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Water Trail Planning: Key Steps to Success
Janit Llewellyn Allen Virginia Department of Conservation and
Recreation
What is a water trail? • Access points • Support facilities • Maps • Signage • Management • Emergency services
Why do communities support water trails? • Economic • Recreation • Restoration &
conservation • Sustainable
Community vitality and tourism • Enhance sense of place • Tell stories • Connect to land based recreation • Support river towns
New Point Comfort Yorktown
Economics • Promote local business • Increase length of stay
Ballou Park - Danville
Essex Inn - Tappahannock
Roanoke River Basin Association ‐ Upper Reach Blueways
Virginia Tobacco Indemnification & Community Revitalization Commission
Agricultural & Applied Economics Department College of Agriculture & Life Sciences, Virginia Tech
November 2014
Assessing Economic Impacts of Ecotourism in the Roanoke River Basin: Metrics Program
Development Services
(Mike Ellerbrock, 2014)
Water Trails & Blueways
When you visit the Roanoke River Basin, which activities do you typically enjoy (check all that apply)? Kayaking or canoeing 79% Day hiking or bird-watching/wildlife observation 44% Onshore fishing 22% Camping 29% Other 22%
Source: Assessing Economic Impacts of Ecotourism in the Roanoke River Basin: Metrics Program Development Services – November 2014
Water Trails & Blueways
The 107 survey responses reported the expenditure behaviors of 361 individuals. Survey respondents (RRB residents and visitors) collectively spent weighted average expenditures per person on the following items. Category $ per Day Equipment Rentals $8.49 Equipment Purchases 25.00 Lodging 15.33 Food 47.64 Transportation/Fuel 44.81 Shopping 30.19 Activities/Entertainment 26.42 Guided Trip Fees 9.43 Other 18.16 TOTAL $225.47
Source: Assessing Economic Impacts of Ecotourism in the Roanoke River Basin: Metrics Program Development Services – November 2014
Water Trails & Blueways
Based solely on the data received from 107 Survey Responses, 1,227 individuals paddled 3.4 times per year and spent $225.47 per person per day, thereby generating: $567,135 of Output ($276,651 direct + $290,484 indirect) $625,231 of Income ($276,651 direct +$348,580 indirect) and 15.7 Jobs (9.23 direct + 6.47 indirect) in the Roanoke River Basin.
Source: Assessing Economic Impacts of Ecotourism in the Roanoke River Basin: Metrics Program Development Services – November 2014
Summary of Total Economic Impact of Boating In Virginia Using 5 Measures
($ Millions & Jobs)
Impacts
Output $Millions
Value Added
Income Employment
Taxes
Direct $596.8 $284.7 $183.4 5,476 $42.9
Indirect $239.1 $137.3 $81.1 1,602 $11.5
Induced $206.9 $122.9 $64.9 1,655 $14.5
Total $1,042.9 $544.9 $329.4 8,732 $68.9
Tomas Murray, The Economic Significance of Recreational Boating in Virginia, Virginia River Recreation Workshop September 18, 2014
Statewide Economic Impact Compared to Other Virginia Industries
Output ($ Billions)
Income ($ Billions)
Employ-ment (# Jobs)
Recreational Boating (2011) $1.04 $.48 8,732 VPA Operations (2006)
$4.5 $1.6 35,665
Equine Industry (2010)
$1.20 $.50 16,091
Commercial & Recreational Fishing
$1.23 $.72 9,092
Tomas Murray, The Economic Significance of Recreational Boating in Virginia, Virginia River Recreation Workshop September 18, 2014
Water trail basics Partnerships Community
engagement
Diversity
Wellness
Education
Stewardship & Conservation
Businesses
Volunteers
Government
Non-profit
Partnership – Non-profit • Managing entity
Partnership - Government Captain John Smith National Historic Trail
Interstate & Interagency Projects Supporting Ecotourism
Captain John Smith Chesapeake National Historic Trail
Boaters Guide Smart Buoys Apps
Interstate & Interagency Projects Supporting Ecotourism
Partnership - Volunteers • Report to local/regional management • Community involvement • Outreach & programming
Batteau Festival James River Cleanup
Partnership - Business
Community Engagement Stewardship & Conservation
• Leave no Trace • Users as caretakers • Protect and restore
Community Engagement Education • Elevates resource awareness • Enhances experience
Community Engagement Wellness
Northwest River Park – Chesapeake
First Landing State Park – Virginia Beach
Community Engagement Diversity • Attract all users
Community Engagement Regional
The Blueway’s three rivers — the Dan, the Staunton (or Roanoke) and the Banister
Water trail opportunities • Create multi-jurisdictional and multi-state
partnerships • Provide for top outdoor recreation need • Increase local economies • Interpret heritage and cultural resources • Promote active lifestyles
Janit Llewellyn Allen Department of Conservation and Recreation [email protected] 804-786-0887
If not noted - Photos credited in the 2013 Virginia Outdoors Plan
Extra slides for webinar presentation
What do water trail providers need?
• Local or regional managing organization • Ability to develop maps and signage • Recruit and manage volunteers • Provide for public safety and rescue • Identify support resources • Pursue funding
Water trail use
• Day use • Overnight floats • Local recreation • Destination tourism
Resources to define a water trail
• Website • Trail map & guides • Signage • Tourism and public relations
Signage
Positioning for Funding Water Trails
Water Trail Toolbox: How to Plan, Build, and Manage a Water Trail
http://www.baygateways.net/watertrailtools.cfm
Resources
http://www.iowadnr.gov/Recreation/CanoeingKayaking/WaterTrailDevelopmentTools/WaterTrailsToolkit.aspx