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FREE

IGNITIONOLIVER PROUDLOCK | HATTIE STEWART

HELMUT LANG | HOUSE OF HOLLANDLONDON FASHION WEEK | THE WEEKND

MR KYLE ROSS & MORE

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on daddys cash, lives the mon-

Photography - Mr Kyle RossCreative Direction - Kahmarl Gordon

Creative Asst - Cat WiseMake Up - Lauren Reynolds

on daddys cash, lives the mon-on daddys cash, lives the mon-

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Pippa WearsTop - BOY London

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Suren WearsShorts - Custom Made

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Pippa WearsTop - Helmut LangTop - Helmut Lang

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Shoe - Topshop

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WELCOME TO A NEW WAY OF THINKING ;-)

After a year of planning and four months of hardcore edi-torial work, we are finally here!

We Are Collision, a new maga-zine for those who are bored of the mundane regurgitated media that is so often found on the shelves of your favourite newsagents. We’re a new quarterly magazine about art, fashion, music, and other things, creating our own agenda. Most of all however, we are a collective. By this I mean that We Are Collision is made up of industry professionals and students alike, working togeth-er exploring new and exciting fields, raising the bar higher every day.

Our first issue is aptly named IGNI-TION and sets out to catch alight everything amazing and equally unique in the capital, so that it can beam out fully to the masses. We’ve got amazing work from some of the cities hottest, and in only a few months we’ve managed to secure front row seats at some of LFW’s hottest shows; you can trust us when we say this is just the begin-ning. Massive thanks to WhiteSmoke Comms, BlowPR and POP PR for taking a chance on us, thank you to our contributors for filling up our magazine, profile for some amazing models; most of all thank you to Kah-marl Gordon, our Creative Director, for all the time, effort and creativity

THE BRIEF

- REZ XOX

Issue one begins with The Hangover (P1) a shoot which depicts the aftermath of a night out with a few friends - yah? We then set things alight, tackling the burning issues surrounding ‘selling out’ (p12). With fashion from Fam Ivroll (p51) House of Holland (p52) Helmut Lang (p7) and more, we’ve got everything you need to get cosy up until Christmas. Speaking of cosy, plan your perfect night in (p35) or check out new music sensation The Weeknd (p33). If blasphe-my tickles your fancy, Online editorMelchi gets to grips with a real life goat-slay-thingy (p53) and Becky discusses the death of the book (p60). Don’t even both-er saying we don’t try hard to please you, because quite frankly it really isn’t true!

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CONTENTS

1The Hangover

10Editors Letter

12If In Doubt, Sell Out

14Short Cuts

16Terrible Twins Takeover

21 Contribute

22Samuel Mensah Carter

24Hattie Stewart

27Art This Quarter

30Niya Brock

32The Weeknd

34Got Your Alibi?

35Perfect Night (In)

36London Fashion Week SS13

40World Music

42Serge DeNimes

46Boring Bitches

52The Satanist

59Edible (or not)

60The Book Is Dead

64Masthead

DESIGN FASHION CULTURE LIFESTYLEwearecollision.com

COVERShot By Mr Kyle Ross

Illustration - Hattie StewartModel - Gemma Janes

Make Up - Lauren Reynoldsp. 49

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If you do an advert then you are off the artistic register forever,” claimed American comedian Bill Hicks. Sadly,

Bill Hicks never lived to see Johnny Rot-ten touting Country Life Butter, nor was he able to witness Iggy Pop promoting Swift Cover Insurance, but it goes with-out saying that I would have loved to have seen his reaction to either of those recent adverts. No matter how fun-ny you might find it that two of punk’s hugest stars have appeared in adverts (side note: Marky Ramone also has his own range of pasta sauces), you’ve got to admit that corporate cocksucking doesn’t have quite the same stigma attached to it that it used to. Of course, there are still people who get upset about oil companies pumping mon-ey into art foundations, but in 2012, if someone calls you a “sell out”, you can probably keep your credibility intact by responding with, “smug lefty wanker!”

There are a plethora of reasons why

creatives and people within the arts are now willing to cosy up to big name brands and accept corporate hand-outs. The most glaringly obvious rea-son is actually because creative people like money. I know, I know - you thought we were all struggling, rolly-smoking thrifties, who sleep in a perpetual draft during the winter months, right? Well, yes, maybe some of us are, but it’s not usually a lifestyle we have chosen for ourselves. Mostly we’re up to our eyeballs in debt, and work two wait-ressing jobs to cover the rent. If Fox-Conn offered me a crisp fifty to write a glowing report of their labour practic-es, I’d probably bite their hand off. But enough about my own lack of integri-ty; the point is that there are individu-als out there who are too desperate to

IF IN DOUBT, SELL OUTwords by Leonie Cumiskey

“Making money is art and working is art and good busi-

ness is the best art.”

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even factor in pride, and would happily write a jingle for Nando’s if it meant that they could afford to eat real chicken again, as opposed to Ridley Road Rat.

Another reason for this shift in attitude is because corporate cash makes up for the lack of government funding. Those who are cynical about this kind of arrangement might say, “Ah, but if those corporations didn’t dodge their taxes, we’d have more government funding!” Is that really true, though? We’ve all seen those MP expenses forms, and I think we know full well that when the government have spare money to spend, they much prefer to spend it on bath plugs, biros, moats and parcel string. And crack…probably.

All joking aside though, in 2011 the Arts Council had its budget cut by near-ly a third, and as a result this meant that some 206 organisations lost their funding altogether. Naturally, in order for these organisations to survive, they have had to look for other sources of funding. Sometimes this comes from generous individuals, but usually the really big cash injections are adminis-tered by corporations and brands, ea-

ger to spend some of their marketing budget on reputation management. Is this a bad thing? Meh, not necessari-ly. Usually, brands and companies se-lect organisations to support based on their existing image anyway, so there’s no need for curatorial intervention – I doubt we’ll ever see a punk band play-ing a pop-up show in Marks & Spencer’s, but I can understand why people got angry when the Olympics were spon-sored by McDonalds and Coca-Cola.

Finally, sponsored creativity has be-come more acceptable because brands have got a lot more sophisticat-ed when it comes to courting the arts. Unlike in Bill Hicks’ day, it’s fairly unlikely that a musician will be asked outright to be in an advertisement. It’s more like-ly that they’ll be playing the Ray-Bans stage at a festival, or be invited to a Sail-or Jerry’s event, or cover their favourite song for a Doctor Marten’s session.

Brands have become so slick at pulling these stunts, that no one even bats an eyelid when an arte povera installa-tion is being sponsored by Bloomberg!

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SHORTCUTSWHEN BOREDOM CALLS, WE LOVE TO GO VIRAL & FIND SOME ODD SHIT TO MAKE YOUR BRAINS BOUNCE A LITTLE...CHECK OUT THIS QUARTER’S

HAI, VENUS...TALE OF A TWO FACED CATYou know that funny coincidental way in which nature works sometimes, allowing for people or animals to sport biological looks which induce us all into a Victorian cir-cus frenzy? Well, meet Venus. Legitimate-ly, Venus is literally a two-faced cat! So, some weirdo - Venus’ owner - took her vi-ral, hooked a bitch up to Facebook and got her a YouTube. And now she’s fast becom-ing an Internet star. Hey B. Scott, I guess its one of those awkward moments when you log on to find a cat’s stealing all your love

muffins! So if you’re up for checking out a cat that’s a little bit of black and a little bit of white like me, head over to YouTubezz.

