Visual identity r guidelines...neFCo — Visual identity guidelines Version 1.0 — 23 January 2014 5 The logo how not to use the logo never apply a drop shadow (or any other effect)

1

Visual identityguidelinesVersion 1.114 February 2014

Pho

to P

atr

ik r

ast

enb

erb

erg

er

neFCo — Visual identity guidelines Version 1.0 — 23 January 2014 2

Contents 2 Contents3 the logo4 how to use the logo5 how not to use the logo6 Colours7 typography

8–16 examples


The logo


The logohow to use the logo

Exclusion zone

the logo has a minimum clear space into which no other visual elements should be placed.

the grey box indicates the exclusion zone for the logo. the zone is based on the width and height of the letter ‘o’ as indicated in the example below.

this is the minimum space around the logo. however, try to leave as much white space as possible around the logo.

Use in different colours and on coloured backgrounds

the logo should mainly be used in neFCo brand green and appear on a white or a light tinted background or neutral areas of photography.

the logo can also be set in white if placed on a calm, dark background.

ok to set in black in a b&w application. ok to use on a light, tinted background.

ok to set in white on a calm, dark background.

the exclusion zone is based on the letter ‘o’. the grey box indicates the minimum space around the logo.

ok to use over calm, light areas of photography.


The logohow not to use the logo

never apply a drop shadow (or any other effect) to the logo.

never set the logo in another colour if neFCo green is available.

never skew the logo. never use the logo on a strong coloured background.

never set the logo at an angle. never use the logo to crop a photo. never distort the logo’s proportions. never use the logo over busy areas of photography.

Use in different colours and on coloured backgrounds

never set the logo in another colour than neFCo green or white — unless the neFCo green is unavailable (black & white publication etc.) and never use it to crop a photograph.

the logo must never appear over stong and/or bright colours, or over busy areas of photography.

Effects and proportions

never apply a drop shadow or any other effect to the logo. Make sure the proportions of the logo stay intact. never skew, distort or set the logo at an angle.


Colours The NEFCO colour palette

neFCo’s colour palette is based on different hues of green with some additional hues of light yellow and blue.

neFCo’s main brand colour is the green Pantone 348 and its equivalents in cmyk, rgb and web colours. the colour palette includes four second-ary colours. if more colours are needed (for example in a graph) use appropriate tints (60 % and 30 %) of the main and secondary colours.

The NEFCO green Tints

Secondary colours

PaNTONE 348 C/U

Cmyk C100 M0 y100 k10 RGB r0 g133 b66 WEB #008542

PaNTONE 368 C/U

Cmyk C60 M0 y100 k0 RGB r113 g191 b68 WEB #71bF44

Cmyk C15 M0 y30 k0 RGB r226 g236 b197 WEB #e2eCC5

Cmyk C30 M0 y15 k0 RGB r174 g223 b220 WEB #b0dFdC

PaNTONE 348 C/U 60 % tint PaNTONE 348 C/U 30 % tint PaNTONE 348 C/U 15 % tint

avoid using tints if it is possible to use the supportive secondary colours

if yet additional colours are needed, base them, for example, on a photograph displayed on the same page or spread to maintain visual coher-ency and harmony.

Publications made and published by neFCo in collaboration with other agencies can and should employ a different colour palette to distinguish them from publications related directly to the neFCo brand. (For example the bsaP and barents hot spots publications in 2013.)

Cmyk C100 M25 y0 k0 RGB r0 g133 b205 WEB #1184C7


Typography The NEFCO type palette

neFCo’s corporate typeface is Fedra, designed by Peter biľak and distributed by the typo-theque (www.typotheque.com). Fedra is a type superfamily of fonts that is available as both a serif and sans serif and in a variety of weights and styles.

the Fedra versions used in neFCo’s commu-nication are opentype Pro fonts that support all european languages, covering Latin-based (Western, Central and eastern european, baltic, turkish), Cyrillic-based and greek-based languages.

the following fonts and styles are the only ones used in neFCo’s communication. Where it is not possible to use Fedra (e.g. Word, PowerPoint etc.), arial is used instead.

