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Job Search Tactics for the new Milennium using today\'s web 2.0 tactics
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1
1. Why?
2. Trends…..
3. How?
4. Link…..
Web 2.0 Job Search Tactics
By Frank Pacheco By Frank Pacheco
The battle in a job market is no The battle in a job market is no longer just about longer just about competing for competing for an interviewan interview, it is about , it is about competing for a relationshipcompeting for a relationship with potential employers. with potential employers.
1. 1. Why?Why?
When you use life-changing job hunt, incorporating all the methods above:...you have a 1,200 percent better chance of finding a job than if you just send out resumes!"
Richard Bolles, What Color is Your ParachuteGood News: ERE article Not Hiring? Tell That to the 4.4 Million Who Found Jobs in February 2009
Top Source of Jobs: Networking Use the internet to uncover leads, tap into your contacts, and then expand your network. Your network is the key to job search success.
Other job search methods are valuable as tools to land you leads, contacts, and referrals. By all means, use the internet to post your resume. (Consider Resume Blasting)
Drake Beam Morin (DBM):
Job Search Statistics
4
LINKS OR NODES SPREAD BUZZ
NETWORKA
NETWORKB
NODE
TRUSTED CHANNELA NETWORK OF 100 PEOPLE = 4,950 POSSIBLE LINKS
Six degrees of separation concept (a/k/a small world phenomenon)
A NETWORK OF 1,000 PEOPLE = 500,000 POSSIBLE LINKS
11 TO 12 INTIMATE CONTACTS = 150 SOCIAL CONTACTS11 TO 12 INTIMATE CONTACTS = 150 SOCIAL CONTACTS500 TO 1,500 500 TO 1,500 WEAK TIESWEAK TIES
5
BIRDS OF A FEATHER FLOCK TOGETHER
The term homophily stems from study of social networks.
HOMOPHILY
Interests hobbies beliefs age gender social class ethnicity religion values politics geography education occupation
Treat Networking Like a Business
1. Production - Success in business and life depends on producing value either directly or indirectly through people you influence.
2. Diversification – Experiment with various networks and tools.
3. Tracking and Analysis – this is not optional.
4. Trend Data – See where people are headed. Be there ahead
of time.
ContentMarketing
CauseMarketin
g
SocialMedia
JobSearch
2.2. TrendsTrends
Converging Trends Impacting Your
Job Search
Familiarity with Trends …
0%
20%
40%
60%
80%
100%
Very Familiar Not at all Familiar
Cause Marketing
Content Marketing
Social Media/Web2.0
N = 102 responses
What: Sharing contentOld: Controlled, RestrictedNew: Open to all, Wisdom of Crowd Why? Be filter for members
Be “thought leader”Build “social capital”
Examples: marketingprofs.comraintoday.commarketingtomoms.com
Content Marketing
What: NonProfit & For ProfitOld: PhilanthropyNew: Marketing for Purpose & PassionWhy: Engagement, awareness, funds
Become special Build social capital
Examples: Return the Warmth Trees for Troops
Cause Marketing
What: Community, relationsOld: Word of mouth, networking, gossipingNew: Web-based tools w/o gatekeeper Why: Net Working – casting wide net
Community buildingExamples:
Facebook Fan PagesLinkedIn GroupsYouTubeTwitter
Social Media
Become a CONTENT EXPERT
Find Blogs White papers Google News Alerts Google Search Individual.com
Funnel Shift, cull & create content
Feed Write your own blog Share via social media
Networking in 21st Century
Become a PEOPLE SEARCHER
Find Blogs Trade association lists MeetUp groups Google Search Technorati search of blogs
Networking in 21st
Century
Funnel Create a relationship Information of value
Feed Comment on blogs / Twitter Ask questions
Become a TECHIE
Tools Blogs Twitter TweetMyJobs FaceBook Fan Page LinkedIn / LinkedIn groups YouTube
Networking in 21st
Century
Google Ad Words Pay per click Create landing page (your online
resume Create Ad
Title Description (6 words or less URL (yourname.com)
Image: http://www.flickr.com/photos/28481088@N00/ Source: http://www.emarketer.com/7strategies.aspx
Process:Process:1.1.Monitoring Monitoring available Informationavailable Information2.2.Searching for Searching for job openingsjob openings3.3.Establishing your Establishing your brandbrand4.4.BuildingBuilding Relationships Relationships
3. 3. How?How?
