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Christian Leborg
-
II, A DES IG N PR IM ER
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Pr,inceton Architectural Press
37 East Seventh Street
New York, New York 10003
For a free catalog 01 books, call 1.800.722.6657.
Visit our Web site at www.papress.com ..
First published in Norway by Abstrakt Forlag
in 2004
CopYlightEnglish edition I t : ' 2006 Princeton Architectural Press
10 09 OB 07 06 5 4 3 2 1 First edition
NOpari of this book may be used or reproduced in any manner
without written permission from the publisher, except in the context of
reviews.Every reasonable attempt has been made 10 identify owners of
copyr.ight. Errors or omissions wil l be corrected in subsequent editions.
For Princeton Architectural Press:
Projeclediting: Nicola Bednarek
Design: Christian Leborg
Teanstation: Diane Oaltey
Special thanks 10: Nellie Atjian, Dorothy Ball, Janel Behning,Becca
Casbon, Penny (Yuen 'Pik) Chu, Russell Fernandez. Jan Haux, Clare
Jacobson, John King. Mark Lamster, Nancy Eklund Later, Unda Lee.
Katharine Myers, Lauren Nelson. Scott Tennent, Jennifer Thompson,
Paul Wa.gner, Joseph Weston, and Deb Wood of Princeton Archilect.ural
Press -Kevin C. Uppert, publisher
Library ·ofCongress Cataloging·in·PublicalionData
Leborg. Christian.
{Visuall grammatikk. EngJishJVisual grammar I Christian Leborg.
p. em,
Includes bibliographical. references.
ISBN-IS: 978+56898-581·7 (alk. paper)
ISBN·W:I·56898·581·9 (alk. paper)
1. Visual perception. 2. Visual communication in art I,.Tille.
N7430,5.L39132006
701'.8-dc22
2005034807
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Christian LeborqVisual G rammar
Activit es Rela\ ons
Princeton Architectural PressNew York
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To Marianne
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VISUAL GRAMMARI PREFACE
Preface
Every day we are confronted with vast amounts of visual messages, but without 8. basic under-
standing of visual language many of these messages remain incomprehensible to us, and a
productive dialogue between producers and consumers of visual communication cannot take
place.
Knowledge of visual concepts is often acquired through physical experience and applied
wltl out tile use of written or spoken language: there are, however, a number of underlying
processes before and after the act of creation where verbal language has an important func-
tion. Reflection about what one is going to create or what one has created alters the creative
process: we think diiferently when we have a language to describe something. This book is a
ccntribution towards establishing such a language, It intends to be both a primer on visual lan-guage and a visual dictionary of 1he fundamental aspects of visual communication.
The eason tor writing a grammar of visual language is ,he same as for any language: to
define i-s basic elements, describe its patterns and processes, and to understand the re.a-
tions between the individual elements i the system. Visual language 'las no 'orrnal syntax or
semantics, but the visual objects themselves can be classified. Accordingly, the book is divided
j to four parts: abstract objects and structures, concrete objects and structures, activi-
ties, a d relations, The irst chapter deals ' N I , 1 1 abstractions such as dimension, format. and
volume; the second concerns concrete objects and structures such as form, size, color, and
textu rs: the til iI 'd part describes the act iviti es that can take place ina composition sue n as
repetition, mirroring, and movement, and the fourth chapter deals with the relations betweenseveral objects in a composition.
Wrlll 9 this book I have stood 01 the shoulders of a number of the greats \'.'10 have thought
a d written about visual lanquaqe. They are listed in the selected bibliography at the back of
the book. Iwould also like to thank Anette Wang, who gave me resistance when I needed it
and my Norwegian publisher Einar Plyhn, who gave me no resistance whatsoever. Yngve lien
and Bjarn Kruse contributed co structtve criticism. In addition, 1received valuable feedback
from professionals and laymen, friends and family.
I hope tha this book will nelp you soeak and write about visual objects and their creative
pot.enlial and enable you to better understand II-e graphics thai you encounter every day ,
Oslo, November 2005
Christian Leborg
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VISUAL. GRAMMARI CONTENTS
Abstract Concrete
Abstract Objects
10 Point11 Line
1 2 Surface
13 Volume
14 Dimensions
16 FOrmat
Concrete Objects
28 Form30 Size
32 Color
Concrete Structures
Abstract Structures19 Formal Structures
20 Gradation
21 Radiation
22 Informal Structures
23 Visual Distribution
24 lnvi sib lei I nactive Structu res
24 Structural Skeleton
35 Visible Structures
35 Active Structures
36 Texture
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VISUAL GR.~MI'..I.~RI CONTENTS
Activities Relations
40 Repetition
40 FrequencyIRhythm
42 Mirroring
43 Mirroring against a Volume
44 Rotation
46 UpscalinglDownscaling
48 Movement
48 Path
49 Direction
49 Superord inate! Subord inate
Movement
50 Displacement
50 Direction 01 Displacement
55 Attraction
55 Static
56 Symmetry Isymmetry
57 Balance
58 Groups
60 Fine/Coarse
61 Diffusion
62 Direction
63 Position
64 Space
65 Weight66 Amountl Dom inance
68 Neutral
69 Backg round /Foreq rou nd
70 Coordination
71 Distance
72 Parallel
73 Angle
74 Negative! Positive
75 Transparent/Opaque
76 Tangent
78 Overlapping
79 Compound
80 Subtraction
81 Coincidence
82 Penetralion
83 Extrusion
84 Influence
85 Mod iiicatio n
86
Variation
89 Glossary
96 Bibliography
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VISUAL GRAMMARI ABSTRACT
5
10 POint! S rface6 J
1 Lne 12 13 Voume
, 1 ~ 1 J !~4
I ,&@Corceolric 21 Cent-i'uqalRacial 011 Radiation SlruclJre
:..~....,~~~.. ...- ~. - ---
\II I, I
23~_l_!
Dlstnbutro-i
;. . . . . . -- ...... _ .. -----
2~ Invisible:. .. . ,St r \ .i ~ I,m !_~ ...
8
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VISUAL GRAMII1ARI ABSTRACT I OaJECTS
Abstract Objects. Abstract objects are
ideal shapes that cannot be physically
created. When you try to draw a point,
for example, you do not end up with a
point but with a surface.
The a bove ulus tr a : J I1 m a y le c k uke a point, bu t it is o :,ly the re ore se nta tro-i o f a point. It 's a c ti.a l 'y a d o: ~ 1 ' ' ' ' l t h a
s ur fa ce . Its s ize is O.1?t o f -: 'l a t 0': t he jI'L Js tr a tio n b e lo w.
"The abstract C O · - l ' . · e y s the essential meaning~ cutti ng tt ~rcuqh the conscious tc the urcor.sclcus. trom experleice of
t he s ub sta n ce i 1 tile s e ns or y 'f ie ld ojl redly 10tll~ nervous systerr I from the e ve nt to pe rc e pt ion." DO I~is A . DOldis~
A Primer o! Visual Literacy. (C a mbr id ge : M IT P'8SS, - 1 973 ) , 8 - 1.
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IVISUAL G RA MM AR I A BS TR AC T I O BJE CTS I 'POINT
iPoint. -¥ett-s-a~ or feel a point; it is a place with
area, :he point has a pOSttt~at can be defined by
coordinates (numbers on one, f 0, or three axes),
<, !<, /""
<, /""
<, /""
<, /""<, /""
<, /""
/"" <,
/"" <,
/"" <,
/"" <,
/"" <,
/'" <,
/""
___ I~
Thecce 'd io 1s le s '~ , t hi s ~'<l;rl ''''a ~"Q,69f)~ehe~,uceer eic'nar:d cc nerol ilw oa;;e.
A ~c1erica, O:::<lro'irlllh:;~,s;err s J'stle .....en,:) war.t~ ~C'n d o .a;e. fe' olXillllO'S
·"'IIl,e01'\the e<;llt a ee ~I'5 ocalec. T'le ~Ja~r (lnd till) ~e.'o·dc9·l1e""e· arre:;;';:$l:nl mol2clo ce nts at '"IOrl~/S¢ul~ ~r c cMt/weSI. ·e$po~li·"" .
10
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TRACT I OSJ rcrs ILl N EISUAL GRAM MARl ASS
ber of points thatd •s anum. h ve two
eunderstoo a be 'Infinite or av
I· can I' _ can. , .'
L
ine. A me othe r , A rne points IS aone ana '.. teen twore adjacent to . t st distance be w
. The shor endpoints.
straight line.
- : : : : J 1<___ ________________________________I
----------<_
- - - - I
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VISUAL G~AMMARI ABSfRACT I 0 GJECTSI SURI'A,CE
Surface.A surface is defined by two lines that do not co
or by a minimum of three points that are not located on a line
two lines have one coinciding pomt, the surface will be a p
I, t~e s~"'e way tha; e irocan be dese, ieee as a rcw 01adpo r-ts, a su=acc car ~e oe' ned es a 'O W ci h1es , Poin:s are
Sla c ke d in e- re o re c : on 10 10 1m a I ne ; a su r t ace is c re a le da te« 01 ires is $iae~eo a~a rig11argle:o ·.1~tc'rect'or-, Tn
di'\1~lic1s call also ce sean as 1'. '(lSand oj me~s;~~5. Be cauSu Iia ce s a pC i<1ttU ·a j . s I >r ~Ti ie 'a t e d i n rw o d i -e c l iC "'S . " 5~.'h as Iw o c jm e ns ie r-s ,
'heo.r ls ld e of a volume is a svrtace.It ear J0 39. can : nJOUSsw 'ace will' d i l 'e red ~vr'.<es,O f a e·~llectIQn o r po i) 'gono. o r
m uW angv ~rs u "a c,c s uc h a s th", fig u '0 on t he l e f1 ."Tho pa th 01 a Ii~e in ,~otion be come s a pla ns . A pla~o ha s length a'ld bread , " , Q ui 110 thrckness. II he s pe s liondiecllon. II '5 ~OUI' C o y I nc s , It e'el' ne s the cxterr a I im. ts o' a VOl u ~,e."",ue us "'le'1g, Prillciplas of Form and
(Ne'N Yor~: \f~, Ncslra,d Re i nhol d , ' 1993) . <12 .
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V IS UA r . to R A MM A RI, A B S TR A CT I:O B JE Cr sl. VOLU M E
I... ;he SliMe way lhfll a s.r+ace 5 a IOvJ €I f I nes, a
~olume s mace up of e number (" surtacss, Here
the polnts arc c '€I ifera~d in Ihree c irec t or s,th e fig J 'e's three eli"le!"lsic ~s.A cube hA s eig h I
v« rtices (the p o;' I s where l~ e Ii~¢s r ~ 'sect).On -ne ns cc 0 the scrfacas slre;chi~g cetween
t~ese vertices is e"'llp~yspace. Thi$ spice does
no: cor ;a,r a1)'thi~g but is de Iin<:d cy its edg es.
- 'e· v a- e vs ",eomet' c v c v m es cannot be repro-d",c<:d e xac tty;1 'Ilat;:y lise a~se t1e 1 " !lttm<!. weU S ·C :C 'ep.edece the m e ~h'does 'cl~ I c~nr·O!!\a"a such 3 pe-lee! c es ig , ·. '$ co .. .·e;·'(: tie~ resAre "IIal1cr ahcal . abslracl mode s.
o," .
.
