Weekly Grocery Insight Report - 3rd July

Weekly Grocery Insight Report

Copyright © 2015 Cosine UK

3rd July 2015

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Sorted/ 3 For 2

Offers

• Double Up Your

Nectar Points

• Second Best Exotic Marigold

Hotel DVD: £10

• 50 Shades Of Grey DVD: £10

• Clubcard Fuel

Save

• Now Cheaper At

Tesco

• Pimms: £12

• Lemonade Schweppes: 94p

• Let's Garden/ Let's

Go Camping/

Outdoor Living

• Ramadan Mubarak• Stella Artois 20pk: £10

• Pimms 70cl: £8.98

• Save 25% On Wine

When You Buy 6

Or More Bottles

• Summer's Here• Pimms: £12

• Andrex Toilet Tissue x9: £3

• Tastes Of The

British Isles• Colour Blocking

• 3 Taste Meals And A Bottle Of

Wine: £12

• Abel Charlot Champagne: ½

price

• Summer Is For

• We Think The Best

Person To Pick

Offers Is You

• Pimms: £12

• Kronenborg x4 Cans: £3.75

• Great Deal Locally • Sourced Locally• Pimms: £12

• Tetley Tea Bags x440: £4

• All Your Favourite

Things For Summer• N/A

• Carlsberg Lager x12: £5.99

• Carlsberg Export x 12: £5.99

• Save And Shop A

Lidl Smarter

• Discover New

Ideas

• Prosecco Spumante: £7.49

• Conde Noble Rose: £3.29


Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Sorted/ 3 For 2 Offers:

Supported by overhead signs, hanging,

signs, snow ploughs, beanies and shelf fins

Supporting

Themes

• Double Up Your Nectar Points: Supported by

hanging signs and standees

Key

Promotions

• Mixed Peppers x3: £1

• Utterly Butterfly: £1

• Coppella: £2

• Pizza Express Pizzas: £4 or 2 for £5

• Pimms 1l: £18

• Crisps And Snacks: 3 for 2

• PG Tips x240: £4

External / Car

Park• Banner And A-boards: 3 for 2 offers

Front Of Store

(Theme

POS, Pallets)

• Standee: 3 for 2 offers and double nectar

points

• Overheard Signs: Get summer started and

double up your nectar points

Stanway, Colchester, EssexWednesday 1st July


Store

Date

In-S

tore



Seasonal

Aisle

• Various Homeware: 3 for 2 offers, supported

by shelf fins

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Great Prices: On aisle ends

• Holiday Shop: Lots of shelf fins and beanies

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury Bank: Hanging signs and leaflets

on all checkouts

This Weeks

Top 2 Deals

• Exchange 1000 Nectar Points And Get 2

Tickets To Vue Cinema Or 2 Pizzas At Pizza

Express

This Weeks

Top 2 Deals

(Entertain-

ment)

• Second Best Exotic Marigold Hotel DVD: £10

• 50 Shades Of Grey DVD: £10

Stanway, Colchester, EssexWednesday 1st July


Store

Date

In-S

tore



Key Theme

• Get Summer Started: A gondola end

supports summer picnic products.

Highlighted with them signs, bus stops,

bunting and wobblers. Also highly

advertised on the store window

Supporting

Themes

• Exchange Online 1000 Nectar Points Worth =

2 Tickets To Vue Cinema Or 2 Pizzas At Pizza

Express: Large window sign

Key

Promotions

• Bananas: 20p/single, £1.15/pk

• Fosters Lager 4pk: £3.50

• Bottled Lager/ Cider: 3 for £5

• Pringles: 3 for 2

• Cadburys Chocolate Pouches: £1

• Pepsi Cola: £1

External / Car

Park

• Window Signs: Get Summer Started,

Exchange Online 1000 Nectar Points Worth =

2 Tickets To Vue Cinema Or 2 Pizzas At Pizza

Express, Edizione 789/ Montepulciano

d'Abruzzo £5

Front Of Store

(Theme

POS, Pallets)

