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WayThe JSong Way Magazine

SnappyModernBeautiful

No. 21

SPRING/SUMMER 2015

JSong and . . .Way Collections

FASHION JOURNEY ISSUE

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Way Magazine is published byJSong International Inc.149B West 36th StreetGround FloorNew York, NY 10018T: 212-736-1189F: 212-736-1686E: jsongjsi@aol.comwww.jsongcollection.comISSN 1554-8171

PUBLISHER:Hon Pan Siu

EDITOR:Way Zen

MANAGING DIRECTOR:Edward Kwang

PRODUCTION DIRECTOR:Kari Young

DEPUTY EDITOR:Kenton Siu

COPY CHIEF:Linda Frances

JUNIOR COPY EDITOR:Alice Chin

SALES AGENT:Charles Martin |T: 804-346-0766Dallas Apparel MartShowroom ManagerSusanne Hilou

CONTRIBUTORS:Rawlins Gilliland, Lily Pinker,Jeannette Josue, Lea Marie Marra

PHOTOGRAPHER:Gerado Somoza (Runway)Renny Lewis (Photo Shoot)

STYLIST:Rashida Meggett

STYLIST ASSISTANT:Julio Frias

Way MagazineGRAPHIC DESIGN:

Renny Lewis

MAKE-UP/HAIR:Augment Co. Ltd. (Runway)

HAIR STYLIST:Jennifer Wobito (Photo Shoot)

JEWELRY:PONO by Joan Goodman (Runway)

MUSIC:Geoff Ryan

VIDEO:Steven Yap

SPECIAL THANKS TO:Amy Rosi of Aros Communications

Jean Meek-BarkerMarylou Luther

Patricia M. MaffeiAsianInNY.com

Intern Priscilla Opoku-AsamoaThe Fashion Group International

Volunteers of High School of Fashion Industries

To carry Way Magazine in your store,please call 866-736-1188

or write to JSong International Inc.

Subscription T: 212-736-1189Advertising T: 866-736-1188

© 2015 by Way MagazineNo part of this publication may be

reproduced without the prior writtenpermission of the publisher.

JSong and Way are registered in WKH�8�6��3DWHQW�DQG�7UDGHPDUN�2I¿FH�

The JSong Way Magazine

Way

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Way Magazine - No.21: The Fashion Journey Issue

1 Contributors 3 Editor’s Letter13 Way Mail13 My . . .Way

FASHION 4 Way - Harmony of the Four Elements14 Steals of the Season19 Great Looks of the Season21 JSong Collection33 Way Gallery35 JSong Way Collection on Demand37 Subscriptions38 Event and Trade Show Calendar

18 Way Interview

15 Style FYI17 Way Beauty

Fashion Journey Way

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Editor’s Letter

Way Zen

It has been a long Way since I started my fashion journey in Toronto, Canada, studying fashion design at Seneca College. I created the JSong label in 1990 and then moved to NewYork City to establish JSong International Inc. in 1997.

Although my approach to fashion has evolved along the way, my goal has remained the same: to create beautiful designs to bring Joy and Song to all the people I encounter on my fashion journey. Our label JSong stands for Joy and Song. We are truly thankful to our friends, customers and everyone who has supported our journey this far.

As we enter a new year, many have asked JSong how we were affected by the move from Seventh Avenue to 36th Street and the change of manufacturing from China to New York. :H�DUH�KDSS\�WR�WHOO�\RX�WKDW�WKH����%�:HVW���WK�6WUHHW��*URXQG�)ORRU��1HZ�<RUN�&LW\�2IÀFH�has become an oasis for neighbors and tourists. People stop to look at our JSong gallery windows. Some come inside to touch our unique designs. Others even sit a while to read the Way Magazines on our magazine wall. Our JSong team has made many new friends in the new location. :H�GHOLYHUHG�RXU�ÀUVW�JSong New York manufactured collections this season. We also created JSong ON DEMAND so that buyers can customize colors and fabrics exclusively for their store. Of course, manufacturing in NY compared to importing allows for more hands-on design right on 36th Street. The other day, a buyer saw us matching fabric colors with lining and threads, and even counting buttons. The buyer joked that it looked like we were cooking! But we are happy that our work is joyful and manufacturing in NY allows us instant input to all processes IURP�VNHWFKLQJ�WR�ÀQLVKHG�SLHFHV� Our JSong and . . . Way Spring 2015 Collections are called Journey of A Modern Goddess. We were inspired by the Goddess of Compassion who travels through space and time revealing the code of love, healing and beauty in innumerable shapes, colors and textures. Three of our designs were selected for the RTW Trend Overview by one of our industry’s most respectedfashion writers: Marylou Luther in her Fashion Group Foundation presentation. As we journey through 2015, we will expand our jsongway.com digital platform to include more fashion videos and fashion business news updates. We want to share our Joy and Song with you - instantly! At the same time, we will partner trunk show programs with stores. We welcome you to join our JSong Journey! Check up our everyday style Journey Journal @jsongway on twitter and instagram.

