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Want to learn about
Facebook Ads?
But (rst Everything you need to know about Facebook
in 5 minut,
Edgerank
∑uewede edges e
Ue – affinity score between viewing user and edge creator We – weight for this edge type (create, comment, like, tag, etc.) De – time decay factor based on how long ago the edge was created
Edgerank In other words… • If I like you l,s than my signi(cant other • If my friends don’t Like your p3t • If I’ve been away from Facebook for more than three
hours
…I m3t likely wont see your p3t.
You Are Not More Interesting Than Than 45…
Or 45…
Or 45…
Or 45…
Turns out he’s not always That interesting either…
4e Secret to Facebook success
Be Aw,ome once a week
Pin to Top your awesomeness Once a Week
h"ps://www.facebook.com/help?faq=235598533193464
Facebook says… “You only reach 16% of your fans in the newsfeed.”
Facebook says… “Sponsored stori, can get you 3 to 5 tim, the reach.”
Use Facebook Ads to increase reach
xyz
xyz
xyz
Use Sponsored Stori, to get fans
xyz
xyz
xyz
Use Facebook Ads to Make money
xyz page
xyz
xyz
Do this now!
Do this now!
results • Cons5tently high engagement rate
• New fans f7ter and for l,s money
• Drive traffic to your offer = me7urable ROI
Now on to kicking 7s with
Facebook Ads
Types of Facebook Ads#
Ads • Page • P3t
Sponsored Stori, • Page like story • Page p3t story
• App • URL
Set goals#
• Fans • Engagement • Conversion
(sal,, email sign up, etc.)
Design your ad (think web UI d,ign)
#
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Lorem ipsum dolor sit amet, consectetur#
Great image Brief copy
Or 45…
Or 45…
Or 45…
Target your ads (It’s different than Google Adwords)
• It’s about interests & inventory
• Not search & volume
People with interests
People with credit cards and friends
xyz
xyz
xyz xyz
rich people
xyz
How to bid on ads
Pricing
xyz
Manage Your Ads xyz
xyz Ad 1
xyz Ad 2
xyz Sponsored Story
Manage Your Ads • T,ting
– Give ads a few days to acclimate
– Always use a control ad
• Note that your audience reach will r,et with a new campaign
• Ads get stale (sometim,)
Metrics
Process • Set goals – Fan Growth
– Engagement
– Conversion (sal,, email sign up, etc.)
• Micro Target Your Audience
• Metrics
• T,t, T,t, T,t, and T,t some more
Resources Facebook Ads Guide – www.facebook.com/business/ads/ • Download the PDFs at the bottom
Facebook Marketing Stuff – www.facebook.com/business/fmc – www.learnfacebookpages.com – www.learnpageinsights.com
[email protected] linkedin.com/in/timhomuth facebook.com/timhomuth twitter.com/timhomuth#
