VW Hook Logic Pilot ProgramSouth East Region

What does HookLogic do for the Auto Industry?

HookLogic’s platform is designed to generate additional walk-in traffic that results in incremental sales, at an exceptional ROI.

Prospects Touched by All of Your Marketing

Prospects Who Buy

HookLogic Incentive

Prospects Who Visit Your Showroom

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© 2012 HookLogic

We’re not a lead provider, we’re a Show Provider

Web2Show: Websites and 1st Party Leads

© 2012 HookLogic

VW South East Region Pilot Program

© 2011 HookLogic

© 2012 HookLogic

Features of Web2Show

What makes Web2Show Unique: • Target based on your customer’s geographic region• Exclusion within your dealership showroom and “backyard”• Behavioral Targeting of incentive overlay• Triggered links for specific marketing campaigns

Web2Show

© 2012 HookLogic

Generate incremental leads for targeted follow up and understand which walk-ins are coming from your website.

Historic Performance Results:

Before Web2Show 100 Internet Leads a month 17-20% Closing Ratio Cost per Incremental Sale: $180-$250

After Web2Show 160 Internet Leads a Month 22-25% Closing Ratio (over 20% increase) Up to 45% “Show” rate Cost per Incremental Sale: $80-$120

© 2012HookLogic

Case Study: The Suburban Collection

Program Goal:• Drive qualified leads to dealerships for test drives

Implementation Strategy:• Target offers to dealer website visitors demonstrating

in-market shopping behavior• Implement an overlay offering an incentive on key pages,

like dealer inventory pages• Capture key customer data on overlay form; deliver

incentive (gift card) after a test drive

Performance Results:• Of all leads generated and offered incentive, nearly 37%

completed a test drive• Nearly 50% of incented leads who completed a test drive

purchased a vehicle from The Suburban Collection

Printable Coupon

“This has convinced the biggest skeptics, and proved that targeted incentives work. Originally, we were concerned that these might just be leads we would have already gotten. However, after reviewing site traffic, it was clear that the sales driven by HookLogic were incremental.” -- Daniel Boismier, Internet Director, The Suburban Collection

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Coupon Redemption and Fulfillment Process

Customer visits Dealership and presents Coupon to Sales Manager

Sales Manager, ILM, or receptionist Redeems Coupon using HookLogic’s 30-

second Redemption Tool

Customer Receives Gift Card by Mail in 2 weeks

• HookLogic’s web-based tool allows for easy Coupon Redemption in 30-seconds

• HookLogic manages the entire Gift Fulfillment and Shipping process

• Dealer only pays for Customers who actually visit Dealerships

• No pre-purchasing of Gift Inventory is required

© 2012 HookLogic

© 2012 HookLogic

First in the automotive industry to offer Apple Passbook integration.

Coupon Redemption and Fulfillment Process

HookLogic Incentive Fulfillment Process

Incentive Fulfillment Process:• HookLogic delivers incentives when codes are

validated; No gift cards onsite • Gift cards are mailed directly to the customer within

2-4 weeks of redemption• Customer receives a mailed gift card with the words

“Incentive Network” on the white envelope

The following are incentives for VW SE Region: • $35 Prepaid MasterCard• $35 Starbucks Card• $35 Target Card

Incentive offers were chosen based off data showing high success rates for these vendors in your geographical location

© 2012 HookLogic

Analytics that prove positive ROI

Measure Key Metrics• Number of walk-ins by offer or dealership• Percentage of prospects with a code that visit the dealership and take an

action• Number of Incentive Coupons generated (Leads/Coupons)• Incented customers that walk into the dealership with offer coupon (Walk-

ins)• Integrate with sales data to analyze cost per sale

Optimize Incentive CampaignsTesting multiple offers

• Starbucks• MasterCard • Target

Enterprise Reporting Included• Automated reporting every Monday via email • Report received on first Monday after product activation• Customized reports available• Real-time reporting accessible 24/7 within the User Interface

Historic Performance Results • 2-4% of users who see the offer fill out the form• More than 30% of coupon holders visit the dealership • 55-85% of the dealership visitors purchase a vehicle (Show-to-Close) • Average Cost Per Sale = $115 - $135

Web based reporting 24/7

© 2012 HookLogic

Differentiate and Win

• How does my dealership win the moment of truth? • How can you stand out and secure more sales?

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visiting!

Hi, thanks for

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Hi, thanks for

visiting!

© 2012 HookLogic

Winning OUR Moment of Truth

Here’s what our clients are saying…

“This has convinced the biggest skeptics, and proved that targeted incentives work.”

– Daniel Boismier, Internet Director, The Suburban Collection

“We have discovered that not only is the HookLogic technology an important part of our website strategy, but is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based Marketing.  We use it to attract clients to our showrooms and to anchor appointments … perhaps, one of the best things we have done in a long line of eBusiness strategies over the past few years!”

–Shaun Kniffin, Director of Internet Sales and eBusiness DevelopmentGermain Motor Company

Honored as a finalist in:

As seen in:

© 2012 HookLogic