8/3/2019 Web Content Writer Job Description 10-19-2011

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Web Content WriterRev. 10/19/2011

Responsive Education Solutions does not discriminate in employment opportunities or practices on the basisof race, color, religion, sex, national origin, age, disability, genetic information, military status, or any othercharacteristic protected by law.

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Job Title: Web Content Writer

Wage/Hour Status: ExemptReports to: Director of Corporate Communications

Dept./School: Corporate

Position Summary:

Web Content Writer will write and develop search engine optimized website content and press releases.Theywill be responsible developing the voice for all aspects of the organizations online presence. They

will be writing, editing, proofreading site content, and will work closely with the technical team tomaintain site standards with regard to new and existing development. Web Content Writer will beresponsible for crafting site promotions, email newsletters, and online outreach campaigns.

Qualifications:

Education/Certification Must have a Bachelors degree in English, Journalism, Technical Writing or a related field

from an accredited College or University.

Experience 2+ years of experience in web content writing and development.

Required Knowledge, Skills, and Abilities (KSAs) Must have a passion for children, integrity, and energy. Advanced knowledge of search engine optimization. Advanced knowledge of content writing for the web. Advanced knowledge of web-based programming language (HTML, DHTML, Javascrpit,

etc.). Basic knowledge of Adobe Photoshop and similar products. Basic knowledge of keywords and meta tags. Must have 2+ years of experience with content management systems. Must have 2+ years of proven and effective writing style that is fresh, consistent and

customer friendly. Must have 2+ years of strong research, proofreading, and editing experience. Must have 2+ years of experience with developing press releases, web-based marketing

campaigns, and promotional materials. Must have 2+ years of experience managing web-based marketing and outreach

campaigns. Must have excellent verbal and written communication skills. Ability to organize, plan, develop, and execute strong web-based content. Ability to write in a variety of formats and styles for multiple audiences. Ability to write web page titles, meta tag descriptions, alt tags for images etc. Ability to communicate with staff, parents, community leaders, and constituents. Ability to manage multiple priorities effectively and in a timely manner. Ability to develop and maintain effective working relationships within a cross-

departmental team. Ability to work under tight deadlines and deliver quality materials ahead or on time.

8/3/2019 Web Content Writer Job Description 10-19-2011

2/2

Web Content WriterRev. 10/19/2011

Responsive Education Solutions does not discriminate in employment opportunities or practices on the basisof race, color, religion, sex, national origin, age, disability, genetic information, military status, or any othercharacteristic protected by law.

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Ability to travel as necessary.Preferred KSAs

3-5 years of experience maintaining and supporting professional website content. 3-5 years of experience managing content and production for high traffic websites 3-5 years of experience maintaining and supporting web-based marketing campaigns. 3-5 years of experience maintaining and supporting promotional initiatives for educational

institution.Responsibilities and Duties:

Create, develop and manage content for organizations web presence.

Accountable for all the development of editorial content for all website and web-based marketingefforts.Create product and promotional copy for all website and online marketing efforts includingrepurposed content and original writing.Coordinate web projects across various departments and platforms.

Maintain a consistent look and feel throughout all web properties and brands.Ensure editorial content is written and presented in a format that meets web usability standardsand is consistent with company information design guidelines and brand image.

Working with a cross-departmental team, maintain and develop the master content calendar forall web properties and brands.Collaborate with web team members to enhance website functionality and develop innovative

ways to effectively meet customer needs.Actively participate and contribute to web team's creativity, efficiency and accomplishment ofbroad goals and policies identified by the strategic web team.

Exhibit leadership and initiative in the maintenance of functional web team and individual

projects as directed by team coordinator.Copyedit and proofread all web content for a consistent and impactful message.Oversee freelancers, including writers, copyeditors and community outreach organizers.Keep current with emerging web technologies through relevant blogs, discussion boards, socialmedia, and web-based technology events.

Assure web-based information is archived for future needs and reference.Track and report on all site metrics and performance.

Work cooperatively with key team members, company staff, parents, vendors, and constituents.

Perform special projects, during and after normal business hours, and other duties as assigned.Travel as necessary for events.

Equipment Used:

All equipment required to perform jobs duties and task previously described.

Physical / Environmental Factors:The physical demands are representative of those that must be met by an employee to successfullyperform the essential functions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.