Vo lume . A volume is an empty space defined by surfaces,
lines, and points,"The path of a plal1e ln l110tiQn(in a dirccfion ether j'a n lt 5i~ tl'i" S iC d ir e e lo n) , cccornes a volume. It h~. a ' PoS i ion i rs p a c e ~nd i s bound b)' p lane s . I n \wo -d i f" '" e n~ io ·, a l d c~ ign , v c UIM is il u se ry " Won g, P rin cip lo s o f Po rm aM I Desig n, 4~ ,
, s
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V IS U A " I3 I'l .A M MA R I A B ST RA C T I O B JE CTS ID I M E NS I O NS
II line I' !IS one e d g.e ,.lw o· ··te i: li.c es , a ~d ' o ne d im e '1 siM , A s o-fa ce 'w ith iou r e ~·g .e " 1 1M tOJr ve rt ic es M el t 'Ne,
c im er s tons .. r . . . c ue e ha sewe fve e ig~s . e ignl vC"i ices . s ,x s ur fa ce s. a nd thre e d i-ne ns ons, A hy pe rc ube ha s thi
e dge s, s ix te en ve rtic es . ',we r I~·r~, sur la c e s , a nd lou' c lm e ns ior s .
G
D
•
•
o
2 .
O r~d imM s iC !"l Tbre e d lm e ns ior -s
Dimensions. We, along with everything that surrounds
us, have height, width, and depth-or three dimensions.
Objects can have four, five, and an infinite number of
dimensions, but we cannot perceive these. More or less
than three dimensions are abstractions for us; we can on
imagine them.'D im c-is lc ne xr sts in ,M e 'e @ 1,"Jo rld . liie ca nnot or ly fool it ou t w tn l'Sa l d . o .f c ur lwo-e ye d ,. s re re cc pt ic c n s 9
c an s ee t," Dondis . A P,imer of v is u e ! L i te r a cy ,. 59~60'.
14
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o
Four dimensions
VISUAL GRAM MARl ABSTRACT I OBJ ECTS I DIM ENSIONS
•
o
The sphere with its section
at lui! size
The sphere rising The sphere on the
point of vanishing
I~
/\(
My eye
~~- 1----------'( :...:-= - : : . . . . ~ / - - - - - - - - - - ; ~.------~~-. -~-
E dw il' A bbott ,I-.bbott 's book Flatland te lls the s tory 0; a squa re tha t Ii"e s in a two-d r ne ns io ua l w or ld 'cgetr,6[ with its
farni Iy o f g eo metric fig Uf8S. 0 ne da y a three-dimensional sphere cernes t o v is it . \ t . . . .he n the square tel ls the e ls rg y a bo u t
mee ti ng someone trom a nothe r d irne r s 'on, it IS im pr is one d 'lor bla sphe my , A bove 'i'e, s ee the s phe re 's vistt a s ',"ie we d oy
the s qua re . Illus tra tion ba se d e n A bbott 's .jr a',v in g E d ',v in A b bo tt A b bo tt . Fistiand (Lond on, S e ele y & C o, ,8 84 ).
15
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PIt' :e'r" format call be "sed -c rcrertc dim(!~slo~s, ccporucr-s.erc scalescf measu"ec:" 'e , t.
Exampl(!s a-c :jc<Jg'"pbc mf.:"~L'e'
~'cr.ts, metric measu-eme-its (",o;er.ceil! m;,'e', mill'",n:e,), Ar~IO'Ame'I'
ca~ rllcastJremeelS ('ele: a;:~ .nches),map '0.',- ars, 3'chilecton c 'Mmals.
D"'pcr '0 Im a 1$ . b oo k lormets. r.ew~·~nper tOfftla\s.pester ;olm"I:>.h'mlem·als. :;c''!e~ lowals. etc.
Scree") ~oN\o' l : . "sa~e ;JsuaU,{ +. tH; : aSJ~ec
I~ c xe s: a pIxel (piC lure ",iement)s U~esmai'cs; UI'i~04 "Iform(!:\o~ it,
dig,:;,1ill"~ges. i'ney are caacratic )'ld
JOOl· O.C' l39 ircreS \~SI":.
T~'pcsr"ph'C pO'~'5 (abbrevratec as
et) a'" :'lC ~malles l lypogr !l : " IJC
urns, -e~$Jn~9 "c~rox'mi\~c,y 0.0'48
w:tes. T~e C,:CfO 'S :.e contral~'"of "lca s~ 'em e~ 1 , :~ o : )"!X:graphcsc/sle,". <:«,'0' sir., twe: ve lypofJtaP~'<:00 nts.
The tor-nats ;O f r:aps ;\r:; Bfcll, tc:: .tval
= " ans 2'0excressed as tne 'a:,ol>cl-, ',aer I~e clawing arc th e j > h y > ~al Sze,
'orex,,"'ple': <,0000000,' :~o,
In =",o::e pace- lo",:,at~ '0; OW lI'Ie01's ys t em . w~ic<, is ba se d 0<' Ihe fool :>
''''eter"le. an d a- c ca'ied A , 6, an o C.
Most bcc« 'orlllal, arc oasec Of' the
gQIOC~section c: golder - e;. 1, ::I
1OG.:'lelnaF:: fC~-l.ola
~ " " 1 'expresses
Ii'll r~ ' Q ee : , · ,ccr 1 ' . " , ( > S'lCS. n II"Sc a s e ! ;e : t' '' 'e o n '-Ie ~e.old a nd w,d lh 01
a page. Tn" go'den sec",)n ,s ac-uevedwhc., one di"ides ~ 'ire seg ....er.I5~ch~'IH :~e ratio oi : ' 1 0 shorter 'inc 10 the'ong!!' 1 ne is :'le sarr e as thll 'a~Q of!he lo"gcr line 10:~,ewho'e se9":c~t_S,,;. Ire i(lrmJI'l be.ow ar o lI'c C'ooc
on \:.'1~, i f . j i , - : ,
;)';,;,.~"o,,~. o r :. 61 8 , a ls o a .~ ~c a. rs
1 ,I ,c so cu'led Fioor ' JCC' seqaencc,
where cacr ,um~or 'r n'l: seuue rce 1$
11 '0 sum a t the l ....('l pre ce ~ .. ,S '\um~ers~
I, ?, 3. b. a . '3, ~1. 34, 55. c<;". T~e'11:.00' adJ~cer: n.rmi le, s , " 'Ie
s e c u e nc e p ro _g IC S ;, ', IO I '1 appreachcs;:',0,8,
VISUAL GRAMMARI ABSTRACT I OBJECTSI FORMAT
A o e qua ,s o ne s qua -e "'~"~ ', or S 4'
X ;'&.l"'I",
T'lc 1'I~ig":o· tlape' is CaICJI3!.:d ,'I 2rar.-sbasco C1 OM ~ou".(e r-ater. It :1e pape'
w Il, gllS 1 (1 0 .q , thi:; maans th:, t cr e Sq~1;<:
mete' 0' Ih.s eaper, or :n'~o-to-r-at, WI) ;)"$
100 ~,
A~ 2{l? Y .:'20
a
1 ' , 1
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WSVAL CI'I'.:AMMARI !\IBSTRACT ISTRUCTURES
Abstract Structures. Placing' objec
in relation to one another will
establish a structure. We can only
describe a st.ructureif we are able
to recognize its pattern. A structur
that does not have visible structure
lines is called abstract.
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VISUAl. GRAMMAR! A8STRACTI STRUCTUqeSI FORMAL
Formal Structures. When objects are evenly distributed in
a composition I the structure is formal. The axes according to
which the objects are organized are called structure lines.$:'uCI~re 'res U~ pass tb'avgh th" C{)je.c:f certer 0.' OpilCB cenlel. ney can elso. •~n beet",e"" ,." :>b.eels and
oell~e leJ""" str~clurel elernems wi:~• "",(;h lI"eobjecls Il:C placec,----- ------ i-----
,
L -,
,- - - - - - - -1- - - -
I
___ L
A !:'uclule I~ ",~ich ell sectlons c· objects are 31ke and equal)' dlslriouled is ::~lIed a basic sir .ictore or a grid.This,-,re 0.1 '''pel,; ve structure is based or slr~clu-e lI~es mat 8'e l)e'Condie.Jlar 10o~e ancthe-, uSLal'yhorizortally and
.e r nc a ') ',
'9
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V I SUAL GRAMMAR, ABSTRACT I S T RUCl 'U 'R E S I I "O RM A L I GRADATION
Gradation. A gradated structure works in the same way
a repetitive structure" but here the structure units change
size or form (or both) at an even rate.
I ! I I I, I
lI
I; I
,
,
IR a d a t ie r
S ra d a" on c an a pply to ~iS:a"C"', Ch1.1g0 ind s c aco+ent, a nd CLive,
Or th,d t $o~e c f t he -n os : C <; -"'Of grad \ l
: J"e s a "e 5 ~e '-'" n'~~,m"elgrso ; !a ,c1jli,es '~sa-a d"eel,e') and f"ciatie, (expand ngr.o
20
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VISUAL GRAMMAR ABSTRACl STRUCTUR ESt FORMALI RADIA110N
l
.I\' "
,I' 'I
I
I,
III I I
!\ .
,\ , !
\; / 1 / / / i
\.
\' ,e spe~~ of concent-ic -aciation v-her II";,structu-e l ines arc circles ·",th an uneqca d;st",r,~e +om the same eel' ter,
Radiation. A radiation is aformal repetitive structure with
structure units that are situated around a common center.
T~e spi-al is concentric ~that ils sr-ucture ire;
have a~~ -ieqca dis tarce +om the ce '1, , - . I~isalso cerr-ri ~g,,1becai.se the ~..Iicall ne emelles+om a center; The spiral IS I~us a 1}'bri~ ~etwe,.ra corcer toc ar c ce,lrilL '.lal .*~~t~e.
2·
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VISUAL GRAMMAR! ABSTRACT! STRUCTURES!INFORMAL
Informal Structures. When no regularities in the
arrangement of objects in a composition can be discern
the structure is informal. A structure is informal even if o
recognizes a pattern as long as the objects do not follow
straight structure lines,
It is ikely ',at pa'cs 0' the sl'uc:~'e aae-e arc lormal ever l~oJa~ we =2rncl-ecog~ilc :1e palle 'n. T~o'e a
matklcma: c equ8lioF\S1~3.twi"e1 rcp'<!l3 r,eo v.sva,lly de rot &.ppci l io nave a 'olm,,' s:- ~(;:J;e, T .e ::ef" t 'Ccoree'" orlyIt:· i$I.a aspects et Sl'uet~rcs.
22
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VISUAL GRA!.111!"'-Rl A9·S1RACf, STlfUCTURES1INFQ.RMALI VISU.ALDISfRIBU1!ON
Visual Distribution. If objects are positioned in a
structure judg.ing by the eye. the structure is based on
visual distribution. I t can also be called a similarity structure ..
-~ . . ----
-VI~J~1 cis{' butio ' Should allow eachi.nr; k > N n to :)~CJPl' a sr-uar aml)J~j 0; space as J V e : ' g e c Jy I~e eye:
WO'9 P'ir>r;iple.s 01 FOlm lind Design. 42.
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'.,.SU."L G Il"fI IM AIlI A SSi"A Ci I S TR L.C iU R E SI ' NFQRVALI' N VI SI B L E/ IN AC TI VE
Invisible/Inactive Structures. Although the structure
lines in an abstract structure are invisible, our brain has a
tendency to fill in what is missing, so we see where they are
Inactive structures indicate the position of the objects but d
not affect their form.
i1 a cl'-: e s tr vc tc re s c a r'! be 'J s ib lc ,11d in vis iq le . ( S e e a lo e A c t iv e S l r~ C I~ re s , p . 3 3 .)
Structural Skeleton. In all compositions or objects
there are forces that are bound by the limits of the surface.
These varying degrees of energy follow certain axes with
regard to form and proportions. These axes, or paths, can
be called the format's or object's structural skeleton.
(See figure on p. 25).
