VERDEXCHANGE Green Marketmakers Conference – January 26-28, 2014, Los Angeles

VERDEXCHANGENEWS

The 'One' Global Event for Accessing

the California and Western States

Clean and Green Marketplace

January 26-28, 2014

Los Angeles, California

www.verdexchange.org/

What You'llExperienceThe 7th annual VerdeXchange

Conference will convene, under one

roof, over 500 leaders and public and

private sector marketmakers who buy,

manufacture, sell, finance, endorse, and

legislate green technologies, products,

innovations, infrastructure, and

sustainable services. VX2014 offers

intimate networking opportunities as

California, the United States and the

world move forward with addressing

climate change and sustainability.

VerdeXchange is again partnering with

the Urban Land Institute on January

28th to offer six panels and roundtables

focused on successful case studies of

sustainable developments.

VERDEXCHANGE's 7th Annual Green Marketmakers ConferenceJanuary 26-28, 2014Register Before Early Bird Prices End onDecember 21st.

VX2014: The Maturing Business ofSustainability

VerdeXchange's cross-platform 7th Annual, VX2014Conference will take place January 26-28 at the LA HotelDowntown (a Hyatt Affiliate Hotel). Once again,accomplished clean and greentech entrepreneurs,policymakers, financiers, manufacturing, governmentpolicymakers and procurers, and environmental stewards willgather "under-one-roof" to assess "what's in-market," "what'sabout to be in-market," and "what's needed" in the global,trillion dollar verde economy.

Speakers already confirmed include those pictured above:Susan Kennedy, Advanced MicroGrid Solutions, and FormerChief of Staff, Governor Arnold Schwarzenegger; MichaelPicker, Senior Advisor to the Governor of Renewable EnergyFacilities, Officer of Governor Jerry Brown; Former Departmentof Homeland Security Secretary Janet Napolitano, President,University of California; Andrew McAllister, California EnergyCommission; Su Wei, Director General, Climate ChangeDepartment, China’s National Development and ReformCommission; Evan Birenbaum, Program Manager,Environmental Strategy & Corporate Responsibility, Southern

VX2014 SponsorsCalifornia Edison; Jeff Morales, CEO, California High SpeedRail Authority; Panama Bartholomy, Formerly with theOffice of Assembly Speaker John A. Pérez.

As well as: Pierre-Luc Desgagné, Vice President Public andGovernmental Affairs, Hydro Quebec; James McDaniel,Senior Assistant General Manager, Water System, LADWP;Ambassador Vilma Martinez, Chair, Los Angeles Board ofHarbor Commissioners; Matt Petersen, Chief SustainabilityOfficer, City of Los Angeles; Councilmember PaulKrekorian, District 2, City of Los Angeles; Stella Li, SeniorVice President, BYD; Mike Wallace, Director, Global ReportingInitiative; Doug Failing, Executive Director of HighwayProjects, Los Angeles Metro; Michael Peevey, President,California Public Utilities Commission; Mary Nichols,Chairman, California Air Resources Board; Long Beach Mayorand California ISO Chair Bob Foster; Rick Cole, DeputyMayor for Budget and Innovation, City of LosAngeles; Canadian Consul General David Fransen; BobHertzberg, Mayer Brown, LLP; Sanjay Ranchod, Director ofGovernment Affairs and Senior Counsel, SolarCity; SusanBitter Smith, Commissioner, Arizona CorporationCommission; Robyn Beavers, Senior Vice President, NRGEnergy; Frank Breust, Vice President Governmental Affairs,BMW Group Representative Office California; KathleenBrown, former California State Treasurer, Partner at Manatt,Phelps & Phillips, LLP; Christine Kehoe, Executive Director,California Plug In Electric Vehicle Collaborative.PeterLuchetti, Board Member, California Infrastructure & EconomicDevelopment Bank; Robert Weisenmiller, Chair, CaliforniaEnergy Commission; Fiona Ma, Former Speaker Pro Tempore,California State Assembly.

