Design Driven Entrepreneurs

We Create

Master of Design (M.Des) in Design Driven Entrepreneurship

Design Driven approach to Entrepreneurship is holistic in nature, strategic in thinking and believes in crafting solutions that create impact.

The Design Driven approach to Entrepreneurship has globally proven to bring rapid growth and long term success to next-generation companies such as Airbnb, Pinterest, Instagram, and Kickstarter.

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Many startups and individuals are likely to fail in the new economy unless they develop Design Driven approach and critical 21st century skills& mindsets.

Want to become A Successful Entrepreneur in the 21st century?According to research, 75% of startups and individuals having “design” as a core competency can innovate to outperform their competition and remain sustainable. They are more likely to build products that address real needs through human centred design and drive new ideas as a startup or within a large company.

Transformative

Mindset

ApproachDesign Driven 21st century

Skills

The Mindset (RIDE)The students who embrace and nurture these mindsets (RIDE) develop the capacity to think in enterprising aspects. Having these mindsets results in individual being Innovative, seek growth and challenge the status quo.

The ApproachDesign Driven approach is not just about creating products and services, but it also focuses on creative problem solving to generate successful ideas, businesses and startups through, effective and resilient teams with agile organizations.

Design Solutions Design your Team Design yourOrganization

Innovative Mindset

Design Thinking Mindset

Entrepreneurial Mindset

(Empathetic) Research Mindset

PERSONALITY AND TEAM

BUSINESSACUMEN

BUSINESS MODEL

INNOVATION

PROBLEM DEFINITION

USER-CENTRED DESIGN

STRATEGIC FORESIGHT

6 TENETSOF IfDE

The SkillsBeing successful, whether as a startup or within an organisation, requires you to design products and services that your customers love, develop innovative business models, build a passionate team, manage finances efficiently and gain investors who can trust you. IfDE’s courses are built to develop the critical 21st century skills for individuals.

Atul SarafFounder, Designfold

Consulting

Prasadd BartakkeCo-founder and Chief of UX

Design and Research,YUJ Designs

Dr Nikhil Varude CEO, Circadian

Communications and Analytics

Kanwal RaiVice President and Head, Wells Fargo

Startup Accelerator

Beena PrabhuSenior UX Researcher (Asia Pacific), PayPal

Sriram S.Director, IBM iX

Industry Experts as your faculty and coachesFrom successful entrepreneurs to strategists, from researchers to seasoned practitioners with extensive real-world experience, our faculty consists of an incredible set of passionate educators. Faculty and coaches will work with students to discuss their projects as well as career goals.

IfDE Advantage

1

SreekumarGallup Certified

Strengths Coach

Sudhir DesaiCo-chair, UN

Millennium Project

Apala ChavanPresident, Human

Factors International

Dr Girish PrabhuFounder & Executive

Director, IfDE

Samir Chabukswar Founder, YUJ Designs

Sudhindra VChief Design Officer,

IBM iX

Vivian GomesBoard member ofUXQCC (Austria)

Stylianos MakridisFounding Partner CMIO,

The Rhythms of Life

Sabina KrishnaDirector of HCD

at Human FactorsResearch & Design

3

2 Practice based learningIfDE’s courses blend deep theoretical foundation and practical experience of solving real-world complex scenarios that will enrich your portfolio.

30% Theory + 70% Practice

Designed to support career advancementGet industry-trusted and verified certificate, strength-based coaching to discover your passion that will help you make the right career and and navigate your business.

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Next generationlearning managementOnline access to next-genlearning management system with course content, assignments and collaboration with faculty.

Industry collaborationsfor internshipsIfDE’s Industry collaboration is crucial to bring new research findings into course curriculum and also provide job opportunities to graduates.