CATVERTISINGYO, CAT’S GOT JOBS TOO!There’s something oddly cruel about send-ing animals to work. I mean, it’s not unusu-al; dogs have a variety of different careers to choose from. Now, modern day man has created the first Catvertising agen-cy, relying solely on cats to produce ad-verts for paying brands and clients. I guess the cat that got the cream now becomes the cat that got the campaign. Freaky!

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BACON LUBRICATIONLOOKS LIKE A PIG, TASTES LIKE A PIG

I know I’m not alone when I say this, but I love me a bit of morning sex. I espe-cially love a bit of a fry-up after morning sex; it’s like a tradition for me. Now those clever sex-aid scientist people have come up with a lube that com-bines both – Bacon Lubrication, a lube that tastes like Bacon! I’m being se-rious; I first saw it whilst walking through Soho and was not convinced until I actually tried it. Since then, I’ve been hooked. It’s actually become more pop-ular, and is now available at all good sex shops. Fellatio never tasted so good.

BACON LUBRICATION

CAT FILM FESTIVALLIGHTS, PAWS, ACTION.

With the success of sites such as lolcats and funnycatvideos.net, cat popularity is at an all-time high - even to the point where influential blogs and serious online magazines are now posting pictures and videos of those adorable felines doing crazy things. It’s only natural that these cat videos are celebrated right? Move over Cannes and Sundance, there is a new film festival due to hit. Yes, the first An-nual Cat Film Festival will launch in London, Summer of 2013. I love the BFI. Meow.

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“Everything start-ed with Yves Klein and when

we think of him, we just imagine blue colour slowly appearing in our minds, when we close our eyes.”

Colour, quite possibly one of the most underrated and underappreciated fac-ets of the world. What does real colour

con-sist of? It’s crazy mad how one colour can be the same to every-one, yet totally different at the same time as, after all, it’s mainly a thing of perception, right? The Terrible Twins, a London-based art duo have an ex-tremely unique eye for colour, and what better way to challenge that, than to

THE TERRIBLE TWINS: SYNESTHESIA*

RED

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have them explore the

medium of colour (in particular YvesKlein) without using any colour at all. In this project they “question the percep-tion of the colour and what colour is.” According to Urte, “Colour is a wave of a different length. Colour is a sense. Dif-ferent creatures perceive colour differ-ently. Probably every human sees things

in a slightly

different tone. So what is in black and white is color as well. You can imagine the red, when you see the flesh, and rose symbolises pink, church icons could remind you of gold. It is our brain and senses, it is how we mediate in the world, past experiences, symbols, cliches, memory that creates a sense of colour, not the world itself. So if you say that this page is white, we say that this project is in colour.”

have

in a slightly

different tone. So what is in black and white is color as well. You

GOLD

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WHAT IS SYNESTHESIA?Synesthesia derives from the Greek words syn and aes-thesis, meaning together-perception. People with syn-esthesia have mixed senses where one sense uncon-sciously triggers another. Some people can even taste colors and feel words. Everyone with synesthesia expe-riences it differently, and no two people with synesthesia

experience it the same.

BLACKBLACKBLACK

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DRUGS AND SYNESTHESIA.People often say that they experience Synesthesia-like effects after taking drugs which effect their serotonin

levels like LSD, MDMA & Others.

CREDITSMake Up- Martyna Prazniewska

Models: Lukas, Mia & Gerda. LSD, MDMA & Others.WWW.TERRIBLETWINS.CO.UK

PINKPINKPINK

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WHITEBOOKTHE

E AC H Q UA RT E R W E A R ECO L L I S I O N G O ES O N T H E H U N T F O R S O M E O F T H E C A P I TA L S H OT T EST C R E AT I V E TA L E N T. T H I S M O N T H S E ES T H E A R R I VA L O F T WOA RT I ST S S P EC I A L I S I N G I N D I G I TA L G R A P H I C D ES I G N . S A M U E L M E N S A H C A RT E R A N D N I YA B R O C K TA K E T H E M E D I U M O F D ES I G N I N TO A N E X T R E A L M . E N J OY

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SAMUEL CARTER MENSAH

Samuel Carter-Mensah is a design-er to watch, in fact, strike that – he’s one to stalk. His attention-arresting

work, seemingly endless creativity and extensive knowledge of design has made him a driving force in the young design-er scene. It’s astounding to think that he had only launched his DeviantArt profile in 2007, but was then invited to exhibit his own work in a Shoreditch gallery held by DeviantArt themselves earlier this year - a moment Mensah proclaims was “a first and huge honour” for himself. It’s apparent that Mensah has a huge passion for what he does and truly believes in the power design holds: “Design is the driving force of the art world, every idea starts with a sketch…design has an influence on every-thing.” Design has always seemed to hold something of a forced backseat in the world of art, but Mensah believes that all that will change as, “museums are start-ing to embrace graphics even more now, which is a beautiful thing.” Mensah states that he finds his inspirations in many things, mainly centred on fashion photog-raphy and film – “I believe everybody finds their connection to different things that are relevant to them and their personal ideas,” he says. Mensah has set up his own design brand, which he has inspirationally named SomeMustBelieve, which he explains is, “a

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SAMUEL CARTER MENSAH

mantra for designers – some must believe in you, your work and your vision; nobody started at the

top, so keep on going.” He still says he has a lot of work to do – creatively he

wants to grow and get to a place where his “ideas are more com-

plex, but executed in simpler ways.” Mensah has recent-ly created a new font named ECHELON, which has gained him access into the Keystone

Design Union (think MENSA for the design world); he has also been working alongside a few clothing labels and has also

been appointed as Creative Director of the Mi Firi Ghana

Establishment. “All this while finishing my final year of University. I’m looking to do so much more in 2013

and take my brand SomeMustBelieve to another level.”This guy is going to be EVERYWHERE

Words by Melchi Anyinsah.

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HATTIE STEWART

It’s rare in this day and age that an artist man-ages to get me excited.

Everyone’s style seems to emulate one of the pre-vious greats, but none seem to speak a tone of their own. In a world ob-sessed with the shock fac-tor, where the only artists seeming to cause con-versations are the ones who love drama (Hirst et al), the fun and allure of Pop has been forgotten. East London based artist

Hattie Stewart, equipped with a pencil, paintbrush and canvas is here with that burst of colour we all needed, in a time when it was starting to feel like all happiness was forgotten.Hattie’s art takes the viewer into a world of humour, one in which seedy sex flyers are transformed into über friendly caricature posters deriving laughs, and daunt-ing fashion publications are vandalised into playful comics. She breathes fun!

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Drawing inspiration from the world around her in film, fashion, music and art, Hattie believes that, “open-ing your eyes to the outer world is far more important than searching solely in your own field of creativity.” Having this mindset certainly sets her apart from others in her field; there is a certain uniqueness about her work that others who strive for originality fail to achieve. “If you think that there is something missing out there, then go and create it yourself.” I doubt truer words were ever spoken.

Hattie has always wanted to draw for a living, having started in school and all the way through to univer-sity – there is undeniably a niche in the market for her illustrations.However, during her years in educa-tion, Hattie felt it was more the expe-rience than the grades that changed her life – “my grades had absolutely no effect on my work. What I learned and the people I met at university did though, and that means more.”

Having been drawing since a young age, and professionally for two years, Hattie has made a name for her-self in the industry as a young and quirky illustrator, and has previous-ly worked with the likes of Adidas, Diesel and Marc Jacobs. She has a bright future ahead of her, and we are delighted to have the chance of working with her – hats off to Hattie!

