THE HUDDLEBurlington’s best sport bar

We Want To Win Your Patronage!

OUR MISSION:

To Be The Best Team in our League

Vision – GAME ONTo be on the cutting edge of sports

viewing technologyTo offer an atmosphere that rivals any live

sports viewing experienceTo be the home of a food and drink menu

that attracts even the “anti-sports” fans.To be the greater Burlington public’s

number one choice to watch sports Monday through Sunday.

OUR VALUES

We Work Hard So You Can Play Hard

Superior Customer Service

Great Food and Drinks

Optimal and Superb Quality Viewing experiences

Sports Matter

Location

Layout

Design

To keep up the sporty atmosphere in the Bar color theme use in the bar will of bright colors like Red, Blue etc.

There will also be flags of different sporting team.

With the wooden tables and chairs to give or bar a authentic sports bar look

Menu Selection of beer for every taste (International, local Canadian)

Delicious chicken wings

Various salads (Caesar, Taco salad, Greek salad)

APPET IZERS

POUTINE  7.99Fresh Cut Fries, Cheese Curds and Homemade Gravy

CHICKEN AND CHEESE GARLIC FRIES  6.49Fresh cut fries tossed in garlic and melted cheese. Topped with pulled chicken

CHEESEBURGER SPRING ROLLS  8.99Served with ketchup and mustard

THE HUDDLE CHICKEN WINGS 1LB  10.99 2LB 19.99Large, crispy and served how you like em’Mild, Medium, Hot, Honey Garlic, Lemon Pepper, Blue Cheese

DEEP FRIED CALAMARI  10.99Crispy Fried Calamari with lemon

PARTY PLATTER  19.99Can’t decide on an appetizer? How about a sampling platter for the table?Salads

THAI CHICKEN  13.99Spinach ,Water chestnuts, Beans sprouts, Cashew mango slaws, and Spicy Asian dressing

CHOPPED BBQ CHICKEN  13.9913 different types of vegetables with a creamy bbq salad dressing

  

ENTRÉES AND SANDWICHES

All sandwiches and entrees come with choice of salad (Greek, Garden or Caesar) or fries

BAKED CHICKEN AND CHEESE PASTA  12.99Three different types of cheeses baked in a tomato sauce, pulled chicken and penne noodles

THE HUDDLE 3 POINTER BURGER  11.99High quality beef with your choice of 3 of the following: Cheddar cheese, bacon, pemeal bacon, mushrooms, blue cheese, brie cheese, and crispy onions

BUFFALO CHICKEN WRAP  11.99Crispy chicken tossed in a mixture of ranch and hot sauce wrapped with blue cheese, lettuce and tomato

MAKE YOUR OWN PIZZA  13.99Homemade pizza doe, personally sized with the additions of all your favorite toppings. $1.25 per topping: Bacon, steak, chicken, pepperoni, sausage, green pepper, mushroom, onions, tomato

12 OZ NEW YORK STRIPLOIN  24.99Served with garlic mashed potatoes and barbeque roasted vegetables

CHICKEN SUPREME  17.99Stuffed chicken breast with brie cheese and broccoli

FISH AND CHIPS  12.99Beer battered haddock, served with fries and tartar sauce

BABY BACK RACK OF RIBS 15.99Full rack of bbq baby back ribs. WARNING: Very messy

BEVERAGES

SOFT DRINKS  3.00Coke, Diet Coke, Root beer, Sprite, Mountain Dew, Dr. pepper, Orange Juice, Apple Juice, Cranberry Juice

LIQUOR  5.50House Liquors: Vodka, gin, rum, whisky, scotch served straight, on the rocks or with a soft drink

BEER  6.00Domestic: Blue, Blue light, Canadian, Coors Light served in 12oz Draft $5.00 for bottled, $18.00 for pitcher $7.00 for premium brands: Mill St. Organic, Steam Whistle, Heineken,

HOUSE WINE  6.75 (60Z)Jackson – Triggs – ChardonnayGabiano – Pinot GrigioJackson – Triggs – Cabernet Sauvignon

