Localization : The Road Ahead : Anand Virani

Mobile Localization : Opportunity & Enablers

Anand Virani Qualcomm Technologies, Inc.

February 10, 2014

2 © 2013 Qualcomm Technologies, Inc. All rights reserved.

Topics

1. Mobility : Global Tech Trends

3. Smartphone Democratization

2. Localization : Opportunity & Enablers


Global trends


Mobile Computing On The Rise

Trend:

5 Qualcomm Technologies, Inc. All Rights Reserved.

0

500

1000

1500

2000

2500

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

Performance (DMIPS)

Pow

er

(mW

)

Laptop Only

Smartphone Computing Performance

x86 SOC (32nm

HKMG)

Current Gen Competitor

(40nm LP)

Current Gen Competitor

(32nm HKMG) (Laptop

only)

Snapdragon Krait 200

(28nm LP)


(28nm LP)


(28nm HPM)

HALF THE

POWER

Source: Qualcomm lab testing

Mobile Is the New Architectural Approach

Mobile Experience Becoming the Expectation in Other Device Categories

Mill

ions

-

500

1,000

1,500

2,000

2,500

2010 2015

Smartphone PC Tablet Connected TV Connected Gaming

~4x

Always On . Always Connected . All-Day Battery Life

Mobile

Scale

Driving

Developer

and

Ecosystem

Momentum


Sensing devices are proliferating

Trend:



Augmenting reality is everywhere

Trend:


Augmented Reality: from novelty to practical application Market projections: $1.5B by 2015; with multiple apps crossing the 1M download mark

Creating mobile storefronts

Ballard

American Apparel

BAND-AID® Magic Vision

Littlest Pet Shop

Core product experience

Disney Royal Princess Ball (Wal-Mart)

HALO 4: King of the Hill (7-11)

Driving retail engagement

LEGO® Connect

LG Showroom

Product visualization

Guinness World Records 2013

Maxim

Print Companions

NERF Blaster Challenge

Foam Fighters

Enhancing gaming & play

Anatomy 4D

Elmo’s Alphabetical Challenge

Interactive education


Everything is being connected

Trend:


The Internet is evolving rapidly

Internet of data Internet of devices Internet of things


Market is currently in inflection point

Connected computing devices are positioned to become control and interaction hubs for local networks of “headless” devices

Designers and manufacturers of connected computing devices have an opportunity to seize first-mover advantage in a market segment poised for rapid growth

Today’s smart devices will deliver the UI for IOT

And today’s manufacturers and designers are positioned to lead the way


Localization Opportunity & Enablers


The Opportunity

• Bridging the Language divide; Digital inclusion for 600M+ users.

• 3G Smartphone sales growing in non-metros and towns.

• Non-voice Revenue from Content/App sales can grow many fold.


Key Enablers

• Mobile First UX

• Visual Content

• Alternate User Interfaces

• Business & Pricing Models


Industry Landscape & Initiatives

• W3C India – Technology Development for Indian Languages

• IAMAI – Policy papers, Research studies

• Language Solution Providers

• Industry Events & Hackathons


Smartphone Democratization


Emerging region growth ~3.4B 3G/4G connections expected by 20171

Of handset shipments expected to be smartphones in 20171

>80%

1 Source: GSMA Intelligence, Nov ‘13; Gartner, Sep ’13. This data now includes Eastern Europe in emerging regions, which was previously included in developed regions.


QRD: Addresses OEM critical needs

A pre-engineered solution that combines strong support, flexibility and scale

Help reduce time to launch

Smartphones for the mass tier

Design flexibility and feature innovation

Broad portfolio enablement


Helps create leading consumer experiences

Industry leading audio quality in music, games, and other audio playback

Industry leading UX look & feel and responsiveness

Industry leading experience taking pictures

Industry leading quality in video playback and content consumption

Industry leading local language solutions


Browser Lifestyle

Map/Navigation

E-Dictionary

Office

Push Mail

App Store

IM SNS E-Reader

Weibo

E-commence

Music

Video Streaming

Stock

Mini

payment PC suite

Text to Speech Font Input Technology

Infotainment

Movies Mobile TV Video

Mobile/Social Gaming

Communication Web Mobile Cloud Storage

Productivity

Mobile Advertising

Wide range of Localized Apps

Messaging

http://www.tencent.com.cn/

http://www.pdager.com.cn/

http://www.sinovoice.com.cn/

http://www.cootek.com/


Localization Key For Differentiation


Tools and resources to create breakthrough apps

Add Advanced Features

Facial Processing

Gestures

Sensor APIs

Vuforia™

Gimbal™

Increase App Performance

Adreno Profiler

Trepn Profiler

Trepn Plug-in for Eclipse

Snapdragon™ LLVM

Compiler

Create Connected Experiences

AllJoyn™

IoE Connection Manager

2net™

Development Devices

Smartphone/Tablet MDP/QRD

DragonBoard™

IoE Dev Platform

DISCUSS DISTRIBUTE DEVELOP DOWNLOAD Qualcomm Developer Network

Maximize Hardware

Adreno™ SDK

Hexagon™ SDK

FastCV™

Gobi™

Qualcomm MARE

25

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Localization : The Road Ahead : Anand Virani