Check Hattie out now, she has a portfolio full of beautiful art, ready for your eyes.

h t t p : // h a t t i e s t e w a r t . c o m /Words by Rezwana Uddin

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ARTTHISQUARTER

From super kawaii lolitas to thought provoking installa-tions which allow us to think about ourselves like never before, this quaters Art scene in London is buzzing! On-line editor Melchi gives you the 101 on the eastern ex-travaganza and creative director Kahmarl fills you in on two of his must-attend exhibitions at the Tate Modern and National Galleries. Both Free, both too good to miss!

Harajuku. That word might strike up a few images; you may remember the en-tourage of four super cute Japanese girls that surrounded Gwen Stefani during her solo career. Or if you happened to have been living under a rock back in 2006/07 and only just resurfaced, you may know of that rapper chick that calls herself a ‘Harajuku Barbie’… Harajuku is actually the name of a train station lo-cated in Shibuya, Japan. It just happens that the world’s supreme creative dress-ers hang out and shop around that area. These are the real Harajuku girls and

boys - a world of limitless expression.

Japan has always been my secret ob-session; I guess you could call me ‘Otaku’, which means ‘geek’ but I’m pretty sure it’s used as a rude word describing peo-ple who aren’t Japanese – but really wish they were. It’s like being a ‘Wigger’ OMG.

Japanese Street Fashion is split up into many different styles. On one hand you have the trendy, stylish look and on the other you have the cosplayers; literally shortened from ‘Costume Player’ these

KITTY AND THE BULLDOG

words melchi anyinsah

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are the ones to look out for – clashing colours, beads and accessories, awe-some make up and even bigger hair, re-ally looks like something from ‘The Tribe’ (only Japan came first, sorry Aussies!). The Japanese really couldn’t do plain, it’s just not done. There are so many groups: you have ‘Sweet Lolita’; ‘Male Lolita’; ‘Punk & Gothic Lolita’; ‘Guro Lol-ita’; ‘Kogal/Kogyaru’; ‘Dolly Kei’; ‘Visual Kei’; ‘Ganguro’ – I could actually go on.

‘Kitty and the Bulldog’ is an exhibition that explores how British Victorian and Punk cultures have inspired the Japanese style ‘Lolita’. The Lolita style emerged during the 90’s from Japan’s love for cuteness or ‘Kawaii’. Lolita is recognisable from its frilly skirts, pas-tel colours and child-like aura, taking its inspiration from Victorian literature such as Alice in Wonderland, Peter Pan and Bram Stoker’s Dracula. There are three styles that all come under that oh-so-cute umbrella, first there’s the ‘Classical Sweet Lolita’ – described as elegant and cute, without blem-ish; very much childlike and untainted, very much like the quizzing Alice. The first Classical Lolita actually started in the late 1980s with long lasting brand ‘Baby, The Stars Shine Bright’. Second-ly, the Gothic Lolita which emerged in 1999 was pioneered by Loli-Label ‘Moi-Meme-Moitie’. With its colour motifs of black and ultramarine blue, this style is described as ‘Elegant Gothic Lolita Aristocrat Vampire Romantic’ – it’s a mouthful, but it’s a delightful mouthful; think Bram Stoker’s Dracula meets the 1980’s new romantics. Lastly there’s the Punk Lolita, also from the 90s which takes its style from the British Punk Scene; chains, tartan, spikes, safety pins and wild haircuts. Vivienne West-

wood is described as the ‘doyenne’, a heroine for Punk Lolita designers. In recent times Lolita has gained a new addition to the family, a much more traditional type of Lolita – less sweet than its counterparts but traditional and native. Simply called Japanese Lolita there are two distinct looks – the clean, demure Kimono style and then the dramatic, harsh Samurai style. No-table designers include Takuya Angel.

It’s amazing though – a style that gets so much more interesting with time has its roots in a country where quirky style has somewhat dwin-dled. I’ll always be Kawaii though!

It’s an exhibition worth going to see if you’re into Japanese Fashion – there is SO much more to explore though so I suggest grabbing a photo book on it or just going to Google! The exhibition is on until 27th January 2013 at Lon-don’s Gem the V&A – and it’s FREE!

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YOUR OWN SPACEWhats the point in constantly looking through magazines thinking you could do better, but never actually bothering to try? Submitting content to any magazine, not just ours is easy.. the hard part is weather it gets chosen or not. Thats where we’re different. Because we don’t set an agenda or defy ourselves our content is shaped by you.. so in other words, its more likely to be published. Anyway, if your the kind of per-son that dosen’t believe in taking chances

SUBMIT TODAYwearecollision.com

info@wearecollision.com

RICHARD HAMILTON: THE LATE WORKSThe works of British Painter and Col-lage Artist, Richard Hamilton, who sadly passed aged 89, will be on dis-play at the National Gallery from Oc-tober. This is a great chance to check out some truly amazing work, includ-ing large scale computer graphics.

OCT 10 - JAN 13, NATIONAL PORTRAIT GALLERY

FREE

JUAN DOWNEYDowney uses Film, Sculpture and Interactive Performance to chal-lenge perception and self. In oth-er words, mind fuck art that makes you think about how you think about you. Any students wet dream when engrossed in portfolio building!

23 OCT - 26 OCT TATE MODERN

FREE

Descending Nude, Richard Hamilton 2006The Estate of Richard Hamilton

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NIYA BROCKN

iya Brock albeit new to design is fast mak-ing a name for himself.

With his bright use of colour and keen eye for detail, his ab-stract works are beginning to turn the heads of online crowds and curators alike. We caught up with Brock to talk design vs art, and find out a little more.

COULD YOU TELL US WHAT THE INSPIRATION WAS BE-HIND YOUR ‘UNDER THE SCOPE PROJECT’? ALSO, WHAT IS YOUR FAVOUR-ITE MEDIUM TO WORK IN?

My whole inspiration behind the ‘Under the Scope’ project was to give the audience a different prospective & composition on my photography. My inspira-tion behind the project actually came from the Nigga’s in Paris – Kanye West & Jay-z video , I like how they mirrored and mor-phed certain scenes in the visual to give it a kaleidoscope effect , so I decided to experiment with the effect on certain images... and I came up with Under the Scope. 2. My favourite median to work with would prob-ably have to be photography and digital media, I love working on my laptop or computer with some music playing in the back-ground … perfect working state.

IN OUR FIRST ISSUE WE DISCUSS DIGITAL ART VS

FINE ART, WOULD YOU SAY THAT THE TWO OR COM-PLETELY DIFFERENT, OR DO THEY SHARE ATTRIBUTES?

The only thing that they share is ‘Creativity’, but apart from that they are entirely separate. They both come from differ-ent ages and different working techniques. I don’t think either one is better than the other ,their too different to compare each other … but I love them both. 4.

Fine Art is taken in a very much higher regard than digital are , I think this is because of the pro-cess it takes to create them, Fine art to me is mostly oil paintings of human portraits and a few build-ing here and there where as dig-ital art is more abstract & futur-istic looking. I think if something takes a long time to do and was very meticulous to create then it deserves a much higher regard than something didn’t require much brain power to create. And Fine art s mostly meticu-lously hands painted oil painting which I think rightly deserves more respects than digital art.

WHAT IS YOUR FAVOURITE WORK OF ART, WHAT DO YOU LIKE ABOUT IT SO MUCH?

Mostly architecture and Fashion, because architecture & fashion is mostly useable art rather than something to be put on display

website: http://be.net/niyabrockemail: niyabrock@ymail.com

and just looked at by an audience. My favourite ar-chitecture would probably have to be ‘The World Is-lands’ in Dubai. The world Islands are 300 man-made islands in Dubai construct-ed out of sand in the Arabian Gulf; it’s one of the biggest projects taken on by man. I like it because of the complexi-ty of the project.

