© 2011 Cai-Nicolas Ziegler

Web Science

Albert-Ludwigs-Universität zu FreiburgSS 2012

Prof. Dr. Peter Fischer

Dr. Thomas Hornung

PD Dr.-Ing. Cai-Nicolas Ziegler

Io Taxidou

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Organisational

Admission:

• Generally: First-come, first-serve (according to waiting list registration)

• Attendance/topic preferences today (no response –> end of waiting list)

• Waiting List Overlap with Business Process Modelling

Topic Assignment

• Preliminary Today

• Finalized end of week

Time slots:

• Planned June 22nd/29th

• Shift second slot to July 6th

• Start earlier (around 6 hours)!

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What's important for the presentation

Make the presentation a cohesive and compelling story ...• Well-designed structure that enables the audience to follow the flow and argumentation

… which gets its points across ...• Many presentations are overloaded by formulae that remain unintelligible in the course of an

oral presentation• Focus on several main points that you want to make sure will stick with the audience

… while not limiting itself to trivialities• While not overloading the presentation with formulae, it should still satisfy academic levels

Time management• 40 mins for presentation (without intervention by questions) can be adequately planned

ahead

Convince by appealing and consistent visual presentation• Use the pre-defined slide templates and use bullets, fonts, bars, etc. in a consistent way• Do not overload the slides with info – the slides are meant as support for the oral

presentation!• The presentation should look good so that the audience loves to look at the slides!

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Game rules

• Participation in all sessions is mandatory• Submission of written report (5-10 pages DIN A4, 12 pt., single-spaced, one-column)

by June 8th, 2011 • Oral presentation of each participant (English or German)

– Presentation 40 mins, discussion and questions 10 mins;

– Note that presentations have to be in PPT(X) and need to follow the format template provided to you

• Final presentations need to be submitted by

– June 20th (first session)

– June 27th (second session) ;• Participation in discussions and the quality of questions raised is also part of the final

grade assigned • The final grade is composed 75% oral presentation plus participation in discussions

and 25% written report • As the lecturer is working full-time, all participants are expected to work as

independently as possible, with minimum guidance

English preferred for presentation, but not mandatory – slides MUST be in English

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Topics – First Session

1. Evolution of social network models (I/II) – From random graphs to small worlds

2. Evolution of social network models (II/II) – From small worlds to power-law

distributions

3. Applications of social network modelling: Disease spreading and modelling

4. Using social network analysis to find out about the value of customers in

marketing

5. Game Theory

6. Auctions: Overview and Details on Generalized Second Price Auction

7. So is it really ‘Six Degrees of Separation’? – Critique of Milgram’s experiment (wi

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Topics – Second Session

1.  Matching Markets

2. Sponsored Search: Auctions

3. Sponsored Search: Keyword Selection

4. Context-Based Ads

5. Display Ads

6. Targeting