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Types of FUS
List Segmentation
Traffic
Warming
Sales
Maintenance
Double Opt-in
Referral
Fulfillment
VIP
Index
001_List_Segmentation_MyList
002_Warming_CSTC_W2B
002(B)_Warming_CSTC_W2B
003_Warming_CSTC
003(B)_Warming_CSTC
004_Warming_DIFY
004(B)_Warming_DIFY
005_Sales_FUS_CSTC
005(B)_Sales_FUS_CSTC
FUS_BCMG-1.vsd INDEX 1
1
3
4
7
11
10
6
2 9
5
8
12
13
14
15
NOT IN USE
FUS_BCMG-1.vsd ELEMENTS 2
LEGEND
AC: Action
ADP: Audio Postcard
AP: Appointment
APL: Application
A/R: Autoresponder
ART: Articulate Presentation
AS: Assign to Salesperson
AT: Apply Tag
BN: Bonus
CA: Catch all
CC: Credit Card
CL: Call on phone
CP: Campaign
CI: Capture Info
CMS: Certified Marketing Specialist
CSTC: Coach/Speaker/Trainer/Consultant
CT: Click Thru
CTA: Call to Action
CUS:Customer
DBM: Dominant Buying Motive
DL: Download
DM : Direct Mail
DOI: Double Opt-in
EM: eMail
FMA: FREE Mktg Assess
F: FREE
FUS: Follow-up System
FX: Fax
GN: Generic
GTM: Go To Meeting
GFUS: General Follow Up Campaign
NL: Newsletter
NYA: Not yet attended
OF: Offer
OI: Opt In
ORD: Order Form
PC: Postcard
PT: Point
Q1: Qualify 1
RD: Redirect
RL: Replay Link
RT: Remove Tag
SL: Sales Letter
SM: Snail Mail
SPG: Sales page
SP: Salespeople
SUC: Success
SUS: Suspect
TK: ToolKit
TL: Trackable Link
TS: Tues / Saturday
TY: Thank You
UP: Upsell
VD: Video
W2B: Want to be
WB: Webinar
WF: Webform
FUS_BCMG-1.vsd LEGEND 3
007_Fulfillment_DIFY_1
Welcome new DIFY Members, Package
on the way, finalizing prod sched, do
intake, will be registering them for gmail/
igoogle
April 9, 2010
AC: CL - welcome
DAY: 0
OF: support
CTA: keep eye on
inbox and mail box
AT:
RT:
AC: EM –
welcome,
expectations
DAY: 0
OF:
CTA: keep on out
for mail, do intake
form
AT:
RT:
AC: Client signs
contract/Welcome
call is done
DAY: 0
AT: DIFY Member
Does part one
of intake
AC: EM – reminder
to do intake
DAY: 2
OF:
CTA: do intake
AT:
RT:
AC: Add them to
008_Fulfillment_DIFY_2
DAY:
OF:
CTA:
AT: Completed Intake 1
RT:
Yes
No
AC: EM – reminder
to do intake
DAY: 4
OF:
CTA: do intake
AT:
RT:
AC: CL – reminder to
do intake
DAY: 5
OF:
CTA: do intake
AT:
RT:
AC: CL – reminder to
do intake
DAY: 6
OF:
CTA: do intake
AT:
RT:
Does part one
of intake
Does part one
of intake
Does part one
of intake
Does part one
of intake
No
Yes
No
Yes
No
Yes
Yes
AC: FX – we have the
wrong contact info for you
DAY: 7
OF:
CTA: Call us, update your
contact info
AT:
RT:
No
Does part one
of intake
Yes
AC: EM to Jeff, he will
take on the client
personally
DAY: 10
OF:
CTA:
AT:
RT:
No
AC: SN –
welcome package
DAY: 0
OF:
CTA: keep on out
for mail, do intake
form
AT:
RT:AC: Start Task “Build
Welcome Package”,
“Register gmail/
igoogle”
DAY: 0
FUS_BCMG-1.vsd FUS_007 4
008_Fulfillment_DIFY_2
Fill out intake form #2,
New .dify@gmail,
welcome kit built and on
the way, set up meeting
April 9, 2010
AC: EM – do Intake
#2, new email, alerts
DAY: 0
OF:
CTA: Do intake #2
AT:
RT:
Does Intake #2
AC: EM – do Intake
#2, new email, alerts
DAY: 2
OF:
CTA: Do intake #2
AT:
RT:
No
AC: Put into
009_Fulfillment_DIFY_3
DAY: 0
OF:
CTA:
AT: Completed Intake 2
RT: Completed Intake 1
Yes
Does Intake #2 Yes
AC: EM – do Intake
#2, new email, alerts
DAY: 4
OF:
CTA: Do intake #2
AT:
RT:
Does Intake #2
AC: EM – do Intake
#2, new email, alerts
DAY: 6
OF:
CTA: Do intake #2
AT:
RT:
Does Intake #2
AC: CL – do Intake
#2, new email, alerts
DAY: 7
OF:
CTA: Do intake #2
AT:
RT:
Does Intake #2
AC: CL – do Intake
#2, new email, alerts
DAY: 9
OF:
CTA: Do intake #2
AT:
RT:
Does Intake #2
AC: Pass them on to
Jeff to deal with them
personally
DAY: 11
OF:
CTA: Do intake #2
AT:
RT:
No
No
No
No
Yes
Yes
Yes
Yes
No
FUS_BCMG-1.vsd FUS_008 5
009_Fulfillment_DIFY_3
Thanks for the call,
generating keyword