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WHAT DO YOU THINK ABOUT LONDON AS A CITY IN GENER-AL? ARE THERE ANY PLACES IN PARTICULAR WITHIN IT YOU FIND INSPIRATION OR LOVE TO GO?I don’t travel that much and I hope to change this as I grow up but Lon-don has been an amazing place to grow up. It has birthed some of the most talented artistic people in the world. It also has provided some of the world most interesting history & culture. I Think for me it’s time to move because I’ve spend 20 years here, but I’m so grateful for them 20 year spend in London because they’ve made me who

I am today . (weathers a bit crap tho )

AND FINALLY, WHAT CAN WE EX-PECT FROM YOU IN THE COMING YEAR?This coming year I hope to develop my photog-raphy skills a little more at university and also do more collaborations with other talented artists, photographers and animators. But Im in works of setting up my website & showcasing my working in galleries around London so you’ll be seeing a bit more of my work in galleries other than magazines.

UNDER THE SCOPE - BY NIYA BROCK

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HOUSE OF BALLOONS - PHOTO BY THE WEEKND

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THE WEEKNDI t’s nearly 2013, amongst a gen-eration tired of re-cycled copycat bullshit which haunts the world of commercial, it seems almost impos-sible to stumble across new music which almost certainly is that, new. Samples have fast become full on copies and the word original has pretty much ceased to exist. That’s why when someone like Toronto born Abel Tesfaye (better known as The Weeknd) comes along, peo-ple get all killer teen belieber psy-cho style crazy. Naturally, I’d be counting myself as one of those said people because its only obvi-ous how much I fucking luffzz himz.

If you don’t know The Weeknd, ba-sically think Drake as a singer with a cool old school urban throwback

from the days when urban music

wasn’t all about drugs and bitches.

The Weeknd manages to make ab-

stract artistic beats and fill the tops

with subtle and melodic falsetto ar-

rangements. In layman’s speak, its

enough to make your thing, go bing.

Whilst the lyrics aren’t exactly pro-

found, and the message he has to

give isn’t exactly Black Panther, or

even Kanye West, his music allows

for escape and revival in the same

sitting; the songs never get boring. I

guess his music kind of takes me back

to Prince, in the sense that its hot off

the shelf in abundance and quirky in

sound but exciting all the while still.

Favourite tracks on the discography in-

clude The Zone from his Thursday EP,

which features Drake <3 and Trust Is-

sues; both of which take a slow pace but

still manage to feel like a crack whore

has just slipped acid into your party

mug at the new years eve car park rave.

Check him out now on the internet,

quite possibly becomming a contend-

er for the 2012 hardest guy to miss

award, your a little bit in the dark ag-

est if you haven’t got there already.

H T T P : / / T H E - W E E K N D . C O M

@ T H E W E E K N D X O

Words by Kahmarl Gordon

22. MALE. TORONTO. FIRST MENTIONED BY DRAKE TRACK. HOUSE OF BALLOONS

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Got your alibi?

PRETOXIn a health freak world where we count

our calories more than we count actu-al numbers, there are an array of dif-

ferent concoctions and potions that re-ally don’t so anything.

I wouldn’t fret though, there is an amaz-ing product called ‘Alibi’ that boasts itself as the first ‘Pretox’ health drink, basically a mash up of the best nutrients that your body needs to keep functioning with-out the additives that will mess yo’ ass right up. The drink comes in two flavours

(natural flavouring of course) Citrus, which is an enriched source of Vitamin C and Pome-granate, which boosts clear, healthy skin. It

can’t get any better!

Head over to our web-site to find an interview with the makers of Al-ibi, and a chance to

win some goodies!

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your alone and lets not forget summer wasn�t even sunny, SO SCREW GOING OUT, PLAN THE PERFECT NIGHT IN

So what if it’s raining outside, no-one loves you and there’s nothing else to live for? It does not, in any way; shape or form, allow you to look a mess! You are allowed to look nice at home you know! Go on and get yourself this comfort-able, yet becoming J. Crew Night Outfit with its classic design and selection of colours to suit your mood. Besides, you never know who’s going to knock at your door ;).who’s going to knock at your door ;).

You and I both know that noodles are the saviour of any broke-ass student! Serious-ly; you can make ANYTHING with noodles. Now imagine noodles, but in shapes – it’s like being 5 again, only with essays and a loan debt looming over your head… As pricey as they are, these pasta shapes are well worth the buy, so get them when loan drops. HA. Deli Garage has a plethora of foods that are re-imagined and packaged in quirky and unique ways. See, cooking can be fun! No more beans on toast for you.

HARVEY NICHOLS - £12.95

Not enough to get you singing along to the chorus line of The Sound of Music, but with just the right amount of flavour and kick; these Tails Elderflower Collins mini-drinks are just the right addition to a cheeky night in. Perfect on their own or mixed down with some Lemonade. The hard-est part about these mini-delights will be not racing back to Harvey Nicks for more!

HARVEY NICHOLS - £4.50

TAILS, ELDERFLOWER COLLINS

NET-A-PORTER - £80DELI GARAGE MULTI NOODLES

J.CREW NIGHTWEAR (RIGHT)

YES

PERFECT NIGHT(IN)

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FYODOR GOLANF yodor Golan kicked of SS13 at

The Waldorf Hotel with an amaz-ingly bright, yet seriously feminine

collection which drove its inspira-tion from the book “The Blue Tattoo”. Dark themes were very apparent and the collection could easily be lik-ened to a beautiful disaster, or even the inner conflict between the beau-ty of self. Amber prints were present and overall the show was amazing. Fyodor Golan are truly favourites!

39

SPRING/SUMMER 2013Twice a year, every year; some of London’s most exclusive venues open their doors and play host to the countries hottest fashion tal-ent. At times, hard to understand but still all the more alluring; Lon-don’s designers continue to inspire and please masses of fashion enthusiasts world wide. But what goes un-noticed throughout all this is that these very pieces, will not only be snapped up by the trend conscious, but their presence will inspire designers worldwide, and next year even your granny will be rocking the latest trends. Good or bad? You decide.We chose a lovely backround picture which we feel encompases fashion week at its most comical of times. Its fashion dahling!

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WHAT DO YOU GET WHEN YOU SIT TWO QUEENS AND A PHOTOGRA-PHER AMONGST A FEW HUNDRED

OF LONDON’S PREMIÈRE FASHIONISTA’S, STYLISH CELEBRITIES AND NOTABLE FAC-ES? THE PPQ SS13 SHOW OF COURSE!

It’s 7.30 in the evening, and after much struggle and countless cab rides around the city, we roll up to Gold-smiths Hall, greeted by a queue extend-ed half way around the block, leading any passersby to believe the night had only just begun; and trust me, it had.

Amy Molyneaux and Percy Parker launched fashion label PPQ in 1992, and since then have managed to cap-ture the attention of the capital’s most sought-after personalities and cre-atives, in an understated fashion rem-iniscent of Keyser Söze in The Usual Suspects. The kind of situation where everyone knows there is a gangster present in the room, but they never have an actual grasp on who they really are, making them all the more prevalent and generally amazing for doing what they do. I guess that’s why every year, a new generation of fashion conscious inno-vators clock onto their elegant-but-cute dresses and colourful patterns; al-lowing the queues to get longer and the essence of PPQ to spread wider.

