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RECRUITMENT OF DEVELOPMENT AND MARKETING DIRECTOR
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BATH FESTIVALS APPLICATION PACK FOR THE ROLE OF DEVELOPMENT DIRECTOR
DEADLINE FOR APPLICATIONS: Monday 8 December
INTERVIEW DATE (in Bath): Friday 12 December
CONTENTS:
1. LETTER TO APPLICANT
2. JOB DESCRIPTION & PERSON SPECIFICATION
3. ABOUT BATH FESTIVALS
BATH FESTIVALS BATH LITERATURE FESTIVAL BATH INTERNATIONAL MUSIC FESTIVAL BATH FESTIVAL OF CHILDREN’S LITERATURE LEARNING AND PARTICIPATION PROGRAMME BATH BOX OFFICE
November 2014
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Dear applicant,
Thank you for your interest in applying for the post of Development and Marketing Director for Bath Festivals. You will find attached a job and person specification, some information about the organisation, and an application form. Bath Festivals has grown its fundraising income successfully over the past three years, and we are now looking to build further on this achievement. We have also made considerable progress in our marketing, adopting a new brand identity, remodelling our websites and completing a major audience research project. This is a time of exciting change and development for Bath Festivals, as we establish a new model for the organisation that will be much less reliant on public funding.
Here is an outline of what the job involves, and what sort of person we’re looking for. Please note that if you feel you have a lot to offer to Bath Festivals, but find that the job description of person specification do not quite fit for you, please do get in touch to discuss as we may be able to be flexible for the right person.
What’s the job? Continuing to build our income generation and fundraising capacity and implementing an
effective strategy in these areas Creating imaginative partnerships which leverage our funding, brand, artistic content, and
our impact Managing the development team and the marketing and communications operation,
ensuring these are well integrated with our development function in order to raise our profile and reputation
Building on our relationship with current corporate, individual and trust sector supporters, and securing new income from these sectors
What we’re looking forSomeone:
With flair and vision With the right mix of skills and experience to grow our fundraising, sales and other income,
and grow the team’s capacity in these areas With entrepreneurial instincts Who is committed to the vision of Bath Festivals Who can relate effectively to a wide range of stakeholders including our artistic directors,
performers, staff, the Board, businesses both locally and nationally, trusts and individual donors.
With excellent communication skills, with the ability to listen and negotiate as well as advocate
Who is a strong planner, who understands how to prioritise and who has a track record of delivery
Who is numerate and comfortable with budgets, accounts and data
I hope that gives you a taste of this exciting and challenging role, I’d be delighted to talk to you further in confidence so please don’t hesitate to email me [email protected], or to phone me on 01225 462231. You could also talk with our current Development and Marketing Director, Owen Mcneir – [email protected]
With best wishes Belinda Kidd, Chief Executive, Bath Festivals
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JOB DESCRIPTION & PERSON SPECIFICATION
POST TITLE: Development and Marketing Director
RESPONSIBLE TO: Chief Executive
RESPONSIBLE FOR: Development Manager, Marketing & Communications Managerand Box Office Manager
Purpose of the Post
This is a key post within the Bath Festivals team, with responsibility for the company’s external communications, sponsorship and income generation. S/he will work closely with the Chief Executive and Finance Director, and will act as deputy to the Chief Executive.
To reach and increase targets for revenue generation for the company from sponsorship, from philanthropic giving from trusts and individuals, and from earned income
Principal Accountabilities
1. To meet income targets and expenditure budgets as agreed with the Board and Chief Executive.
2. To advise and brief the Chief Executive, Board members, Artistic Directors, and other staff and co-ordinate their efforts as part of income generation and fundraising activity, working in close liaison with each staff or project team.
3. To research, devise and implement short and long-term strategies and plans in order to maintain and develop sponsorship and fundraising income for Bath International Music Festival, Bath Literature Festival, Bath Festival of Children’s Literature, the company’s Learning and Participation programme, other events and series, Bath Festivals’ Box Office and other initiatives, through a range of benefits, packages and schemes including sponsorship, patronage, donations, endowments and help in kind.