Here’s to a very prosperous journey for us all in 2015!

facebook.com/jsonginternationalinc

twitter.com/jsongway

A VERY GOOD JOURNEY . . .

instagram.com/jsongway

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. . .Way - Harmony of the Four Elements

1765 $104Surplice TopAqua/Citrus, Black/White1750 $85Classic PantsAqua, Citrus, WhiteSizes 4-20100% Linen

. . . WaterSmooth and Flowing

1775Sleeveless Top$10417773/4 Sleeve Shirt$1131773Tunic$136White, Blue100% LinenSizes 4-20

. . .Water. . . AirChic Pin-Tuck Pieces

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1774Side Opening Skirt$1361776Pull on Pants$85White, Blue100% LinenSizes 4-20

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Versatile Jumpsuit/Dress1267 $159Beige/CocoCotton GauzeSizes 4-20

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. . . EarthThe Flower Flowers

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Striped Jumpsuit/Dress1780 $182Black/WhiteSizes 4-20100% Linen

. . . FireEast Meets WestDramatic Flair

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1762 $228JumpsuitBlack/White, Mustard/CitrusSizes 4-20100% Linen

Art to Wear

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1763 $113Chinese Beauty SymbolMei TopWhite/Black, Citrus/Khaki1750 $85Classic PantsWhite, KhakiSizes 4-20100% Linen

Art to Wear

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1036 $58Sequined TunicWhite, BlackSizes 4-20Viscose

1266 $85Classic PantsWhite, BlackSizes 6-20 100% Linen

Casual Elegance

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Dear Way and Edward,

Since I met Edward in Atlanta Apparel Mart years ago, my store has been upgraded to a well-known high-end boutique in Savannah, Georgia. Prestigious customers come to us for our special unique collections. In October, Mayor Edna Jackson came in. She wanted something special for her trip representing our town, Savannah, Georgia, at an international conference in Shanghai, China. Guess what? She emptied her suitcases and bought six JSong RXW¿WV�� ,� ZDV� YHU\� GHOLJKWHG� DQG� VR� ZDV� 0D\RU� -DFNVRQ�because I had your beautiful unique embroidered suits for her trip. Also Dr. Jim Dandy, Grand Marshall of the 2015 Martin Luther King Parade, and his wife came in. This time they selected seven of your styles.

My mission at the market is to select styles for my customers ZKR�DOZD\V�ZDQW�WR�KDYH�WKH�¿UVW�ORRN�DW�WKH JSong fashions that I purchase. Thank you, Way, for your beautiful embroidered designs. Not only am I happy, but also my customers are happy. I can’t wait to see Edward at the January market.

Have a great 2015!

Love,Odessa GrantA Touch of AfricaSavannah, GA

My ...Way

Way Mail

Send mail to:Way Magazine149B West 36 StreetGround FloorNew York, NY 10018email us at:jsongjsi@aol.com

MY . . .Way

Peggy McBrideNew York, NY

Mary AweBrooklyn, NY

Ann MillerPalmetto, CA

Raquel SwitzerCoral Gables, FL

Elaine WauchopeGrand Prairie, TX

Lovie RenaudDallas, TX

4UVEFOU�mFME�USJQ�PG�Albright College at JSong

Way Magazine Copy Chief Linda Frances with WZR�WLPH�2O\PSLF�¿JXUH�VNDWLQJ�FKDPSLRQ�'LFN�Button. Mr. Button was enjoying the 2014 ISI Adult Figure Skating Championships where Linda won a gold medal. While signing his latest book, Mr. Button found time for our magazine!

