VisitMO.com User VisitMO.com User Survey ResultsSurvey Results

2012 Compared to 2011Conducted by Tourvey/Texas A&M

Compiled by Lorinda Cruikshank

How useful was VisitMO.com in How useful was VisitMO.com in planning your vacation?planning your vacation?

How did you find VisitMO?How did you find VisitMO?

When visiting a destination-sponsored travel When visiting a destination-sponsored travel website, what information would you hope to website, what information would you hope to find? (Top 5)find? (Top 5)

Which of the following statements best Which of the following statements best describes why you visited Missouri's website?describes why you visited Missouri's website?

What decisions had you made prior to What decisions had you made prior to visiting Missouri’s website?visiting Missouri’s website?

How important is our website’s information How important is our website’s information for making your travel plans?for making your travel plans?

Please rate the VisitMO homepage on Please rate the VisitMO homepage on the following attributes (5 point scale):the following attributes (5 point scale):

Please rate the VisitMO homepage on Please rate the VisitMO homepage on the following attributes (5 point scale):the following attributes (5 point scale):

GenderGender

Children at homeChildren at home

Household IncomeHousehold Income

Website Survey Website Survey Sample Size Over 5 YearsSample Size Over 5 Years