"So \l1e M\ur9 of t\ visva experierce call '0" b e d es c- bed in ~llims0' riches 0' si,e an d c s :ance , j "' 9 'c c s of ansor ·N~·,e ~ngths o f I'u e . T he s e s ta t ic +easurernerts de " ne ollly u- e 's: ,mulus: 1112:s , :,e message senile the e yby t he p h/s ic a l ·N or ld . B ut the life of a percect-us cxc-esslcn a nd m ea n 1 1g -d e r lve s e n : fely f r o, ,; t h e a c ! i ·. d i, .-01 thp e rc s s tu a l t er e e s.' i'( ud o ll Am l" eim . AN an(/ V iS\ ia i Pe rcep ti on ( 8e r < s ls ) ': U r i . . ..rs i1y o f Ca l ii o- 1 ia Press . 19(4), 1
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/I/
25-.. ,
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.I.-~I ~3 :< S 0 :u 'a : ;o ~ 133 CoI- . : rSp"c·e
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V ,IS U A I. G R AM MA 'R I C O NC ~e Te l O B JE CTS
Concrete Objects. Objects are per-
ceived w ith in defined limits. These limitsare called co nto ur lines. T he co nto ur is
what defines the shape, or form,
A s una ce c an hM om a ny iorm s. Form s a ro d e f,ne d by lhe i,c onlour$ . w hic h e a n be w aig ht O rourve d . 1 1tho v isua l
lr llM i tio n is q ra d a ie d Or h as s m all n ua nc e s in s ha d e or h ve . '1 is diffie" 'llo define th e form .
•Form ("om La t. "~coma). , 1 c O lTmo" USO,the e xte rio r e f a (n '19 ' s . c onc re te : a ro~~d. s GJ a re -s f a ile d , e t c. ' ..3. ?Ias: c. ~a'.,ns "'0 U ~ e,~. Fii!uralwely st<:~kir:;l, of 111 O·" : , ,' .: )I I<" s o-,e'al 2po-llMP'lce as a ,,!b e ol))ec, ..... :10~:cC1sideraiic1 '0' corterc, 5. Cas : ng -011 c." e"obt"Johar5c1, Kuns lo f dbog , 6 5 .
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Form
Geometric forms
oOrganic forms
oRandom forms
oCir~lij.As/roI09Y; Elern .1"e.Asuo-
110my: Fu I moor. Me/corology:
C e a r ", .· 28 .t ha '. Canography: : : ; " : 1 ' . ,,Jclure. Elec:ricity: Mete'.
CllemiSifY: Ac c. Ml!chanics:
POI', 01 '01 uior. Biology: 5'0.
28
Georrelr ic forms are easee en ma:1ellla: cal iacts abc.it ~ol'ls, incs
su·'aces. a,d solids.
oRanC':)m fo'-s are c-eatee It\r:)ug" '1I:;'od~~tior\ ~'C()'s~io'JS ~~-'"
act 0'. or "IC'oo tat ir' ~e'co IrO"T'l"3;Jre.
E q ia l-a r rn ed C ro ss .
Asuol09Y: Matte'. theoa':, y .As/ronomy: Nort~. Alchemy:
'0 fc J r e erner1:' . Cartography:ChU'C1. chepe . O'.llllisric
lerminology system: Posili~opole. c U~519'. posItivec1.;.r~e.irerease.
A - ' o , " _
Diree tion, ooieal consec ~e
'A2.scuh1e ,ender.
"""creo,%BI: ;:'osl , b~.Physics: G r a ·.i: a Uo r a c e ntCartography: Oceardc c.nre
Runes: 8JI.
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\"SUAL GRAMh;'~~1 COI'<CRETEI OlOJECTSi FORM
- . .. .2 ' :orlll~ cresentec he:e de some of t h e b as ic 963h.lts in \/'/esTern ideo,~r6phy ( l u , : ; ( _ . \ · d i r l g to C arl G , Liunqrnar (see his
ccok SymboJer, . r'/Iillrr.:j: .A.ldebaran FC"'la~,1990) , Thcv are the basic sigr~.sman ha s ceated as co...plele legible entitles.
D
o
oSquare.
IvI2tAriali7.~tion, the E ar th ,
Meteorology: The ground.Cartography; Farm. Biology: He,
Military: Soldier. Alchemy: Salt:
Household article: Stop,
Heart.
leon tor the pl~'lsical heart. l.ove,
II I love, ldeoqrarr tor Iavatory.
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VISU,\I. GRAMMARI CONCRETE IOBJI!CTS SIZE
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l'his recta l[JI~ is T1c! " , of aspresc n th S nook.
VISUAL GRAI',.jI_.tMl CONCRET!;;rOBJIOCTSiSIZE
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V I$U AL G RA MM A'R I G ONe Ra TE I 0 S Je CTS I C OLO R
Color . Colors are different wavelengths of li.ght. Concre
objects and the materials of which they are made reflect
only part of the light spectrum and therefore appear as i
they have color.
Hue refers 10 the w!loolengthof tho color a~d is separate from i ts i nl 'e n s il y ' 01 saturation. Saturated hues aee
we areaccustomed 10,seeing in Ihe chrernat lc Circle, This book is printedir, tw o colors, but onlycnc h~e,. nred. Black, gray. and white are celers without hlle.
TO M d es c r ibe s a coIQ ('s l ightne S$fd aikne ss . The 1000. a ls o c a lle d the & ha de , is the c olor 's eonte rr t or bla e!< .
SaMatiorl describes ti le .elative ratio of ti 'e co lo's hue and whi te c o nt e nt . A c olo, w ith lit t le sateration conl.oioamount 01 while. .
·T~e sever -dnds of color contrasts are :he 'o ' ( )Wing: 1.CorUa$t 0" h~ e '2. L.9hl·g·ar~ cor-tras; 3. C o z-vr. . . rm C<I. C.,mc eme":ary cortrast 5. Sir.cuW!cous ccot-ast €. Corl,ut::li Silt~ratior 7. Coriras, 0 ext'i!1sion:Johi~rcs 1Ii,,1, Tile A.I of COIOf (Ne'I" YOlk: Rci~to'c P~b'iS~iI"9 Co·:oraiic "1,'967).
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V IS I,JA L G R AM M AR I C O NC A E 1E ' 0 6.JE CT SI C O ~O R
Pofe : white:
!ely wllite light
, : $ s (u r a l ad a nd pu re
"0 u- i de r s ta - i d ,ne hue , s ha c a . B Fa S atura tion of ceto rs , ; IM2;1\G Ihem a s \I~e CMtcnl arc' surtacec! a sp 'ie re whe re
'he Nor II' r -o le 's c G"'p le ie ly w hil e a no tI~e S outh P O'e e el: ' 0 101 61 ) b la ck, ihe co" ,p le i e :y ,al'Urflted a nd p L ' r e hue s a re
.c ca le c a long ;'1(: equator. If ::)01.) m C~G S in ,a wa rd s t ile teNer o r ~'e $oiele.lI-e c o O'S W II b e co me less s atu-a ie d a nd
~'"ad~a'ly ae re~'ac~dby "ruy s~e':e$. O~ l~c surface ot !~e S{li,:~er" 'Ic"';,so'ler'e tl1erea,e CQm~'eTe\ j I ",,:~';;\edcetcrsw ~1""ryin9 black cO,,",.,I1:. (See 31$:)I~wn,TheAll oi Colo,.)
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VISUAl GRAM MARl CONCRHEI STRUCTU RES
Concrete Structures. A structure is
concrete when its structure lines
are visible or actively influence the
form of the objects in the structure.
In contrast to abstract structures,
which only indirectly indicate how
objects are positioned, concrete
structures are visual compositionsin themselves.
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VISUA~ GRAMMARI CONCREl'EI SlRUCTVRESI VIS leu
Vis ib le Structures. A visible structure is a structure
, ' , t visible structure lines ..A visible structure can consist
-:::structure lines and objects or of structure lines only.
Ac t i ve Structures. A structure is active when the
s tr cture lines influence the form of the objects in the
Si. ucture. A structure need not be visible to be active.
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V IS U A I. C ; R AM M AR l C ONC R EiEI ST I'\ U CTU R~SI TEXTURE
Texture . A texture is a structure than can be seen and/
or felt. The texture can consist of structure lines and/or
objects. Texture exists in materials and can be created
through inscription and application,
@ @ @••.•,. - . ~I
' ' ' + -. . .
FQrmal
@ @ @- . . .IH-
~IiA
1 . f o r m . a , 1
t iD 0 00 0
-r'&-+
I~ -.
::tGra d a l iQn
g) 9) g) ;..'.-. .,_
RadLilitic"
(e ) (e ) (e )0
+ . . . _\"
Spi r a l
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VlSUA~ GRAW.iARICONCRETcl STRUCTURESI TEXTURE
Textures can have an ornamental, random, or mechanical
design. The system of textures is the same as for abstract
structures: formal, informal, gradation, radiation, and spiral.
·.,••••,. . .• •
" ..\.••••• • • •
- -
. I . ~•••••• • •. . . . .
..,,
· . . . .. . ,, • I'
.. . ... "..,- . '·."• •••• •••..,. .•• • • •• •.•· - t . •.. . . ••
37
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VISUAl GRAMMARI ACTIVITI lOS
•• • • I • • .e eR f i f m 9
'11 0
:.~~
40 40 Frequency 40 Rylr-rr Form
••~
<10 51z
fill fill
••$ ~O40 Oirectior 40 Te)!f'ure
O; - - -~ \4~• I I
; i <z4{o\~i_O~ ..__ L 5 Rolet on
Own Axis
40 Color
_ I
• •2 Mirr(lfi'lg
49 Suoe/ordinatelSubordinateMovemer1
36
•3 Mirroringa ga ins t a V ol'um
48 Movemem
,50 O,isplacement
4g Directior
SO~OfOisp l a ce lT
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VISUAL GRAMMAR I ACTIV ITI ES
Activities. Visual repro d uctio ns are
static*. What can be perceived as an
activity, is a static representatio n o r a
sequence that creates an illusio n o f
activity.
'Kinetic art-art that uses analog movement as an instrument-is the only genre within pictorial and
visual art where the illusion 01 movement is not created with sequences 01 pictures or static represen-
tations. Film consists ot stil l images shown in a ser ies at a high frequency.
·~'~--H.+er@ between '"e tuturists' cynarn c rncvement and Ducilamp's diagr,\mmaiic: concept of mcve nent lies
::ll1es' '~/otiGf1llne_" Scott McCloud, Understanding Comics (New York: Paradox Press. 1 99 3), '1 10 ,
39
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VISUAL. GRAMMARI ACTIVITIESI REPETITION
Repetition. When several objects with a single
shared characteristic are arranged in a cornposi-
tion, the object has been repeated, even if other
characteristics of the objects are different. When
a multitude of objects has one particular feature
in common, such as form or size, this repetition is
called form repetition or size repetition, respec-
tively. When the repeated objects have more
than one feature in common, the most dominant
common feature is selected to describe the
repetiti 0n.
Frequency/Rhythm. When the distance
between the repeated objects is identical, the
repetition has an even frequency. When the dis-
tance between the objeots varies between several
given frequencies, the repetition has a rhythm.
Eve,lr"quer:y
- -.- -
. . -40
F
S
C
Direc
Tex
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VISUAL GRAMlvlARI ACTIVITI ESI REPETm ON
•
•
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VISU-\L (>'RAMMAHIA:CTIVITI ~Sl MIRRO RING
M irro r ing. When light waves emanating from an objec
reflected on a surface, the object has been mirrored, Th
light waves are reflected off the surface at the same ang
they fall onto it T h e physical object is symmetrical.ly
rendered on an axis.
'A ~'irr:>r doesr't reflect :"'gs\he w t·or" w a1 ·o~rd. U rellects wha l i$ m. . . .eo a leY h treat of ~ .. A la n FletchAu 01 Looking Sideways (Lon(lor.: P,aio;lor e 'us. 20e.), 229.
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VISUAL GRAI~MARI ACTIVITIESI M IRRO RING
Mirroring against a Volume. When the surface on
which something is reflected has several different
angles, it can be defined as a volume or as part of a
volume. A volume that mirrors another object distorts the
mirror image because the light that meets the surface is
reflected at different angles.
