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Visual Elements

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TypographyBebas Neue is the primary typeface of our Proofpoint communications. The typeface only displays in all caps and is made up of two weights: regular and bold. Our secondary typeface is Swiss 721, which includes light, roman, and bold weights. For use only in large bodies of copy, Swiss 721 may be applied to subheads, body text, intro text, captions, tables, charts, and folios. Title and sentence case are preferred. Only use all caps in small instances, such as subheads, chart and labels.

Triple Threat Intelligence where you need it most.

Email. Mobile. Social.

Bebas Neue™ Bold and Regular

HEADLINES + SUBHEADS

Bebas Neue has familiar clean lines, elegant shapes, a blend of technical straightforwardness, and simple warmth that make it proper for web, print, commerce, and art.

BODY COPY

Swiss 721 is a modern font that conveys strength and accessibility. It helps us communicate ideas in a straightforward, confident manner.

SWISS 721™LIGHT, ROMAN, AND BOLD

ON-SCREEN APPLICATIONS

Our font usage for digital executions are Bebas Neue and Helvetica.

HELVETICA ®

REGULAR AND BOLD

Bebas NeueBold

POWERPOINT ®

Our font usage for on-screen and digital PowerPoint executions is Arial (a standard typeface universally available on all computing platforms).

ARIAL ®

REGULAR AND BOLD

VISUAL ELEMENTS: TYPOGRAPHY

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Bebas Neue Bold

TypographyHere are several examples of how typography can be implemented in Proofpoint communications.

VISUAL ELEMENTS: TYPOGRAPHY

Talk

To me.MALICIOUS

WORD EMPHASIS

Bebas Neue Bold

Bebas Neue Regular

Bebas Neue Regular

BREAKING UP WORDS

Protect Bebas Neue Bold

BALANCED NEGATIVE SPACE

SEcURING YOUR

DATA AND YOUR People Bebas Neue Bold

Defending people, data, and brands from advanced threats and compliance risks

with cybersecurity solutions that work.

BALANCED NEGATIVE SPACE AND CENTERED LOCK-UP

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VISUAL ELEMENTS: TYPOGRAPHY

TypographyMore examples of typography in Proofpoint communications.

Proofpoint Data Discover

Reduce your exposure to data loss and compliance risk

LARGE HEADLINES AND SUBHEADS

Bebas Neue Bold

Bebas Neue Bold

Data breach headlines and disclosure laws have forced enterprises to adopt new information protection practices that harden their digital attack surfaces against the loss of sensitive or regulated data.

INTROS AND BODY COPY

Swiss 721 Light

NEEDS-BASED ACCESS CONTROL Unnecessary access to business-critical data remains one of the most important threats to your organization. Data Discover helps you to ensure that the right people have the right level of access to only the data that is relevant to their role. The finance team is unlikely to require access to your manufacturing team’s trade secrets, while the manufacturing group should not have access to profit and loss statements.

Bebas Neue Bold

Swiss 721 Light

lorem ipsum

Duis mollis, est non commodo luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Cras mattis consectetur purus sit amet fermentum.

Cras mattis consectetur

Purus sit amet fermentum

Swiss 721 Bold

Swiss 721 Bold

Swiss 721 Light

Bebas Neue Bold

CHARTS AND DIAGRAMS

data sheetProofpoint Data Discover Bebas Neue Regular

CATEGORIES/DESCRIPTORS

LARGE HEADLINES ON COPY-ONLY PAGES

DO BECONFIDENTYour copy should reflect and inspire confidence without being arrogant or over the top. Swiss 721 Light

Bebas Neue Bold

Bebas Neue Bold

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1.1 CORPORATE LOGO: TRADEMARK

PHOTOPhotography plays a valuable role in our visual identity. Proofpoint imagery should always make a powerful impression. Our goal is to link people to Proofpoint’s brand themes of technology, insight, customer-centricity, evolution, and focus.

Like our brand attributes, our photography style captures situations that are honest and authentic. When selecting imagery, please take into consideration the serious nature of the solutions and products that Proofpoint provides and how they protect against advanced threats and compliance risks. Photography should reflect continual innovation, tireless dedication, confidence, and forward-thinking intelligence.

GRAPHY

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Imagery must capture the most powerful and influential executives of an organization. These members make higher-stakes decisions, so their disposition should communicate Proofpoint personality attributes: confident, smart, proactive, determined, honest, and pragmatic. The impact of our imagery must tell an honest story of the user’s passion for the future and how it is realized through the use of Proofpoint products and solutions.

Individual photography

VISUAL ELEMENTS: PHOTOGRAPHY

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collaborative photographyThese photos emphasize communication, showing actual settings of professionals connecting both one-on-one and in groups. They are smart, reliable problem-solvers. Employees are depicted in contemporary, modern workplaces and as engaging, active, and positive. They are portrayed in their surroundings as candid and photojournalistic, never staged or posed. The subject matter should be innovative, smart, and reliable.

VISUAL ELEMENTS: PHOTOGRAPHY

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Do not use images that lack a compelling story. People must look engaged, connected, and passionate in a collaborative environment.

Do not use portraiture or images that are staged or have unrealistic settings.

Do not show images with dated technology.

Do not crop foreground images in a way that causes confusing visuals.

Do not use imagery with bad lighting or that is dull and out of focus.

Do not use cliched metaphors to represent technical or business concepts such as agility, endurance, winning, or success.

Do not use images with special effects or abstract imagery.

Do not use black and white or duotone imagery.

VISUAL ELEMENTS: PHOTOGRAPHY

Photography: Photo misuseBelow are examples of inappropriate photographic styles and treatments that do not represent the Proofpoint brand. Photography should never be artificial, unnatural, dated or contrived. Please abstain from stereotypical and predictable depictions.

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Vector Points GraphicThe Vector Points Graphic conveys the sense of security that Proofpoint provides people and the data they create. The connecting points and lines represent targeted attack protection, efficiently detecting and blocking threats that may emerge across an entire organization. These graphics can be applied to photography or as standalone graphics to demonstrate how people, data, and their brand are secure everywhere. Two versions of the Vector Points Graphic have been provided. These exemplify the robust, flexible, and scalable architecture Proofpoint offers. Please note that only primary colors from the Proofpoint palette should be used.

For added interest, overlay two Vector Points Graphics on top of each other.

Including an icon from our library reflects the comprehensive protection Proofpoint offers. Ensure that the Vector Points Graphic and icon use the same primary color.

Adding a drop shadow creates the illusion that the Vector Points Graphic is floating. This makes for a more engaging and compelling visual.

Try enlarging the Vector Points Graphic so that it bleeds off the page, and then overlay it on top of a colored background.

OTHER APPLICATIONS

VISUAL ELEMENTS: VECTOR POINTS GRAPHIC

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IconographyWe created an iconography library that conveys the visual expression of our brand’s products, services, and tools. These can be utilized to help communicate branded content, integrate with photography, or enhance charts, diagrams, and informational graphics.

VISUAL ELEMENTS: ICONOGRAPHY