PPQ have, in recent years, dressed the late iconic star Amy Winehouse and were responsible for some of her sig-

nature pieces – like the cocktail dress-es she was known for. Other notable fans include Rihanna, Daisy Lowe and Noisettes frontwoman Shingai Shoni-wa who, of course, was present last night – along with Jodie Harsh and countless others. This season sees pink and brown palettes featuring heavi-ly, along with illustrative patterns and wild colour accents, actually getting us excited over next summer, despite the fact that we hardly got one this year.

The collection stems from a mistake made via iPhone predictive text. Disco Tech became Fiasco Tech, and thus the invention of a bright and colourful club-ready collection. The reason it works, and continues to draw crowds that only grow in numbers, is because it doesn’t dictate. PPQ is for a girl who doesn’t want to strip down to a minimalist look in order to re-tain elegance. Yet they still understand that keeping that elegance doesn’t re-quire bleeding the colours to leave clin-ical whites and greys. Molyneaux and Parker flirt with love hearts, and charac-terise with French stripes; each cut into a shape that allows for a feminine figure to really shine through. Their vision is sat-urated with colour – blacks and whites hardly feature in this season’s collec-tion and of course, screams London.

We LOVE PPQ. Although at times hard to find, it certainly is a label worth hunt-ing down. Their show truly topped Fri-day’s bill, giving all other established designers a reason to continue to work hard on future collections, and inspir-ing a new generation of fashion talent. Molyneaux and Parker really do have the eye, and WeAreCollision bow in their presence. YOU ARE THE TRUTH X

words Kahmarl Gordon

photography Mr Kyle Ross

PPQ

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WORLDMUSIC

When we think of the term ‘world music’, copious amounts of images spring to mind. For some, it’s the image of a seemingly der-elict section at your local HMV or for others; it’s the music your parents admire and insist on blasting on a Sunday morning. To those who don’t really know what an Atlas is, world music is probably also known as that poor influx of euro-dance-pop that the US keep churning out, oop. However I’m not one of them and this is my selection of artists from different areas of the world, the real world that I know will get you excited and most im-portantly, get you whinin’ your waist down.

RICKI LEE – AUSTRALIA

This jaunty Australian pop singer was a contestant in Australian Pop Idol and

girl band Young Divas before she began to pursue a solo career in 2007. I know

what you’re thinking: another Cheryl Cole? But you’d be mistaken due to her im-

pressive live performances and relatable and open personality (no shade intend-

ed). You might recognise her single “Can’t Touch It” from the Sex and The City 2

soundtrack that was a hit across the globe. Since then, she gained moderate

success as a solo singer in Australia and decided to work for a popular local ra-

dio station before signing to a new management team and Universal music who

allowed her to take more control in her career. Currently a mentor for the Auss-

ie version of The Voice, Ricki Lee Her recently released album “Fear and Free-

dom” results with Beyonce-esque hit “Do It Like That” and dance-infused an-

thems. Oh, and hasn’t come from a soap opera, so that makes a nice change.

words by Edwina Mukasa

PLAYLIST

RICKI LEE - Raining Diamonds

AGNES - Walk Out of Here

G.DRAGON - One of A Kind

M. POKORA - On est la

G-DRAGON – SOUTH KOREAAlready a mega-star in his native Ko-rea and throughout Asia, G-Dragon is a member of K-pop - or Korean pop - boy band BIGBANG. Since their debut in 2006, BIGBANG managed to become one of the biggest boy bands from Korea, spreading their popularity across con-tinents with world tour stops in America and the UK and with artists like Ludacris

and Diplo collaborating with their music.

As the songwriter and rapper of the quin-tet, it’s of no surprise that he’ll be releasing some of his own solo music. His last effort, the album ‘Heartbreaker’ was a big hit back in 2009, arguably the biggest rise of K-pop as it continued to expand overseas. Also known for his style, his androgynous

43

AGNES – SWEDEN

The beautiful Swede first came to our attention with the single “Release Me” which

seemingly felt like our last dose of Agnes back in 2009. However its safe to say

that she’s still producing new music. From the small town Vänersborg, Sweden

and hailing from a music competition background in her native land, she’s been in

the music industry mix since she was 17. Now 24, her new album delivers a more

developed and evolved sound for the songstress. Previously aiming to work with

American producers, she opted to work with ones from Sweden to cultivate the

right sound for something a little more mature. With Sweden taking the helm at

next years Eurovision, isn’t it about time we indulged in some of their musical tal-

ents? I think we owe it to them; our interiors were practically imported from there…

and Diplo collaborating with their music.

As the songwriter and rapper of the quin-tet, it’s of no surprise that he’ll be releasing some of his own solo music. His last effort, the album ‘Heartbreaker’ was a big hit back in 2009, arguably the biggest rise of K-pop as it continued to expand overseas. Also known for his style, his androgynous

look provides a cool outset and look to his musical package. Frequently wearing designers like Chrome Hearts, Givenchy and Balmain, this guy knows how to stand out from the crowd – and look good whilst doing so. Now with his most recent release named “One of a Kind” out in September, the title seems fitting for this young and talented trendsetter.

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SERGE DENIMESby oliver proudlock

IF YOUR LOOKING FOR A NICE PERFUME OR A PRETTY LITTLE TOPSHOP RANGE THEN

OLIVER PROUDLOCK WON’T BE YOUR GO TO GUY. ALTHOUGH MADE IN CHELSEA, HIS DESIGNS TELL STORIES. HE’S TRULY AN

ARTIST.

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Usually when a ‘celebrity’ ventures into the fashion world the results are man-ufactured and cringeworthy. Star fra-grances are a hype, smelling only mar-ginally better than Lynx Africa, and clothing collections look like the result of a spoiled child being allowed to play in the haberdashery and textile de-partments at John Lewis. So natural-ly we were a little hesitant when we agreed to go down to the White Smoke Showroom to see Oliver Proudlock’s latest designs. What started as a snig-ger at poor Proudlock’s expense, soon turned into a bunch of smarmy stu-dents looking on, gobsmacked, at a carefully crafted and considered (not to mention well-designed!) collection.

Not that you can really blame us for our pessimism. We, like most people, are used to seeing Oliver Proudlock on Made in Chelsea. Fans of the show regularly get to watch his friends mooching around South West London throwing down mon-ey like it was worthless…although during these times of economic uncertainty, that could well be round the corner. Any-way, what the programme doesn’t want you to know is that Proudlock’s actually a pretty cool, grounded artist and design-er. When the label was founded in 2011, the main idea behind Serge DeNimes was that it would be a way to provide pieces of Proudlock’s art to friends and family. The products are entirely crafted by the man himself, and a lot of inspira-tion has been drawn from his mother, Lena Proudlock – a renowned photog-rapher and designer in her own right.

The latest Serge DeNimes collection has a much darker theme. Religious crosses, Illuminati iconography and im-

ages of Kanye West lead us to believe pop culture has seriously influenced the newest pieces. Proudlock carefully demonstrates the ability to recognise and appreciate the mainstream, with-out calling on clichés which make it feel like your father’s trying to dress you for the Christmas Disco. With this new col-lection, there is also a range of t-shirts that have been created to raise funds for a Brazilian charity called Barrier Vasco. Aptly titled Rio Carnival ’78, Proudlock will be donating a percentage of the profits to Barrier Vasco. To put it simply, he believes in giving back when you can.

You can log online now to WeAreCol-lision.com and check out a full inter-view, in which our publisher Lydia gets up close and personal and talks to Ol-iver Proudlock about the latest pieces.