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here ~'lC",tatlo~loll<)",~thernoverne-it cl the SJn ~~ti lh(,clock (clnckw se). Til S is alsn Ih~
drscvon lor sc't!wi 19 ;, 1 (j screw
~r fu~ninQ or r 6 :_;",Niicr,
VISUAl ail~AMMAR ACTIVITIESIROTATION
When an object moves around a point or an
axis, it rotates. The shape of the path along which a rota
object moves can be either circular or elliptic.
The r ot "t i1 9 o bje c t
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,
VISUAL GRAMMAR' ACT1VITIES ROTATION
If the rotating object faces the rotation
point with the same side at all times,
the object will have rotated around it"elf
after one revolution.
The distance lrtim the center to the
object's rotation path is called the pendu-
lum. This distance is the radius of a circle.
The rotation poin l is the
center ot a circle. ln case
of an elliptical movemen t
Ihe lenqth of the pendulum
will vary.
The rotation point can also be
inside th e object. i f the objeclrotates around its own axis, This
is also r~t@rredto as a revolving
object.
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VISUAL GRAMMAR ACTIVITIESI UPSCALI N G/DOWNSCALI NO
Upscalingl Downscal ing.
Objects are enlarged or scaled
down along the x-axis and the
y-axis. These directions are called
horizontal and vertical, or level and
perpendicular. When an object is
enlarged or scaled down propor-
tionately, the width-to-height
ratio will remain constant.
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VISUAL c > RAMMARI ACTIVITI ES MOVEM ENT
Movement. True movement (without sequences or
steps) is only found in the real world. Movement within a
visual composition is only a representation of movement.
The positioning of an object can suggest forces that have
influenced or will influence it and move it.
, ' Movement path
Path. An object in constant movement will travel along a
imagined line. This line is called a path. The path can be
straight or have the form of an arc.
AS
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V I S U A L G RB ,W ..IA R I A C T IV I T e s DIRe.CT lON
o rsct on oi movsm,mt
----------.
Direction. The direction of a movement can be defined by
the line that leads from the starting point of the movement
to its presumed endpoint.
Superordinate and Subordinate Movement. An\
\
\
object can rotate) swing, or move forward and backward, while
still experiencing a superordinate movement along one path.
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V IS U AL G RA M M AR A CTIV ITIE SI DIS PLA CE M E NT
Displacement, When only parts of an object move) a
displacement of the form takes place. Displacement is
defined by an angle. Angle 01di$~lace"'enl
Oi 'cellonand "9~e01< :I splacemenl
Direction of Displaceme points or lines of a
ove in a specific direction.
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VISUAL G RAM MARl ACTIVITIeSI DISPLACEM ENT
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V SUAl GRAVMARI RELATIONS
•• •• • •5 Al'ra::lionl S o Syrrrrelr{,' 57 6alarce 56 Gro\..psSate ASyl'rrre ry
t I J .:.• •63 Pos to r .ce/
eg,1
75 lranspare,1/Opaque
••0171 Coo'dlnalorl 72 Parallel
Distance
..6 langenl
,
76/79 Overla:lo;ng/ 80/61 Suet-actCcmpeorc Coir ode
73 Angle
I
~84 Influcrcc2/S3 ~~"'etratio'/
Ext'USlor85 MoeHl catlcn
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Re:lations. Visual objects in a
composition relate to the viewer,
the format, and o ther elements
within the compositio n .
"\Ilhoug~ tOIS(Poddis: $; Is ccrr ~1"!, , , ly.. . , :;lio1Ioss en :a sheet 0' paPCI. te(~es are work 19 <)~ t.The
cojec, is eraw~ :o.".,.ro:l the marg;~s ,,' t~e pa.ge.The ' Ilar:; ns lecatee c oscst (Q :~e ob.,,::;1~ave
11'0g-eat"sl mpj),e~or , . T -u s ts also Ihi! case ie - o\hl),l!' o-or!s in, ne c om oo 5iiio r. E ern er ..:sI~a~are cosest tc eac~Q"ar h " · , . , , ;ne g,·ea:osl allr3clic ~(lII~ral:l,i",! force) I~""ard eacn 5ther.
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V I SUA l . GRAM~ ,i ," .R I REL''I O NS I Ar rRACTION
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Attraction. Objects that are grouped together in a
composition will either attract or repel one another.
Static. The object on page 54 is balanced and not in
movement. The influential forces are equally strong and
offset each other.
Ina stationary representation an activity is only suggested, Energetic or hvely composit ions seem as if they have come1 : 0 a halt Orare about to initiate movement, crec.ting an rllusion cf the activily belore or af ter that moment. The composi-
tion on page 54, on the ether hand, is passive O r static, It is not the representatior of a stooped movement, Ai tile sa-ne
t irre, even in a static C~Qmosition there are forces at ', ',.ork. Note that he object must be posit ioned slightly above the
middle of the page for the ent i re com posi tion to be absolutely balanced. This is callec the cotical center,
58
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V SJAL GR."'MM';.~ I RELi,TlQN$ I SYMMETRY/ASYMMETRY
\'.
iris t igu"e is arrangedsyrn- etrical ly ale 19 an axis.
\
\\~ymmetry/Asymmetry. When objects are id
arr.~nged on both sides of an axis, they are sym
obje'~~can be monosymm1etric or rnultlsymmetri
is symh:~.~tricwhile the lay Iut of the spread'
.\ ..... 5
l Iy
trical.
. This pa
4
3
..
_.//
-nis"9u1e has fi,;e.:~~/"elry axes.
/:I
/. ./'
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Balance. A composition is balanced when all elements
have optical equilibrium. Balance can be created between
objects that have the same form but different positions, or
between objects that have contrasting forms. Without this
interaction between elements, a composition is static and
not dynamic.
Think 0'; ' '(his: t . . .< vo -p flg e la yo ut a s a comcosnlon to be balanced. T he lett arc ! rig hl p ag es can 8@ co mpared to tr e
arms of a scale on each side of the gu11.,r, , ,,hieh ads as the tipp n8 coint. He black disc on he page offsets all he
Objects on :he opposite page due tc its larger size and the tact that it is located further out on tte arm and thus has
I~ rea , , :e r o p ti ca l I N ei gh t. In addition, there s (" 'lO re te xt o n this page than o r the opposi te pa ge, v·..hrch furtt e r helps
create balance.
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VISUi\~ G~AMMARIRI LATIO~SIGROUPS
.,.,;;..u~~:.g When objects are repeated in a composition, t
form a group. or a unit. When several units are put togeth
super-units are created. Groups can be named after the
form of their underlying structures.
Lrnear 9'O~P. Ob. ects that are repcatee along a l.ne f",," " linear Jrif_
T,,(: objects 'I" ;jstructure ce-ipesed 01polygons as ,n the model
to I~e left. whie, is f< l ,med of III<I"9Ic5. are made up 01tria~8ular
uni ts , The objects and the vis1O'e structure l ines i r this group
c-cate a :edure.
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59
\lISU,\L GRAVM;'.R I RELATIONS I GROUPS
Triang ular g r : ; > u : ; > . Ocjects that are repealed i1
a tr anqular structure loren a tr.anqula! W 1it.Rhombic g row p . O b: ee l s tbat a rerepeated in a.rhombic structure form a
rrc'mbic ur-i I.
Circular group. The KOlill at wh.ch a unit is seen as an eqi.llatera ;lol/gon instead of a Circle is a question of dst-ru: on,
A pulygor 'nust have more than tou r sides ir Order 10ce confused witI' a circle, A unit can also ne based on parts of a
[i(rle; curved Iines are a par; of a circular form. Is the above grou p a seven-sided urut or a circle-based group?
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'· iI SU Il L G~A I 'AMA P I REL.ATIC \S I 1 ' 1N E /COARS E
This structure is
coarser than.
..ee
-j----. - - . - r e- - - - - - - _ - - - r - - - - - . - - - - -
Fine/Coarse. The fineness or coarseness of a structure
determined by the distance between the structure lines.
also relative to the distance of the viewer to the structure.
"".this S-".icture. These
i"NO structu-os a'~
equally saturater aut they
neve dii'erel-t ceorees 0'
Iineness/coarserieS5.
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VISIJA~G'!i\Mbt».R IREI.ATIC\$ IAnR,/tCnON
• • • •••• • •• •• ••• ••••• •••
~
.•••••••••• ••••••• •••.••~•••• eee e.· •••••• • •••• eeeee •••••.•• • •• eeee e e e••••••• e e eeee _ ••:••
..• •• _eeeee ee e •••.:••.••• eeeee e_.. ....... ••••••••....•••••~.eee ••..•••••••• ••••• •e••••••••••••••••• • •••••••
...... • '
.. ..... . . . • • .
. . • • . • ...' .• • • • • • • • •......: ...:~.:.:....•....T h I' ! c le gr ee o I a s : ' JC lure ( s s alu -z: on as we I a s iI s c oa r SCO l'1 s $ c a n v..ry.
T,e coa-seness ":);3 dispersed f ield of object3 is oSTIe' ln ~cd by:~c size c! ,I'e <::Ojec:.s .'l te!aho,",to :,e ~,ewcr. liscecree 0 ' s a1 J ra ho, ~e~end5 01 the dis:a,ee be:-,~een the objects.
Diffusion. An irregular dispersion of objects in a cornposi-
tion is called diffusion. The structure can gradually shift from
being fine to coarse, and from sparsely to highly saturated.
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Direction. A structure can actively define a direction,
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++++
Position. A gro up o f o bjects can d efine a o sitio
layout, such as a corner, an edge, a center, l ' an a enter.
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'/ISUA. GI~"MMA I RELATIO\'S I SPACE
Space. A composition dan have tense and open areas
this manner create white~pace in he layout. The placeme
objects in the str cture can reinforce this impression.
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Weight~ThroUg
l. conSCi~us use of the upper and pwer
Freas of r format!lhe designer can play with associftions of
ho w we ex perience the wo rld , a llu mg to t e earth and the
sky. T he composition can create t e illusio n o f som eth ing
being ligrt o r heavy, o f so eth ing that flies, o r so meth ing
thai lIowf· I I
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V SU! "I L 3RMAI I i \ R I r,ELr,iIOI~S IAMOUNT/DOMINANCE
with many objects and
large number of obje
dominant.
66
compositibn can h
with few objects.re
not necessarily the m
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\ 'lSL'F.~ G~AI·.·I"'IAF REU·TIC,\$ I AfI /IOU NTIDOMI NANCE
£7
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Neutral.
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Backqround/Fore
ived
FOREGROUND
, a llv small
t), 6 , I\'lathem. s saturated). 8,
r~-" 'w·""n. ' 0,1 the cepth axis). g. M ou ';f or b il d@ f ( 05 1 0 : ,u.bstrak: fe,flag. 20(2)\ 3~.
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VISUAL G RAMMARI RELATIONSI COOROI NATION
Coordination. Objects are coordinated, if their coordinat
have the same value) the same focus, and are perceived
from the same perspective.
R iO fi g .ne s a bove a re pe r\ ;e i.e d lOS c oor dina te d " ..H ie ;1C f i9 "((!S be low a re ' rot. R e O~ti0~, e LM 0' tim t"'o';1 u
t,ions te.ow s pe rc eiv ed a s be .i,ng ' clos er :i~ spa c e tha n, the vppe r , W MI1 cojc c~s a re .'eee n op er sp ec tt ve , t he e le
c to s e s t tc "he v e'",'e' ,is ~;;ueH, plae,ed low ,' > ~'c;; 'om:;osi,tior'l,
The .e : v. '0 o a j e c !> : a r eexperic/"ced as be'n9 close
to e a c h othel.
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Distance. The distance perceived between two objects can
vary according to the viewer's perspective. Two figures that
are perceived as being close to each other can, when seen in
another format, be experienced as being remote. Closeness
and remoteness are relative.