report, will need your
approval
April 9, 2010
AC: EM 1
DAY: 0
OF:
CTA: keep eye open
for approval
AT:
RT:
AC: Put into
010_Fulfillment_DIFY_4
DAY: 0
OF:
CTA:
AT: Mastermind
Quickstart Call Complete
RT: Completed Intake 2
AC: Start task
“Generate Keyword
Report”
DAY: 0
OF:
CTA:
AT:
RT:
FUS_BCMG-1.vsd FUS_009 6
010_Fulfillment_DIFY_4
Your keyword report is
complete, you must
approve it, design
templates are next
April 9, 2010
AC: EM 1
DAY: 0
OF:
CTA: approve/reject
keywords
AT:
RT:
Goes to
keyword report
AC: EM2
DAY: 2
OF:
CTA: approve/reject
keywords
AT:
RT:
No
AC: Put into
011_Fulfillment_DIFY_5
DAY: 0
OF:
CTA:
AT: Keywords Approved
RT: Quickstart
Mastermind Call
Completed
Yes
Goes to
keyword report
Yes
AC: EM3
DAY: 4
OF:
CTA: approve/reject
keywords
AT:
RT:
Goes to
keyword report
AC: EM4
DAY: 6
OF:
CTA: approve/reject
keywords
AT:
RT:
Goes to
keyword report
AC: CL1
DAY: 7
OF:
CTA: approve/reject
keywords
AT:
RT:
Goes to
keyword report
AC: CL2
DAY: 9
OF:
CTA: approve/reject
keywords
AT:
RT:
Goes to
keyword report
C
No
No
No
No
Yes
Yes
Yes
Yes
No
Approves
Keyword
ReportYes
AC: EM5
DAY: 2
OF:
CTA: set up call with
Jeff to review and
reword keywords
AT:
RT:
No
FUS_BCMG-1.vsd FUS_010 7
011_Fulfillment_DIFY_5
Your design templates
are ready, need your
approval, AMD on the
way
April 9, 2010
AC: EM 1
DAY: 0
OF:
CTA: approves
designs
AT:
RT:
Chooses a
design
AC: EM2
DAY: 2
OF:
CTA: approves
designs
AT:
RT:
No
AC: Put into
012_Fulfillment_DIFY_6
DAY: 0
OF:
CTA:
AT: Design Approved
RT: Keywords Approved
Yes
Chooses a
design
Yes
AC: EM3
DAY: 4
OF:
CTA: approves
designs
AT:
RT:
Chooses a
design
AC: EM4
DAY: 6
OF:
CTA: approves
designs
AT:
RT:
Chooses a
design
AC: CL1
DAY: 7
OF:
CTA: approves
designs
AT:
RT:
Chooses a
design
AC: CL2
DAY: 9
OF:
CTA: approves
designs
AT:
RT:
Chooses a
design
AC: Pass them on to
Jeff to deal with them
personally
DAY: 11
OF:
CTA: approves designs
AT:
RT:
No
No
No
No
Yes
Yes
Yes
Yes
No
FUS_BCMG-1.vsd FUS_011 8
012_Fulfillment_DIFY_6
AMD done, approve ADM,
coming up we register online
marketing, customize and
launch blog and SQ soon
April 9, 2010
AC: EM 1
DAY: 0
OF:
CTA: approves AMD
AT:
RT:
AC: EM2
DAY: 2
OF:
CTA: approves AMD
AT:
RT:
No
AC: EM3
DAY: 4
OF:
CTA: approves AMD
AT:
RT:
AC: EM4
DAY: 6
OF:
CTA: approves AMD
AT:
RT:
AC: CL1
DAY: 7
OF:
CTA: approves AMD
AT:
RT:
AC: CL2
DAY: 9
OF:
CTA: approves AMD
AT:
RT:
No
No
No
No
Goes to AMD
AC: Put into
013_Fulfillment_DIFY_5
DAY: 0
OF:
CTA:
AT: AMD Approved
RT: Design Approved
Yes
Goes to AMD
Yes
Goes to AMD
Goes to AMD
Goes to AMD
Goes to AMD
AC: Pass them on to
Jeff to deal with them
personally
DAY: 11
OF:
CTA: approve/reject
keywords
AT:
RT:
Yes
Yes
Yes
Yes
No
Approves ADM Yes
AC: EM5
DAY: 2
OF:
CTA: set up call with
Jeff to review AMD
AT:
RT:
No
FUS_BCMG-1.vsd FUS_012 9
013_Fulfillment_DIFY_7
Internet marketing
registrations done,Blog
and SQ done, approve
blog and SQ, lots of
content coming soon
April 9, 2010AC: EM 1
DAY: 0
OF:
CTA: approve blog
and SQ
AT:
RT:
AC: EM2
DAY: 2
OF:
CTA: approves blog
and SQ
AT:
RT:
No
AC: EM3
DAY: 4
OF:
CTA: approve blog
and SQ
AT:
RT:
AC: EM4
DAY: 6
OF:
CTA: approve blog
and SQ
AT:
RT:
AC: CL1
DAY: 7
OF:
CTA: approve blog
and SQ
AT:
RT:
AC: CL2
DAY: 9
OF:
CTA: approve blog
and SQ
AT:
RT:
No
No
No
No
Goes to blog
and SQ
AC: Put into
013_Fulfillment_DIFY_5
DAY: 0
OF:
CTA:
AT: blog and SQ
Approved
RT: AMD Approved
Yes
Goes to blog
and SQ
Yes
Goes to blog
and SQ
Goes to blog
and SQ
Goes to blog
and SQ
Goes to blog
and SQ
AC: Pass them on to
Jeff to deal with them
personally
DAY: 11
OF:
CTA: approve/reject
blog and SQ
AT:
RT:
Yes
Yes
Yes
Yes
No
Approves blog
and SQYes
AC: EM5
DAY: 2
OF:
CTA: set up call with
Jeff to review blog
and SQ
RT:
No
FUS_BCMG-1.vsd FUS_013 10