Embed Size (px)
DESCRIPTION
Web 2.0: Fact or Fiction?. Fastest Growing Brands* in the UK: Jan – July 2006. *Organic growth & minimum active reach in Jan 2006 of 1.5%. Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006. What actually is “Web 2.0”?. - PowerPoint PPT Presentation
Citation preview
Web 2.0: Fact or Fiction?
Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006
Rank Brand % Growth Jan – July 06
Unique Audience (000’s) July 2006
Active Reach July 2006
1 YouTube 478% 3,585 13%
2 Flickr 131% 1,008 4%3 MySpace 98% 3,502 13%
Fastest Growing Brands* in the UK: Jan – July 2006
*Organic growth & minimum active reach in Jan 2006 of 1.5%
What actually is “Web 2.0”?
Source: Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006
“Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users.”
David Soskin CEO Cheapflights.co.uk
“It represents the maturity of the social Internet.”Austin Kay, Managing Director, w00t!media
“It’s all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover."
Michael Birch, CEO & Co-founder, Bebo
“I’ve never heard of Web 2.0”67% of Internet users, NetRatings Digital Consumer Survey
“It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction.”
Matt Farrar, Managing Director, Lightmaker
Has Web 2.0 put the ad world in a spin?
Is there revenue in Web 2.0?
• $580,000,000
• $900,000,000
• $1-2,000,000,000
• $3,000,000,000
• 99¢ vs. ??
• £100
The issues around “Web 2.0”?
• What is it?
• How is it impacting media owners?
• How will it impact advertisers?
• Is there money in it?
• What are the challenges?
3
2
1
£5,000,000
Welcome to
Who wants to know about
Web 2.0
50:50
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
A: A myth
C: A fad
B: A Spiderman sequel
D: The user in charge
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
What is web 2.0?
A: A myth
C: A fad
B: A Spiderman sequel
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
What is web 2.0?
D: The user in charge
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
A: Negligible impact
C: Its irrelevant
B: New communities
D: Killing them off
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOHow is Web 2.0
impacting media owners?
A: Negligible impact
C: Its irrelevant
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
D: Killing them off
How is Web 2.0 impacting media
owners?
B: New communities
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
A: No impact
C: In the distant future
B: Impossible to tell
D: Relevance
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
C: In the distant future D: Relevance
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
C: In the distant future
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
How will Web 2.0 impact advertisers?
D: Relevance
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
A: Possibly
C: Maybe
B: Yes
D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
A: Possibly
C: Maybe
B: Yes
D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
A: Possibly
C: Maybe D: No
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
Is there money in Web 2.0?
B: Yes
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPO
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
A: Content screening
C: File sharing D: User safety
50:50
3
2
1
£5,000,000
£1,000,000
£10,000,000
4 £100,000,000
5 IPOWhat are the challenges of Web 2.0?
B: Intellectual property
The issues around “Web 2.0”?• What is it?
• How is it impacting media owners?
• How will it impact advertisers?
• Is there money in it?
• What are the challenges?
[email protected]@wayn.com