The tw o objects on this page are experienced
as being positioned fa' f rom each other,
Relaiively speakinq, they are equally
dis:ani from each other as the two
objects at the bottom of page 7Q,
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VISUAL GRAMMARI RELATlOI~S;PARALLI:L
Two lines are parallel when they lie on the sam
plane and are at an equal distance from each other at al
Regardless of how long they are, they will never intersec
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caject can only be situated
at an ang Ie to sorrethinp else, f
it has a directior-. Ths dlrec l ionis nefrned by foe most Important
ax is in th e oojecr's slructu-
ra~ske.etor (See siructural
skeleton or pagE 2L.) A circle,
~c'" in s: an ce . h as no directro-i, a1
elhcsls. or the other hand, does.
VISUAL GRAMMARll'lElATIONSIANGLE
" acute angle is less :.'1ar go'.
1 1 cot",,,, B ngle is 9",,,ater than go'.
, ng ht angle is go',
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A form s callec cos;t;,e O f negative ,j i t 's tonei; is s e t o n is n e ga t iv e . A p os it iv e 10'1"1 is ext rover ted n e d o utwa r d )is 1 e g at iy e . Ii s om e t hin g IS e xtrud ed Irom a form . t re or i9 na llorm is
Text the:;s l ighte r a n rna bacvex, A fo rm th an be id le d w it
i ive . w h ile t he n ew io rm IS nega t i y e .
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Transpar e. A transpar
see-through. Light shines through it so that other elements
behind it become visible. An opaque object is visually
impermeable and prevents light from shining through.
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V ISU" L a R A MM A R. R ELA TI 0 NS I TA NG EN T
Tangent. When two ob· -cts are located next to each ot
and share one comma point, they are called tangents.
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\ IISUAL GRAMMARI RELATIONS TANGENT
------
- - - - - - - - - - .. _ - - - - - - - - - - - - - - - -
..~.
',_
""
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VISUAL GRAMMAR RELATIONSIOVERLAPPIN(l
Overlapping. When parts of an object lie above parts
another object, the first object overlaps the second one.
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VISUAL GRAMMARI RELATIONSI COMPOUND
Compound. When two objects overlap each other
and visually appear to be one object, the form is called
a compound form.
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VISW, l- GRAMMAR! REl-ATIONSI SUBTRACTION
Subtraction. When the part of an object that overlaps
another one is deducted from the underlying object, a
subtraction has taken place.
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VISUAL GRAMMAR RELATIO S COl NCIDENCE
Coincidence. When two objects have the same form and
size and are situated directly above one another) so that
from above they appear to be one form, they coincide.
I
I
rf
I
I
I
I
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V IS U A L G R AM M AR I Fle LA TIO NS I P EN ET RA TIO N
Penetration. When one object is pushed through anothlarger object, a penetration has occurred.
T'IC ~ylhdol' ~as creai~d a hole in the quadratic disc bl ' ponetraling it WheU'er 01' no: lbe-e was a 10le in th e esoreviousl} ' make. Hl l e d i t '<3 re l ·ce .
6 2
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VISUAl GRAMMARI RiOlAiiONSI EXTRUSION
Extrusion . The process of forcing a material through
an opening in an object so that the form of the opening
influences the form of the material is called extruding a profile.
If we press a rnatenal ~~IO"2~ the '1010:1at we ne-ietra'cd on lhe previous Nge. lhe -esolt wilJ 09 a cisc 0' a c1 ir::i~·.depend Ilg Q" "e 3"1"0" 11of m5.I~Jial.i>·'as5'ed tnl:;lusll. ""10 ~'olila aCGJ;-'~9 Ihe I:WTI oi 11leCI~e~,n;! is called me
extrudale,
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VISUAl G R A M M A ' f < 1 ,RE"ATIONSIINHUENCE
Influence. When an object has changed its form becau
of another object, it has been influenced. Objects can al
mutually influence each other.
Mutw@1ini luence
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VISUALGRAMMMI RELATIONSI MOOI,~ICATION
Modification. When an object has been slightly altered,
it has been modified. A modification does not change the
basic characteristics of an object.
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1f.ISU~'i.GRAII1M~1<1Ei.AiIONS VARIATIO N
Variat ion. Repetitions with varying and minor alterations
(modifications) can be called a variation.
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V I SUAL GRAMMAR I RELAT IONS VARIATION
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GlossaryVISUAL GRAMMARI GLOSSARY
. A . b t r o t 1 \ ;i l il il 0 " ' 1
Ab$iraoliM
~nlU:ile
MII'Omali,
A~liM
I\C!i v ~ /
Aeut•• ogl .
Ai1~]r~::i::i
Al:! l t~r~l i ; , :s
An'!~i~1~ ty
; \motJnt
. < \ , • • ,,,£ I,.n.iikln
A'g'"A'n··lg,
!\1i"t.271.!d
J.o:l'h:otiM
" " , * ,! O . r c
f~~ymmel'i:
, ' \ t I r a . c : : o ' "
. . . . .4,:(i'J1~cner:~ ;:
6~CiK~ I 'OU 1 " :t 1
6nl~I·,ce
~~'NM
~rghlr 1CSS
C~nt'e·
C!onl,iluga
Cgnl('I'~lal
0 \ . ' ) 1 ' 1 1
Ou~~,hc
Cir( :,e
eire e ; t e lIT'S
D e: ;- k: lk -. n : :. i a r c -b1e d s e e - in : : - e " S p e : : t ve . P:J1S : ; . 1 U le C lip !(." : I e : l' I. r i_ s i d ~ ( )~ it c c:)t'I'I'PC~ ~Cr- •
II!!;I -eel. f l o : > : r5p",,,,,n1i-g sc ,;.'";-9 i- lh • """ d U.';.ers all· r"ll ined. U,:Ie,}j ng ""'-'::eres Ihal delemliM Ih~ d"*it<n 01
~-e·ythifl::J ::J::JI.J..-d us,
j~ s:~.ss$..E rI::JIa5ize.. !~'t~dl ng rnpcf l ar l\ : 1 I! to .J'JlOpart (ij tl v.·hOle.
(C':.r; se t of OO' f) lS~ cc r r .p-rsed :If f:.r,ay 10 ' 1 \113$ .
' ~r oC' -e s . :; n f c f) ng Ih ~rl-::l:::'
In a s ta tt c r epr es en ta tio n. a ct iv it y is s ug ge :ii~o :": '~ J,EI~el ' i1ei,e;: ~ r I . ...el, p 05 1 !~ a n d r <t y ll tl s h a '. 'o Z !s -c p ce d or wi ll i r it i !3 iG - ;: '. i I l "ICV~ ·
me n l ar d a re a rc :XG!Se n l a lion ;.j I t he i rl ct i' J ' 7 ; / b:".!fore l . I . ' . 9 . i l(::t t- Ii~il om !!lilt.
A n a cu le .:int; Ie is lc s s tha --; 80 :j~gte~:! : i .
Ir.d c~ti(}l~ 01 locelily The ac d -e s s C ;, i" : b a ex :, ,: .r e :e i ~I !: '! :a e ( ;OL "J '~ i" 'F lt ·( ;' :) : , J . ' oer~re~~ :J f IO I1 ;j a . d e a-a lat i lude,
T e ; a, :: o : hi n q s ; :; I! ') C lJ t + e p e r c e p tl o le rc;]lm
Eq l . , , ! lvocal U, : : ; : 1 « 8 . 1 ' . (.1::;'$·;;J re.
$t:rn;: l rlb ; :J meesuraclc ; .siler "'~!2ig'it~numt::e'.
SMwlh t-e-rs fcr.
Ox-n ng aelseee- bee st-alq-: hl~rse::.t~ l-es.
{ry:;a ~~T:} deler-med iJ.! slr : t i : :J1~ .r~~ and :J.1~et: y. , t1 c : c ~ , e . . " S .
QrnaTo:f :" 'I :at i ::! ln. r:..~,~~.~,::o 3;. ba,s.r;.
:...f. : . ! : , a t rA t" l ,
Pone' &cfde.
Not ~ymmf1. - ; : :: . .U~e- . .. - .en ; ; : ; : i 5 0 ~ r i l : : ~ me l eloog an axis .
C b j ; ; : : c . : 5 ocsmoncd i~e e a·~rr~ p ' 0 X 4 m ~i r :2dl :y....C \ < " . . ; 1 a l W 3 " f S elt"'l6- at:ra:-:i .;Y..-e:>e o re unot- er,
I rnas i"e~ f ine, L ne in a ~ysl .em 01 ccwd~nale::5.
R~,ooIJ::h:::m i r a ri £i ht- .a n; J c c c cord na te -sy st'i! lIt , A pr.(:sr:~:1',113 w I!ho;,:~ 'j, -:af'j~nillgpc:;nt
E I {;mf :i ,1 S :i II a C'. )i :r I,pD5 :11::1 , whcsc f1 Jt" lCti"Or" lt 'S i to·e r .n' : ;' IlC~ ~ jo.,~ n 1 ( " , - s 1 im~r:.6tr.t o e j e c t s ,
' Eq ui li br iu rf l : )( '! t' ;, 'e e n e le n .e -r e s. A : it ~r .: il it y 9 .1 1d L Ih !. "q Ul li ty a : :h ie ' Y· ~I ~ l~y~"s ., ~II ~" pe s : iQ rir g ob je c ts ~ vi th d iff (: !l.: :n l w ei 3- ~· s. il"l
!i 'J:1 '1 a '(r,f:j)/ -t -a t ih ey c ala -c e e a ch m l~l: r, !3 aI8 1\ r'~ Ii!II: :: 1! 4 l /i~ ~l al t e. ,s o r 1 1~~ 1N :" ;I ~k $ ag a :n :: .: n ne w it h .:l:iiv it,,_
O'i 'h]:na s-r.rct ...c.
r~ni$ical e r ·, !i ty ' o r s t ru c tu r e .
FQ;;)' IQ5S. : , ;, ' rJ c cn fic e-r ce , e r-e ct . \,Vitl, ~,,:e ir lle rlt o f - = " ~ I l t n e . . . . . . .t i. ,· ~1 ' )i s bd i ( "
C I" f \ .' e d , b e n t, s p r· e r i : : : . : : : : . 1 ,
T he - c ol or's pt'.I.~iticn: 1: ) : ;. scale ci '.......,te to h li JC k , " -h !9 :O r v= - c f ~ color.
I\'k:tr.e p c. nt , ~1rn~M:}hc anc vpla c.er,tr.r. Pc1nl lo,,",.aIe<l : al Ihe c·e1'to!r ofa fo'ma:.
Tt:e I ' .. l o " : "' i ti l -e cs ~w·:1""i t -o -r a c en te r.
Tta~ ~;_'''lidl tends ~oC'-;":rr;jccnte-,
Sl~i nnebel-""",n I''' '' prot< on a oeipll~
(O f a se t c f : : := J i :: J { S J " ~ ; : - " ' ; a h ...ed s t tuch. " 'C.
e u : " ' ; o . ; . - : : j : 1 1 : ' . " : 8 w-e -e < :H ~ 1:"I\st I a " ~ . ! ! ! ! til>! !:fJTI! ' : ls .wr.a:"Of" 'I :.a, g1teilit '~,ht{G~.r'ltC't~_
Ar...; f " " a i 1 ~t liE ,ekejmte-crcc ~t a ,a"d !" .
0:...... ter- S;ralt;hl li-teIhl""l;h lh~ <.onte· I-cln one .id~0; ~te circle10 the ov.er.
Chore : S1 r :.~ .. , .. ire bebveer i W o C p3rl~!;;)tI ~" e pe ' phet)',
F",i:;h;erj' Lengih a""rd Ih~ wier e d . , . o r Ih~ Qf()Ie,
r" Ralio belwee- the FoOf""'Y a,,~ the dl'TCI.~' (~!>l,,(),.maley 3.1~159).
Rae j , ) : 5 : : D is ta nc e t rc m t h~ : !: :".": 'n '0 i3 f:)'1lM, C i1 c ·e to + e pe f" if) i Cfy ',
S e g r ne r vt : Pa - t of t:1 e c i r cl e 'b~"' :we~1'"IiI chol~::: C \ 1 \ c l th e ·;.eri p " h e r y ,
S~Cor: Pa1 ct t - i ~ c i rc l€- between by : : ) r . ;'Jc·1,
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'/ISUAL GRAM MARl GLOSSARY
C Oi:!~
C(H';'I'~r.
