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Page 1: Visio fus bcmg-1

Types of FUS

List Segmentation

Traffic

Warming

Sales

Maintenance

Double Opt-in

Referral

Fulfillment

VIP

Index

001_List_Segmentation_MyList

002_Warming_CSTC_W2B

002(B)_Warming_CSTC_W2B

003_Warming_CSTC

003(B)_Warming_CSTC

004_Warming_DIFY

004(B)_Warming_DIFY

005_Sales_FUS_CSTC

005(B)_Sales_FUS_CSTC

FUS_BCMG-1.vsd INDEX 1

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1

3

4

7

11

10

6

2 9

5

8

12

13

14

15

NOT IN USE

FUS_BCMG-1.vsd ELEMENTS 2

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LEGEND

AC: Action

ADP: Audio Postcard

AP: Appointment

APL: Application

A/R: Autoresponder

ART: Articulate Presentation

AS: Assign to Salesperson

AT: Apply Tag

BN: Bonus

CA: Catch all

CC: Credit Card

CL: Call on phone

CP: Campaign

CI: Capture Info

CMS: Certified Marketing Specialist

CSTC: Coach/Speaker/Trainer/Consultant

CT: Click Thru

CTA: Call to Action

CUS:Customer

DBM: Dominant Buying Motive

DL: Download

DM : Direct Mail

DOI: Double Opt-in

EM: eMail

FMA: FREE Mktg Assess

F: FREE

FUS: Follow-up System

FX: Fax

GN: Generic

GTM: Go To Meeting

GFUS: General Follow Up Campaign

NL: Newsletter

NYA: Not yet attended

OF: Offer

OI: Opt In

ORD: Order Form

PC: Postcard

PT: Point

Q1: Qualify 1

RD: Redirect

RL: Replay Link

RT: Remove Tag

SL: Sales Letter

SM: Snail Mail

SPG: Sales page

SP: Salespeople

SUC: Success

SUS: Suspect

TK: ToolKit

TL: Trackable Link

TS: Tues / Saturday

TY: Thank You

UP: Upsell

VD: Video

W2B: Want to be

WB: Webinar

WF: Webform

FUS_BCMG-1.vsd LEGEND 3

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007_Fulfillment_DIFY_1

Welcome new DIFY Members, Package

on the way, finalizing prod sched, do

intake, will be registering them for gmail/

igoogle

April 9, 2010

AC: CL - welcome

DAY: 0

OF: support

CTA: keep eye on

inbox and mail box

AT:

RT:

AC: EM –

welcome,

expectations

DAY: 0

OF:

CTA: keep on out

for mail, do intake

form

AT:

RT:

AC: Client signs

contract/Welcome

call is done

DAY: 0

AT: DIFY Member

Does part one

of intake

AC: EM – reminder

to do intake

DAY: 2

OF:

CTA: do intake

AT:

RT:

AC: Add them to

008_Fulfillment_DIFY_2

DAY:

OF:

CTA:

AT: Completed Intake 1

RT:

Yes

No

AC: EM – reminder

to do intake

DAY: 4

OF:

CTA: do intake

AT:

RT:

AC: CL – reminder to

do intake

DAY: 5

OF:

CTA: do intake

AT:

RT:

AC: CL – reminder to

do intake

DAY: 6

OF:

CTA: do intake

AT:

RT:

Does part one

of intake

Does part one

of intake

Does part one

of intake

Does part one

of intake

No

Yes

No

Yes

No

Yes

Yes

AC: FX – we have the

wrong contact info for you

DAY: 7

OF:

CTA: Call us, update your

contact info

AT:

RT:

No

Does part one

of intake

Yes

AC: EM to Jeff, he will

take on the client

personally

DAY: 10

OF:

CTA:

AT:

RT:

No

AC: SN –

welcome package

DAY: 0

OF:

CTA: keep on out

for mail, do intake

form

AT:

RT:AC: Start Task “Build

Welcome Package”,

“Register gmail/

igoogle”

DAY: 0

FUS_BCMG-1.vsd FUS_007 4

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008_Fulfillment_DIFY_2

Fill out intake form #2,

New .dify@gmail,

welcome kit built and on

the way, set up meeting

April 9, 2010

AC: EM – do Intake

#2, new email, alerts

DAY: 0

OF:

CTA: Do intake #2

AT:

RT:

Does Intake #2

AC: EM – do Intake

#2, new email, alerts

DAY: 2

OF:

CTA: Do intake #2

AT:

RT:

No

AC: Put into

009_Fulfillment_DIFY_3

DAY: 0

OF:

CTA:

AT: Completed Intake 2

RT: Completed Intake 1

Yes

Does Intake #2 Yes

AC: EM – do Intake

#2, new email, alerts

DAY: 4

OF:

CTA: Do intake #2

AT:

RT:

Does Intake #2

AC: EM – do Intake

#2, new email, alerts

DAY: 6

OF:

CTA: Do intake #2

AT:

RT:

Does Intake #2

AC: CL – do Intake

#2, new email, alerts

DAY: 7

OF:

CTA: Do intake #2

AT:

RT:

Does Intake #2

AC: CL – do Intake

#2, new email, alerts

DAY: 9

OF:

CTA: Do intake #2

AT:

RT:

Does Intake #2

AC: Pass them on to

Jeff to deal with them

personally

DAY: 11

OF:

CTA: Do intake #2

AT:

RT:

No

No

No

No

Yes

Yes

Yes

Yes

No

FUS_BCMG-1.vsd FUS_008 5

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009_Fulfillment_DIFY_3

Thanks for the call,

generating keyword

report, will need your

approval

April 9, 2010

AC: EM 1

DAY: 0

OF:

CTA: keep eye open

for approval

AT:

RT:

AC: Put into

010_Fulfillment_DIFY_4

DAY: 0

OF:

CTA:

AT: Mastermind

Quickstart Call Complete

RT: Completed Intake 2

AC: Start task

“Generate Keyword

Report”

DAY: 0

OF:

CTA:

AT:

RT:

FUS_BCMG-1.vsd FUS_009 6

Page 7: Visio fus bcmg-1

010_Fulfillment_DIFY_4

Your keyword report is

complete, you must

approve it, design

templates are next

April 9, 2010

AC: EM 1

DAY: 0

OF:

CTA: approve/reject

keywords

AT:

RT:

Goes to

keyword report

AC: EM2

DAY: 2

OF:

CTA: approve/reject

keywords

AT:

RT:

No

AC: Put into

011_Fulfillment_DIFY_5

DAY: 0

OF:

CTA:

AT: Keywords Approved

RT: Quickstart

Mastermind Call

Completed

Yes

Goes to

keyword report

Yes

AC: EM3

DAY: 4

OF:

CTA: approve/reject

keywords

AT:

RT:

Goes to

keyword report

AC: EM4

DAY: 6

OF:

CTA: approve/reject

keywords

AT:

RT:

Goes to

keyword report

AC: CL1

DAY: 7

OF:

CTA: approve/reject

keywords

AT:

RT:

Goes to

keyword report

AC: CL2

DAY: 9

OF:

CTA: approve/reject

keywords

AT:

RT:

Goes to

keyword report

C

No

No

No

No

Yes

Yes

Yes

Yes

No

Approves

Keyword

ReportYes

AC: EM5

DAY: 2

OF:

CTA: set up call with

Jeff to review and

reword keywords

AT:

RT:

No

FUS_BCMG-1.vsd FUS_010 7

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011_Fulfillment_DIFY_5

Your design templates

are ready, need your

approval, AMD on the

way

April 9, 2010

AC: EM 1

DAY: 0

OF:

CTA: approves

designs

AT:

RT:

Chooses a

design

AC: EM2

DAY: 2

OF:

