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Learn the technologies and opportunities behind web 2.0 through real world examples.
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Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar1
What does it mean for us?Web 2.0
Fiction, Fact, Function
Evan Gerber
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar2
Lately, there has been a lot of crowing about Web 2.0
• What’s real?
• What is hype?
• Does it matter for me?
• How does it impact globalization?
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar3
It’s a Marketing Buzzword, and talk is cheep
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar4
“We are witnessing the Web’s second coming.” The New York Times
“The Web has finally matured to the point where it can fulfill some of the outlandish
promises that we heard in the ‘90s.” Newsweek
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar5
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar6
“When people say to me it’s a Web 2.0 application, I want to puke.”
Venture Capitalist Guy Kawasaki
“…hardly justif[ies] the sorts of valuations bandied about.”
Economist, October 26th 2007
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar7
It’s not any one thing,it’s an approach.
Instead of creating a web site, we create tools so users can create their own experiences
What is Web 2.0
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar8
What is Web 2.0?
Social networks
User generated content
Rich interfaces
"Finding"
Forums / user groups
Blogging
Commenting / reviews
Folks/taxonomy
Folks/taxonomy
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar9
You are not YouTube. What is important to a global public corporate / product / support site?
Social networks
User generated content
Rich interfaces
"Finding"
Critical to address in product / corporate sites
To drivetraffic, leads,
revenue
To drive ease of use, user
experience and brand affinity
To address as part of wider marketing efforts
Explore for support
content and
marketing
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar10
You are not YouTube. What is important to your Intranet / Extranet?
Social networks
User generated content
Rich interfaces
"Finding"
Critical to mine your knowledge mountains
Yes – employees
are also web users!
Networks and user generated content
=knowledge based
organizations
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar11
Globalize Collaboration with 2.0 Technologies
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar12
Web 2.0 is happening everywhere. And while there are similarities, there are also important differences.
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar13
User contribution:Blogs
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar14
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar15
• Launched in February 2004
• 5 million members in July
• 3.4 million in March
• Total IPO valuation of just under US$ 1 billion.
• These new technologies are unheard of overseas.
• Don’t be afraid to use them.
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar16
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar17
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar18
Build containers for content
you cannot entirely imagine
Implementing Web 2.0 technologies
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar19
Web 2.0 Backends
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar20
Technology contenders
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar21
Wine demo
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar22
Open APIs
Enable users to tap into your content and services
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar23
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar24
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar25
Web 2.0 – Everyone’s crowing for a reason
• Fiction:– This is all new, and nothing like it has ever been seen before
• Fact:– There are many exciting new opportunities available as
• Users mature• Technology improves
– This is more of a cultural change than a tech change
• Function:– There is plenty of opportunity– You don’t need to reinvent the wheel– Web 2.0 technologies exist to be shred
Copyright © 2007 Molecular, Inc. | www.molecular.com | Linked by Isobar26
What does it mean for us?Web 2.0What does it mean for us?