Why Choose Us To Sell Your Home?

OurStory

“Buying or selling a home is a pivotal event in most people’s

lives and, for many, a very emotional one. The sale marks a

transition from one period of time in a family’s life to another.

For the seller, it means letting go of a place that has profoundly

influenced and even defined their life, so no price tag can fully

reflect that home’s value. For the buyer, it is a crucial moment

that marks the beginning of a future that did not exist before

the purchase. Clients have told me that one of the most exhil-

arating nights of their lives was the first night they spent in

their new home. The first time I heard this I quickly realized

that we’re not in the real-estate business – we’re in the experi-

ence business. That, in a very meaningful way, we change the

quality and the direction of people’s lives.” KARIM VIRANI

FOUNDER, VIRANI REAL ESTATE ADVISORS

Because buying or selling a home is such a

pivotal event in one’s life, our story is worth

reading. In the context of our story, these

are our extraordinaries – five of them – the

qualities that set Virani Real Estate Advisors

apart from its competitors in Vancouver and

across the world.

Not only by realizing an

extremely equitable and timely return from

the sale of your home but also by being good

listeners, by providing you with sound advice

and by being highly strategic in the approach

we take to both marketing and sales in one

of the most alive yet complex markets not

only in Canada but in the world.

We are leaders in constantly inventing and refining new ways, new

facilities and new technologies to allow us to better serve our clients. From our own distinctive

visual identity to highly interactive and user-friendly websites, we embrace change – but never

change for change’s sake. Instead, each new innovation must be beneficial to our clients – ever

more effective techniques for selling homes and for enhancing the perception of a home’s value.

Welcome to Our Story

IN THIS FAST-

PACED WORLD, REAL

ESTATE SALES SUCCESS

REQUIRES MORE

CREATIVITY AND A

HIGHER LEVEL OF

COMMITMENT FROM

ALL MEMBERS OF A FIRM.

THIS STORY WILL

EXPLAIN WHO WE ARE

AND WHY WE THINK

VIRANI SHOULD BE THE

FIRM TO REPRESENT

YOUR INTERESTS WHEN

YOU HAVE MADE

THE DECISION TO SELL

YOUR HOME.

1WE CREATE VALUE .

2WE PRIZE INNOVATION.

In every professional

relationship, we are always straight-forward,

genuine and forthcoming – we treat people

the way we would want to be treated. We work

hard on behalf of our clients. They describe

us as being “expectation exceeders.”

The founders of the

company have an international background,

having lived and worked on four continents.

Today, Virani Real Estate Advisors is located

in one of the world’s most beautiful, culturally

diverse and cosmopolitan cities – a city that

year after year tops every magazine’s list of

the world’s best places to live. Our vision

for our company is an international one.

We see that our success is tied to serving not

only long-time residents of Vancouver but

also to meeting the needs of global citizens

who are seeking homes in this city. We

understand the unique culture, the desires

and the needs of the international buyer

better than any of our competitors.

Virani Real Estate Advisors began

as a family business

but, over the past two decades, ‘family’

has taken on a much larger meaning.

Nobody just works for Virani – they are

both friends and family (and we can say the

same of our clients). Everyone has input into

how decisions critical to the sale of your

home are made and everyone is constantly

encouraged to contribute his or her ideas

on how we can serve you better. As a client,

you also become part of that family. We

look to you for your input and suggestions,

in particular the personal stories of your

home that we can share anecdotally with

prospective buyers. Stories of the “sunny

side” of the house on a winter’s afternoon. Or

your favourite blooms in the garden you have

grown through the years. It’s all part of our

highly personalized, highly individualized

approach to selling homes.

3WE DO THE RIGHT THING.

4WE ARE INTERNATIONAL .

5WE ARE FAMILY.

ur visual identity – a simple letter v

against a blue background – communicates

the essential character of the company. As

part of our overall marketing strategy, we

decided that the firm should “take ownership”

of the letter V which, coincidentally, is also

the first letter in the name

of the company’s birthplace,

Vancouver. The visual identity

reflects the ever-increasing

cosmopolitan composition and

design sophistication of the

Vancouver Market. In a real estate milieu

that has largely been tradition bound, our

visual identity also speaks to the imagination

and the initiative that we invest in the sale of

each and every home.