Monitoring Available InformationBlog Search
Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available InformationGoogle Custom Search
Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available InformationSites Worth Reading
Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available InformationUsing Tweeter
Image: http://www.flickr.com/photos/bip/ Source: http://www.emarketer.com/7strategies.aspx
Monitoring Available InformationWhat People are Saying
Image: http://www.flickr.com/photos/28481088@N00/2094624041/in/photostream/ Source: http://www.emarketer.com/7strategies.aspx
Searching for Job OpeningsMaster List
Searching for Job OpeningsJob Aggregators
Indeed.comIndeed includes millions of job listings from thousands of web sites, including company career pages, job boards, newspaper classifieds, associations, and blogs.
SimplyHired.comSimplyHired searches thousands of job boards, classifieds, and company sites.
LinkUp.comLinkUp is a job search engine that searches jobs on company sites.
Jobster.comSearch for jobs posted by location (city, state, zip), keyword, vicinity, and best match.
Searching for Job OpeningsUsing Twitter
Searching for Job OpeningsUsing Twitter
Establishing Your BrandAdvertise Yourself
Establishing Your BrandSocial Media Resume
Ways to reach you. Show that you don’t just use a
phone.Show your work history.
Share other social profiles.
You are working and your knowledge is not obsolete.
Volunteering experience.
Personal information.
Share This.
Gather Testimonials.
Downloadable documents about you.
Establishing Your BrandShare Your Knowledge
Establishing Your BrandShowcase Yourself
Source: http://www.emarketer.com/7strategies.aspx
1. Add your voice for interpersonal relationships
2. Connect with old colleagues – this is a monthly practice
3. Write recommendations4. Get recommendations – Ebay Review5. Ask and answer questions6. Connect with people immediately after the
meeting7. Get a vanity URL8. Never use templates; custom messages only9. Add depth to your profile10. Add links11. Customize why you want to be reached12. Add applications
Profile StrategyProfile Strategy
4.4.LinkLink
Getting started: Creating and optimizing your profile
Be specific about your location and industry
Use the “Headline” as a way to attract visitors. Include what you do or what you are looking for
Real Time Updates
This can be updated as frequently as you wish
Say what you are doing similar to Facebook, Twitter
This will show in your connection’s “Network Updates”
Default is “My Company” “My Website” “My Blog”
Edit to name your company, name of website, etc
More click trough's when sites are named
Who are you and what do you do?
Summary = 30 second elevator pitch
Who you are, what you do, what you are interested in
Specialties can be used as keywords and acronyms specific to your industry
Online Resume
This is your resume but without the worry of 1 or 2 page minimums
Be descriptive Include keywords and
acronyms (again) where appropriate
Education – Honors & Awards Be sure to list schools,
majors, activities in and out of the classroom
Include personal, professional, and volunteer nominations and awards
What interests you?
What are your hobbies, interests, volunteer activities
This humanizes you This gives others the ability
to find common interests with you
Your Groups and Associations
How to get in touch with you
You may want to add a message
You may want to add your email address
Interested In = who you are looking to connect with
Personalize your URL Add this to your email footer When commenting on web
sites, blogs, industry leave this URL for people to find you.
Include it when signing up for events
Use Google to search LinkedIn Your reach is only so big Google indexes most personal and
company profiles Start with this search string in Google
Site:LinkedIn.com (enter keywords) You will need to “play” with words, phrases,
“”, like you would usually do on any Google search
LinkedIn Tips
Create a specific email address for your LinkedIn account
Archive unwanted or unknown connection requests
5 I Don’t Knows can get you in trouble with LinkedIn
3,000 Invitations allowed (can request for more)
Personalize invitations or create your own templates. LinkedIn templates are boring.
Write recommendations Participate in Questions &
Answers
Ask yourself. . .Look at your profile, would you want to connect with you?
It’s not the size of your network but how you use it
Mistakes With Social Media
Using industry jargon and acronyms with those not in the industry
Profiles that do not include keywords that allow others to find you
Not linking or adding widgets to/from your other pages (LinkedIn, Facebook, Twitter)
Failure to move from online relationships to in person
Not introducing your friends and connections to each other
Resources
JibberJobber – Career management tool
Alltop HR and Alltop Careers – Blog aggregator with lots of useful content
Quintessential Careers – Templates, advice, articles
Job-Hunt.org – Lots of local an national links
Dan Schawbel – Personal branding guru
Emurse – Can host your resume here. Search engines love the site
LinkUp – Only jobs from corporate career pages
Indeed
Simply Hired
Twin Cities Business magazine – Lists of lists
Social Media Headhunter | @smheadhunter
For more great resources, follow these links:
Job Search Job Search Plan Free Job Search Sites Online Job Hunting Job Search Readiness Quiz