4. To ensure and oversee the coherence and integration of the company’s income development and fundraising strategy
5. To oversee the marketing, sales & communications operations, ensuring that there is a strong integration with fundraising activities
6. To develop and sustain new directions for our partnerships with the corporate sector, including both employee engagement and schemes that meet corporate social responsibility requirements – whilst retaining traditional sponsorship support for specific events from both major and smaller supporters.
7. To develop and oversee the management of the Patrons, Friends and other loyalty and membership schemes for the company and its component activities, in order to maximise support from individuals and audience members.
8. To research, devise and implement plans in order to maintain and develop public sector income from the UK and overseas through arts, social and other funding sources; and assist
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and liaise with the Chief Executive and the Board in maintaining and developing the company’s relationships with public funders.
9. To raise funds for company activities through the trust sector.
10. To develop the international dimension of fundraising from various sources.
11. To manage and co-ordinate the work of any other staff members or freelance contractors engaged in fundraising for company activities.
12. To budget for, forecast targets and monitor achievement in all fundraising for the company, presenting targets, budgets and forecasts to the Chief Executive and Board for consideration and approval.
13. To set up, co-ordinate and manage the work of any fundraising committees or groups established with or by the Board.
14. To negotiate mutually beneficial contracts with sponsors; oversee the development of benefits for all donation schemes; and ensure compliance with conditions of public and trust funding applications and agreements.
15. To oversee and ensure the correct management and delivery of the contractual benefits, funding agreements, donor benefits, practical arrangements and conditions of grant or donation in respect of all sources of income raised.
16. To develop new ideas for business development and earned income
17. To undertake and/or manage relevant research into all aspects of the work within the job description and to prepare management reports as required.
18. To work with the Marketing and Communications Manager and the Chief Executive, board and staff in developing the company’s activities in external relations
19. To represent the company as required in external relations activities.
20. To act as a member of the senior management team with the Chief Executive and Finance Director (agreeing plans, budgets, reporting to the board)
21. To line manage the Development Manager, Marketing & Communications Manager and Box Office Manager
22. To act as deputy to the Chief Executive in their absence.
23. To participate in Planning Group and/or other similar internal senior management meetings.
24. To take a reasonable share with other colleagues of various general office administration duties.
25. Any other duties commensurate with the post that shall from time to time be determined by the Chief Executive.
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PERSON SPECIFICATION
Experience
Essential a successful track-record in major fundraising and income generation, including securing
sponsorship from the private sector and individual donations experience of managing and sustaining funds received from corporate sponsors and individual
donors a track record of achievement against fundraising targets – and of maintaining and extending
targets successful income diversification /business development, ideally in an arts environment managing a team
Desirable public and media relations in respect of arts promoting organisations arts management/administration raising and managing funds from charitable trusts demonstrable success in marketing and audience development raising and managing funds from the public sector
Skills
Essential Negotiation and delivery skills within sponsorship, sales and business development Setting and meeting targets Developing markets and new opportunities High level written and verbal communication skills, including negotiation, advocacy, and
consultation Proven leadership and team management skills, including evidence of having developed staff and
led successful teams Proficiency in the use of IT Proven ability to plan proactively and prioritise Strong interpersonal skills: ability to develop a rapport with a wide range of people; readiness to
demonstrate tact and sensitivity in a complex local political environment; ability to cement and maintain partnerships
The ability to analyse and make effective use of performance information The ability to work well within a team environment
Desirable Professional fundraising and/or marketing qualifications
Knowledge
Essential
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effective practice in securing sponsorship from the private sector a range of approaches to securing support from individual donors
Desirable familiarity with marketing techniques including brand development and positioning, targeted
communications etc how to deploy social media to marketing advantage the private sector in Bath and the South West the UK cultural scene, in particular music and/or literature Arts Council England priorities and long term strategic thinking the current economic environment and its impact on public funding, in particular its impact on
local authority funding Bath and the history of the festivals the South West arts scene
Personal a collaborative and approachable style. ability to balance your expert opinion against advice from others ability to work under pressure and to manage competing agendas willingness to work long hours and weekends, particularly during the Festivals
SUMMARY TERMS AND CONDITIONS
Salary: £45,000 per annum
Other benefits: 6% pension contribution from employer
Annual leave: 20 days per annum plus bank holidays, rising 1 day per annum up to maximum 25 days per annum
Hours per week 37.5 hours
EQUAL OPPORTUNITIES
Bath Festivals welcomes applications regardless of age, gender, ethnicity, sexual orientation, marital status, religion or disability. Unfortunately however the offices of Bath Festivals are not currently wheelchair accessible.