CTA: approves

designs

AT:

RT:

No

AC: Put into

012_Fulfillment_DIFY_6

DAY: 0

OF:

CTA:

AT: Design Approved

RT: Keywords Approved

Yes

Chooses a

design

Yes

AC: EM3

DAY: 4

OF:

CTA: approves

designs

AT:

RT:

Chooses a

design

AC: EM4

DAY: 6

OF:

CTA: approves

designs

AT:

RT:

Chooses a

design

AC: CL1

DAY: 7

OF:

CTA: approves

designs

AT:

RT:

Chooses a

design

AC: CL2

DAY: 9

OF:

CTA: approves

designs

AT:

RT:

Chooses a

design

AC: Pass them on to

Jeff to deal with them

personally

DAY: 11

OF:

CTA: approves designs

AT:

RT:

No

No

No

No

Yes

Yes

Yes

Yes

No

FUS_BCMG-1.vsd FUS_011 8

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012_Fulfillment_DIFY_6

AMD done, approve ADM,

coming up we register online

marketing, customize and

launch blog and SQ soon

April 9, 2010

AC: EM 1

DAY: 0

OF:

CTA: approves AMD

AT:

RT:

AC: EM2

DAY: 2

OF:

CTA: approves AMD

AT:

RT:

No

AC: EM3

DAY: 4

OF:

CTA: approves AMD

AT:

RT:

AC: EM4

DAY: 6

OF:

CTA: approves AMD

AT:

RT:

AC: CL1

DAY: 7

OF:

CTA: approves AMD

AT:

RT:

AC: CL2

DAY: 9

OF:

CTA: approves AMD

AT:

RT:

No

No

No

No

Goes to AMD

AC: Put into

013_Fulfillment_DIFY_5

DAY: 0

OF:

CTA:

AT: AMD Approved

RT: Design Approved

Yes

Goes to AMD

Yes

Goes to AMD

Goes to AMD

Goes to AMD

Goes to AMD

AC: Pass them on to

Jeff to deal with them

personally

DAY: 11

OF:

CTA: approve/reject

keywords

AT:

RT:

Yes

Yes

Yes

Yes

No

Approves ADM Yes

AC: EM5

DAY: 2

OF:

CTA: set up call with

Jeff to review AMD

AT:

RT:

No

FUS_BCMG-1.vsd FUS_012 9

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013_Fulfillment_DIFY_7

Internet marketing

registrations done,Blog

and SQ done, approve

blog and SQ, lots of

content coming soon

April 9, 2010AC: EM 1

DAY: 0

OF:

CTA: approve blog

and SQ

AT:

RT:

AC: EM2

DAY: 2

OF:

CTA: approves blog

and SQ

AT:

RT:

No

AC: EM3

DAY: 4

OF:

CTA: approve blog

and SQ

AT:

RT:

AC: EM4

DAY: 6

OF:

CTA: approve blog

and SQ

AT:

RT:

AC: CL1

DAY: 7

OF:

CTA: approve blog

and SQ

AT:

RT:

AC: CL2

DAY: 9

OF:

CTA: approve blog

and SQ

AT:

RT:

No

No

No

No

Goes to blog

and SQ

AC: Put into

013_Fulfillment_DIFY_5

DAY: 0

OF:

CTA:

AT: blog and SQ

Approved

RT: AMD Approved

Yes

Goes to blog

and SQ

Yes

Goes to blog

and SQ

Goes to blog

and SQ

Goes to blog

and SQ

Goes to blog

and SQ

AC: Pass them on to

Jeff to deal with them

personally

DAY: 11

OF:

CTA: approve/reject

blog and SQ

AT:

RT:

Yes

Yes

Yes

Yes

No

Approves blog

and SQYes

AC: EM5

DAY: 2

OF:

CTA: set up call with

Jeff to review blog

and SQ

RT:

No

FUS_BCMG-1.vsd FUS_013 10