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© 2011 ReachLocal, Inc.
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ReachLocalVytaliz
Data Analysis
Presented by:Andre ArchimbaudInternet Marketing ConsultantNew York City
Jenna DenningCampaign ConsultantDallas
© 2011 ReachLocal, Inc.
Agenda
1. Overall Campaign Review
2. Search Campaign Highlights
3. Recent Campaign Updates
4. Recommendations For Success
5. ReachDisplay
6. Discussion/Next Steps
7. Questions/Feedback
© 2011 ReachLocal, Inc.
ReachSearch Data Analysis
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255,592 Impressions2,688 Visits108 Calls84 Web Events .
Top 20 Keywords (All Time)
Advertising Thus Far (April 3, 2015 to present)
Last Completed Cycle (Jun 26 to Jul 24, 2015)
44,506 Impressions524 Visits32 Calls15 Web Events
1. doctors on call
2. doctor on demand3. Concierge medicine4. concierge medical practices5. mobile doctor6. concierge doctors nyc7. hangover treatment8. home iv hydration9. fatigue treatment10. home nurse nyc
11. private doctors nyc12. travel physicians13. house doctors14. home visit doctors15. home visits doctor Manhattan16. medical physician17. house call doctor new york city18. jet lag remedy queens19. Concierge medicine Brooklyn20. house call doctor*currently using 1,032 keywords total
© 2011 ReachLocal, Inc.
Search Campaign HighlightsLead generation has streamlined over time all while keeping Cost per Lead down.More Leads + Low Cost to Acquire the Lead = Better Use Of Your Advertising Dollars
© 2011 ReachLocal, Inc.
Search Campaign Highlights
© 2011 ReachLocal, Inc.
Search Campaign HighlightsTracking Web Events helps us analyze intent and searcher behavior on your site. Form submissions are a GREAT indication of a client conversion.
© 2011 ReachLocal, Inc.
Search Campaign Highlights
Vytaliz Search Campaign Device Data – All Time
Device Clicks Impressions CTR Page Position
Computer 963 140,803 0.64% 4.95
Mobile 1,238 73,794 1.44% 2.7
Tablets 164 14,535 1.19% 3.25
© 2011 ReachLocal, Inc.
Campaign Updates- Past 3 months
Update How Does This Help?Added In Home Lab Work Focus
• Added July 6th, 2015• This has given us another outlet
for conversions.
Continually Monitoring Bids and Budgets
• Assures we remain competitive with our keywords.
• Allows the budget to pace out over the 30 day period as closely as possible.
Added Negative Keywords • Streamlines where your ad will show.
• Only puts ad in front of the most relevant searchers.
© 2011 ReachLocal, Inc.
Campaign Recommendations For Success
Update How Does This Help?
Resume Display Campaigns • Display conversions help remind potential customers of your business.
• Helps improve and increase your overall marketing strategy.
Update Landing Page • In Home Medical Visit currently leads to error page when navigated to from Home Page
© 2011 ReachLocal, Inc.
Campaign Recommendations For Success
© 2011 ReachLocal, Inc.
ReachDisplay
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June 17 to Aug 3557,327 Impressions386 Visits$3.49 Average CPM (cost per thousand impressions) .
Targeting: New York, NY
© 2011 ReachLocal, Inc.
ReachRetargeting
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June 17 to Aug 3351,104 Impressions476 Visits$6.88 Average CPM (cost per thousand impressions) .
Targeting: New York, NY
© 2011 ReachLocal, Inc.
Recommendations/Discussion Topics
1. Resuming Display Campaigns
2. Next Steps
© 2011 ReachLocal, Inc.
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Thank You!
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Andre ArchimbaudInternet Marketing Consultant – [email protected] x 136
Jenna DenningCampaign Consultant- [email protected]