(";~,t":':ldr:;I"Ir.'i i '
("',..(JMt~I"a~ ~"
o.~I·' Inlunlc :al ! i ln
O:~ I~ I f . = ~r:~" ~i;!?"
U:""Il'l<
("A~fi-s.~I~n
\..(;f 'ip.."aI"' 'Ci
a: r<"""O~~'t!t':~'1I::
Ccl"~ ~ : , ! : ! 1 1 1
,,,,,"I~_
C c r - : - : : . - y ~
Ct;I":"asl
C-t" '"A:! : '~~":
~I'I'";~"'"II:'I
C::-,'\l<
(""(>;"Jf:I1"; j~r:
{ . ' " " "0......:
,D-,.~
1D!: -="m3 '1 i ; : !n
'D!I"'l!'a~!":=
~I·~~.'"L'!!pl"
o."","~*
Do.~'
DI'~"",,'"
ll"l1:' ~!t4J1
c;ft...'.~
D-!TC-~~C"
DI"!-::1t3fl
D i " "
i)i~t.w:,:
)i~!:":1"'.n~::).,
J;!",~!l '-"'::r."
Ji~:mr:l
L .~ )I'n m ( :.~ :I'~d...:~lIIV_:'Ut Ii ~~t l o : : j e : : : t ,
l..:)t ~\t~d f ' l . ~.I'\')I':' : ' : I i : ' " ' ; t~I'-:;,* Jl\'/~, i ll ::rl ll:!J1.)[ )jp~1!~I;:.
1 , J " re i i r: e 1 j , with I", '9 i.' t \ ~X~ i, 1 ' 11 .i " V f . i l " I o r ,'j. 0 P I, ;f J ~ ~"t I \J ( t i l l o ! ; .
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Dls-ort
C'i:::.:;b.rto-
Dorni,anl
EconomfcaEdge
[br:'16nl
Endpcinl
EI"I·i?_rn-e:lTlc :nt
Ep sod c
Eve-
E xlr c ve r ;
btru·:::;:Jte
Eyelevel
Fine
Fe-mat
F,,,d,1
F,aSfTI~rlla·y
Fra-r-a
Frcctc-r
F re-qu-==nc:,'
Ft.sicn
l3est:. li t (n)
Ge::ta:~ (,;)
Glcsey
G 01de f"'section
Gr8dali·:)n
Grar-m-a-
Gravity
Gr id
'~~(CI"IP
Ha'f-to-ic
Har.d-r ade
Har-rc-y
He:-::aqra:'ll
H gr,li~~ht
H·::.rizcr,
H:,ri:;::c"f",t:;.1
l-Iyp6r"ul~
'. '1SUAL GRAM MARl G WSSARY
;~ush: t ,.vi :: ,~ :or tW.1 i i: -: :i \i .f . out.
Appc -tion T o e- r; dr f ~~ic•.
"an ::::.ularl~' p-orn nenl. r » (ekes its pre.:;er··ce -el t c.....r that oi ethers.
--e8!ci'.i,',us 2JJ~~ulltle .nover-enl cf bod es .rnder the i- i luence o- e··e(sy, Creates ar.d reduces te- rs c- between oqects tr,
a ·,;i su a I ·:::CI"I:)usi l ion.
=ru;~r:.1 i~.::'0:: r:~01ern oits tr, er- r
pha si ;re: : )' J( il / an j siI' p
:i·:::
~y ."ransttlon -rom one area to ancther. T~::::(:·nc.nsu-c of an ohcct.
One c·i : ';e units ::':':"lnlpri.:;if",g a CULnt : ;. ', Ccmpcne-:s contributinq to the creation oi a whole.
"he eid o! (-I.I:n":'- (et-c-d).
A r2Vc·:::\di·:)n ~ - - : a ~ is : 8i rr~er lha· ' the c - qinal
(Of -r--cntton · 'N i~~fr8q:_ .8~r;/ ' a rBr-s :~ ;t ic ," that varies: r8:::,elilion \'.'i~--: tr-eak::.
By -erncvlnp or ceereas n;~ the df(""!ct:-:: -r-nt can CrL : r - l T r : . : (:c:!-~ (r:.:;r:,:)(!cti·,,{:·, lirht.:'sr,a.:1(·:, tr;:Jnsq;::rl?n(:y}. c- e , ...:1 a-rive at
sc meth ·ng thai apcea - s e ...on
D'Jl"·i:::.r~ily oriented.
TI1-9 [(nil l:!'ouphl «tout L y lo·cinS a male- iii :;·r:)Jgrl an coe :i·,}
L:Rh: ~··!fJ·,..es that 1'8e~ t; ,8 sy .s at ~ r:[lhl ::.tn~l:e,
Re f I ed p . . . l re, th o n: : , m al 1 - ] ';:)1nc d . 0 op es : - : 7 c ": c ca -s 8.
Strenq+. cower. e 1e r s : / .
A contour c- an objectina pla-te oef nes lts -orm.
1\1tcr-r-s are def-ned by contccrs created by ntr-ttc --mhnatrons oi.s lr:iii; h l «r d curvec i-es.
1-18·';i·~!:1~o d·:) ·,·.ilh ··'e ;orn Fer l8. i~·i' ·9 :"'_.,euler lcnr. 'n uccodance .vrth the lo-me. \'lilt:"·I:)ut conte-rt.
Th-e: cor - c re te S~lr'cund il "' :?S i ., (I upon ,.',':ich tie visua .=::i.::menls S l al! I;Jnc_I(::', This can be :'·e ~iZ.8 o- L; sheet oi pa.per o r
tnr, tyon of mcoum, ~l·'Nhid-, .si9~8.IS 8r:? lr2.n.Sf=:or:-sd.
l - -equ la- form that 1i8;:, c uts ~h: of the -och- \~ .: classtca ~~C()110::-\".
Broken t.p, drvicec Into a. nuruoer oi parts. In pieces disjcir ted, ~;:,I: U3.
Ihe - ite S'. lr roui ld in(~ (-I .··~)rr· I~-I .l .
A fe- rn +at i s : -: Ii :f c ur t l c C ;:J:2! :]~V iL :? : ~) '(~8 .n c.
R:-l~-C·.<rcq .•c-rt occuvcrcc.
\ '\ "" en tv . .: ) or m ;)!f! U~tts jni 'l , - : " " ! T ako c : r.c.
Mathemat ic led-:: ':: lifl ;j': :' about pC,i ~31 Ir- es, surf aces, and :: :;) lid~J and t heir mut ua r e! r1ticm::, :n noacc.
Fique. shs:)e,
Tc f:-!I"II: P((:·:-:uce, ri',.:::=:ifl3 ~c.
(C~ the char acter of a surfecc) a :-: :IJrT: -lC(!tna: r s . '; :0 s ,l Io ct :, and shinv lhfJl c l: .t j2 :C1S a re re' I€~Je· :_ :: n n,
P'opcrticn bet-veer, hV 0 e-r qt hs v ..her e the r at io c : . · ' ; the :,;11(!1-:0:-::to t-o lc: rW·:-: : t i s t he; :,: :ll ~': =: -as l hal c~ +e 10np~:s: ~.: ) lhe
-vhc e, Ttl is r etic is 1 .618. .
Gr2,d~l::d :':·~8JIJe. U.=;t:'j n reierence lc a tone or textu-e's i:l::.:reL.-:.:::i1g or cecreasinq saturation, or to ar \~.bir.c: i' :' i (lC"r' ::~s .i :~ j or
d :? 'u :?asi~~1 s ize, e:~"e· lh:ol lGh I -===P i: :: .cr or by N;i:;' 0; persoective.
TC8 .C~i~nS 81l :)ulU· I€ 2 :~ '~ I: .j :, I:€ cl l a" !~.p_ .:~~t !~ : : .e e le r- ien ls c ::m~p· i~'ns ; ~ and the rules ct :~e~r cc-ob rrcnon
"orcc o:::r:-l' .\",nq nl1.(""!(j:, :()'.v.:l~(.s ~..r:~:";B"ntl.3fof the EArth.
:Vec:uie sys te-r., skc fe tc r, :C.J2f..W:. Dividinq thf; (.c:mr:(;.sition intc nrna ler em.pes ~il~rs +at (1:?i2:nn n~ lhe des qn oi the
objector the olacer-tent c- elements ir, the fer-r-et.
.Jnit made -P : ..; IIeler- ienl s pes.', o-r ed toget her G" \· ..ith a shared c'iarac-erts-c ;:,0 they are :-l:-:::;c:·:-:-iat(!(1\'itr, one ;:Jn~;.thGr.
-t.. r~ n t ..f:: X;:)·~I :)n-e SC2.!I2!,be lv.eer I h eck ar d 'i,f II te.
Dt-e-tly nftucrccc by ,IJ1:Cln han:i:;:.
whe- several ee-ne-r.s are f~..: ~\!w;~r:(""!r :-:-r0r:.i in] a :-::t;:)f\: of ;)r~l::ln(:~~.Con-rast is 8 fC~CG il~ cp::: ·~):Ji liGn lc hal·ro··: i, be t
conlrasl a-d harncny . ,· ,i I ' -" '. I, ,·.~>:s Lnction tcqet-rer. A harmcr .y r- an to TI.lI;oi r::1"l~;:)~t:, :-1nc.~~n:"'-'as~s . : : : : I . I ~ be ha'nl~~'1iGl_.s_
R-ec.il·no&ar li~liJl:=: deli-r.ilec by si;( .:;ide.:;,
The li 8ht( ~s:~ p8~l cJ ;:: ·~;::IH(:-I',e j: i..~oIi_:r r ~ c::...re,
L n0 ' .v r:CfC triG sk"~' 81"1<1arth ·:)r sU'face (:1 the OCe&i;l r·l~el. L rl t 01 kn(_.'...,I~clSlti o· \:i5i':..:'n~vi.::.t:i.
L-::vel. Cpp:Jsite ;)f '~."7::r. cd (~!(""!f:::r.:(lji:-:-I!lar).
91
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\ lIS UALO'RAM'MARI GLOSSARY
1: i! i 'JI'~'c~1
In$"l;t,~I~'C
i r ' c t . u r m c . J . t u r n
I··IJJ~O~~
1 . . . I:,,'III"n
l "SC li o: c -Ii"It~'.'j_ecti.;Jor,
n'trO'iffi'~
Ir~t!t
~lt.h.l
1~·ltC:". :
K ... \l='
Lal;l.
L i £ l O l
LI.,r,:
l~ar
M < I . ;; < i l y
V:ahl:(
Vn~
~b-:)mi
Mi" 'o ' r la~~
M,.j.l
M;.:Ilioalioo
Mo d • •'"
t-."'~'Tc··~
'C£~l"~Pc-r'\c._t ..~
0 1 0 , . , . "Cb!,~n or",',,",
Cnt·....n\oefi~lf\t)!
Opaque
0",...,
09"
Q - . . .a
(h",'ap
P a r . a h : :
i~~'1
PO'I"",
P c " "
F'i:rd,l,m
p " . - ~ ~ ~ , , ,R :: '""9" r
Al i kn, O r" lt !' ~ '; d t h 0 samo, t . ' C j \ II'M 8'~~ (;;,:..
1 ' 0 : : re . '.',1 i :r 'C L . ~ s e ~I"'; ty .
E!"~k~,~I"~I Io:V"i)I ln ' 4 6 (> """ ':;00.
1 '0 (~"g'!!" e nc ;tiing ~tlt(l...91· I Iw IO'ce Of QCW '~ ' 01 :;ro.~u::hjt·91I!!::It).