Master of Design (M.Des) in Design Driven Entrepreneurship

Course Highlights:Duration - 2 yearsLocation - Ajeenkya DY Patil University, Lohegaon, PuneTiming - Monday to Friday

About the courseMaster of Design (M.Des) in Design Driven Entrepreneurship course is developed by combining the craft of Design and the grit of Entrepreneurship, specifically for those who want to start, grow, or drive new ideas whether as a startup or inside a corporation.

• You will get to work on multiple real-world capstone projects to apply all your learning and create a substantial level of depth in all elements of design and entrepreneurship.

• In the 3rd semester, you will have a choice to study abroad.

• During the 2 year course, you will create and present multiple viable pitches that will prepare you to accelerate your startup growth.

4th Semester

3rd Semester

SummerSession

1st SemesterDesign Driven

Entrepreneurship Basics

2nd SemesterChoice-Based Navigation

What you will learn• Create business value through customer and market segmentation• Understand your customers and other stakeholders to develop insights

• Envision future using foresighting, scenario-based design and design thinking

• Validate your ideas through prototyping and iterative design cycle• Understand the basics of UX and system design to apply it to solve

complex problems• Make customers desire your products and services using persuasive and

emotional design

• Test innovation models based on a proven, research based framework to help you responsibly innovate your products/services to succeed in the game

• Develop successful business models for startup• Analyze, track, improve, and scale your marketing strategies to drive new

revenue

• Understand the legal issues in the business sector such as contracts, intellectual property, conflicts and resolutions, transactions, and partnerships

• Raise funds and manage finances effectively

• Build, manage and effectively lead great teams• Conduct self-introspection and mapping of growth journey

Course Journey1st Semester:Design Driven Entrepreneurship Basics

• The semester handholds and enables you to apply the concepts learnt to realize your product/service concept or create your first startup pitch.

• Understand the overall landscape of Design Driven Entrepreneurship through studio-based learning approach.

Entrepreneurship

Personal and Team Development

Design Innovation

Empathetic Research

Growth Hacking

2nd Semester:Choice-Based Navigation

• During the second semester, you can choose a total of five units from the 25 units offered* in the six principle clusters.

• The choice based navigation allows you to pick the units that you are interested in, and develop advanced capabilities. In parallel to the chosen five units, you will also work on a semester-long studio project to create your 2nd pitch.

Options for Advanced CoursesNote: You can select 5 units from 25 units mentioned below.

*All the units may not be offered.

Cluster 1: Personal andTeam Development1. Personal Introspection & Leadership2. Organizational Leadership3. Organizational Management

Cluster 3: Design7. Interaction Design8. Elements of Interaction Design9. Systems and UX Design10. Crafting Interactions11. Iterative Design12. Service Design

Cluster 5: Entrepreneurship18. Topics in Marketing 19. Economics, Finance and Accounting for Entrepreneurs20. Advanced Legal for Startups

Cluster 2: Emphathetic Research4. Opportunity and Problem definition5. Empathic Research and Sense Making6. Design for Business

Cluster 4: Innovation13. Scenario-Based Futures Design14. Product Ecosystem Map15. Innovation Models16. Innovations in Technology17. Patents and IP

Cluster 6: Growth Hacking21. Advanced Growth Hacking 22. Analysis for Growth23. Buyer Acquisition24. Customer Retention & Conversion25. Hacking Monetization

Summer SessionOption 1:Work on your startup/ product idea to launch into the real world at the end of the session along with mentoring from IfDE experts. You will work in a team in a dedicated co-working space for two months.

Option 2:You can do a summer internship with a startup or an organization involved in product and service design/development.

3rd semesterDuring the third semester, students have three options:

Option 1: Choice based navigationYou can choose additional five units from the 25 units offered* in the six principle clusters. This choice based navigation allows each student to pick the units that they are interested in and / or want to develop further capabilities.

Option 2: Qualifying projectStudents can take a full semester long Design Driven Entrepreneurship project on campus. These practice studios are designed to provide the student an opportunity to practice their skills and capabilities under guidance, so that student is prepared for the final project.

