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VisitBritain’s Social Media Journeythe long social media journey to get
there!
Justin Reid – Head of Digital and Social Media
Adriana Conte – Social Media Programme Manager
D i g i t a l M a r k e t i n g
• Websites
• Campaign
• eCRM
• Content Distribution
• Retail
• SOCIAL MEDIA
Steady progression
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Trip Advisor
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A Year of Discovery in 20 minutes!
• YouTube / VisitBritain.tv
• Flickr
VisitBritain’s Video Channels
• www.visitbritain.tv and YouTube between them delivered over 5 million views last year
Flickr
Flickr
• 6,000 images with over 120k All Time views of photos on our Flickr Account
• Over £200k saved
• Over 250 photography ambassadors
• These fantastic images been viewed over 50 million times!
The Next Big Step…
• Facebook isn’t getting smaller
• Geo-Location is getting bigger
• Combine the two…
Why Facebook Places?
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FourSquare
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How does it work?
• 10,000’s of Places already set up in Facebook, including yours!
• Tourism filter produces 500 Places…and counting!
• 100% crowd sourced
7 steps to get you started!!
1. Register, claim, merge and send us your details.
2. Alert your Fan Page to Like
LoveUK, check-in, comment, Like it, share it. 3. Notify your
eCRMcustomers.
4. Encourage all customers to check-in upon entry / supply POS material.
5. Add to website, and/or other digital platforms, e.g. Twitter, blog,
etc.
6. Incentivise your customers where possible, e.g. discounts with check-ins.
7. Keep in touch with us to
monitor your progress and share success.
Facebook Deals
Effect for Love UK ?
2010 prediction was….
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VisitBritain TV
Yahoo
Social Media
How did we do?
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VisitBritain & Social Media
Questions