Colin Tetreault, Senior Policy Advisor of Sustainability, Officeof Mayor Stanton, City of Phoenix; Martha Davis, ExecutiveManager Policy Development, Inland Empire Utilities Agency;Joe Edmiston, Executive Director, Santa Monica MountainsConservancy; Dan Sperling, Board Member, CARB; JimKelly, Former Senior VP, Southern California Edison; PaulBrown, President, Paul Redvers Brown Inc.; Donald Paul,Executive Director, USC Energy Institute; George Minter,Director, Policy and Environment, Southern California GasCompany; Tony Lucente, Nissan Brazil; Malia Cohen,Supervisor, San Francisco Board of Supervisors; AdelHagekhalil, Assistant Director, City of Los Angeles Bureau ofSanitation; David Jacot, Energy Efficiency Director, LADWP.

Felicia Marcus, Board Chair, California State WaterResources Control Board; Carla Peterman, Commissioner,California Energy Commission; JonathanWeisgall, MidAmerican Energy; Zev

Weisgall, MidAmerican Energy; ZevYaroslavsky, Supervisor, Los Angeles County Board ofSupervisors; Jack Baylis, The Baylis Group; JeffKightlinger, General Manager, Metropolitan WaterDistrict; Ron Nichols, General Manager, LADWP; JerryMeral, Deputy Secretary, California Natural ResourcesAgency; Bill Rouse, General Manager, Yellow Cab of LosAngeles; Sen. Fran Pavley, Chair, Senate Committee onNatural Resources and Water, California State Senate; TimCarmichael, President, California Natural Gas VehicleCoalition; Jun Niimi, Consul General, Japanese Consulate, LosAngeles; Gail Goldberg, Executive Director, ULI-Los Angeles;Terry O'Day, Regional Director, eVgo / NRG; Eliot Abel,Renewable Energy Leadership Program, GE Energy; MarkGold, Associate Director, UCLA Institute for the Environmentand Sustainability; Hector De La Torre, CARBCommissioner; Nate Lewis, Scientific Director, Joint Centerfor Artificial Photosynthesis (JCAP) at Caltech; Adi Liberman,Founder and Principal, Liberman and Associates; Jim Kelly,Former Senior VP, SCE; Yufu Cheng, China Country Director,R20: Regions of Climate Action. See more.

VX2014 builds on and confirms the central thesis of previousVerdeXchange conferences: California and the Western Statesare opportunity-rich markets for renewables, sustainablepractice, and finance as well as portals to all of North America. Approximately 600 delegates will attend VX2014, includingglobal, national, and regional industry leaders and procurers ofsolar, wind, energy efficiency, infrastructure engineering,alternative fueled vehicles, project finance, clean water,carbon auditing, smart grid, and green building. All are, orwish to be, actively investing in and shaping the US, WesternStates, and global green economy marketplace.

Since the first VerdeXchange Conference in 2007, themarketplace for Power Generation, Infrastructure, GridManagement, One Water, Sustainable Development, MobilityAlternatives, Intelligent Grids, National Defense, and Securityhave been transformed by public policies and entrepreneurialinvestments. Regulations for reducing greenhouse gases werein their formative stages seven years ago. Today, manynations, sub-regional, and local governments have introducedbroad-based regulations to incentivize the adoption ofrenewable and clean energy technologies. Consumers arebeing incentivized to purchase Net Zero homes, and NetMetering is driving growth in distributed energy. New and higher global estimates of oil and gas reservespromise abundance, hemispheric security, and low energyprices, especially with the increased use of fracking to recover

oil and gas from deep shale formations in locations like NorthDakota, Montana, and Canada. Contrary to dire predictionsonly five years ago, energy independence may be achieved bythe US in a relatively short period of time. To be discussed:How price competitive will renewables and new innovativeclean technologies be in the future?

Lastly, the seventh annual VX2014, in partnership with UrbanLand Institute’s FutureBuild again will, on Tuesday,January 28th, feature six morning panels involving leadingdevelopers, real estate financiers, and public sector plannersand environmental regulators from metro Los Angeles andaround the world. They will be sharing case studies ofFutureBuild opportunities and technologies now driving greenbuild innovation and sustainable development.

