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IN-STORE
MEDIA FORMATS
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1. POPAd TrolleyThe POPAd Trolley puts your brands message
directly in front of shoppers for theduration of their shopping
trip meaning your message is visible to them the entire time
they are making their all-important purchase decisions.
The POPAd Trolley has a proven track record of delivering
measurable results for
advertisers with each campaign measured giving sales uplift
figures of 17-54%. Sales
uplift figures are based on EPOS Data given to Visualise by our
retail partners andmeasure Test and Control Stores.
Brands that have used the POPAd Trolley successfully and
continually include: NestleCereals, Kerry Group, Glanbia,
Masterfoods, Heinz, General Mills and many more.
The POP Ad Trolley is available in Dunnes Stores, Tesco Ireland,
SuperValu &SuperQuinn outlets nationwide
Benefits of using POPAd Trolley
Increase sales Highlight brand activity in-store.
Direct shoppers to where the advertised brand is available.
Address the effects of competitor activity.
Ensure that the promoted brand is highly visible for the
duration of the shoppingvisit.
Rates:
Media Rate Card: 5.25 per trolley(Rate is inclusive of
production & agency commission)
Cycle Duration: 2 Weeks
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2. POPAd BasketThe POPAd Basket is a proven in-store format,
successfully used by brands to influence
the convenience shopper at the point of purchase. Each basket
contains a panel on theinside and outside of the basket, so the
advertised brand is very visible to the individualbasket shopper as
well as all other shoppers.
The POPAd Basket is a very effective sales driver; a campaign
for a soft drinks brand
resulted in a 27% sales uplift. Sales uplift figures are based
on EPOS Data given to
Visualise by our retail partners and measure Test and Control
Stores.
Brands that have used the POPAd basket successfully and
continually include: Visa,Coke, Mars, LowLow, Dolmio, Muller,
Kelloggs and many more.
The POPAd Basket is available in Dunnes Stores, Tesco Ire land,
SuperValu &
SuperQuinn outlets nationwide
Benefits of using POPAd Basket
75% of purchase decisions made in-store High proportion of
impulse purchases
Call to action in the right environment
Rates:
Media Rate Card: 5.25 per basket(Rate is inclusive of production
& agency commission)
Cycle Duration: 2 Weeks
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3. FloorAdFloorAds are strategically placed floor graphic
advertisements in Tesco outlets
nationwide. The Tesco network consists of 119 outlets
nationwide.
FloorAds are effective because they are large visually impactful
graphics positioned in
the aisle, in front of the product on display or at the entrance
to the aisle. As an in-store media format, FloorAds compliment and
reinforce other advertising messages and
campaigns strengthening brand recognition, thus influencing the
consumers decision
right at the point of purchase.
FloorAds are available in our Tesco netw ork and select
SuperValu stores
Benefits of using FloorAds
Target all those consumers while queuing for the checkout
Promote your brand clutter free environment.
Have a network of 119 outlets to chose from to tailor a campaign
to suit the
brands requirements; Have category exclusivity Have a choice of
two week or four week campaign periods;
Rates:
Media Rate Card: 190.00 per graphic(Rate is inclusive of agency
commission)
Booking rate: 150.00 (Preferential Booking Rate)
Cycle Duration: 2 Weeks
Production Rate: 55.00 per graphic Standard 2D
85.00 per graphic 3D (based on a 50 graphic campaign)
(Rate includes, print, installation, maintenance &
removal)
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4. C-Store Digital Screen
Our new C-Store Screen format is Ireland's newest, and most
extensive, retail digitalmedia network. Located in some of
Ireland's busiest convenience stores, our networkgives footfall of
over 1 million shoppers per cycle.
With so many convenience store purchases being made on impulse
this exciting newformat gives your brand an unrivalled opportunity
to influence shoppers' purchase
decisions by giving them an unmissable presence at the impulse
counter.Our network consists of 50 stores including Centra, Londis,
Spar, Eurospar Bus Stop,Costcutter and Bon Espresso stores among
others. Many of our stores are located inkey city centre locations
including Grafton St, O'Connell St, Westmoreland St, Wicklow
St and Camden St.
Benefits of Using C-Store Digital Screen
50% of all convenience store purchases are impulse purchases
(Hershey's)49% of impulse purchases are driven by POP display
(Ogilvy)80% of confectionery sales are made on impulse
(Masterfoods)Less than 40% of convenience store shoppers plan on
buying the brand they ultimatelypurchase before they walk into the
store (Retailing Research Council)Tests conducted on advertising
campaigns on the Amscreen forecourt convenience
network in the UK demonstrated sales uplift of up to 50%.
Rates:
Media Rate Card: 150.00 per store(Rate is inclusive of agency
commission)
Cycle Duration: 2 Weeks
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Contact Details
For further information or to book your campaign please dont
hesitate to contact:
Caemin O Connor
Visualise15 Solus Tower EstateCorke Abbey Road
BrayCo. Wicklow
Phone: (01) 281 4847
Mobile: 087 1377424Email: [email protected]