\!.":t o : 1 p p i~l l ' : ' ; to ~n., Tha· \'jI"llch <;IJ+.I!~ n t l t p t'C ~c "" tC ';o ~m .O l )~ it e o f f i : : r ' . . . . .:F'!L
, :O! lmi.-"_IN' '·c .~~"V.~ ax ~ h~e .~ (,-0 "J:":f"'l;:'Kl 0(0 .fit \ftt;f-J.
r l t ' , · . ' r ! n : l y .::rit~M e d . Cp;:~ i Ie - ~ex:r'C~'f.:""'1'r.d
I . .. .l l " A " 'r k h :i!.n'i 0 1 h Q -~~fI by l' r e ~ 'y e
(O i :-~si:l"'l~ *, : ,1 ' ~n~~s::"Jn m~ l,.!"H:'x,:.:t:e:ed).... n.l~.IA:~"I.· ~"OJ~ ' ; : 9 1 ~~,"gi !. ( ~ . .. .. . ,~ ' O r ' (:t.:lr~I~rn:i~~ r - 0 1 . " ' 1 .
(Of :a COTPOS :-t....a~1";U'li)~rgk1 c e-re ....:).'(:l ~~fl:ec:: ~ (.I~r~~~a' , ! $ ! i' n . . .h.
r ~\ ," l'1 " ', ?S c~MO'o't: :"r'E!"'!: : '1.f/1".;JJnIt' : !: .
l .· (: )s t~ ' b' ~ b :o n ! it iL n t, :r:"it..'€!C':lf-9, w t . " k o f I:J l a , ' " ' r . " f ' . ; , . ,1. r~:·)I' ( ! : i ls~r~t~',d .;,i~tl;Jf,b/li9" o om ; ; : ) : : ; ' i ' l i . : . : . " o f ' : ! .
EI':!!:c~·\~rr'\Clgllr:~tt.: 'ij,iy:i to;~t r.:1l.~JoSCons .. . i 'f lp.:t~~I,cn:..". I r, me h l" .n la r . ' l: ;I i) ,f '. 'O p :'M it r :- ;: .f c s r k.
/ . . I n -e i" I~$ t> s lHt~~I lo-rn CQ "l r,. ! 1 , t; : ;, ( ' ;~ p(" if t ! !o :t1 i t u a t e - : : f n.nx11r. ~ i . . "C sr ( : . n t ~ .n cne d ' n t" '. t io . .. . II II ~e i-e ~~t.a : :;el l iG':1
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v ; i l h exhc e ~ Iln:! l1~be h'lr.:c" l r . : n a 1 h 811<.1'/I-.I(h L I· h" :~ ;r,:r ! ; . I 'O - « , S er e : . ' I I !F;inLJsr:d - : . n . a . .. . s l" lC* :he chH'C;en.tJ;~ j.... lo;e: . : :e h . . . .w . : : n i 'Q ' S . . . lja:.':~.
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rrnagr:"« I'ht.'! ale-~'I$""/hr~" ~,"1 :O':':;fG'ct:b11: ;r~ng , "he ' pnth, C i ' ,. I "I ,0 S'lHiJ~:'t 0.' , e u r o i 1 " . : d .
OI ..~r:rt1~¢l'a'~!e·~:;'!V: :~ilt.. r : : 1 . cf ~~"i"g.
Z t !! "" il h 0 ' 1; 0 " ;;)"tfJ'e 'ool . . .. . .o ("ItO cr Mo." I I ' r . : - i -cs Of n1~~e:s.
A b:.dy lh3l co . : S i ~ ~¥on ~ li~ M!o.
~~o:: •.. .".)U~'I. e'-~,er j)F!,"~ n , ' ' ! ) .
R~L.!ar' ~."c~i<ledll~r'I!'
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VISUAL GRAMMARI GLOSSARY
Ci"CJJT i:;te,.ee" cuter ed~ o...sk It&. e"':llh lUO Jrd t -I I' : ~ of '!O"f; E.
.At ' a':9€ :lf~")_
V.lI '_"\1'4 '"~, ' ~-E;?kd: 'i. :3r1th 3..l":~ ~ - . " 'c i 'Y ! p ', e ~Itt.n -01 4opth.
To . i i : f f t ; : ' fI ~sperjfk; :p ace,
P.c:~i "'~Iith l....ee-d ~·lcr'T.
~ nt Ar . abst - a . : - t ;t::e;o"Je~:o ~ j,'-dta:ng a . fT , ee ic~ l! tx ' ,a . t' " )"L P I : . l ze lM11lCU!&."ea S'T;:" \cd 1J'~~¥i(:a IJf'it ol m e.a.;.!.....~. II : 2
:C;o;;:'!Q../~ ~br,~C"~te.cas j";. f 1 . ~ r: { IIC ~t ~ ~t4s.. !"(:fIe"~:;'M dlepa:!ute :l1!lC'.
'"olyg"" v. . , i ; , " ~ " I " ' .mut lateoal""-,,,,+or.
r ~ I ! 9 : ; . . i ~ i o l : [ " j
1 ' > 1 1 m~)' "0, o·~
! = r L ' l 1Lie l i o n
f ! 1 r o p o r : i r . r
R~L4i,~tlIn
,:au:Ji~l!j:
R l i r o r . ( l ' r
I<~<!,"
R~'''''!]C
RIo~b'91o
'1~;e-:Iioo
K~'"$'tj: R e : I ! ~ Q " _
R o d . " "R " , . , . , . o e
RtMEfi"Q
~ O O l i l ; ( > t O
Repr""omlali," '
R~pol"'M
l~l'¢lrl)
R ~ y l l \ m
R~t~lion
~lJbrlc
$nl~'ali"n
SC~ltld dow,
~.on<la ' l 'c< lIo '
S c < : 1 ' "
s . , g " " " ' 1
S~MO'cgy
Sn*df
S h .> :I e " . .
s . . , . ~ " ,
S O n " , " ' " ., ., .
s,~S.eI~1(lI\
st·""S J · " , , ' e
S l ' , ' 9 .1
M : t r n ' ! : , : : . i 'U.sf"doo,ni, ioraaon
G crO I'G 1H re pre se nte cor of : ) 1" .11 vi.s:ual 5\Ji"mIJI"'I:jIl~g~: II:u~~r~1C:;; t hl -R l t :d e - bj ~r .- "~ " 'l i? ;v ~ a n I r- na t c w e a lt h : : ; . f c(;:1;:l;i1.
B as lc .:olc-r!>. Cn 10rs lha t ceo re t I~~ CIee ted by mi x ill @ [Jtl"l~ r L, ' ;")lor :).
Dc oic liun of one n- iY'i(;I<;i! pOi"':';:!:'; on a t i t le, RCP'il"~(:litRt'Q'1 of 11 ~ C ' . ! O : : : . 1 on So f.i"1~,.,e,
R o! l~ ti \) n : jl , o ne t hi r,g to' a'itiltler, Com~ : ;. )t iO f "l-n :.iCo..CI,
L~g i" l. t~ rn i$ s .i o· i. ema - enoe . D~tl ib~Ie,, : Iro"t';' a ct'lnte~.
O t sl . .. 1 . "c s f -o m l h e cente- G~a ( J r :: :r e ~ th e r w . r i , : ) I I ( j : ' Y .
(or '''''9'''' -ar aoo,",) net "" QvIi"9 ""I) ~ y < : 1 < ! 0' Io"'l~ Q<lll<:,,,
A :'iitru<:lu'~ · 1 1 , i T t "JoOnts (}.I '!jb'tQUtoo! Oi"",a, 'S,.Itfa:a.
T~,~';:crl" mm8fr" '!<.
:ou~· 5 00:1 iqu...e ¥."rt-; fe_.r ~hl3."\9~s..
R e = l u ~ ! ' c r ~ •. .. ..ese - r -ose - re -n ':r:or'i a w..~ tdi."'tO:'lr~.
0..es g" _. rq en r,.-", e'e-neus; ~$ 9" •s"9' a t ; : . ' J < : ~!a~ e- I"'r-c<"
Rii!.-o.~f"eEu.:..n.
~n it J reis.:c- 1.3~met-':tfJ ! 5 ! l i . e . . O)TIMiJN ~ ::.onrt:h"g t : ' - " ! ' C ! ' .
L c.:a i:Q : ~ ~ a~af in Ih·e fJIt ~!!!.
roCO';~ U~, s.~' i3 . :Oe Q I a t l t r~""1'1'Wf~~ cbj_lX""..
W " e n a n e .e -ne -n I$CUi5 ~ ~ . " e t a : '1 U r n e s . t - " d " l IN' ,n AIC O . . . . .~ ~icr .C J c r i e r t im=.
Oroc ini"~sl",,:Jir~1 0- a r" 'th ... .
Fe,,,,, iO"""';"9 t i"e dislanc,", ~",,,~n o;>j~ct.. OtIp:"lIo ..,1aU,K:~O".
P l lr '~ II (~ 'IC rr a r n ' .' i, ji h s r d e s : ) ', e ;ua l la n~1h , h \ . : l 1 wh' ;' 'r :: ;; e i j" '9 '1 ~t < : r .e e -d ~ \o t b ~ r ff l' 11 M 9 e s .
'~~C'0e r r tent ' l'G! .E l s" lr~d if] t lm e . I ~* pe ( ~ iO f" I I I g rC 'J llp s,
A-.n o~jo:- :::t's r (O.! '< i· :1lul iCI~round ~i) . r o c i : : : ,
1\ (:F.lt~goly or column,n a hble,
T,.,e ntc% iti c f a c olor 's htJe . fn, u n!l~ tur at .i3 j (Q lor .! i • . c . O M t o - f t h~ c ole r Ii~$ tM t~ repl'::J.csd hv '.';rite-:J( ~1'tJ.Ck.
A reptiOd.jr.;(,.001 lhat is vral'e- G"I;)II.. I n o - (lr!!;I"':aI,
A (_~ d ~-r r.,~ -dby n li xi 1 ;: ) ~.'r.);)I'irra,y «Iktr'~..
7hc pa-t e' e oeoa :·~tie.;, " " t - . " " " " tv", ,~dL
n,~ pili ('i~circe tna: is-tl'~f~j'K t .y ~ t+,o'1J ~~:thc lWf~hI=ry.
S h>"Y 01 ~;gr.>.
Seedi C0":'0'" tc-rl€ 0- ¥i:oneS. Ca.. . ~$O dt!'!::!1 ~ 0 ~ ...rc.
\~~ta i?'i c~~.-.;,;-t - . a J u~ ~ o~
C\~.:!'.:ia I " I d '8: 'eTIe:~Lt :U:.~.til;,..5!IP - E f t ~twee n {OI IT ~ d " o . & ' · a < : h ~ : 1 ! . U < 1 i b'l ,o·d~. V'!SW ,~:Ii!:-mef~s*~-~U'I cts1~IIIC""S: c· itM~ ';u-
I l . : o n s c;.,becajeds ' n ! l l < > .
