademics at the Community, Journalism & Communication

Research group at the University of Texas at Austin in the USA are proposing a four-part definition of a podcast:

A podcast is a digital audio or video file that is episodic; downloadable; program-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software.

The Rise of Blogging & Podcasting According to IPSOS – Reid

Agencies ▪ 60% very familiar, 47% use frequently or very

frequently Marketers ▪ 47% very familiar, 38% use frequently or very

frequently Amongst the public:

Aware Use26% 1% March 0990% 5% October 0994% 8% October 10

The Rise of Video & Podcasting According to Graham Moysey,

General Manager of AOL Canada At the moment, Rich Media is 5% of the

media blend for an advertising buy – AOL believes this will rapidly shift to 80%

The Rise of Video

According to IPSOS-Reid Agencies ▪ 40% very familiar, 23% use frequently

Marketers ▪ 42% very familiar, 25% use frequently

What do you watch?

How do you find it? Do you share it? Why? How? To

Whom?

Success Stories

Have you seen a company use online video in a way that was Compelling Viral Memorable True to their brand?

According to YouTube and Video Marketing: An Hour a Day*

The online video audience Watches 147 videos per viewer per

month Uploads 15 hours of videos to YouTube

every minute 57% share videos with others▪ Only 3% find something worth sharing

everyday 19% rate videos and post feedback 20% of young adults have uploaded

videosJarboe, Greg. YouTube and Video Marketing: An Hour A Day. Sybex. 2010.

YouTube and Viral Videos http://www.youtube.com/t/advertising_overview

What Can You Do on YouTube?

Production Thoughts

YouTube and Videomaker magazine provide a large number of how-to demos and instructions for free

www.youtube.com/video_toolbox Windows Movie Maker Audacity Creative Commons License

A Day Made of Glass... Made possible by Corning.

Where have you seen video incorporated into retail spaces?"A Day Made of Glass" and take a look at Corning's vision for the

future with specialty glass at the heart of it.

http://www.youtube.com/watch?v=6Cf7IL_eZ38

The Lab

Let’s learn to make a video!

Sign up for a free account at www.animoto.com