Obviously, being designed for men, the line oozes masculinity, so we’ve femmed it up a notch (and turned it slightly odd) by adding a nice touch of lipstick. MWAH! XOX

“HIS LATEST COLLECTION HAS A

MUCH DARKER THEME. RELIGIOUS CROSSES,

ILLUMINATI ICONOGRA-PHY AND KANYE WEST.”

WWW.SERGEDENIMES.COM@SOSERGE

46

Joeseph WearsTop - Serge DeNimesPants - Topshop

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48

49

boringbitches

PHOTOGRAPHY: MR KYLE ROSSMAKE-UP: LAUREN REYNOLDS

CREATIVE DIRECTION & STYLING: KAHMARLGORDON & REZWANA UDDIN

HAIR: JOEL BENJAMIN

MODELS: NINA & GEMMA JANES (PROFILE)ASST: JACK SHEEN

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Nina WearsTop -QUILTSkirt - Soojin LeeCollar- Urban OutfittersGlasses - Baroque Eyes

51

Gemma WearsGlasses - American Apparel

Top & Shorts - Urban Outfitters

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Top -Jacky TsaiJacket - Dans La VieTights - House of Holland

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Top -Fam IrvollTights - Topshop

54

Mara WearsJumper - Forever 21Pants - House of Holland

55

THESATANIST

Roman Polanski must really know something that we don’t... Remember his film Rosemary’s Baby? As I found myself glued to the television screen, screaming with Rosemary as she was getting daggered by that filthy beast. I got to wondering if there were any REAL Sa-tanists out there... As I hear you cry duh I feel the need to defend myself by arguing: if so, they really are quite good at keeping schtum! The Satanist is an article which aims to explore the real world of a satanist. Goats ‘n’ All!

Words - Melchizedek AnyinsahLayout - Kahmarl Gordon

Photography - Mr Kyle RossModel - Mara

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Pants - House of Holland

57

more about, the belief that Satan is ac-tually a deity and worshipped as one…

We all know what many of the single God religions think about the world. They’ve made their opinions known when it comes to issues such as homo-sexuality, suicide, IVF and abortion…but what is the general consensus of a Devil worshipper? What do they think about the impending end of the world? And, more importantly, are they really hell-bent on bringing about the coming of the anti-Christ? I wouldn’t bring out your crucifixes quite yet!

My search took me to a place that, arguably, had nothing to do with Sa-tanism. Having failed to find any por-tals into the Satanic underworld, I found myself in the realm of online dating; where it seems as though anything has the ability to become some kind of niche fetish. Something told me that this was going to be fun! I plucked up enough courage to mes-sage a lady who, according to her pro-file, was a ‘high-priestess of Satan’ and was also into chains, leather and female dominance. Scary much? Thank the Lord she lived overseas and the kinkiest thing she could make me do was con-duct a Skype interview in my panties. She would have been the perfect inter-viewee, if only she’d replied. Maybe next time I endeavour to find me some un-derground action, I’ll upload pictures of myself in more compromising positions!

Eventually, I was left feeling dejected and disappointed. I had found leads in the most obscure places, only to find them useless - I had given up. As a last ditch attempt, I logged onto YouTube and began to search for my next po-tential Satanist. After scrolling through

Genuine Satanists are, understand-ably, quite hard to find. I mean, really, I wouldn’t want people to know that at the stroke of midnight, me and a se-cret collective of goat-loving rapists sacrifice children, and partake in or-gies that were intended to mystically summon the presence of the dark lord himself. But then I found myself ask-ing myself, “Are these activities really on the 666 agenda?” I was sure that some of them could be really lovely people who weren’t spending their eve-nings planning the next Jeffrey Dahmer spectacular. Are Satanists evil? Or are they just people who never really out-grew their “misunderstood” phase?

I decided to go on a search; you see, I wanted to find myself a real Satanist and ask them a few questions. Like any serious investigative journalist, my search for the truth began on, umm…Google – but it was all the basic stuff, all speculation and no reality. I read up on the practices and found that there were two types of Satanism. On one hand you had Anton LaVey and his ‘Church of Satan’, which really isn’t Sa-tanism at all; it’s over-zealous, self-in-dulgent atheism and that’s boring! The second type, Theistic Satanism, is much darker – think Aleister Crowley in a black cape, with a black cat in a dark room speaking Latin backwards. That’s the type I needed to find out

“CHRIST WILL MAKE HIS FINAL RESURRECTION ON THE EARTH, AND WILL SAVE ALL THE GOOD PEOPLE LEFT HERE.”

5858

an infinite selection of what could only be described as a long hanging rope of ut-ter rubbish, I finally came across a young lady, a student, who caught my attention. Quite fittingly, she was going by the alias of ThySerpentsTongue and refreshingly there were no gimmicks, no eccentric and elaborate costuming, no weird title cred-its - just her in a university dorm, much like you or I. Reluctantly I sent her a mes-sage, to which she replied and agreed.

Praise Jesus, I had found a Sa-tanist! Irony is fantastic.

WHAT EXACTLY IS THE GENERAL BELIEF OF A THEISTIC SATANIST?

Theistic Satanism is the traditional wor-ship of Satan. Its like anti Christianity. We accept The Bible; we have read The Bible. We believe that everything happened. We believe that there are angels and de-mons, Heaven and Hell. We all believe in the Lord. Yet, we are on the other side.

WHY SATANISM? WHAT DREW YOU TOWARDS SUCH A FAITH?

I believe that I was destined to follow the path of Satan before birth. My family were always traditional Catholics. Growing up, I was put into Sunday school, and that is where the freaky stuff began, and I be-came closer to Satanism. I began hav-ing strange dreams involving Satan over a time span of a few months. Sunday

school became extremely difficult. I be-came sick during lectures, it was literally hell for me there. Then my mom let me quit. At the age of 12, I decided the Cath-olic faith was not my way of life. I decided I was to be a Satanist, it was my calling. Like the Catholics choose to follow the path of God, I was on the opposite side. I believe my destiny drew me towards this. I believe I was destined to be this way.

WHAT ARE YOUR PERSON-AL GAINS FROM WORSHIPPING?

Like Christians and Catholics, they hope to be saved when The Rapture occurs, and to have a peaceful life in Heaven in the end. As for myself, I have a slightly dif-ferent idea. When The Rapture happens, it could be long after I’m dead as far as we know. Christ will make his final res-urrection on the earth, and will save all the good people left here. They will go to heaven. The people left behind will have two options, to accept Satan or live in fear to be killed by the demons who will terro-rise the Earth on this day. So I hope that when this happens, and when I choose Satan, he will recognise my enduring faith for him for the years I have been worshiping him, and I will be saved and earned reward in Hell. If I die before this day, I also hope to be recognized in Hell for my faith and the choice of his path.

GENERALLY PEO-P L E

“BEING A THEISTIC SATANIST MEANS YOU ACCEPT

CHRISTIANITY, YET YOU BELIEVE THE OTHER SIDE OF

IT”

“IT IS POSSIBLE THE ANTI CHRIST IS ON THIS EARTH

AS WE SPEAK. YOU JUST NEVER KNOW”

5959

ARE WARY OF SATANISTS, IS IT COMMON KNOWLEDGE FOR YOUR FRIENDS AND FAMILY? WHAT ARE PEOPLE’S REACTIONS?

People are wary of Satanists because of the media. The media makes us look like crazy serial killers who sacrifice lambs, thanks to movies. This is not true at all. The people who really end up like that, such as murderers who say, “The dev-il made me do it,” are mentally ill. Real Satanists don’t do any of this crap. We are generally good people and private people. As for my friends and family, my very close friends know about my be-liefs. My family, however, don’t – and hopefully never will. Since my moth-er is Catholic, it would break her heart. I love her too much to hurt her like that.