• Standee: The Second Marigold Hotel DVD

£10

• Shipper: Walkers crisps 6pk £1.50, Fosters

lager 4pk £3.50

• Stack: Instant BBQ £2, Instant BBQ Charcoal

WimbledonThursday 2nd July


Store

Date

In-S

tore



Seasonal

Aisle

• Get Summer Started: A gondola end

supports summer picnic products

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Lunch Meal Deal: £3 highly promoted in the

chiller

Checkouts

(Theme,

Space,

Point Of Sale)

• Get Summer Started: Bunting

• Strawberries: Checkouts

• Instant BBQ £2: Stack

This Weeks

Top 2 Deals

• Instant BBQ: £2

• Edizione 789/ Montepulciano d'Abruzzo: £5

This Weeks

Top 2 Deals

(Entertain-

ment)

• The Second Marigold Hotel DVD: £10

WimbledonThursday 2nd July


Store

Date

In-S

tore



Key Theme• Clubcard Fuel Save: Ends August 2015

supported heavily inside and out

Supporting

Themes

• Now Cheaper At Tesco: Supported by bus

stops

Key

Promotions

• Evian Water 500ml x6: £1.12

• Schweppes Lemonade: 64p

• Fairy Dishwasher Tabs: £7

• Flash Spray With Febreze: £2

• Pedigree Dog Food: 2 for £10

• Haagen Dazs: £2.25

• Colgate: £1.25

External / Car

Park

• Banner And A-boards: Clubcard fuel save.

Ends 31st August 2015

• Banner And Car Park And Security Shrouds:

Tesco Mobile

Front Of Store

(Theme

POS, Pallets)

• Several Cages: BBQ coals at £5


Highwoods, Colchester, EssexThursday 2nd July

Store

Date

In-S

tore



Seasonal

Aisle• Make It A Picnic: Supported by bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Florence And Fred: Up to 50% off sale

• Live It Up: Outdoors related items supported

by header boards and bus stops

• Love Your Garden: Header boards and bus

stops

• All Nice And Clean: Slogan on bus stops in

household aisle.

• Save 1/3 On Selected Wine

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save Signs: On all checkouts

• Tesco Bank: Overhead signs

This Weeks

Top 2 Deals

• Pimms: £12

• Lemonade Schweppes: 94p

This Weeks

Top 2 Deals

(Entertain-

ment)

• Second Best Exotic Marigold Hotel DVD: £10

• Various Blu Ray DVDs: 2 for £10


Highwoods, Colchester, EssexThursday 2nd July

Store

Date

In-S

tore



Key Theme

• Ideal For Summer: Slogan used around the

store to highlight summer themed items.

Especially concentrated on bus stops in the

Laundry section

Supporting

Themes

• Wine's: An extra 10% off when you buy any 3

or more bottles of wine. Highly advertised

around the BWS department and on a

gondola end supporting the products

Key

Promotions

• Doritos/ Dips: £1

• Pringles: ½ price

• Mars/ Snickers/ Ripples 4pk: £1

• Pepsi Cola: 89p

• Milk 4pt: £1

• Stella Artois 4pk: £5

• Bottled Beers Singles: 3 for £5

External / Car

Park

• Stand: Flowers

• Stack: Evian 6pk ½ price, Nestle Pure Life

water 12pk £2.40

Front Of Store

(Theme

POS, Pallets)

• Dump Bin: Doritos £!

• Stack: Lucozade 6pk ½ price

• Shipper: Pepsi Cola 89p

EwellWednesday 1st July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Help Us To Feed People In Need-

Neighbourhood Food Collection: Tesco will

add an extra 30% to your donation. Large

bus stops seen around the grocery section

launching the appeal

Checkouts

(Theme,

Space,

Point Of Sale)

• Sweet Free Checkouts

This Weeks

Top 2 Deals

• Lunch Meal Deal: £3

• Wine's: An extra 10% off when you buy any 3

or more bottles of wine

This Weeks

Top 2 Deals

(Entertain-

ment)