VX2014 panel topics will include:• Rethinking Utility Regulation to Get From Megawatts toGigawatts• Big Data’s Impact on Clean & Green TechnologyPerformance• Where Now for Solar & Wind–Marketplace Strategies, Policy& Investment• Cars 2.1: The Market Today & Tomorrow for Clean and FuelEfficient Cars • One Water... Making it a Reality• Natural Gas & Renewables in an Era of Energy Abundance• Greening the San Pedro Bay Port• Monetizing & Incenting Efficiency Conservation• To Frack or Not to Frack: Is That the Question?• Are American Utilities Now in a Death Spiral? • Commercializing Clean Tech—Global Incubation/AccelerationModels• Cap-and-Trade in Practice & CARB’s Agenda forTransportation Fuels• Designing & Financing Resilient Infrastructure• Micro Grids for Buildings and Communities• Energy from Waste Water and Sludge-Prototype Processes• Innovative Financing of Renewables—Solar, Wind and Water• Clean Tech Grid Integration—The ROI of Smart Two-WayTechnologies• Game Changer: Battery and Storage Technology—CarbonCapture Technology and Practice (Quebec/Japan/US)• Leveraging the Power of Social & EnvironmentalPerformance Reporting• Waste-to-Energy Conversion Technologies and Protocols• Carbon Capture Technologies & Practices• Assessing Clean Cities:Efficiency/Sustainability/Procurement• Adaptation of Water Supply & Uses to the Challenges ofClimate Change

• Envisioning More Sustainable Metropolises: Greener byDesign• Alternative Fueled Fleets: Lessons Learned• Conversion Technologies—What’s In-Market & What’sNeeded in Market• China Case Study: Climate Change Policy/ClimateAdaptation• Healthy Facilities & Communities by Design• The Role of Universities in the Green Economy

Additionally, international collaboration, global businesspartnerships, and the emergence of new technologies toreduce energy consumption, increase efficiency, and providenew sources of energy, continue apace. The elevatedimportance of water resource management and the need forcontinuing dialogue between government, regulators, andbusiness has never been stronger. The use of global standardsto measure and report the initiatives to reduce greenhousegases is gaining acceptance among investors.

Against this backdrop of contradictory pressures, volatility anduncertainty, the VerdeXchange 2014 Green MarketmakersConference is being planned, and we invite you to attend.

Details:VERDEXCHANGE 2014 ConferenceJanuary 26-28, 2014Los Angeles, CA

Learn more at the conference website.

Register today and save.

We look forward to seeing you at the conference!

Sincerely,

David AbelChairman, VerdeXchange

TESTIMONIALS:

"At no other conference that I have attended have I mademore important contacts than at VerdeXchange. That is whyJPL will be a participant this year at VX2014." -Dean Wiberg, JPL Manager, Commercial TechnologyPartnerships Office

"That’s why I attend the VERDEXCHANGE Conferences: It’s an

under-one-roof event where I can count on learning about themost recent market trends and on having the opportunity tomeet in small group settings with the buyers and sellers,investors, and environmental stewards shaping the market."

-Mary Nichols, Chair, California Air Resources Board

"California is the epicenter of climate change initiatives andthose attending the VERDEXCHANGE Conference will hearfirsthand about when and where the most interestingopportunities will be felt. I look forward to engaging with theleading executives in the public and private sector andlearning how these marketmakers plan to meet the demandfor breakthrough renewable technologies."

-Former U.S. Transportation Secretary Norman Y.Mineta

"Looking at the lineup, the VERDEXCHANGE Conference willdo for the green marketplace what the Sundance Film Festivaldid for the movie industry...Nowhere else do I see aconfluence of the diverse range of sectors—energy, finance,transportation, public and private utilities, built environmentplanning, and universities—all with the singular goal ofdelivering and capitalizing on clean and green products andservices."

-Former U.S. Commerce Secretary and Former U.S.Trade Secretary Mickey Kantor

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