DO YOU ATTEND MEETINGS? DO YOU GUYS HAVE A, LIKE, ‘CHURCH’?

I do not currently attend any meetings. There is no place to really attend meet-ings in my area. If there was, I definitely would go. Also like I stated before, Sa-tanists are generally private people, so its hard to find others with similar interests. You never really know who is a Theistic Satanist, unless you know them really well. Most people don’t know I am, either. I’m a regular university student – people don’t usually ask about my religious beliefs.

YOUR VIEWS ON CHRISTI-ANITY: ARE YOU ANTI-GOD?

I ac-cept all other faiths. If you are a theistic Sa-tanist, you cannot have one without the other. You cannot worship Satan and be-lieve there is no God. God created Satan. Being a theistic Satanist means you ac-cept Christianity, but you believe the other side of it. God is the wrong one; he is the hypocrite and a power-hun-gry God. So yes, in a sense we are an-ti-God. But we do acknowledge he is there, and was first. God is the evil one.

IN ONE OF YOUR VIDEOS, YOU MENTIONED ‘DESPISING THE WORLD’. TELL ME MORE...

Traditionally, we were put onto this world by God. God created this Earth. Theistic Satanists despise God, he is the hypo-crite and betrayer. So therefore, it’s easy to despise this world. Yet, we must live here like everyone else until we are done.

THE BOOK OF REVELATION GIVES A THOROUGH ACCOUNT OF THE ‘LAST DAYS’... WHAT DOES THE AVERAGE SATANIST BELIEVE ABOUT THE END OF THE WORLD?

If you are discussing The Rapture, I somewhat got into that a few questions earlier. Paul wrote, “The Lord himself will descend from heaven...and the dead in Christ will rise first.” But he adds that, “we who are alive and remain will be caught up together with them in the clouds to meet the Lord in the air.” My mother taught me that The Rapture or final res-urrection will be the end. Christ will come to Earth, and all of the good Christians will rise up with him, and those left in pur-gatory as well. She told me it will be hell

“I DO BELIEVE THAT DEMONIC POSSESSION COULD POSSIBLY

BE DIVINE IN THEISTIC SATANISM.”

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on Earth for those left behind, demons will ravage the earth, and we will all be left in a destroyed hellish land. We can either stay, or join a pact with Satan.I believe that this will happen some day, I don’t necessarily believe in one or the other, The Rapture, the resurrection, or the second coming of Christ; I simply be-lieve that one chaotic day will happen. It could be tomorrow, or a million years from now. But I do believe it will happen.

IS THE ANTI-CHRIST ALREADY HERE? IS HE/SHE A FIGURE THAT YOU CON-SIDER IMPORTANT TO YOUR WOR-SHIP, LIKE JESUS TO CHRISTIANITY?

It is possible the anti-Christ is on this earth as we speak. You just never know. I think that there are angels and de-mons among us at this moment. There is a spiritual war going on between these two sides as we speak. As for the anti-Christ, it is possible he or she is here. But I do not think it is time yet.

LaVeyan Satanists are different from Theistics. They see Satan as a figure of freedom, not actually worshiping him as a deity or a Lord. Like I said, I do not deny other people their religions. I could care less what you believe in. The world is too busy for arguments over religion. I’m a full-time college student, working hard on my studies. I don’t really care if people accept my religion, and I don’t give two looks on yours. Being a Theistic Satanist isn’t my job, it’s just my beliefs.

Just like my mother is a Catholic but works full-time. No one should go around shoving their beliefs down other people’s throats. I don’t do that, but I do share my beliefs to others who are interested.

So therefore, anyone can worship who they please as long as they don’t bother me. So the LaVeyans I look up to for wor-shiping a figure of freedom and power.

DO YOU BELIEVE IN THE AFTERLIFE?

I do believe in the afterlife. There is a Heav-en, and Hell. I believe that there are dif-ferent parts of Hell. If you have accepted Satan in life, he will accept you in the af-terlife and give you praise, not punishment.

WE’VE ALL SEEN THE EXORCIST AND STILL CAN’T STOMACH A PEA SOUP! IS DEMONIC POSSESSION SOMETHING THAT MAY BE CONSIDERED DIVINE?

I do believe that demonic possession could possibly be divine in Theistic Sa-tanism. However it is a very real, and a dangerous thing that I do not wish upon anyone. It does kill people, and does go on today. There are still exorcists in the church. It is something I take very serious-ly. If it happens, it happens for a reason.

Before the interview ended, I asked her if she had anything more to add. In that in-stant her eyes became an unnatural shade of black, her face twisted with malicious in-tent and she began to recite something in reverse Latin, her voice a thousand times deeper...I’m kidding! Rather, she said this...

“I do not encourage hurting others, or animals. People who do that are men-tally ill and need help. Real Satanists do not harm human beings or animals in any way. For years the media and the Church have made people believe that we are horrible people; but we are nor-mal people just like any other religion.”

I told you she was nice, didn’t I?

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EDIBLE(or not)

There’s a new trend among the fashion outlets: Insect Sweets. That’s right, sweets made from actual bugs (and other creepy crawlies). The sweets, from the company Edible, are sold in

Selfridges and Harvey Nichols as well as on the Edible website. Ev-idently, these sweets will appeal to a select few; those who have travelled to exotic places and tasted these ‘delicacies’, or those who are curious to try something different. The company not only sells insect treats, but also snakes, plant based food and a coffee that is made from Civet cat faeces. These are not for the faint hearted.

You can read a full article about Edible on our website, which is available and updated daily. wearecollision.com is the place to be, even if bugs aren’t taking your fancy!

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“Whilst it is great that

people are still

reading, more so

bcause of the

popularity of e-read-

ers, it is sad that, argu-

ably, the most sig-

nificant invention in

history, the source of

all knowledge for thou-

sands of years, is slow-

ly but surely being re-

THE BOOK IS DEAD

Or is it? This has been something that I have been pondering for some time.

With the rise of the Kindle and e-book, sales of novels have certainly dwindled. This will be noticeably problematic for the small-er, independent bookshops. But, in the long run, it may cause issues for all book-shops, especially as websites like Amazon sell books cheaper in all formats. Whilst the book isn’t going to die out anytime soon,

I cannot help but visualise the distant (or maybe not-too-distant) future, a world with-out ‘hold-in-your-hand’ books. With the ex-ponential growth of technology over the past hundred years or so, it follows that, in future generations, they will see no need for an actual book as they will be available on-line, on e-readers, or on some even more developed invention. The book will become a pastime, a memory, something rare that only a select few will get hold of and read together to learn about the past. I may be over-exaggerating, but when we look back through history, so many things have been replaced by more efficient versions.Look at the development of the MP3; kids today don’t know what a record or cassette

fifty sha

des

of sh**

r.i.p book xx

63

fifty sha

des

of sh**

r.i.p book xxtape is and, very soon, CDs will be a distant memory. There are facts in support of this; according to the website iSuppli Market Intelligence, book sales will have reduced to $22.7 billion (£14.5 billion) in 2014, com-pared with $25.0 billion (£16 billion) in 2010, a total decrease of about 9.2-9.3%. In the first 6 months of 2011, book sales declined by 3% more than the previous year. The book could easily go the same way as the record – something that litera-ture connoisseurs collect, while the rest of us enjoy our cheap digital formats, which are easier to reproduce and distribute.