• N/A

EwellWednesday 1st July


Store

Date

In-S

tore



Key Theme

• Let's Garden/ Let's Go Camping/ Outdoor

Living: 28 bay and 4 gondola end's support

gardening accessories, highlighted with

overhead signs and bus stops

Supporting

Themes

• Ramadan Mubarak: Highly advertised in the

World Food department and 16 bays in the

seasonal aisle. Using high signs and bus stops

Key

Promotions

• Meat/ Fish/ Poultry: 3 for £10

• Kellogg's Cereals Selected: £2

• Cleaning Products Selected: 2 for £2

• Wine's Selected: 2 for £10

• Robinsons Squash: 89p

• Belvita: 96p

• Flymo Chevron 34c: £65

• Pampers 12pk: £8

• School Wear 2pk: £5 or less

• Pampers 12pk: £8

External / Car

Park

• Standee: The Second Marigold Hotel DVD

£10, Lego Jurassic World Videogame Xbox

360 & PS3- £32/ Xbox One & PS4- £37

• Stack: Batchelor's Rice/ Noodles 50p

Front Of Store

(Theme

POS, Pallets)

• Themed Tennis Display Stack: Stella Artois

20pk £10

• Display: BBQ’s selected various offers, Pimms

£8.98

RoehamptonWednesday 1st July


Store

Date

In-S

tore



Seasonal

Aisle

• Ramadan Mubarak: Highly advertised on 16

bays in the BOS seasonal aisle. Using high

signs and bus stops to promote the event

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• 50 Years of Asda. Save money. Live better:

Huge signs advertised this in the central

aisle.

• Baby Savings: Signs and bunting are seen in

the baby department highlighting the offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Asda Banking: Leaflets on every checkout

• Asda Travel Money: 0% commission, signs in

queuing area

• Order Your Full Grocery Shop Online And

Collect At This Store For FREE: High signs seen

above the checkouts

This Weeks

Top 2 Deals

• Stella Artois 20pk: £10

• Pimms 70cl: £8.98

This Weeks

Top 2 Deals

(Entertain-

ment)

• The Second Marigold Hotel DVD: £10

• Lego Jurassic World Videogame: XBox 360

and PS3 £32/ XBox One and PS4 £37

RoehamptonWednesday 1st July


Store

Date

In-S

tore



Key Theme

• Save 25% On Wine When You Buy 6 Or More

Bottles: Supported by a-boards, overhead

signs and bus stops

Supporting

Themes• Summer's Here: Standee

Key

Promotions

• Pepsi 2l: 99p

• Del Monte: 99p or 2 for £1.50

• M&Ms Sweet Pouches: £1

• Taylors Coffee: £2

• Heinz Salad Cream: £2

• Heinz Baked Beans x4: £2

• Felix Cat Food: £10

External / Car

Park

• A-boards: Supporting save 25% on wines

when you buy 6 bottles or more wine

Front Of Store

(Theme

POS, Pallets)

• Free Standing Display Unit: The Second Best

Exotic Marigold Hotel DVD

• Pallets: Walkers crisps and snacks x12 £2.95,

barbecue charcoal £5, Robinsons squash ½

price and Andrex toilet tissue


Witham, EssexThursday 2nd July

Store

Date

In-S

tore



Seasonal

Aisle

• Various Summer Essentials: Supported by

header boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Pimms Free Standing Display Unit: Pimms

ingredients in fruit section. A box of

strawberries, bunch of mint, orange, lemon

and ½ cucumber for £2. Supported by

header board

Checkouts

(Theme,

Space,

Point Of Sale)

• Free Standing Display Units: DVDs from £3 on

them

This Weeks

Top 2 Deals

• Pimms: £12

• Andrex Toilet Tissue x9: £3

This Weeks

Top 2 Deals

(Entertain-

ment)

• The Second Best Exotic Marigold Hotel DVD:

£10

• DVDs: From £3


Witham, EssexThursday 2nd July

Store

Date

In-S

tore



Key Theme

• Wine's: Save 25% when you buy bottles,

highly on entry around the front of store. The

store windows also support signage, and

more concentrated in the BWS department

Supporting

Themes

• Everyday Low Price: Wobblers seen around

the store highlighting the lowest offers

Key

Promotions

• Clover Spread: ½ price

• Beers Single Bottles Selected: 3 for £5

• Cadburys Chocolate Pouches Selected: £1

• Belvita: ½ price

• Disposable BBQ: £2.25

• Meal Deal For 2: £6 (Pizza/ Doughballs/

Dessert)

