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My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds, http://www.vincoproject.net/seminar/.
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Leveraging Virtual Worlds for Leveraging Virtual Worlds for Real World ResultsReal World Results
Dr. Robin Teigland, akaDr. Robin Teigland, akaKarinda Rhode in SLKarinda Rhode in SL
Stockholm School of EconomicsStockholm School of Economicswww.knowledgenetworking.orgwww.knowledgenetworking.orgwww.slideshare.net/eteiglandwww.slideshare.net/eteiglandwww.nordicworlds.net September 2010September 2010
History tends to repeat itself….History tends to repeat itself….Innovation, financial crisis, industrial revolution, Innovation, financial crisis, industrial revolution,
… …
Steam Steam engineengine
Internal Internal combustion combustion
engineengine
MicroelectroniMicroelectronicscs
Late 18Late 18thth C C Late 19Late 19thth C C Late 20Late 20thth C C
Schön 2008Schön 2008
Third industrial revolution?
22
eZeZ 230+230+PartnerPartner
ss
30,000+30,000+CommunityCommunitymembersmembers
5,000+5,000+Customers in Customers in 130 countries130 countries
• #1 open source content management #1 open source content management softwaresoftware
• Customers include UN, Vogue, Hitachi, 3M, Customers include UN, Vogue, Hitachi, 3M, MITMIT
• 75 employees in 9 countries (US, Europe & 75 employees in 9 countries (US, Europe & Asia)Asia)
eZ provides eZ provides platforms for value creation platforms for value creation across firm boundariesacross firm boundaries
Building skills in virtual environmentsBuilding skills in virtual environments
My CVMy CV•Leading a virtual team of 30 Leading a virtual team of 30
individuals from across the globeindividuals from across the globe•Creating and successfully Creating and successfully executing strategies under executing strategies under
pressurepressure•Managing cross-cultural conflict Managing cross-cultural conflict
without face-to-face without face-to-face communicationcommunication
Teigland 2009Teigland 2009 55
Here comes the Immersive InternetHere comes the Immersive Internet
O’Driscoll 2009O’Driscoll 2009 66
Moving out of the Gartner hype cycle Moving out of the Gartner hype cycle trough?trough?
Virtual worlds today?
77
““Clearly if social activity migrates to Clearly if social activity migrates to synthetic worlds, economic activity will go synthetic worlds, economic activity will go
there as well.”there as well.” CastranovaCastranova
http://www.youtube.com/watch?v=-ahqjBeknT0http://www.youtube.com/watch?v=-ahqjBeknT0 88
•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in
20122012
•Swedish government Swedish government granted bgranted bank license to
Mind Bank in 2009
•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010
•USD 3 bln in virtual USD 3 bln in virtual goods sales in 2009, to goods sales in 2009, to grow to USD 12 bln in grow to USD 12 bln in
20122012
•Swedish government Swedish government granted bgranted bank license to
Mind Bank in 2009
•USD 330,000 for virtual USD 330,000 for virtual space station in 2010space station in 2010
Learning in VWsLearning in VWs
Learning virtual Learning virtual teaming skills teaming skills
through experiencethrough experience
99
Mahaley & Teigland 2010Mahaley & Teigland 2010http://www.youtube.com/watch?v=N8XPmp0qGyghttp://www.youtube.com/watch?v=N8XPmp0qGyg
The last generation to “attend” college?The last generation to “attend” college?
1010http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/virtual/
1111
Co-creation and user innovation in VWsCo-creation and user innovation in VWs
Teigland et al 2010, Helms et al 2010Teigland et al 2010, Helms et al 2010
Co-creating a Co-creating a service with users service with users from across the from across the
globeglobe
Enhancing knowledge creation through Enhancing knowledge creation through VWsVWs
1212Nonaka & Toyama 2003, Teigland et al 2010Nonaka & Toyama 2003, Teigland et al 2010
ImmersionAvatar design
Multi-modal
communication
Interactivity &
Archiving
Emergent organizing in VWsEmergent organizing in VWs
1313
http://slpeacetrain.org/
Collaborating with Collaborating with like-minded like-minded
individuals to pursue individuals to pursue a visiona vision
Teigland 2010Teigland 2010
http://www.flickr.com/photos/gwenette/4178487306/in/pool-peacefest
The rise of Avapreneurs and Born Virtuals?The rise of Avapreneurs and Born Virtuals?
Leveraging global reachLeveraging global reach−Microemployees and pro-amsMicroemployees and pro-ams−Markets and market knowledge Markets and market knowledge
Challenging multinational Challenging multinational corporations’ traditional corporations’ traditional resource advantage?resource advantage?
1414
www.slentre.com/second-life-style-photolife-for-second-life/
Teigland 2010Teigland 2010
“Avapreneur” = Avatar + entrepreneur
Which professions and industriesWhich professions and industrieswill will notnot be revolutionized? be revolutionized?
1515
From the mobility of goods From the mobility of goods to the mobility of financial capital to … to the mobility of financial capital to …
...the “mobility” of labor?...the “mobility” of labor?
Teigland 2009Teigland 2009 1616
Interested in learning about Interested in learning about entrepreneurship and innovation through entrepreneurship and innovation through
Virtual Virtual Worlds?Worlds?
1717
NVWN – Nordic VW NetworkNVWN – Nordic VW Network
• Project Team of 9 PartnersProject Team of 9 Partners• Interdisciplinary: Communication, Design, Economic Interdisciplinary: Communication, Design, Economic
Geography, Entrepreneurship, Information Technology, Geography, Entrepreneurship, Information Technology, Innovation, Strategy Innovation, Strategy
• International: Denmark, Finland, Iceland, Norway, Sweden, International: Denmark, Finland, Iceland, Norway, Sweden, USAUSA
• Interorganizational: Academia, Industry, Public SectorInterorganizational: Academia, Industry, Public Sector
• Timing: March 2010 to February 2012Timing: March 2010 to February 2012• Total budget approx. USD 1 mlnTotal budget approx. USD 1 mln
• Nordic Innovation Center: USD 450,000Nordic Innovation Center: USD 450,000• Co-financing by partners: USD 450,000Co-financing by partners: USD 450,000
Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Thanks and Thanks and see you in world!see you in world!
Karinda RhodeKarinda Rhode
aka Robin Teiglandaka Robin [email protected]@hhs.se
www.knowledgenetworking.www.knowledgenetworking.orgorg
www.slideshare.net/www.slideshare.net/eteigland eteigland
Photo: Lindholm, Metro
1919