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Pin-Tuck Jacket and Culottes1709P $119Natural, IndigoSizes 8-20100% Linen

Steals of the Season

Dot Embroidery Jacket and Culotteswith Handkerchief Hemline1281P $99Aqua, Orange, TaupeSizes 6-20100% Linen

Vest and Capri Pants1719P $79Heather Aqua, Heather Lavender, Heather RedSizes 6-20100% Linen

Way Mail

Way Magazine Copy Chief Linda Frances with WZR�WLPH�2O\PSLF�¿JXUH�VNDWLQJ�FKDPSLRQ�'LFN�Button. Mr. Button was enjoying the 2014 ISI Adult Figure Skating Championships where Linda won a gold medal. While signing his latest book, Mr. Button found time for our magazine!

STYLEFYI

Rashida Meggettwww.iamstyles.com

Ten effortless JSong looks for both business and pleasure. From the museum to the orchestra, JSong offers the perfect look for every occasion!

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1. Sharply tailored

separates with a

modern day cut are

perfect for a day at

WKH�RIÀFH��

2. This slouchy chic

sweat suit with a

pop of graphics is an

H[FHOOHQW� RXWÀW� IRU� D�

day of shopping.

3. Since white is

�ÁRUDO�WH[WXUH�LV�FLW\�VWUHHW�FDVXDO�

at its best. Wear this look for

Sunday brunch with friends.

8. This delicate neutral lace dress

paired with contrasting black

peep toe booties gives the perfect

amount of swanky edge for a ladies

night out.

9. This all season neutral cocktail

dress with a mix of textures and

ÁRUDO� GHWDLO� SDLUHG� ZLWK� PHWDOOLF�

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an elegant night at the gala.

10. This pant and bold sequined

shirt/jacket will stand out in any

crowd.

the new black, wear this

all ivory white pant and

EORXVH�ORRN�IURP�WKH�RIÀFH�

to an evening event. Add

a punch of color with your

handbag.

4. Versatile, detailed and

H[TXLVLWHO\� ÀW�� WKLV� WZR�

piece suit is one of this season’s popular hues: white. It

is a superb business dinner look.

5. Swap out the daytime white blouse for this fashionable

lace top and you are all set for a night at your favorite

art gallery.

6. This sleek two piece black ensemble draped with

gold accents is the ideal look for a night out for dinner,

cocktails and dancing.

7. This neutral combination with a hint of graphics

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Glass Handbags: Look #3 and Look #9

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BeautyWay

theModernGoddeSSJSong Runway SpRing/SummeR 2015 make-up and HaiR by augment membeRS:

Shogo Nikaido Kazuma Murata Masahiro KurosawaTomohiko Innami Mika Sato Natsuki Kinoshita Nami Harada Rumi Sasaki Shuji Fukui Hiroaki Kaneko Takumi Kawahori Yumi Nagashima

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Beauty interview

1. When and where did you start your Fashion Journey and become owner of your business?2. What trends or designers excite you? What would you like your store to carry next season? Where do you think the trends will go in the future?3. How do you decide what to purchase for your store? Is it about your customers’ preferences and creating a dialogue with them? Or is it about what you love?4. What are the biggest ups and downs in today’s fashion business?5. What are your goals and expectations for your future Fashion Journey?

1. We are in the same location since 1989.2. Season changes are always exciting for me: Spring/Summer Collections to Fall/Winter Collections and back to Spring/Summer again.3. In summer, I like linen and light-weight apparel. In winter, I avoid heavy fabrics because our winters are mild. The styles always come back every 6 to 7 years. Jackets for my customers are either long or short. The ideal length for a skirt is 29” to 32”. Animal print is always in the trend. I love to try new styles and also want to accommodate my customers but ultimately I know what I can sell in my store.4. Our business is always stable. No complaints. We are known in Georgia and many customers drive 2-3 hours to shop with us because we have fresh merchandise along with excellent customer service.5. Over the years, designers have not changed much. I wish for styles with good fabric and simple but elegant designs that do not overpower. Our customers always compliment us for selecting wearable long-lasting clothes for Nan’s Collection.

1. In Nigeria, I always enjoyed dressing my friends from school for their birthday parties and other functions. My Fashion Journey began in 2006 when the woman who owned this store asked me to try running the store for one year because I used to sell jewelry to the store. I have been in business ever since.2. For next season, I love the 2015 JSong Spring Collection including the suits and dresses that I saw at the JSong Spring Runway Show. I will carry jewelry of 14K or 18K gold from Daniel Art Design and also handbags.3. I buy things I like because I know my customers will like them, too.4. Customers don’t buy as much as they once bought. They buy less and they are more selective. That’s why I buy more selectively and carefully from low to high prices.5. I would like to grow into a multi chain specialty store so that I can reach out to more customers in different locations.

