VW Hook Logic Pilot ProgramSouth East Region
What does HookLogic do for the Auto Industry?
HookLogic’s platform is designed to generate additional walk-in traffic that results in incremental sales, at an exceptional ROI.
Prospects Touched by All of Your Marketing
Prospects Who Buy
HookLogic Incentive
Prospects Who Visit Your Showroom
Bef
ore
With
© 2012 HookLogic
We’re not a lead provider, we’re a Show Provider
Web2Show: Websites and 1st Party Leads
© 2012 HookLogic
VW South East Region Pilot Program
© 2011 HookLogic
© 2012 HookLogic
Features of Web2Show
What makes Web2Show Unique: • Target based on your customer’s geographic region• Exclusion within your dealership showroom and “backyard”• Behavioral Targeting of incentive overlay• Triggered links for specific marketing campaigns
Web2Show
© 2012 HookLogic
Generate incremental leads for targeted follow up and understand which walk-ins are coming from your website.
Historic Performance Results:
Before Web2Show 100 Internet Leads a month 17-20% Closing Ratio Cost per Incremental Sale: $180-$250
After Web2Show 160 Internet Leads a Month 22-25% Closing Ratio (over 20% increase) Up to 45% “Show” rate Cost per Incremental Sale: $80-$120
© 2012HookLogic
Case Study: The Suburban Collection
Program Goal:• Drive qualified leads to dealerships for test drives
Implementation Strategy:• Target offers to dealer website visitors demonstrating
in-market shopping behavior• Implement an overlay offering an incentive on key pages,
like dealer inventory pages• Capture key customer data on overlay form; deliver
incentive (gift card) after a test drive
Performance Results:• Of all leads generated and offered incentive, nearly 37%
completed a test drive• Nearly 50% of incented leads who completed a test drive
purchased a vehicle from The Suburban Collection
Printable Coupon
“This has convinced the biggest skeptics, and proved that targeted incentives work. Originally, we were concerned that these might just be leads we would have already gotten. However, after reviewing site traffic, it was clear that the sales driven by HookLogic were incremental.” -- Daniel Boismier, Internet Director, The Suburban Collection
Overlay Unit
Coupon Redemption and Fulfillment Process
Customer visits Dealership and presents Coupon to Sales Manager
Sales Manager, ILM, or receptionist Redeems Coupon using HookLogic’s 30-
second Redemption Tool
Customer Receives Gift Card by Mail in 2 weeks
• HookLogic’s web-based tool allows for easy Coupon Redemption in 30-seconds
• HookLogic manages the entire Gift Fulfillment and Shipping process
• Dealer only pays for Customers who actually visit Dealerships
• No pre-purchasing of Gift Inventory is required
© 2012 HookLogic
© 2012 HookLogic
First in the automotive industry to offer Apple Passbook integration.
Coupon Redemption and Fulfillment Process
HookLogic Incentive Fulfillment Process
Incentive Fulfillment Process:• HookLogic delivers incentives when codes are
validated; No gift cards onsite • Gift cards are mailed directly to the customer within
2-4 weeks of redemption• Customer receives a mailed gift card with the words
“Incentive Network” on the white envelope
The following are incentives for VW SE Region: • $35 Prepaid MasterCard• $35 Starbucks Card• $35 Target Card
Incentive offers were chosen based off data showing high success rates for these vendors in your geographical location
© 2012 HookLogic
Analytics that prove positive ROI
Measure Key Metrics• Number of walk-ins by offer or dealership• Percentage of prospects with a code that visit the dealership and take an
action• Number of Incentive Coupons generated (Leads/Coupons)• Incented customers that walk into the dealership with offer coupon (Walk-
ins)• Integrate with sales data to analyze cost per sale
Optimize Incentive CampaignsTesting multiple offers
• Starbucks• MasterCard • Target
Enterprise Reporting Included• Automated reporting every Monday via email • Report received on first Monday after product activation• Customized reports available• Real-time reporting accessible 24/7 within the User Interface
Historic Performance Results • 2-4% of users who see the offer fill out the form• More than 30% of coupon holders visit the dealership • 55-85% of the dealership visitors purchase a vehicle (Show-to-Close) • Average Cost Per Sale = $115 - $135
Web based reporting 24/7
© 2012 HookLogic
Differentiate and Win
• How does my dealership win the moment of truth? • How can you stand out and secure more sales?
Hi, thanks for
visiting!
Hi, thanks for
visiting!
Hi, thanks for
visiting!
© 2012 HookLogic
Winning OUR Moment of Truth
Here’s what our clients are saying…
“This has convinced the biggest skeptics, and proved that targeted incentives work.”
– Daniel Boismier, Internet Director, The Suburban Collection
“We have discovered that not only is the HookLogic technology an important part of our website strategy, but is also very effective in our Event Marketing Campaigns, Microsite Campaigns and Permission Based Marketing. We use it to attract clients to our showrooms and to anchor appointments … perhaps, one of the best things we have done in a long line of eBusiness strategies over the past few years!”
–Shaun Kniffin, Director of Internet Sales and eBusiness DevelopmentGermain Motor Company
Honored as a finalist in:
As seen in:
© 2012 HookLogic