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PrototypingVisualizing Your Idea
Ken Baldauf
Design Thinking
Design Thinking
ITERATE – ITERATE – ITERATE -‐ ITERATE
Final Product Judging
1.Did the team identify a significant problem (in terms of money or impact) and create a venture to solve this problem?2.Did the team use the Business Model Canvas or similar tool to identify and track assumptions?3.Did the team clearly state their assumptions / hypotheses?4.Did the team identify the most crucial assumptions to test first (the ones that will kill their business)?5.Did the team design low cost, rapid, but reliable tests of these hypotheses?6.Did the team conduct the tests in a reliable manner?
• Number of tests - should be adjusted for industry, product type (web vs physical product), and business type (B2B vs B2C)
• Quality of tests - interviews are high quality, surveys & focus groups are much lower quality (you don't know which questions to ask) unless interviews have been conducted first
7.Did the team clearly state what they learned and how that learning informed a pivot?8.Has the team developed a prototype or minimum viable product (we want to reward prototypes over full products unless the product is the result of many prototypes tested with customers - in other words, we want to reward working from prototypes up to products, we do not want to reward just building products from the start)?9.Does the team have significant evidence that the solution is validated (includes letters of intent, purchase contracts, sales, and partners)?*
https://innovation.fsu.edu/events/innolevation/judging.html
Prototypes test assumptions through iterative interviews to identify problems and improve product quality!
Final Product Judging
Final Product Judging
8. Has the team developed a prototype or minimum viable product (we want to reward prototypes over full products unless the product is the result of many prototypes tested with customers - in other words, we want to reward working from prototypes up to products, we do not want to reward just building products from the start)?
https://innovation.fsu.edu/events/innolevation/judging.html
Story tellingStoryboarding
Visualise & Communicate
http://www.designkit.org/methods/35
http://dschool.stanford.edu/use-‐our-‐methodsPrototyping @ dschool
Prototyping @ Ideo http://www.designkit.org/methods
Types of Products
Manufactured Apps
Services/Systems
PrototypingManufactured Products
The Need for Engineers
•Materials Research• Tolerances• Electronics•Manufacturing Processes
https://www.kickstarter.com/projects/ostrich-‐pillow/batband?ref=user_menu
Makerspaces Empower the Public
•3D Printing• Laser Cutting•CNC Routers•Arduino & Raspberry Pi
•Computer Aided Design (CAD) Software
http://www.shapeways.com
https://www.tinkercad.com
https://www.youtube.com/watch?v=ZqbG7BmmlWw
PrototypingApps
The Need for Graphic Designers
•Branding•UX
https://www.kickstarter.com/projects/ostrich-‐pillow/batband?ref=user_menu
App Prototyping Software
• https://proto.io• https://www.fluidui.com/• https://marvelapp.com/• https://www.invisionapp.com/