• Fedra sans alt Pro: book, book italic, bold and bold italic

• Fedra serif a Pro: book, book italic, bold and bold italic

• Fedra sans display Pro: heavy Condensed ja thin

old style, tabular and lining numbers and small caps should be used where appropriate.

Fedra sans alt Pro book & book italic

abCdeFgabcdefg abcdefg1234567890

Fedra sans alt Pro book & book italic

ABCDEFGabcdefg abcdefg1234567890

arial regular & italic


Fedra sans display Pro heavy Condensed

ABCDEFGHabcdefghijklmno1234567890Fedra sans display Pro thin

ABCDEFGH abcdefghijklmno 1234567890

Fedra sans alt Pro bold & bold italic

aBCDEFGabcdefg abcdefg1234567890

Fedra sans alt Pro bold & bold italic


arial bold & bold italic



CaSE STUDy

RussiaLow-energy solutions in gurievsk

the municipality of gurievsk in the kalinin-grad region in russia has joined forces with neFCo to upgrade the town's street lighting system. the idea of the project is to replace the existing obsolete street lamps with low-energy light emitting diode, Led-lights. the project is expected to reduce electricity consumption by some 270,000 kWh per year.

belarus 0.24 Finland 0.46 sweden 3.84 estonia 0.48 Poland 1.72 russia 1.95 all 0.80

Grant value per country (MeUr)

We hope that the bsaP Fundwill get a new lease of life with economic contributions from the countries around our common sea.

The municipality of Trelleborg, a small city situated on the southern tip of Sweden, has decided to become a true pioneer in reducing all its releases of nutrients to the Baltic Sea in its coastal zone.

The aim is to reach a nutrient sea balance and stop the eutrophication of its part of the Baltic Sea’s vulnerable brackish waters. This is a great challenge for a community with one of the largest agricultural area propor-tions in Sweden and the largest roll on–roll off (ro-ro) port in the Baltic region.

“If Trelleborg can succeed with this, then most other coastal zone municipali-ties around the Baltic Sea should also be able to create their own functioning nutrient balance,” says Claus Pedersen, Head of De-partment of Environmental Management of the Municipality of Trelleborg.

Project: smyge algae biogas Plant and biogas education and development Centre, sweden Project owner: Municipality of trelleborg, sweden Duration: 2012 year of BSaP funding: 2011 approximate total budget: eUr 1.5 million BSaP funding: eUr 500,000 Contact person: Claus Pedersen trelleborg’s [email protected]

FOREWORD

Financing for a cleaner baltic sea01trelleborg has the largest ro-ro harbour in the baltic region.

02all nutrient flows from farmlands are fetched up for cultivation of sweet water algae and production of biogas.

Examplestypography


Examplesannual report covers

annual Report 2009

annual Report 2010

annual Report 2011

annual Report 2012


Examplesother publication and brochure covers

The BSaP Fund speeding up the ecological restoration of the baltic sea

2013

NEFCO CFF operational review

2011

NEFCO CFF operational review

2010

Hot Spots tackling environmental challenges

in the barents region 2013


ExamplesLayout and photography

annual Report 2009 Case study

annual Report 2011 Case study and neFCo in brief



annual Report 2012 interview with Magnus rystedt

annual Report 2012 environmental initiatives in the arctic



annual Report 2010 Case study

annual Report 2011 neFCo’s countries of operation



annual Report 2010 notes to the financial statements

annual Report 2011 highlights of the year


ExamplesLayout

annual Report 2010 statistics spread

annual Report 2011 Financial statement



The BSaP Fund Case study

Hot Spots Case study

Documents

Visual identity r guidelines...neFCo — Visual identity guidelines Version 1.0 — 23 January 2014 5 The logo how not to use the logo never apply a drop shadow (or any other effect)