Way

threeaMaZinGfaShionJourneyS by Edward Kwang

Way MaGaZine had a chat With three lonG tiMe cuStoMerS aBout their faShion JourneyS. they Shared With uS their anSWerS to five queStionS:

1. I have been in business for 33 years since 1982 – 28 years in the current location. I still UHPHPEHU�PDNLQJ�D�SUR¿W�VHOOLQJ�D�JRRG�+DUYp�Banard suit for $50 and a classic skirt for $20.2. JSong� LV� DOZD\V� WKH�¿UVW� ODEHO� WKDW� FRPHV� WR�mind. I also carry a lot of private labels. Next season, I will continue to carry classic clothes ZLWK�D�WRXFK�RI�ÀDLU�DQG�EOLQJ��,�RIIHU�DWWUDFWLYH�styles that don’t scream for attention. Today there are a lot of drastic changes and many fads and styles come and go.��� ,� SXUFKDVH� E\� VKDSH�� ¿W� DQG� FDWHJRULHV��0\�customers like to listen to me. They like that I give them what they need, not what they want. That’s why I am Unique.��� 8SV�� ([SHULHQFH� DQG� FRQ¿GHQFH� ZLWK�increasing clientele.Downs: Too many products, lots of competition, and must beware of unethical practices.5. I plan to maintain happy clients and train a successor from next generation who loves fashion.

nan rodriguez, Owner - nan’s collection, Augusta, GA

Zeldi lustig, Owner - unique Boutique, Brooklyn, NY

Mary awe, Owner - Mary clothing, Brooklyn, NY

GREATLOOKS

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of the

SEASON

Dramatic Cut-out

Lotus Garden Flower Flowers

Pattern Play

Happy Colors

Art to Wear

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Visit JSong Runway at: http://www.youtube.com/jsongway

New Black and White

Lace Grace Abstract Stripe

Exquisite Embroidery

Art to Wear

1755P $274Swatch Jacket and Pants SuitCitrus/Aqua, Maize/Orange,Navy/Light BlueSizes 8-20100% LInen

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Pattern PlayJSong Collection

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Lacy Lady1295CS $320Lace Cardigan, Camisole and SkirtTeal, Black, Natural, WhiteSizes 6-20Linen & Lace 1760 $297Lace Princess Panel DressWhite, Black, NaturalSizes 6-20Linen & Lace

Lace Romance

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1298 $297Quintessential Lace DressBlack, Beige, Olive GreenSizes 4-20100% Cotton1295CS $320Lace Cardigan, Camisole and SkirtWhite, Black, Natural, TealSizes 6-20Linen & Lace1760 $297Lace Princess Panel DressNatural, Black, WhiteSizes 6-20Linen & Lace

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1265P $228Blouse and PantsMaize Multi, Forest Green MultiSizes 8-20100% Linen

Graphic Color Block

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1757S $2745XIÀHG�3LQ�7XFN�-DFNHW�DQG�6NLUWCitrus/Cantaloupe, Black/White,Honey/AquaSizes 6-20100% Linen

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Lace Track Suit#1239P $202Green, Black/WhiteSize 4-20Cotton Jersey

. . .To Greenpoint

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Graceful Beauty

Cut-out Embroidered Cardigan and Spaghetti Strap Dress1751D $320White, Black/White, Maize/OrangeSizes 6-20100% Linen

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Unique Blues

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Abstract Flora Embroidered 3 Piece Pants Suit1743CP $320DenimSizes 6-20100% CottonAbstract Flora Embroidered 2 Piece Skirt Suit1741S $297DenimSizes 6-20100% Cotton

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Abstract Flora Embroidered 3 Piece Pants Suit1743CP $320Ice Blue, Gold, GreenSizes 6-20100% Poly

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1767 $274Cut-out EmbroideredLotus Flared DressKhaki, Green BeanSizes 4-20100% Linen

New Lotus Garden

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1771S $297Pleated Jacket and Embroidered Lotus Flared SkirtLilac, KhakiSizes 6-20100% Linen1769P $228Embroidered Lotus Tunic and Classic PantsTeal/Khaki, Mustard/ RustSizes 6-20100% Linen

