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Visual Communication in Adventure Travel
© Mads Pihl, Visit Greenland
Kristin Twiford @getlibris [email protected]
Mads Pihl @ilovegreenland
Alice Gifford @adventuretweets
Report: Visual Communication Trends
and Challenges in Adventure Travel
© Gregg Bleakney, ATTA
• 203 ATTA members & non-members
• 81% from organizations with fewer than 25 employees
• 60% have one or more marketing/communications employees
© Mads Pihl, Visit Greenland
72% say visual assets are core to how they tell their brand’s story
© Mads Pihl, Visit Greenland
© Mads Pihl, Visit Greenland
Problem: only a fraction of marketing budgets are allocated toward the creation, procurement and development of visual content
66% say being able to find the right assets is a major challenge
© Mads Pihl, Visit Greenland
The Solution
© Mads Pihl, Visit Greenland
Visit Greenland10 full time employees
Total annual budget is $2.3 mio
Branding B2B market development support
Visual storytelling
photos.greenland.com
2,900 images300 B2B users
4,000 downloads per month
There is always a reason to get organized
A database with no metadata is just a very fancy way to create a mess
Use principles of organization relevant to your users
Resources • librisblog.photoshelter.com/atta-
libris-report • photos.greenland.com • members.adventuretravel.biz/
page/libris-by-photoshelter
Kristin Twiford @getlibris [email protected]
Mads Pihl @ilovegreenland
Alice Gifford @adventuretweets