Some writers are publishing straight to e-book. Completely bypassing the paper copy. Kindles are smaller and light enough to carry around everywhere, especially as you are able to have numerous texts in one easily accessible place. In the future, or even now, it will make sense to have one of these in order to consolidate your library into one manageable space. I admit that I have a Kindle and it is useful, particular-ly on holiday when trying to save space/weight. They are a brilliant invention, but they will never replace books; clicking the ‘next page’ button doesn’t have the same

effect as actually turning a real page.

Whilst it is great that people are still read-ing, more so because of the popularity of e-readers, it is sad that, arguably, the most significant invention in history, the source of all knowledge for thousands of years, is slowly but surely being replaced by a screen. A friend of mine, a univer-sity lecturer, was discussing how inter-net-based sources are being increasing-ly used in the classroom. A little over ten years ago, before the Internet, everything was taught around books. If you didn’t know something, you went to the library or a shop to get the relevant information.

Now, “the communications industry is growing…towards electronic forms of entertainment, news, and education” (Gale Global Industry Overviews: 2011). If you want to find something out, you go to Google and click ‘search’ This new method, albeit easier and quicker, provides problems for many, because there is so much false information on-line, making it hard to determine the truth. I use academic databases online for my work, to make research easier, but I much prefer being able to go to the British Library and work in its beauti-ful study areas, ponder in its cafés and have access to any book ever published.

I love the smell and feel of books - espe-cially old ones - the satisfaction you get upon finishing a novel, putting it down, and feeling more enriched. In a weird way, I am also obsessed with book cov-ers; vintage copies with hard back, leath-er covers that have gold type for the title; beautiful cover designs that may have surreal artwork, or a classic painting that illustrates a seminal text like Fran-kenstein. I even compare the covers of

“As a result of the

Fifty Shades

phenomenon, sales

of e-books have final-

ly overtaken sales of

books.”

64

the same book to decide which is best to buy (for example, I recently saw the most beautiful edition of Alice’s Adventures in Wonderland, illustrated with abstract and surreal drawings that fit well with the opium-induced text). The saying goes, “never judge a book by its cover”, but just from covers alone you can learn so much about a book - what it represents, what it’s about, and so on. With an e-book, you don’t get that. Often, you can find the cover, but it is plain and uninteresting.

Something positive about the e-reader, however, is that the cost of books is rel-atively cheap. Many of the Classics are free because they are out of copyright, thus you can fill your reader with Aus-ten, Dickens, or Shakespeare at no cost to yourself. Those that you do pay for are, generally, sold at a reduced price. This is really beneficial to people like me, who are students and need to save mon-ey. Then again, on Amazon, all books are a few pounds cheaper, so to buy an actual novel also saves you money.

The issue with Amazon is that the dis-counted price of everything means that less people are willing to go into book-shops, as they can often be deemed too expensive when compared to Internet sellers. If we want to save the bookshop, we must find a way to make new books cheaper. There are charity bookshops that sell used books super-cheap. These I love, because you can find old editions of texts that have a history and are more special than a modern copy. There is also the sense of instant gratification, as you don’t have to wait for delivery.

Another issue is that people just don’t read enough books anymore, partic-ularly the Classics. People learn these stories through film or, as students of-ten do, through the Internet. A film has nothing on a good book; it misses key

components, or can be so far from the original text that it seems pointless to be advertised as ‘Based on…’ something. However, once in a while, there will be a book that becomes a phenomenon, getting people reading again (although there should always be excitement over novels). That has occurred this year, with the Fifty Shades of Grey trilogy quickly moving toward becoming the bestsell-ing book of all time. While the reasons for its popularity are flawed, it does suggest something about the kind of book peo-ple are willing to read nowadays. There is not a mass hysteria over academic or classic texts, as there once was, instead people are choosing to read easy, poor-ly written books that do nothing to chal-lenge or stimulate the imagination. No one is enriched by these ‘novels’; they are like reality TV shows; so bad but so popular. Notably, following the numerous ill-humoured references to Thomas Har-dy’s Tess of the D’Urbervilles, sales of this wonderful novel have increased dramat-ically, but for the wrong reasons. Would all these people have chosen to read the novel had it not been for Ana Steele’s comparison between Christian Grey and Angel Clare or Alec D’Urberville? Unlikely. In one way, then, people are still reading and learning, but the books they choose to read may have limited literary merit.

As a result of the Fifty Shades phenom-enon, sales of e-books have finally over-taken sales of books. Amazon is, ac-

“People are choosing to read

easy, poorly written books that

do nothing to challenge or

stimulate the imagination. No

one is enriched by these ‘nov-

els’; “

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cording to the This is Money, selling 114 Kindle books to 100 print books. Whilst this is a small increase, it suggests that in subsequent years, the novel will con-tinue to be outsold by the e-book un-til, eventually, it dies out completely.

Unfortunately, this will be inevitable and there is very little anyone can do to stop it. People just don’t crave a good novel like they used to. The main culprit will be the constant influx in film, television and the Internet. Books are ‘old fashioned’, but they do need to be saved. These chang-es are only minor at the moment, but they need to be addressed. Perhaps book-shops and libraries should set up incen-tives to encourage more readers. Some have book clubs, but they are badly advertised and the books are often un-appealing. The media has a strong influ-ence in the way people think, so adver-tising through television or social media

fyi

IT WOULD BE REALLY STUPID OF US TO LAY OUT AN ARTICLE ABOUT PEOPLE NO LONGER READING BOOKS, WITHOUT GIVING SOLUTIONS TO THE QUANDRY.. READ!! NOT SUGGESTING BOOKS WOULD ONLY FURTHER OUR IGNORANCE.. ITS PROBABLY QUITE OBVIOUS WHERE WE’RE LEADING. TAKE A LOOK AT SOME OF BECKY’S TOP CHOICES FOR READS.

NOT ONLY FOR NOW, FOREVER. *HADOUKEN*

Set in affluent 1920s America, the novel centres round the narrator Nick Calloway and his percep-tions of the mysterious, elusive and extravagant Gatsby. The novella follows the friendships formed by Nick, as well as the many myths surrounding Gatsby. Fitzgerald accurately comments on the decline of the American Dream and the greed, cyni-cism and emptiness of the upper class at this time.

THE GREAT GATSBY – F. SCOTT FITZGERALD

Poignant story dealing with the issues of prejudice, rape and racism in the 1930s Deep South from the perspective of young, impressionable and accommo-dating Scout. An innocent black man is trialled for the rape of a white woman. and Scout’s father, Atticus, is his kindly lawyer. A heart-warming, emotional tale of ac-ceptance and morality, the novel remains socially and politically significant today.

TO KILL A MOCKINGBIRD– HARPER LEE

would have a positive effect upon book sales. Many will deny that the book and bookshops are dying, but this will be a long and slow process, the beginnings of which we are seeing. The Fifty Shades example has only highlighted the decrease in book sales, but who knows where books and bookshops will be within the next 10, 20, or 50 years. Let’s hope that we don’t lose the book completely.

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MASTHEAD

EDITOR IN CHIEF Rezwana Uddin (rez@wearecollision.com)

PUBLISHER

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CONTRIBUTORS

Samuel Carter Mensah, Niya Brock, The Terrible Twins, Jessica Felicity, Neil

Dumar, Valena Tzv, Declan Attenborrow. Hattie Stewart, Joel Benjamin,

Lauren Reynolds, Thomas Vonier, Cat Wise, Mara Scherer, Damien Connery,

Michael Savva, Jack Sheen

SPECIAL THANKS TO

BLOW PR & White Smoke PR for some amazing outfits!

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REVIVALn. (re·viv·al) A restoration to bodily or mental vigor, to life or consciousness, or to sporting success

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