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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Virtual Dimension Virtual Dimension Virtual Dimension Virtual Dimension CenterCenterCenterCenter....Network for Virtual EngineeringNetwork for Virtual EngineeringNetwork for Virtual EngineeringNetwork for Virtual Engineering
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
The Virtual Dimension Center (VDC)
� network for digital product development and
� digital production planning
� core topics: virtual engineering, virtual reality, 3d visualization, animation & content creation
� around 70 members and partners
� founded in 2002
� non-profit
� 7 employees (5 full-time)
� core business of VDC:1. network/ cluster management2. technology transfer
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Virtual Engineering
� support of development
processes by digital,
3-dimensional models
� core activities:
product development processes,
any development processes of
technical objects, service design
� across business segments
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Virtual Engineering
� product development :frequently highly complex, dynamical, multi-disciplinary, divisional of labour, distributed-> high degree of communication needs
� early assessment of costs,late assessment of costs-> early testings if possible
� error detection perhaps only during the use or recycling
-> early testings if possible
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Virtual Engineering
Objectives
� fast development cycles as an active process element
� early feedback of results
� emphasis on early development stages
� development of alternative product concepts
� deciding on product specifications
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H.-J. Bullinger, president of Fraunhofer
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Cluster
� create growth and jobs
� cooperation within the value chain process
� sharing of common resources
� increases innovation activities and productivity by information advantage and costs advantages to companies which are not part of the cluster
� getting to know each other, transparent competences, fast information flow, easier to establish business contacts, synergies
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we are the Star Alliance of Virtual Engineering
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Cluster
� patent applications within clusters above average
� easier recruiting
� easier access to specialized suppliers
� cost reduction for research and development
� common exhibition activities
� supply of complementary products and services
� attractive for costumers
� easier access to training, consultation, regional marketing
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
» The sustainable competitive advantages in a global economy are increasingly regional- with knowledge, skills, connections and motivations which competitors who are spatially separated cannot provide «
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Michael E. Porter, professor of strategy and competitiveness at the Harvard Business
School, founder of the cluster’s idea
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
VDC member’s service offering
� products and services in:
- 3d product development
- 3d manufacturing and process planning
� supply of turnkey VR systems fromdesktop up to multi channel systems
� digital content creation
� research and development services,
research and development of new VE technologies
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
VDC member’s structure
� all the competences as a basis for cooperations and synergy
� cooperation along value chain
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Forms of direct cooperation at the VDC
� buyer community
� suppliers
� research services
� development alliance
� combined service offering
� product-based education
� spin-Off
� marketing alliance
� representation at management boards
and working groups
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
vertical cooperation
� cooperations with other networks
for other technologies
� upstream and downstream
processes within the value chain
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
horizontal cooperation
� cooperation with networks in related subjects and fields
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Lateral cooperation
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� cooperation for dissemination, development, cluster management
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
The VDC mission
� provide a sustainable communication platform for all members (companies, research, education, public authorities)
� initiate (research) cooperations and business contacts
� implementation of digital product development technology especially by SMEs
� integration of public funded projects
� demand responsive focus on (further) education
� keep the members’ top positions in terms of technology in international competition
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
The VDC‘s business areas
� information processingcurrent information on methodology and technology, exchange ofinformation between members, identification of funds, technologyassessment
� marketing & disseminationTechnology marketing, working at the management board, biggest update area for Virtual Reality in Germany, dissemination of project results, product and enterprise news
� match makingcompetence map, internationalization
� technology transferSME support, information events, Demo-Center
� funding management application, consortia, project management
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Business area 1: information processing
� competence cube
� web portal with news (750+/year)and events (300+/year)
� market studies, policy papers and analyses
� technology and branch screenings
� product and project databases
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Fig.: intranet knowledge base
Fig.: white paper on 3d displaytechnology
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Business area 2: marketing & dissemination
� congresses:- Virtual Efficiency Congress- specalized congress Designprocess
� organization of joint exibition stands
� editing:- newsletter, website- editorial council
Virtual Reality Magazin
� press dissemination lists:
regional, supraregional,
special interest press
� social media
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Fig.: VDC joint exibition stand atthe Hannover Messe
Fig.: „Virtual Reality Magazin“
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Business area 3: match making
� competence cube- target branch- technology- service offering
� internationalization
� contact database:industry, press, universities/research
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Fig.: competence cube
Fig.: VisNetA international network
Type of service offeringTarg
et
bra
nch
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Business area 4: technology transfer
� information events
� demo center
� special interest groups/ working groups
� web portal
� monthly email newsletter (~4000 addresses)
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Fig.: demo center at the VDC
Fig.: newsletter structure
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Business area 5: funding management
� investigation of funds
� funding information (newsletter)
� syndication
� application
� project processing
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Fig.: content of funding info newsletter
Fig.: project meeting at the VDC
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Reference projects
� VIPROF
Constantly virtualizing of development and production of vehicles.
Connecting the product development with the manufacturing technology to a constant, digitalized and cooperative development and production planning.
� simKMU
Development of cross-company, process-integrated and web-based
simulation services and business models for SMEs”.
� AutoBauLog
Autonomous controlling in construction site logistics: Transfer of suitable
concepts from digital fabric into construction site logistics.
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© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Awards
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2006: admission to the club of the best innovation networks in Germany
2006: since 2006 selected host in the TOP programm (most innovative companies in Germany): award from the ministry of economics and technology
2007: awarded landmark within the initiative „Germany – land of ideas“
2007: „Best Innovation Award“ for the 3D-Fitness-Check at the bwcon InnovationFair
2007: VDC becomes a EU„Living Lab“
2008: industrial award for a VDC-driven diploma thesis
2009: Award for "excellent networking" from the KompetenznetzeDeutschland initiative
2010 : Winner of the Regional Cluster Competition 2010 of Baden-Württemberg
© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 24
Join us.Join us.Join us.Join us.VDC: VDC: VDC: VDC: enabling synergies.enabling synergies.enabling synergies.enabling synergies.
Auberlenstr. 1370736 FellbachTel.: +49 (0)711 58 53 09 [email protected]