External / Car

Park

• Window Sign: Wine's save 25% when you buy

bottles

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Nescafe Gold Blend

£4

• Window Sign: Twirl Bites £1

• Stack: Disposable BBQ £2.25

SuttonThursday 2nd July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Lunch Meal Deal: Buy one of each, get the

cheapest free. Seen in the chiller

Checkouts

(Theme,

Space,

Point Of Sale)

• Cadburys Chocolate Pouches/ M&M's £1:

Queuing area

This Weeks

Top 2 Deals

• Lunch Meal Deal: Buy one of each, get the

cheapest free

• Nescafe Gold Blend: £4

This Weeks

Top 2 Deals

(Entertain-

ment)

• N/A


SuttonThursday 2nd July

Store

Date

In-S

tore



Key Theme

• Tastes Of The British Isles: Main theme seen

around the store. Highlighted in a window

display, 2 free standing displays of products

presented at either end of the store near the

entrances. Also themed signage used to

highlight selected items in the aisles

Supporting

Themes

• Colour Blocking: Caption used in the main

window display to promote The New Season

Collection

Key

Promotions

• Fruit Selected: ½ price

• Italian Meals And Pizza: 3 for £10

• Grill, Meat, Fish And Poultry: 2 for £7/ 3 for

£10

External / Car

Park

• Window/ Door Signage: The M&S Sale (Up to

60% off)

Front Of Store

(Theme

POS, Pallets)

• Front Of Store Display: Wimbledon 29th June-

12th July- Strawberries £2

• Stand: Abel Charlot Champagne ½ price

• Display: Flowers

EpsomThursday 2nd July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Front Of Store Display: Wimbledon 29th

June- 12th July- Strawberries £2

• Window/Door Signs: The M&S Sale (Up to

60% off)

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Banking: Leaflets

This Weeks

Top 2 Deals• 3 Taste Meals And A Bottle Of Wine: £12

• Abel Charlot Champagne: ½ price

This Weeks

Top 2 Deals

(Entertain-

ment)

• N/A

EpsomThursday 2nd July


Store

Date

In-S

tore



Key Theme• Summer Is For: Slogan on POS around the

store

Supporting

Themes

• We Think The Best Person To Pick Offers Is

You: Supported by window signs overhead

signs and till point signs

Key

Promotions

• Strawberries And Cream: 3 for 2

• Johnson's Face Wipes: £1.52

• Burgers Veal / Beef: 25% off

• Large Chickens: 3 for £10

External / Car

Park

• Banner, Car Park Security Shrouds And

Window Sign: Supporting we think the best

person to pick offers is you

• Cages Of Outdoor Plants: On sale

Front Of Store

(Theme

POS, Pallets)

• Display: Summer Is For Making Jam display

on entry along with display of Pimms at £12


Colchester, EssexThursday 2nd July

Store

Date

In-S

tore



Seasonal

Aisle

• All Things Summer: Supported by 'Summer Is

For' slogan on header boards, bunting and

bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Baby And Toddler: 3 for 2 supported by

header boards and shelf fins

• Save 1/3: On ice creams supported by a-

board

• Health And Beauty: 3 for 2 supported by

shelf fins

• 25% off Pink Wines: Supported by header

board and shelf fins

Checkouts

(Theme,

Space,

Point Of Sale)

• Wrap Arounds: All have We think the best to

choose your offers is you

• Overhead Signs: Supporting pick your own

offers

This Weeks

Top 2 Deals • Pimms: £12

• Kronenbourg x4 Cans: £3.75

This Weeks

Top 2 Deals

(Entertain-

ment)