Staffing Pyramid

GENERAL MANAGER

CONTROLLER

FOOD & BEVERAGE MANAGER

FOOD & BEVERAGE

SUPERVISOR

BARTENDER SERVER

EXECUTIVE CHEF

SOUS CHEF

LINE COOK

Recruitment and Selection Procedures:

Internal Recruitment:Promote the employees who stand out in their daily work performance.Servers have opportunity to promote to supervisors or managersExternal Recruitment:Internship and school job fair &agencyBring “new blood” and serve as advertisement for Huddle

Phsiycal & Psychological

Recruit staff who are capble of physical request of basic work intensity

Full-time servers must be able to stand for 8 hours, consistenly

Chef must be able to work reaching same quality when workload heavy

supervisors must be able to handle any accident calmly and resolve them in time

Job Performance Evaluation

Supervisor evaluation, peer evaluation, self-appraisal, guest-appraisal,

person-to-person appiontment made by supervisor help make future improvement.

Pay attention to employee's feedback.

Scheduling

Draft a reasonable staff time schedule and make sure the amount and standards of different work fairly

Implement time schedule strictly thus set up trust relationships between employer and employee

Adjust time schedule accroding to weather and season alternation

Accept suggestions from different departments and give feedback positively

Sales and Marketing: Competitors 40 plazma TVs+6 103” projector screens live entertainment Fri and Sat

Strong promo campaign Possibility of franchising Great variety of food on menu (specials, kids

menu) Large chain – 36 locations

Live bands Large variety of sports (NHL,NFL, horse racing,

track betting)

Sales and Marketing: SWOT Strengths

Weaknesses

Opportunities

Threats

120 seats – large capacity 3D projection screen plus 8 HD flat screen TVs Live music every Tuesday night Strong promotional campaign which focuses on giving back to the

community Large Parking lot – Free Parking Close to Toronto (Commuter Traffic) Fine dining quality food in a casual atmosphere

New to the market Is not part of a chain

Increase of young and mature population in Burlington Lower individual tax Partnerships with different sports associations

Strong competitors Possible decline in customers income Competitors may lower the prices and start the price war

Sales and Marketing: Promotions/Advertising

• Sponsor local youth and adult sports team and sports events• Newspaper advertisements (Burlington Post and View Magazine) • Radio advertisements (radio station: CHKX FM 94.7)• Different types of specials (Wing Night, No Tax specials on nights without televised matches, Pay Per View events, 50/50 draws)• Advertise Sporting events/live bands in public places (fitness clubs, sport arenas, office buildings)

Purchasing and StorageSuppliers - higher quality and lower

prices of productsMain supplier – Sysco Canada

Meat supplier - Lake Land Meats – the best stakes in Burlington

Alcohol – doing business with

Dry, refrigerated, frozen storage and alcohol storage

OperationsGoal: To Transform Resources into

ProfitsThe Huddles 4 objectives: Increasing efficiency while lowering costsCreate a strong correlation between

customer service, quality food and revenueGenerate a buzz and try to fill the Huddle to

capacity each and every nightCreating a positive culture with employees

who are encouraged to always be learning

EQUIPMENT

We are going to use:

• Square Glass Plates• Porcelain ware utensils for the kitchen• Glass wine, beer at water cups• Disposable plastic glasses• Stainless steel cutlery for service• Wooden round and square tables and chairs• Wooden bar stools• High quality durable gas range, refrigerators• High quality durable dish and glass washer

Equipment

Beer Keg System

Profit & Loss

High demand: September to MarchLow demand: April to Augest

Demand is influenced by NHL, NBA, NFL and MLB

Three Years Profit & LossThe Huddle

Income StatementFor the Year Ending 31/12/2012

Year 1 January February March April May June July August September October NovemberDecember YTD1 YTD2 YTD3