A - . . ~"Ii~ s;a.e t.roe,
[tot: r - c l a _ i : r ~ " C r o o { ' ! I I l e a g t h Q~3 -= ( : ~ n - e t ~ u r e ¢ . e: s tu l "4 .~ lH-CV"e , r lJb;~t 0 .' a , $~~ c f r n o . : : ; ; . s 1 . " f f l ' r l 8 5 i : I L
O'ga·liz5t~ :~1iI!\ th;~1'".:;-~.'!t(ltk . I ,per 't--t.d' (fit ~~bul:t
Three-: : f i ! r el~ic:r.al ~ectll"i{ric. telR\ ~u;n~ ce i"l"i1cr. ty ~ ~L-r=i1cp''.If surli5..CC~
P~~I e r.~i!i ;-'~TIf::fCal l r . . -o j ' i u : . on 1hr: .w·la ~ ore D~ i'U~!Mud dl:!;.l.n.nt.-o r r o . . . . ..U'fC ce-rer, G oc e, S : c - 3 p r : - j r~iI?;IT.w· ·elJi lch! l$,
Curv~ f f : : r I . [: I -' :d~ga-ounc .a p c; nt ~ li ': er e' l im eS ! a s 1 < jj ',j !{ !.n C".o o. t - s e l f l.an ~i.B· p~rn ,
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VIS UAL GRAM MAr,1 GLOSSARY
V'.~thr)i : ":viuLI~lack c~ p l ~ ,n ; jl ' ~11~h~'''l,~1!rf~U~jtl':l.l,mp'~IIJI"'o! ' ,M~J ',,,,,ith(~i~ltri"i:;.ilil.)rt
p:) f\ t r. f :il~' ) ® r l u r ~ , 1 ~ 1 f : I~ J n - ii"I~,
~H::l~or liJ.l "y .o.r ,d: I.., : : : J : ; ' : - : I o l ' . , ~ e li;Ii.iuil tJljl"lm
I"I~·.Iia r t • •
S ta rt n 9 :)(1 nl
SIO:"
: S l ~ j , j , t . . . u r l
Shcke =h'i~i(;al, f,;U··CI ~~!" Ii e. EX:~\':n'll~~I\.: '~.¢of".'~ JI i ~ = : , t I ! .
S-~...d.II"iI }:. . :,~~~-:. ::mt r r.btr.c:!.s: 11·~!t·.:s.b~C~l".rC'. S ~,~~t .Im j -o , _ _ : o . n a l u- n-S-f.l;:.t...U~
$~I1 : : , J u r c i;c:
s~·- :: :t lJ . ~ : -l I r i f
CoMp::.f1ihon. j"'IP:'1I.:.dJr'!: t-ie w :!y ~ \'~Mk: is p y l w ': : :! ;! ll ho lJ r c _~ o f ciiM~t.:rl! ~'1fI.
ilw Ql'1"! ( " " t n •.Mnr=).IS ~ ~ i : : i = J 1 - : : o co ~rvi~i 'Ol~}1 I 1 - : ' Y . i: t" ~1 t l a t ~ u : ; t : i - lt~ md r..-"Id.lal~in.'(~"!.re I,,:Il rs ~·",,'n ':::In~ a- : : l~r_
Ar~3 j•• . . . : ! 1 'Sib'uc.i\.1'\".: ; :" 'a~ t : r. :n f -o d '!!t l :to'!n1e".t
S < . J O ! I " R ei "" ~ • cd " ' I J . ·i.:".le<:
Suctrcc- Tc :ilke ;Jv."'"l-
~I,..p.::r-u"'it A.f l l I:)"tit; :-""t i!i r : ' i "H" " 'I t ; r 1: " k~~ . . .. .er S.t"'i~·.;."I; .In , . c ,
':')I"nl;:~ l " ' l ( " : " w t : s - u , = c: I : ! ! ':.!'~·u·"i.!"ri'lr : : : , 1 - 1 ~~jJ3:t
~~·n:;1,;: O b j : . : C ' i · . s gn , QI irl·~t re~ r e ~ \ ' ! ' n U " ' ln M ' ) ( '; e - : r ir 9 -
S-~nYneh·rj;~ T h ~ ~ v :h l( :h ~ ": Ii n : " 1 : : : :J1"¥i-r.:e-Or ~ . f J . }.r..i:") n ! ' . I J : > J : t - : ( t r l ; E - . . . .t,;PII). ' t : : n l' :l r r n - e r l- r : ; .'4 :("$ O' i ! . i t C i I : . lo1 l "F.1.V·a " · g : " . : m ( " . ; n l ~ ) (1.... gil ~X
T"''',IC F.!!I~:1 £ I ~ h e 1>3-!e o· 1 . " , , , 1 ,T3i'tg ',"'!:r: 1 :.> .1 :;·· b":M '~r r..., :'lo.:z,h ,~~a'f~~ u lt w~ o b.C (.I ;: ". *... ::{)f"llrC·- :JQlnl (~i"": (;,r tnng,¢tC';).Iexlare ICXl lj i "! ( . .~ · I b! :hc C~""I:=-:rn~='::Xr.·41S~:.,'Ili ul i.t sru :.Iu·.;: A Ir:-,.d••f t ! o : S : : 8 cis!1 b.::t :0 1c~ :It:tt::''.I;:''1 it .a (::""if'IIJ(::";; c- l h < lt
Ih ~iII ~ oI:'~:':i!!'I'!n-:~d i I : : " . pa-t t ! : r -q $0: 1:a...M T o t I I ~ ~ . '0 - : i ; J I - b : : - : r.~;"lfl-.i'i~::J 0 0 : ·1 : a :: :b lo ! :t l i i l i 1 : : ! \ , ," " I. : " .u . . .. ~
I h · ~~ .. .; , ;i ·. ·~ · ·' =i [ c" :! : -1 8 . .. . .. .) i....a~ :J in l: 'n !F Jn !; ;' / , I o h - f - ' . t":I'J O : ) jt C ". .s . . :a"l': :·IUle d r 'k "' .l n~ km ~
T:iflt .o C ..3.~ ~5:k".: 0' 0 : 1 ' " c ; ) j a - c : : 1N:s~ c '" ":r. . ; Inll(".h hn"'lt l.ahQfl it a -d tC'o(; ~ 1.Ij "dOCI:eu. T l J n l : ' ts~. -r-es- i "·p·Jr _ . f i r - :
• ·I : , , ; t~'5 :0'" ( '.: ~! l i n = * - " C C l ~ 1 :: .) "f "1~~,(I1. un.: , : :n : ' ii li t. 1 {' . . .. t ( lO~ e : :a"1 ~1k.1~
t : M C S o - : : l o ~Jt. l rl l".nA.
" l sa r -spa -ent t I C : : : ! . ::;I:·'rfl!!;;l::. l.!. Clp~:it~, ~f ;ep. il<: . . ..~.
- ;~ ' . . I ;J 1 e T"rcc-s~~: :~Ij j~,!
.r."~A,· r-."",,,~i !< l
T~, ,: "( r" :: Jr .e I \: ;i :. :- n. l' l E -: :! .~ .n e ~ i11"'~eU~:)IiI~ Th ~ i~~" "")5(.1"',i."X'.1:··#Ji!C il)ij::::t.W., i,iI I=~~~:'ill :".I:,~.ts . l \ i " o i ' F : : UI·~e -:i.,.,c··::;; 10·:":-
Jrd-_~rsl:'l:":f'n(!(ll C;o:llJ;::tII:J5 5 1~ ~:- :n t;lI ·~ ""I :;) ".l~ 1 ".I ~le ~ M., l. f'i"I I ~~XI"'Se he- r ~ ' I"~MI ~ " ' : " . i Y : l ' " mni.'''I'UJl'11 U~ cl ~:~::.t~
Uvilc r -r ':!.~:-':en ~'""!:!l·3 e-b.!X=:.~~-:<"I!1t~""i]:" ., :n.chi:.t *::t j ~ 10 ='~:r : =-.;:J1I:1!C'Jrl:; :: e :.e·Coi!:P~"(:;::I!l~ : 21~1&1~
V'''il O ::.i~ ~ : ; 1 : ) J~)~~,!~ e c : ~ = . - r = ' . ! ' ! i I . . - n f : o : 1 -o : : : : e : ::.ot~: )I o ! :' :- : I '" .;.-d :! if i t H " .! n s e - . . " ( ! s ,
V.111C I " V ' -:bjx:'sv:e.I.t..t;= ~lf;"'~ I f -: ,) :T I ~ ~ . o i N : : ': . . .\ " ::F'::,.sC:$S...E'tltQ~ i t : : : c;:h3::..:t~ ..~.tl:.~
V a· ~h Po ' : : J . .~'ti\i' ¥"~. (.,h.. '' ' '!l~;'j:309 <,,'fj!,!it
Va-:l~0'" -:::!t'q.i~::!:;'t 0- ~I"~t(fu'''n~ , ,D I "" 'C . . ' i ' ' ! o C ~o :,:or,::',rir3it t,~,:,,:",
Vi:,ltex s.~"",,t :;li' T!-!: r I- ;J ' ~ :~'It.
Vl :=I ti;:ai = - ~ : I " f i ' C ' r < lW~, C ~ ~ r t e r A n.~O-.".;rri\1 ~ftJ'o!'fn.
V "$c ~ ~:!I : o i " ' i " ' ! ! h e b " ! " : -e I ! : r f l l : " .
V~I.:"I I'i •e i e r e l " l : : = ' : In S(ih l
V sunl ~ . ; - ' i " r l r u - . : Ih~~"1I:!C~:.')' rf. : - - . . h ee l s .
Va d V~:;I.V1".
VO 1}1IIe T"'c : ! , ,~ : : : l ) ; " . : 1 ' - ,,~;1,t11l"1t5 . U' l"~C·¢ITC""~. "':J h:"l!.1~
""".r":lTI W: - I i ! . ""'Ig'h·(':i"'r.-~·.al',,·~.....Q ·r q c o o -s , ..n I~~....~::tCi09t~:J \ "~;UI I gt t e -r pem r . .r r . - s \ " ' i ~ : : . " ' U : : : . i aMc l , CpPrK, i l~ ; :.1 0
'i'ic f i t - = - I~ ~ h . : 1 ! ! 7 ~ I· n n . . o r . . .. ~ . : 1 I ' t 1 3 "!l1\'j~ If} ~I : o * - = t .md U ; : " . !l..avil"llC"Li":d·d~ th e Eer: . . ..! '. mni-cr.
lerilh V !SI :oI9 ,.
94
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Bibl iography
Aro ~ei- , 'Rucloll.
Ba , ~C lO l I . T ' 1 0 "' " 5 F.
Be r ge r , .Johr,
8roby-.!ohansen, R.
O ~ 1bolt, G n nr a r,
O , ., ,, ci s A . Do1<.1i~.
F le t c'r e ', ,".Ia n ,
Garrett, L'I I ao,
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96
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'1 Line
Abstract
10 ",oint
16 Formal
T 2"- h.i$i~ e:/hac-;weSt'~tlules
II
19 Formal StruC l u r e s
Abstract Structures
'2. Racialion'23 Vis~al!Olst,icJlior ' 2 " - StructJ'a Skeleton
$5 Active Structures
36 Texlure
30 SilO
32 Colo'
z e Form
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40 Repetit iOn42 Mirronng
46 Upscaling/Oownscaling
: J 0 recnor 0' Oisol!lcerrenl
60 Fine/Coarse
• 62 Oifeclion
58 Groups
57 Balance
86 Varia IOn
55 I,' cdi licauon
80/81 Subtraction/Coincidence
44 Rotation 89 Glossary
95 Bibli
49 Dueclior
L a Path
64 SpacoiWeigh1
66 Amounl/Dominance
69 Baokground/Foregroun
71 Distance
74 Negative/Posi1ive
75 Transparent/Opaqv
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Other titles available
in this series:
Life in the image world has made us all voracious, if not always
deliberate, consumers of visual messages. Easy access to
computer graphic tools has turned many of us into either amateur
professional image producers. But without a basic understandinof visual language a productive dialog between producers and
consumers of visual communication is impossible. Visual
Grammar can help you speak and write about visual objects and
their creative potential, and better understand the graphics that
bombard you 2417. Itis both a primer on visual language and a
visual dictionary of the fundamental aspects of graphic design.
Christian Leborg is a designer and design educator. He isa founding partner of K, a knowledge and communications
consultancy in Oslo, Norway.
Geometry 61 Design
Kimberlv EIi1m
IS6 N !--b6898-249-6
Elements: of Design
Gad Greet Hannah
ISBN 1-56898-329-8
Grid SysieJJiS
Kimbell)' Elarn
ISBN 1-5689lH 65-
Thinking witt: Type
Ellen Lupton
ISBN H56898-448·Q
DJ Y Design It Your
Ellell Lupton
ISSN 1-56898-552-5
IS8H 1-36698-58 --s075-185(;:.898-581-7 $19.95
51995
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