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Way GALLERY

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10 11 12

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1. 1285D $297 Blue, Cantaloupe Linen & Lace Sizes 10-222. 1703 $205 Citrus, Aqua, Khaki, White 100% Linen Sizes 8-223. 1279 $274 Lilac, Black, Ivory Georgette 100% Poly Sizes 6-204. 10870 $274 Citrus, Tangerine, White 100% Linen Sizes 8-205. 1297 Lace Tunic $136 White, Black, Natural Lace Sizes 4-20 1722 Pants $136 Khaki/Ivory, Navy/Ice Blue 100% Linen Sizes 6-206. 1298 $297 Beige, Black, Olive Green 100% Cotton Sizes 6-207. 1260 $274 Butter, White 100% Linen Sizes 8-208. 1737D $318 Beige, Red 100% Cotton Sizes 6-209. 1152 $297 Citrus, Almond 100% Linen Sizes 8-2210. 1291CS $297 Apple Green, Blueberry, White 100% Linen Sizes 8-2211. 1707S $274 White, Navy, Red 100% Linen Sizes 6-2012. 1289S $297 Red, Citrus, White 100% Linen Sizes 8-2213. 1701S $297 Mint, Beige, Coral, White 100% Linen Sizes 8-2214. 1723 Jacket $159, 1724 Skirt $136 Khaki/Ivory, Navy/Ice Blue 100% Linen Sizes 6-2015. 1287S $274 Coco/Beige, Pink/Lavender, White/Black 100% Linen Sizes 10-22

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13 14 15

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JSong . . .Way Collections

Made in NYC

1. Rock Star Crop Jacket Color

Changes with Swipe 1023 $330

*UHHQ�0XOWL�6L]H������100% Polyester

Tailor Pants 106 $230 Navy, Ivory

6L]HV�����������3RO\HVWHU2. Four Pocket Shirt 101 $300

Tailor Pants 106 $230 Navy, Ivory

6L]HV�����������3RO\HVWHU3. Asymmetric Poetic shirt 107

$300 Tailor Pants 106 $230

LYRU\��1DY\�6L]HV������100% Polyester

4. Best Friend Jacket 105 $369

Tailor Pants 106 $230 Navy, Ivory

6L]HV�����������3RO\HVWHU5. Asymmetric Poetic shirt 107

$300 Tailor Pants 106 $230 Navy,

,YRU\�6L]HV������������3RO\HVWHU���&RQWUDVW�7�6KLUW�ZLWK�6HTXLQ�103 $179 Yellow/Black Sizes

���������3RO\����6SDQGH[��7. Chic Tunic 102 $359 Ivory,

1DY\�6L]HV�����������3RO\HVWHU8. Chic Tunic 102 $359 Navy,

,YRU\�6L]HV�����������3RO\HVWHU9. Chic Tunic 102 $359 Ivory,

1DY\�6L]HV�����������3RO\HVWHU��Tailor Pants 106 $230 Ivory, Navy

6L]HV�����������3RO\HVWHU

All . . .Way ON DEMAND styles

available in custom colors and

fabrics for additional $50 plus

difference of fabric cost.

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Subscribe to ourWay Magazine

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WWD MagicLas Vegas Convention CenterLas Vegas, NVBooth #62116February 17-19, 2015

Event and Trade Show Calendar

New York Market WeekPresentation of Fall 2015149B W 36th StreetGround FloorNew York, NY 10018February 23-25, 2015

Runway PresentationFall 2015149B W 36th StreetGround FloorNew York, NY 10018February 11, 2015

Atlanta Apparel MartAmericasMartBuilding 3Atlanta, GABooth #3-370January 29-February 1, 2015

Fashion Center DallasWorld Trade CenterDallas, TXRoom #14212January 21-24, 2015

Fashion Center DallasWorld Trade CenterDallas, TXRoom #14212March 25-28, 2015

Atlanta Apparel MartAmericasMartBuilding 3Atlanta, GABooth #3-370, 3rd FloorMarch 19-22, 2015

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JSong International, Inc.149B West 36th StreetGround FloorNew York, NY 10018

T: 212-736-1189E: jsongjsi@aol.comwww.jsongcollection.com

ISSN 1554 8171

1 55481 715123 0

JSong