RevenueSales (Food) $ 36,500 $ 34,675 $ 36,500 $ 29,200 $ 27,740 $ 29,200 $ 24,820 $ 22,192 $ 36,500 $ 34,675 $ 36,500 $ 36,500 $ 385,002 $ 444,935 $ 477,420 Sales (Alcohol) 16,000.00 $ 15,200 16,000.00 $ 12,800 $ 12,160 $ 12,800 $ 10,880 $ 9,728 $ 16,000 $ 15,200 $ 16,000 $ 16,000 168,768 187,590 203,520

- - - - - - - - - - - - - Net Sales $ 52,500 $ 49,875 $ 52,500 $ 42,000 $ 39,900 $ 42,000 $ 35,700 $ 31,920 $ 52,500 $ 49,875 $ 52,500 $ 52,500 $ 553,770 $ 632,525 $ 680,940

Cost of Goods Sold $ 9,733 $ 9,246 $ 9,733 $ 7,786 $ 6,229 $ 4,983 $ 3,987 $ 3,189 $ 9,733 $ 9,733 $ 9,733 $ 9,733 93,819 122,563 127,892 Gross Profit $ 42,767 $ 40,629 $ 42,767 $ 34,214 $ 33,671 $ 37,017 $ 31,713 $ 28,731 $ 42,767 $ 40,142 $ 42,767 $ 42,767 $ 459,951 $ 509,603 $ 553,048

Operating ExpensesSalaries & Wages $ 34,316 $ 33,221 $ 34,316 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 29,936 $ 34,316 $ 33,221 $ 34,316 $ 34,316 Cable Expenses 117 117 117 117 117 117 117 117 117 117 117 117 Supplies Expense 10,000 5,000 1,000 - - - - - - - - - Rent Expense 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 Insurance Expenses 600 600 600 600 600 600 600 600 600 600 600 600 Maintenance Expenses 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 Advertising Expenses 4,000 1,000 500 500 500 500 500 500 500 500 500 500

Total Operating Expenses $ 55,033 $ 45,938 $ 42,533 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 37,153 $ 41,533 $ 40,438 $ 41,533 $ 41,533 $ 494,306 $ 492,560 $ 496,414 Income From Operations $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634

Interest Income (Expense)Income Before Income Taxes $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634

Income Tax ExpenseNet Income $ (12,266) $ (5,309) $ 234 $ (2,939) $ (3,482) $ (136) $ (5,440) $ (8,422) $ 1,234 $ (296) $ 1,234 $ 1,234 $ (34,355) $ 17,403 $ 56,634

Profit & Loss

Year One: Start up costs Lose moneyYear Two: Develop a loyal customer base, continue to attract new customers Sharp increase in both net sales and expenses Year Three: Maturity stage of our business model 8% increase

in net income each year

Profit & Loss

Total expenses of salary changed monthly based on seasonality of our business 2% increase in salary & wages each yearOther expenses, like rent and maintaince are fixed

Operating Expenses January February March April May June July August September October November December

Salaries & Wages $ 35,689 $ 34,550 $ 35,689 $ 31,133 $ 31,133 $ 31,133 $ 31,133 $ 31,133 $ 35,689 $ 34,550 $ 35,689 $ 35,689 Cable Expenses 117 117 117 117 117 117 117 117 117 117 117 117 Supplies Expense 2,000 1,000 1,000 - - - 500 - - - - - Rent Expense 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 Insurance Expenses 600 600 600 600 600 600 600 600 600 600 600 600 Maintenance Expenses 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 Advertising Expenses 800 800 800 500 500 500 500 500 800 800 800 800

Total Operating Expenses $ 45,206 $ 43,067 $ 44,206 $ 38,350 $ 38,350 $ 38,350 $ 38,850 $ 38,350 $ 43,206 $ 42,067 $ 43,206 $ 43,206 Income From Operations $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115

Interest Income (Expense)Income Before Income Taxes $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115

Income Tax ExpenseNet Income $ 6,115 $ 5,688 $ 7,115 $ 5,778 $ 1,938 $ 786 $ (252) $ (981) $ 8,115 $ 6,104 $ 8,115 $ 8,115

Thank You

The Huddle Sports Bar sincerely thanks you for your time today. We hope to see you in

our end zone on the next play.