DISCLOSURE AND BARRING SERVICE CHECKPlease note that an enhanced DBS check will be required for this post, (previously CRB check).ABOUT BATH FESTIVALS
Bath Festivals believes that festivals lift the soul and raise the spirit, make people feel good about the place they live in, and contribute significantly to the economy. Our leading music and literature festivals make the most of the world heritage city of Bath. We bring inventive, memorable and
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popular events to our many different audiences. We deliver inspiring work with children and young people, and provide support to the arts in our local area.
Our Festivals champion diversity and collaboration, celebrate the fusion of the traditional and the contemporary; open people’s minds, and showcase the work of both established and up-and-coming performers. We provide year-round learning and participation opportunities for children, young people, and act as a central hub for the arts in Bath & North East Somerset (B&NES), serving 120 festivals, events and local arts organisations through the Bath Box Office.
Bath Festivals has five main areas of activity: the Bath International Music Festival, the Independent Bath Literature Festival; the Telegraph Bath Children’s Literature Festival; an associated year-round learning and participation programme in the Bath & North East Somerset area; and the year-round Bath Box Office.
The company is a long-established, charitably registered independent arts organisation, currently receiving support from Bath & North East Somerset Council and Arts Council England. Support from Bath & NE Somerset Council has already moved to a project funding basis, and Bath Festivals will not be receiving core funding from Arts Council England from 2015/16 onwards, though will be applying for project funding. Other key sources of income are ticket and other sales, contributions from trust funds, private donors and a range of commercial sponsors.
Over the next three or four years the company is seeking to increase significantly its earned income and fundraising to balance reductions in public funding. We are also committed to expanding our work in the smaller towns and villages of North East Somerset, with support from Bath & NE Somerset Council for this purpose.
Bath Festivals has a committed and skilled permanent staff, and a team of highly talented Artistic Directors. The Chief Executive, Belinda Kidd, joined the organization in November 2010, bringing substantial experience from a long career in the arts.
The Board is strong, energetic and committed. The current Chair, John Cullum, is well connected locally and has a strong track record in both the business and charitable sectors.
The Independent Bath Literature FestivalThe Independent Bath Literature Festival is at the centre of local, national and international debate, featuring some of the most intelligent, creative, and cutting edge thinkers alive today. Audiences are stimulated and challenged, and can experience a vast and diverse range of work from around the world and the UK.
The Artistic Director from 2014 is Viv Groskop, a prolific journalist, broadcaster and comedian. The Independent newspaper has been our title sponsor since 2012 and contributes strongly to its ethos and content, as well as providing a high national profile for the Festival.
In its seventeen year history the Literature Festival has hosted Nobel and Booker Prize winners such as Doris Lessing, Margaret Atwood, Kazuo Ishiguro, Hilary Mantel and Howard Jacobson; leading political thinkers from Tony Benn and Tariq Ali to Anna Politkovskaya and Eric Hobsbawm, poets ranging from poets laureate Andrew Motion and Carol Ann Duffy to Wendy Cope and Simon Armitage, and humourists from Garrison Keillor and Terry Pratchett to Steve Bell.
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The Festival is strongly connected to its city and its people. With events taking place in historic buildings throughout the town, we have a special opportunity to match architecture and theme.
The Festival takes place over 10 days in early March each year. Most events take place in Bath’s historic Guildhall, which has two event spaces with capacities of 350 and 75, and which hosts the main festival bookstall and a pop up café. We also use the Masonic Hall, the Holburne Museum, the Mineral Hospital and the historic Georgian streets of the city. The types of event range from best-selling authors in a large-scale venue such as the Forum – a 1930s former cinema with capacity of 1500 – to education workshops in the Holburne Museum for about 20 participants.
The Telegraph Bath Festival of Children’s Literature The Telegraph Bath Children’s Literature Festival was established in 2007 by Bath-based children’s publishing professionals Gill and John McLay. In 2010 ownership of the Festival transferred to Bath Festivals. The McLays have taken a two year break as Artistic Directors for 2013 and 2014, but will be returning for 2015. In the meantime, David Almond, the well-known children’s author has been the Guest Artistic Director, alongside his role as Visiting Professor at Bath Spa University.
