iconic

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They wanted to be big. Bigger than anyonewho went before, or came after.

Few aspire to greatness, even fewer to be the greatest.

Begin. Be strong.

Call on your knowledge, all of your experiences, and open yourself

to outside influences.

Follow your dreams.

Work like a dog.

Find out if the world has an appetite for you.

Do something different.

Seize opportunities.

Be prepared to be ruthless in your assessmentof what needs to happen to move your

business forward.

Listen to stakeholders.

Don’t count on being lucky. Be smart instead.

Do not fear failure.

There are no accidents, only hard work andpreparation meeting opportunity.

Be fully committed.

The love you take will always equal the love you make.

Remember when the customer is wrong, the customer is always right.

Get noticed. Do a lot to make your brand known.

If you are in your comfort zone, you are notgoing to grow your capabilities.

Set trends.

The use of research can provide valuable, perhaps career-saving information.

Be original. Be humble. Be an icon.

Source: Come Together, The Business Wisdom of the BeatlesAuthors: Richard Courtney & George Cassidy

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The Beatles’ success was no fluke. It was a calculated and brilliant effort thatturned them into a multi-billion-dollar franchise and generational icons.

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Seizing theOpportunity

The Teddy Bear

The Teddy Bear was invented in honor of President

Theodore Roosevelt. While on a bear hunting trip in

1902, Roosevelt was summoned to shoot a bear that

had been cornered, and he refused. The news of the

President’s refusal quickly spread across the country.

Political cartoonists lampooned the President’s refusal

to kill the bear. Brooklyn candy shop owner and

stuffed toy maker Morris Michtom saw the cartoon

and seized the opportunity. He created a stuffed toy

bear, called it “Teddy's Bear,” and dedicated it to the

President. Michtom mass-produced the toy bears,

which became so popular it led to him founding the

Ideal Toy Company. The company went on to create

some of the world’s most iconic toys, including the

Rubik’s Cube, the Magic 8 Ball and the View-Master.

Warren Buffet

Warren Buffett began to display an interest in

making and saving money early on in his

childhood. At age 11, he bought six shares of

stock. While in high school, he delivered

newspapers and sold golf balls, stamps and

car-detailing services. He sold chewing gum,

Coca-Cola and weekly magazines door-to-

door and worked in his grandfather’s grocery

store. On his first income tax return,

he took a $35 deduction for the

use of his bicycle and watch on

his paper route. As a teenager, he

invested in a business owned by his father

and bought a farm worked by a tenant

farmer. He and a friend also spent $25 to

purchase a used pinball machine, which they

placed in the local barber shop. From an

early age, Buffet took advantage of the

opportunities available to him, and today he

is consistently ranked among the world’s

wealthiest people. His net worth is

$73.8 billion.

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Source: Wikipedia

Source: nps.gov

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“If Opportunity Doesn’t Knock, Build A Door.”

Milton Berle

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34,205NASA employees worked on the Apollo program.

345,210Private sector contractors contributedto the Apollo program.

2,611Number of Daysspent in preparation.

$

com·mit·mentnoun1. The state or quality of being dedicated to a cause, activity, etc.

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600MillionSources: NASA, Forbes.com, Telegraph Media Group, www.merriam-webster.com, www.space.cpm

People watched the Apollo 11 landing live on television.

$375MillionThe cost of a single Saturn-V rocket launch

I believe that this nation should

itself to achieving the

goal, before this decade is out,

of landing a man on the

moon and returning him

safely to the Earth.

John F. Kennedy

commit

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Proprietary eponyms are general words that are, or were at one time, brandnames that become a part of everyday nomenclature. Some would say they’ve become iconic intheir respective markets.

Brand status occurs over time, with the help of significant ad campaigns. Notably, today’s mosticonic brands share their messages through integrated media campaigns, understanding their consumers before marketing to them. To become -or stay- iconic, brands must operate at a highlevel, with a high purpose and have an integrated communication plan that reaches their audience.

By 2016, Coke® plans to

increase media spending andbrand-building initiatives by

up to $1 billion.

Advertising Age

Kimberly-Clark, maker

of Kleenex®, is a top

100 advertiser in the US,with measured spending

of $404 million in 2012.

Advertising Age

The Original ChapStick® logo, developed

in the 1930s, is still in use. If it ain’t broke...

ChapStick.co.uk

Jell-O® ads first

appeared in Ladies

Home Journal in 1904.

GIZMODO.com

Q-tips® has been the cotton swab

market leader for more than 85 Years.

unileverusa.com

A workplace study showed the average professional now

receives 11 messsages on Post-it® Notes each day.

Post-it.com

Source: rinkworks.com6

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Complete name: John Michael Zick

Age: 65 ...but who’s counting?

Position with Babcox Media: West Coast Sales Manager

Years with the company: 38 ...but who’s counting?

Birthplace: Limerick, Ireland

Hometown: Lockport, Illinois

Current residence:Santa Barbara, California. It is one of the most unique places in the country: weather, landscape, everything…

What’s your least favorite mode of transportation:Rollerblades, even though I live in California.

What inspires you: Whale watching

Advice to live by: Don’t get over your skis, ever.

Guilty pleasure: Beer with dessert

I grew up sailing on Lake Michigan. Nothingbeats being on a sailboat with the wind blowingsteady and making the boat purr. I love thatyou’ve always got to be ready for the unexpected: change of wind, equipment failure,mast snapping… it’s all part of the excitement.

In my opinion, the most iconic artists of all timeare Jeff Beck and Van Morrison.

The best part of my job is getting the chance towork with great people.

Brandehindour

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“The fight is won or lost far away from THE RING,behind the lines, in the gym and out there on the road,

long before I dance under those lights.”- Muhammad Ali

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Dedicated to Today’s Automotive Students

maintenanceMATTERS

ICONIC1: of, relating to, or having the characteristics of an icon

2 a : widely recognized and well-established b : widely known and acknowledged, especially for distinctive excellence

Source: Merriam-Webster.com

You KNOW your brand message and your audience; we KNOW how to reach them.

Babcox Media can help YOU be….

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www.babcox.com

issue twocomments, questions or contributionsemail Brandi at bgangel@babcox.com

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