Ways To Use Beacon

7/18/2019 Ways To Use Beacon

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15 2015beaconsin

WAYS TO USE



One of the simplest ways to use iBeacon is on displays, at point-of-sale and at information

points to provide those nearby with content relating to where they are. You can control how

content is displayed by date, time and even the weather. Di! erent content can be shown

depending how close someone is to the beacon and by how long they’ve been near to it,

whether they’ve been there before and if they’re are moving away.

discovery



In its simplest form iBeacon technology can beused to transmit content from one device to

another. It works like AirDrop but is persistent –

the sharing persists from one app to another until

transmission is stopped.

sharing



sellingPlace an iBeacon on a mannequin, sofa, pair of shoes or even a house tolet potential buyers to "nd out more about a product when near to them.

Beacons are being adopted in retail to help shoppers make more

informed buying decisions and to navigate their way around stores.

Beacons are also being used by retailers alongside customer data

pro"ling to up-sell and cross-sell, and also to provide a more personalised

customer service.

& customerservice



Whether it’s to make a purchase, learn about something or go

somewhere, beacons are being used to in# uence the behaviour of

those nearby and this is especially e! ective when they are used in

clusters. For example, by triggering di! erent information at various

beacon points in a museum you can potentially alter the visitor’s path

to include a new display or perhaps a survey or donation point.

in! uencing behaviour



Potentially you can monitor anything such as proximity

to a beacon, dwell time, path from one beacon to

another, and then use this information to learn out

about your places, spaces, customers, visitors,patients, students etc. In Healthcare, beacons can be

used to track a number of things like medicine

dispensing, hospital ward entry sanitation and to allow

doctors to quickly and securely access the correct

patent records.

& tracking

monitoring



Every beacon interaction can be counted which means they can be used standalone or ingroups to collect numerical data and # ow pro"ling. Examples are cars entering a car park,

shoppers in a till queue, people entering/leaving a building, patients in a waiting area, and

attendees at a conference. Whether your motivation for counting is sales, safety or something

entirely di! erent, beacons can play a useful and important role in measuring numbers.

counting



There is great potential for

using beacons in schools and

universities. You can turn a

teacher’s device into a beacon

to automatically transmit the

right content to student’s

devices when the teacher

walks into a room. Teachers

can also create their own

beacon self-discovery

displays for students to explore with their

devices. Integration with back-end

solutions like Google Apps for Education

and iTunesU ensure that beacons "t in with

existing education platforms, therefore

o! ering real value.

education



Beacons can be used to automate mechanical

processes; turning on the lights, adjusting the

heating, vending a co! ee or paying for parking,

and also manual processes such as airport

check-in or entering a building. In most

situations where the ‘if this, then that’ rule can

be applied, beacons can be used to make

things to happen ‘magically’ where you’re

nearby.

automation



For many things like surveys, place and timing is a major factor

for success. Beacons give you the power for ‘in the moment’

feedback from the right people exactly when you need it. For

example, you can use a beacon to conduct a survey at the exit of

your museum, or take a real-time poll at a live conference.

polling & surveys



paymentsBeacons can be used to trigger ‘in the moment’ real-time

payments and therefore enable sales to be closed when thetime is right. O! ering seamless on-the-spot payments will

please customers who are in a hurry and some retailers like

Apple, are moving completely away from ’tills in the corner’

retail layouts in favour of more dynamic and self-service

payment processes which align perfectly with beacon

technology.



wearables

The growth of wearables is great for beacons as devices like ‘smart watches’ are pushing the

widespread adoption of Low Energy Bluetooth in everyday use. So whether it’s a watch, a

"tness band or a ‘smart’ item of clothing, connecting the wearable to devices and services that

are nearby has very exciting potential. You could, for example, receive app noti"cations on

your watch when it’s nearby a beacon, or link your physical activity that day to automatically

customise your workout plan, which is beacon-triggered when you enter the gym.

1 http://www.apple.com/uk/watch/apple-watch-sport/

http://www.apple.com/uk/watch/apple-watch-sport/



Any group of people who get together can use beacons to get more out of that time andplace. You could take a beacon with you to a meeting and instantly share your contact details,

agenda and presentation with anyone in that room, without email and without codes. Another

example is at a networking event, where a room can identify who is in it and encourage

interactions by making introductions automatically based on shared interests or company

sectors.

groups



The great thing about beacons is that you

can ‘layer’ content on them and control who

sees what. In a museum, for example, you

can deliver di! erent content for "rst time

visitors, regular visitors, patrons, school

children etc. All these di! erent sets of

content are all triggered by the same set of

beacons, but the user experience is de"ned

by each users’ app and their own unique use

of it.

marketsegmentation



Beacons can add an extra layer to many

security systems to make them much more

resilient. E.g. if John is carrying a beacon

and passes a face recognition camera, the

system no longer asks “Whose face isthis?” but rather “Is this John’s face?, which

performs a much deeper recognition test.

Personal beacons can also be useful for

determining access to information or log

access to areas in a building.

security



iBeacon app content doesn’t have to be a just a coupon or a special o! er,

far from it! Apps can be used to deliver videos, images, games, puzzles and

quizzes, that are pertinent to a speci"c location. You could give a beacon as

a gift, which automatically ‘opens’ some content in an app on a speci"c date

such as voucher on a birthday. One of the "rst uses for beacons and still one

of the best is for treasure hunts, where users reveal clues by visiting

beacons in a speci"c order.

fun



?

how willyou use beacons

2015in

these are just a few examples



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Ways To Use Beacon