We Find the Right People to Unlock Your Company’s Potential€¦ · 8 of top 10 reasons startups fail are marketing-driven or marketing-related To hire 1 marketer, companies outreach

Copyright © revelone. All rights reserved. www.revel-one.com

We Find the RightPeople to Unlock YourCompany’s Potential


Copyright © revelone. All rights reserved. www.revel-one.comCopyright © revelone. All rights reserved. www.revel-one.com

We’re more effective at recruiting marketing leaders since we’ve been in their shoes


Traditional recruiting model is less effective in marketing

• Marketing is changing faster than any other function

(e.g., Facebook radically different vs. 2 years ago)

• Candidates specializingto keep up with the pace of change

Today’s marketers are:

Specialized Technically savvy Highly analytical

It takes experienced marketers to identify & hire great marketers


Building the RIGHT marketing team is critical (and hard)

8 of top 10 reasons startups fail are marketing-driven or marketing-related

To hire 1 marketer, companies outreach to ~200 people

• Demand for digital marketers vastly exceeds supply

• More outreach required to hire marketers than any other function

CMO tenure is shortestand declining

• Wrong leader for your stage of growth

• Wide variety of specialized leaders – hard to tell apart

It’s easy to hire wrong

• Overconfidence in internal network

• Inadequate interview process (marketers sell themselves well)

Not finding the right marketers is expensive


Why RevelOne is Unique and More Effective

ExperiencedMarketing Executives

• Real-world ability to translate marketing goals into role requirements

• Our candidate assessments probe deeper

• Data-driven candidate outreach and engagement strategies => efficient process

Depth in Marketing

• Network of 55k+ candidates

• Structured meta-data that surfaces nuanced skill differences among candidates

• Full stack hiring: from CMO to manager

HolisticApproach

• Talent strategy and search services (vs. typical transactional search mentality)

• Org structure and interview process design

• Executive onboarding and ongoing support

ConsultingResources

• Temporary CMO/operational help

• Marketing spend/channel assessments

• Brand strategy and GTM planning


Marketing and BD Leader at eBay, Coupons, and BluPrint

Managing Partner and Co-Founder

Gary Calega

Sales and Operations Leader at Box, Intercom, and Narvar

Executive Search

Drew Wahl

Marketing and Product Leader at Sony and Red Bricks Media

Managing Partner and Co-Founder

Dan Weiner

Talent Partner at Charles Vernon, Amazon, and various agencies

Executive Search

Arthur Ly

Experienced executives from top companies

Talent Leader at Heidrick & Struggles, Schwab, and Talkdesk

Executive Search

Tina Yung

Talent Leader at Korn Ferry, Credit Suisse, and McKinsey & Company

Executive Search

Julie Sharp


Select B2C ClientsRecommended by top VC and private equity firms

Late stage/public Growth stage Early stage

50/50 split B2B and B2C


Select B2B ClientsOur clients trust us for multiple key roles and new clients come from referrals

Late stage/public Growth stage Early stage

50/50 split B2B and B2C


RevelOne’s Advantage

Criteria RevelOne Marketing Boutiques

Big Firms

Individual Recruiters

Specialization in Marketing

Firm run by former Marketing Leaders

Junior staff handles most of the work

Consultative: industry insights and talent strategy

Ability to hire at all levels

Large network and resources to move fast Sometimes

Deep functional interviews from first hand knowledge Sometimes

Access to a team of consultants

Tools and tech enabling a highly structured, transparent, & data-driven approach

Exec candidate guarantees & industry leading retention rates


Working with RevelOne

Search methodology rooted in rigor and advanced tools

Structured

RevelOne approach – we bring the discipline of experienced operators to search

Data Driven Network & Insights

In-depth analytics on funnel and response rates

Transparent

Largest network (55k+) of marketers and actionable market insights

Real-time client visibility allows rapid iteration and alignment


What We Don’t Do

Rely on Luck

• Reach out only to people in our network

• Rely too heavily on referrals, which can be lower quality or biased

• Focus primarily on active or inbound candidates

Run a Black Box Process

• Submit candidates without nuanced understanding of their skills

• Promise an open-ended candidate universe

• Quit when a search gets tough

Hire exec and take off

• Close the transaction and move on to the next client

• Don’t engage in talent strategy

• Leave exec to build team on his/her own

• Stay out of candidate onboarding


Process TransparencySample of report – provides client more clear view of market, which helps them hire the right candidate more quickly

Full Metrics Field Marketing Manager Pipeline

Published pipeline & target lists provide full visibility


Timeline & Deliverables

Week 1 Week 2 Week 3 Week 4 Week 5 - 8 Week 9+

Define Role

We translate role objectives into skill requirements

CalibrateConfirm requirements and review initial candidate profiles to set search strategy

ResearchID all qualified candidates via our structured company research methodology50-150 based on level/skills/geo

Month 16-8 screened4 top presented (weeks 2-4)We engage candidates ongoing during your processStrategy Checkpoint & Search Scorecard

Month 2Refine targeting as needed8-15 screened6-8 presented (total)

Month 3+ / Close

Re-scopeIf role not closed, adjust criteria and expand search

Engage & close finalistsAdditional screening & submissions


Retained Search Pricing

Fees• Fee is % of total cash compensation (Equity is excluded)• Actual % is based on seniority (e.g., CMO, VP, Director, Manager)• Total fee paid in 3 phases

Payment Schedule

• 1/3 start, 1/3 for month 2, and 1/3 final fee• Final fee is a true up payment to candidate’s actual comp• Example CMO: $270k hire is 33% of comp = $90k fee ($30k, $30k, & $30k)

Partnership

• We partner and provide dedicated resources until role is filled• Industry leading candidate retention rates• Risk-free model: early cancel for full refund & we share pipeline


Client Testimonials

We rely on RevelOne as the company is led by former marketers who excel at building a pipeline of marketing leaders in difficult markets--where the candidates are not so obvious--and can also run full-stack marketing team build-outs.

Jason Ewell, Operating Partner

RevelOne was a great search and thought partner in building out the growth function at Stitch Fix. I selected them since they are former marketing/product leaders, so were able to really empathize with both candidates and our team. I would hire them again without hesitation."

RevelOne did an outstanding job of finding people who met our requirements, providing continuous visibility on the pipeline, and refusing to stop until we found our first executive marketing leader. They are now helping us hire key roles as we build the marketing function."

Jason Brown, SVP and GM

RevelOne not only helped us find top talent across growth, retention and analytics roles, but they actually helped us improve our candidate and internal review process which was extremely impactful.”

Sigal Bareket, Senior Director, Growth Marketing

Mike Duboe, Partner

We worked with RevelOne on multiple roles from VP to ICs. The reason we continued to work with them is due to the people and process, especially compared to traditional recruiters. RevelOne brings expertise in marketing and recruiting at an exceptional level. Not only did their marketing expertise allow them to deeply understand the specific skill sets we needed, they understood our company and talent bar.”

Brad Diefenderfer, Senior Recruiter


RevelOne’s Consultant Network

Strategic Advice

• Temp CMO Services

• Strategy, brand, and performance marketing expertise

Operating Leverage

• Contact help to stand up key capabilities

• Both internal resources and a network of vetted subcontractors and agencies

CMO Panel

• Review board to stress test marketing ideas

• Resource for CEO and/or CMO

A team of tech executives to support our clients


Contact

415-699-6365 www.revel-one.com [email protected]

Gary CalegaCo-Founder, Managing Partner

Documents

We Find the Right People to Unlock Your Company’s Potential€¦ · 8 of top 10 reasons startups fail are marketing-driven or marketing-related To hire 1 marketer, companies outreach