Option3: Study abroad exchangeStudent may have an opportunity to study abroad in a program that has an alignment with the university.

4th semester

• During the 4th semester, students are required to take a full semester long Design Driven Entrepreneurship project

• The practice studios are designed to provide students and entrepreneurs an early stage incubator-accelerator setup, so that student teams work in dedicated co-working space for 14 weeks on their startup ideas

• Students will be mentored and will also attend master classes to hone their skills

• The practice studio will also have sessions from industry expert to fuel your creativity

Career Opportunities

Management Executives

Project Manager

Business Developer

Product Developer

Entrepreneur

Admission Process

Check Eligibility

Submit a soft copy of Eligibility Documents

Offer Acceptance within 7 days ofthe issue of offer

Enrollment fee payment within 7 days of acceptance of the offer

Fill theApplication form

Selection offer made through email

Pay Balance fee at the time of admission

Personal Interview Round

Eligibility Graduation in any Discipline - Science / Arts / Commerce / Engineering

IfDE and AjeenkyaLearn in Pune’s best Education Facility

• Ajeenkya DY Patil is an innovation-oriented university that aims to transform individuals into thinkers, dreamers and innovators of tomorrow through academic excellence in teaching, and research.

• IfDE, in collaboration with Ajeenkya DY Patil University, is enabling this 21st century education through its experienced industry experts along with practice-based education, proven frameworks, methods and tools.

Learn more about ADYPU at www.adypu.edu.inAjeenkya DY Patil University, Charoli Bk. Via Lohegaon, Pune - 412105

What Industry Experts say about our courses

Dr Pramod RavindraEntrepreneur | Director - Plexus | Director - Mandala Decor

Businesses today need to be socially relevant and future-ready apart being profitable. IfDE with a well-tailored curriculum empowers aspiring entrepreneurs with the right tools to nurture and develop an idea to create a future proof sustainable business.”

Sudhir Desai CEO - Living Enterprise Inc. | National Chair - Future of Work and Technology, The Millennium Project

”Based on my experience driving innovation and advising startup ventures both in the USA and in India, I strongly feel that the IfDE’s future-informed design-driven curriculum will be able to unleash energy in all sectors of the economy.”

Dr. Navyug MahnotFounder - QGLUE | CE0 - QAI

“IfDE has put together a curriculum, that’s not only truly wholesome but ties in what’s necessary for entrepreneurial success. In hindsight, it will look obvious, but IfDE’’ approach is rooted in years of experience. Entrepreneurs go do yourself a favour- take the risk out of risk-taking.”

About IfDEOur BeliefOur focus is on preparing students and providing opportunities to hone their skills for the professional environment of the 21st century...whether or not they choose to create a startup.

IfDE’s courses combine rigorous classroom learning with an experiential practice-based learning approach. At IfDE, we want students to learn how to scale up ideas and opportunities efficiently, equipping them to solve today’s problems while anticipating the problems of tomorrow.

Vision• 10,000+ Design Driven Entrepreneurs, Designers & Marketeers that create

Responsible Innovations locally and globally

• Create an ecosystem that allows entrepreneurs and intrapreneurs to move along the continuum of Future > Ideas > Reality > Impact

What we do

Accelerate your career with short courses in:

• Design Driven Entrepreneurship

• Digital Product and Experience Design

• Growth Hacking

University Courses Accelerator Courses

Transform your business with short term courses, custom courses and hands-on consultative programs

Students will anticipate and prepare for the future, to make each phase of their careers a learning opportunity rather than a fixed reality

Corporate Training Research & Innovation

Prepare to get hired with full time certificate courses at Ajeenkya DY Patil University in:

• PGDP in Design Driven Entrepreneurship

• M.Des in Design Driven Entrepreneurship

Are you readyto design yourfuture?

Enroll today!

Get in touch Call: Siddhant Prabhu +91 74987 17328 | Snehal Tapre +91 89564 87920

Email: hello@ifde.in

Visit: www.ifde.in