Staged in association with headline media partner, the Daily Telegraph, and retail partner Waterstones Booksellers, the largest dedicated Children’s Books Festival in the UK stages over 100 public, ticketed events and a healthy roster of events in schools throughout the South West. Like the Bath Literature Festival, several historic and modern city centre venues in Bath are used including the Guildhall, the Mission Theatre, Bath Central Library and the Forum.
The Festival regularly attracts some of the biggest children’s authors and illustrators from the UK and internationally. Past contributors have included: Jacqueline Wilson, Michael Morpurgo, Anthony Horowitz, Lauren Child, Shirley Hughes, Julia Donaldson, Michael Rosen, Terry Deary, Cornelia Funke, Eoin Colfer, Darren Shan, Neil Gaiman, Anthony Browne, Francesca Simon and Malorie Blackman.
We strive to create a friendly, family atmosphere in which young book fans can come along to Festival events and meet their favourite authors and book characters. Events regularly feature much humour and interactivity, with book readings as well as craft activities, quizzes and games. Our learning and participation work is closely integrated with the Festival, so that we can reach a wider audience of children and young people who might not otherwise benefit from our programme.
Bath International Music FestivalThe Bath International Music Festival has an illustrious artistic history and has long been an event of national significance and international reputation, presenting a dynamic mix of world-class performers. The Festival takes place annually over 12 days in late May/early June, and showcases a rich range of high quality events featuring orchestral and classical virtuosos, jazz giants, folk, roots and world musicians, innovative collaborations and unique commissions. Almost 2000 local performers take part in the Party in the City on the opening Friday evening. The whole city hosts events and many thousands attend.
Bath International Music Festival was established in 1948, and at different times has been led by Yehudi Menuhin, Michael Tippett, William Glock, Joanna MacGregor and Alasdair Nicolson. As a one year interim arrangement artistic planning for the 2015 Bath International Music Festival is being supported by James Waters from Festivals and Events International in association with Serious, working closely with Bath Festivals Chief Executive, Belinda Kidd. Our intention is to remodel the
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Music Festival, with the inclusion of more artists that we will believe will be recognisable and of interest to our artists, and including a range of partnerships with local and national organisations to allow us to share resources, to delveop our audiences and spread risk.
The Bath International Music Festival stands out for the diversity of its programming and the thoughtfulness with which collaborations are created. Audiences are stretched and stimulated, given the opportunity to make new discoveries, and to learn. Artists extend their creative practice by working in new ways, collaborating with musicians from other genres and other parts of the world, and playing in unusual and historic settings.
The musicians featured range from well-established international musicians to emerging younger talent, to students from a wide range of conservatoires, universities and colleges, to local musicians, both professional and amateur.
Learning and Participation ProgrammeLearning and participation are at the core of Bath Festivals programme, in the belief that participation in the creative arts makes a unique and vital contribution to personal growth, and the wellbeing of individuals and whole communities. Bath Festivals therefore has a significant programme of learning and participation activity, not only delivered through the three festivals, but also through major year round projects.
Through our learning and participation programme we aim to: Help children, young people and adults to develop their creativity, and their enjoyment and
knowledge of the arts Support children and young people who are not achieving their full potential to improve their
communication and literacy skills Increase local people’s pride in their area, and help build stronger community relationships
The current year round projects include Building Bridges, which delivers creative music making workshops in areas of low provision in Bath and North East Somerset, and Home Grown, a spoken word project developing local artists’ experience of working in schools to support students to develop confidence and engagement in literacy. Our group of Young Curators from Wellsway School work closely with us to develop our festival programmes and our Writing Labs are year-round writing workshops for young writers in Bath.
The Bath Box Office www.bathboxoffice.org.uk
The Bath Box Office began as an operation to sell tickets for the company’s own festivals but hasdeveloped into the Bath area’s focus for live event ticket sales. It now serves more than 120 client organisations (including WOMAD, Reading Festival, Sunrise and most of the area’s other festivals and promoters) and has an annual turnover on behalf of all its clients of almost £1m.
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