Our visual identity is only one aspect of

our strategic approach to selling your

home. Our approach also encompasses the

following marketing and sales tools we will

employ to give your home real presence in

the Vancouver marketplace:

- USER-FRIENDLY WEBSITE featuring

both still and full-motion imagery of your

home – not just “snapshots”

but, instead, striking

photography and virtual video

walkthroughs of your home

that capture its best qualities

- THE V LIST MAGAZINE

will be published four times a year, and

being the publisher of the magazine

is another way that Virani adds

cachet to the home you have asked us to market

and sell. The V List Magazine will also drive

international traffic to the Virani website

A More Distinctive And Effective Approach To

Selling Your Home

O

- THE V LIST MAGAZINE that is distributed

to a database of qualified, prospective buyers

of your home in West Vancouver, Vancouver

Central and, where appropriate, internation-

ally

- OUR GALLERIES . The first of our galleries

is located atthe top of the beautiful British

Properties in West Vancouver, and our

second gallery is located in the very busy

Central Vancouver.

- HIGHLY VIS IBLE AND DISTINCTIVE S IG-

NAGE : our white-on-blue “For Sale” and our

distinctive “Gone” Sold signs

- A CO M P L E T E B U N D L E O F S E RV I C E S :

appraisals, financial, accounting and legal

- EVENT MARKETING & SALES . Our

corporate offices high in West Vancouver’s

British Properties have been designed and

built to serve a single purpose – through

receptions, community gatherings and real-

estate workshops to tell the story of your

home to selected guests in the most infor-

mative and entertaining way possible. We

also have an office in London, UK, that

reaches out to international buyers of homes

in Vancouver and the Pacific Northwest

- AN INTEGRATED APPROACH TO SALES .

From exhaustive, ongoing market research

to the writing and design of specialized, very

targeted, direct mailing pieces, no possibil-

ity is overlooked. Whether marketing and

selling an individual residence or a high-rise

collection of homes, we take an extremely

well thought out and highly imaginative

approach to real estate marketing sales – one

home and one client at a time. As a result,

our business continues to grow through the

referrals we receive from pleased clients

– both sellers and buyers.

“Our vision is: To Be The Most Admired Real-Estate Company

In One Of The World’s Most Admired Cities. Admired for

the high regard we show for everyone we come in contact with.

Admired for our ideals and for our inventiveness. Admired

for our always-enthusiastic but transparent attention to detail

and the completeness of the range of services we provide. And

admired too for support of the community we serve. All of this

makes us successful.” HANEEF VIRANI

PARTNER, VIRANI REAL ESTATE ADVISORS

ou r story r eflects the v ision of a r el at i v ely

you ng compa n y. Virani is a high-commitment, high-

performing organization dedicated to providing a memorable

and positive experience for each client – whether that client

is buying or selling a home.

One of the great advantages of being a young company

is that we have a curiosity and an almost inexhaustible supply

of exuberance and energy that companies often lose as they

grow older. Although we are young, we are also durable. We

are in for the long haul!

Central to Virani’s continuing success is our employees.

Each of them is passionate about creating a great experience

for everyone who comes in contact with the company. They

achieve this by listening and responding carefully to their

clients, and by keeping attuned to changes in the marketplace.

Vancouver is Virani is Vancouver.

The Last Words On Selling Your Home

when m a k ing a m ajor decision – and the decision to sell one’s home certainly falls

into that category – people increasingly want to know the guiding principles of the company

they are entrusting to act on their behalf. These are the five fundamentals we follow each day

in shaping the future of Virani Real Estate Advisors. We’re proud to share them with you.

Five Fundamentals for Success

1the client’s values and ideals must be in alignment with our own

2the task must be personally / creatively / spiritually fulfilling

in some meaningful way

3the reward should be commensurate with the

responsibility we have been given

4each new relationship should be nurtured so there is the

possibility of it lasting a lifetime

5simplify

UNITED KINGDOM OFFICES

KNIGHTSBRIDGE , LONDON, ENGL AND

CANADA

VANCOUVER CENTR AL , 1280 W PENDER STREET, VANCOUVER , BRITISH COLUMBIA , CANADA , V6E 2S8

BRITISH PROPERTIES , 2240 CHIPPENDALE ROAD, THIRD FLOOR , WEST VANCOUVER , BRITISH COLUMBIA , CANADA , V7S 3J4

TEL .604 .913.1000 FA X .604 .921.2650 W W W.VIR ANIHOMES .COM

UNITED KINGDOM

KNIGHTSBRIDGE , 64 KNIGHTSBRIDGE , LONDON, ENGL AND, SW1X 7JF