Your SMS interconnection

Data sheet Vodafone Messaging Hub A2P

Our single gateway

Vodafone Messaging Hub A2P – a single point of contact for all your SMS interworking requirementsApplication-to-Person (A2P) SMS message volumes are experiencing double-digit annual growth. These volumes are expected to reach 1.3 trillion in 2018 and predicted to stabilise at that level until 20211. Reliable, quality and cost-effective delivery to mobile end users is vital to this market.

• Hub connection management – one connection, offering direct access to Vodafone’s own customer base and global reach-list.

• 24x7 operational support and assurance – with world-class technical support from the team that cares for Vodafone’s own global customer traffic.

• Security and protection – advanced fraud, spam and faking protection.

• Near real-time business intelligence – key reports via Vodafone’s online portal, such as volume, settlements and delivery tracking, on a daily, weekly and monthly basis.

• Message delivery – high success rate and real-time delivery receipts.

The A2P messaging market will be worth $58.75m in 20202. With over 950 operator members of the GSMA3 and an increasing number of access technologies, the traditional peering model for SMS interconnection has become increasingly complex, onerous and resource intensive. Vodafone Messaging Hub solves these

challenges by providing a single point of convergence for the proliferation of Mobile Network Operator (MNO) agreements. The Vodafone Messaging Hub provides global connectivity and access to global A2P messaging markets and delivers the same premium service levels that Vodafone provides to its own retail customers.

Vodafone Messaging Hub customers get consolidated access to Vodafone’s more than 500 million mobile customers as well as Vodafone’s rapidly growing reach-list of other MNOs, through a single interconnect and commercial agreement.

Vodafone’s global organisation manages the complexities for you through a single interconnection to Vodafone Messaging Hub.

Significantly improves operational and financial efficiency by eliminating complex bilateral interworking agreements.

1 Ovum – Leveraging the A2P SMS Opportunity, November 2016 2 Mobilesquared 2016 3 As reported by the GSMA in September 2016

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Who will benefit from the Vodafone Messaging Hub?

• Operators wanting to participate in the explosive A2P market opportunity and manage their operational costs and complexity.

• Over-The-Top (OTT) and content players wanting access to mobile subscribers, with quality of delivery.

• SMS aggregators and SMS hub operators wanting direct, consolidated and certain delivery to the entire Vodafone footprint.

Why Vodafone Carrier Services?

Vodafone has a wide and deep network footprint spanning five continents. Local markets are seamlessly integrated with a robust IP MPLS (Multi-Protocol Label Switching) international backbone, giving us end-to-end control on routing international SMS, assuring quality and cost effectiveness.

All international SMS traffic is transported on a global packet IP infrastructure via a central firewall, so you can benefit from the greater efficiencies of consolidated traffic. A single connection to our centralised SMS hub gives you point-to-multi-point delivery across multiple MNOs as well as Vodafone international markets covering 25 countries.

Key features and benefits

Next steps

To discover more about how Vodafone Messaging Hub can grow your business and extend your reach, please contact your Account Manager or get in touch at: carrierservices@vodafone.com

For more information, please visit: http://www.vodafone.com/business/carrier-services

Benefits What it means for customers

One agreement • Single contract and SLA• Service availability 99.99%• End-to-end real-time message tracking• KPI monitoring and reporting

One resilient technical connection • Network agnostic – GSM and CDMA• Multi-protocol compliant – SS7, Sigtran and SMPP• Mobile number portability (MNP)

Enhanced customer support • Consumer advice and consent management• Real-time transaction report• Web portal• API• Settlement and billing support• 24/7 NOC support

Security • Advanced spamming and content filtering• Fraud detection