• N/A


Colchester, EssexThursday 2nd July

Store

Date

In-S

tore



Key Theme• Great Deal Locally: Is the slogan on POS

around the store

Supporting

Themes

• Sourced Locally: Supported in store with

hanging signs, bunting, shelf barkers and

shelf edge strips

Key

Promotions

• PG Tips x240: £3

• Twining Tea Bags x50: £2

• Lloyd Grossman Sauces: £1.50

• Co-op Pizzas: 3 for 2

External / Car

Park

• A-boards: Supporting £5 frozen deal and

veg/salad at 39p

Front Of Store

(Theme

POS, Pallets)

• Outdoor Plants For Sale

• Garden Furniture

Stanway, Colchester, EssexThursday 2nd July


Store

Date

In-S

tore



Seasonal

Aisle• BBQ And Picnic Items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Frozen Meal Deal: £5

• Great Deal Locally: Dump bins at all aisle

ends

Checkouts

(Theme,

Space,

Point Of Sale)

• Great Deal Locally: Dump bins at checkouts

with various offers

This Weeks

Top 2 Deals

• Pimms: £12

• Tetley Tea Bags x440: £4

This Weeks

Top 2 Deals

(Entertain-

ment)

• DVDs: From £4.99

• Fifty Shades Of Grey DVD: £9.99


Stanway, Colchester, EssexThursday 2nd July

Store

Date

In-S

tore



Key Theme

• All Your Favourite Things For Summer: Is the

main theme supported around the store by

overhead signs

Supporting

Themes• N/A

Key

Promotions

• Cider Taurus x 4 Cans: £1.99

• Super 6 Fruit & Veg: 49p

• British Beef Mince x 250g: £1.59

• Chicken Kievs x2: 99p

• Sparkling Water 500ml x13: £1.89

• Soreen Malt Loaf: 55p

External / Car

Park

• Window Signs: Special buys and all your

favourite summer things

• Lots Of Pallets: Compost and outdoor plants

for sale

Front Of Store

(Theme

POS, Pallets)

• Outdoor Plants: For sale

• Pallets: Carlsberg x12 cans £5.99

London Road, Colchester, EssexWednesday 1st July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Special Buy: Lots of garden furniture

• Lots Of Reduced Special Buy Items

Checkouts

(Theme,

Space,

Point Of Sale)

• Take The ALDI Challenge Swap And Save:

POS on all checkouts

This Weeks

Top 2 Deals

• Carlsberg Lager x12: £5.99

• Carlsberg Export x 12: £5.99

This Weeks

Top 2 Deals

(Entertain-

ment)

• N/A

London Road, Colchester, EssexWednesday 1st July


Store

Date

In-S

tore



Key Theme

• Save And Shop A Lidl Smarter: Highly

advertised in store with high signs, bus stops

and floor stickers

Supporting

Themes

• Discover New Ideas: The central aisle

supports offers on household, gardening,

tools, electrical. toys, clothes and

accessories. Highlighted with overhead signs

Key

Promotions

• Crownfield Bran Flakes: 45p

• Chicken Selected Pks: 2 for £5

• Crisps Selected: 99p

• Formil Laundry Powder: £5.99

• Snack A Jacks: 99p

• W5 Washing Up Liquid: 95p

• Solevita Squash: 95p

• Classic Ales: £14.79

• Sangria Don Simon: £3.99

External / Car

Park

• Window Sign: Discover New Ideas, A taste of

the South West – From Thursday 2nd July,

Shop A Lidl Smarter

• Stack: Bark Chips £1.99

Front Of Store

(Theme

POS, Pallets)

• Display: Flower Market

• Stack: Classic Ales £14.79, Sangria Don

Simon £3.99

Clapham JunctionWednesday 1st July


Store

Date

In-S

tore



Seasonal

Aisle

• Discover New Ideas: The central aisle

supports offers on household, gardening,

tools, electrical. toys, clothes and

accessories. Highlighted with overhead signs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers- Hurry hurry...: 8 bays support

various reduced offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Dried fruits/ Nuts/ Seeds: All checkouts

This Weeks

Top 2 Deals

• Prosecco Spumante: £7.49

• Conde Noble Rose: £3.29

This Weeks

Top 2 Deals

(Entertain-

ment)

• Minions Range: Various offers

Clapham JunctionWednesday 1st July


Documents

Weekly Grocery Insight Report - 3rd July