What

How

What

How

.

What

How

⌘ -

⌘ -

⌘ - “Wanna Buy One?”

If Apple were like everyone else…

What

How

⌘

⌘ -

⌘ -

What Apple really does…

What

How

“THE GOLDEN CIRCLE”

Neo cortex corresponds to the 'what' level. The neo cortex coincides with rational

and analytical thought. language.

‘how’ & ‘why’ corresponds to the limbic system.

The limbic system coincides with feelings, trust, and loyalty. Holds no capacity for language.

TED

DYNAMISM RATING: 5/5