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WATTSappFree, energy consumption monitoring for students
Table of Contents The problem The product Target market Alternative products
Business model Validation process Go/No-Go
The problem
• Students regulary encouter high unexpected energy consumption costs
What is WATTSapp?• Free energy monitoring smartphone app • Website • Offer students help when encountering problems
Alternative products• The Wattcher • Metsens• Innax Our distinctive strenghts: • Completely free• No obbligations
• Warning when usage is high• Direct offering of solutions
Target market
• Student residences
• Landlords
Any further Questions?
Business model
Customer segments
• Student residences • Landlords
• Energy monitoring website • Smartphone app • Webshop
Value propositions
Channels
• Via the internet • Package delivery
Customer relationships
• Continuous updates and improvements on software
• Affiliate program
Revenue streams
• Commission on sold webshop items• Advertisement on website• Advertisement in smartphone app
Key resources • Web/App-development skills • Application license apple store • Webhosting/domain• Communication skills
Key activities
• Updating/patching the product’s software • Communicate with affiliate partner • Support software users
Key partnerships• Webshop affiliate
Cost structure Investment: •Website/App development
Continues costs:•Webhosting•Technical staff•Customer support
Validation Process• Most students, 5 / 8 care about energy usage. *
• But, most students don’t know their monthly energy bill. 3 / 5 students living away don't know what they pay for energy every month. *
* http://projectraoul.nl/survey/
Go/No-Go
• Sufficient amount of interest, by landlords and students. (possibly other markets as well)
• Ability to create a simple device with software, within a short period of time.
• Ability to fund the initial start-up phase. Probably by using bootstrapping techniques.
• Presence of a working app and website for our customer-support