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Weight a MomentFor a healthier and happier life
Welcome
WaM Company Presentation Versie 10.1.pptx
Welcome
Weight a MomentFor a healthier and happier life
Our mission, priorities and goals
The problem, the market, the opportunity and solutions
The social impact (Dutch)
Organization
Advisory Board and Teams
Share options and company strategy
How it works
Problems to expect and how to solve
The interactive website
Content of this presentation
?
Weight a MomentFor a healthier and happier life
Weight a Moment helps people to lose weight and change
their lifestyles,
by offering:
1. An information platform,
2. Customized profiles and advise,
3. Test tools.
Our Mission Statement (short)
Weight a MomentFor a healthier and happier life
It’s the mission of Weight a Moment to help many healthy adults to lose
weight in a sustainable way and to get a happier and healthier
lifestyle by offering:
1. A valuable on line health interactive information platform.
2. Low threshold valuable scientific based advise on;
a) Analysis of the participant,
b) Exercise,
c) Nutrition,
d) Psychological interventions.
3. Easy to use health test tools.
Our Mission Statement (med)
Weight a MomentFor a healthier and happier life
It’s the mission of Weight a Moment to help as many healthy adults as
possible to lose weight in a sustainable way and to achieve a happier
and healthier lifestyle having a positive personal and social impact by
offering:
1. A valuable on line interactive information platform about how lifestyle interferes with health, happiness and success.
2. Low threshold valuable scientific based advise on;
a) Analysis of the participant by creating a physical and psychological profile
b) Exercise, for improving your physical condition
c) Nutrition, for the purpose of feeling more energetic
d) Psychological interventions : for feeling stronger, getting a higher self-esteem to change ones behavior.
3. Easy to use health test tools.
Our Mission Statement (full)
Weight a MomentFor a healthier and happier life
It’s the target of Weight a Moment to improve the
health and
quality of life of at least 200.000 people in 3 years by
reducing
their BMI by a minimum of 10% and happiness score by
20%.
Target
Weight a MomentFor a healthier and happier life
1. Specialist:
A. Psychologists
B. Sports Doctor
C. Dietitians
D. Sleep experts
E. Nutrition experts
2. Screened health and sports content
3. Test tools
Core competences
Weight a MomentFor a healthier and happier life
Working with pleasure
Contribute to the well being of people
Making profit
Our top 3 priorities
Weight a MomentFor a healthier and happier life
Problems:Overweight and not happy
Solution: Lose weight and change of lifestyle
Problems and solution
Weight a MomentFor a healthier and happier life
> 45% of people living in the western part of the world are overweight
85% of our target group has access to the Internet
Approx. 75% of these people want a different and happier lifestyle
The market
Weight a MomentFor a healthier and happier life
Over 18 years old
Western world
Too heavy but 25 < BMI < 31
Looking for a different lifestyle because not happy
Having at least some affinity with health
The wide target group definition
Weight a MomentFor a healthier and happier life
The baby boomers
Generation Y
Generation X
The screenagers
The market targets
Weight a MomentFor a healthier and happier life
Born between 1956 and 1970:Family peopleNot enjoying life enoughHard workersPracticalSocial involvedA deal is a dealSpectators and joiners on the internet
http://www.youtube.com/v/j-iufDUOzh8
The secondary target group; generation X
Weight a MomentFor a healthier and happier life
Born between 1970 and 1990:
http://www.youtube.com/v/j-iufDUOzh8
The initial target group generation Y
Weight a MomentFor a healthier and happier life
http://www.youtube.com/watch?v=KmcYRE0YHUc
The next target group generation X
Weight a MomentFor a healthier and happier life
http://www.youtube.com/watch?v=RtECzHdd--4&feature=related
The comparison group generation X versus Y
Weight a MomentFor a healthier and happier life
The promise
If you start using WaM than you will: look better be more attractive and others like you more get in better sexlife feel happier become smarter generate more success enrich your mind reduce the chance on diabetes and heart diseases
Weight a MomentFor a healthier and happier life
Our core values
Scientific basedProfessionalHealth consciousness Interactive Many disciplines
PsychologyDietsSportsSleep
Customized advicesState of art
Weight a MomentFor a healthier and happier life
The market
Weight a MomentFor a healthier and happier life
Social impact
Weight a MomentFor a healthier and happier life
Social impact
BMI Jaarlijkse ziektekosten
< 25 €925
30 €3.500
35 €4.800
40 €6.500
De ziektekosten / werknemer bij eengemid. jaarsalaris van €28.000 ong. :
Weight a MomentFor a healthier and happier life
jan feb mrt apr mei jun jul aug sep okt nov dec jan feb mrt apr mei jun jul aug sep okt nov dec jan70
75
80
85
90
95
Weight in KG
The jojo effect
Weight a MomentFor a healthier and happier life
The Advisory Board5 -6 E xp e rie n ce d sp e cia lis ts
F ro m D u tch , U S a n d U K U n ive rs it iesD iffe ren t d isip lin es (o p tio n h o ld e rs)
W aMF rie n ds
2 5 -30 In flu en c ia l p ro fess ion a l p eo p le
Marketing , Sales en PRa ) w e b cu s to m e rs
b ) a d ve rtiso rs , su p p lie rs , m e rc h an d ise c ) s u pp o rte rsc lub
Products and Contenta ) P sych o lo gy
b ) N u tric ionc ) E xc e rs ise
Technical / W ebsitea ) a lgo rithm es
b )V irtu a l c o ac h /fe e db a ckc ) d a ta b ase , p a ym e n t syste m s, A pp le A p p 's
Operationsa ) Le g a l, f ina n ce , ad m in is tra t ion
b ) H um a n R e so uo rcesc ) H ard w are , ba c kbo n e , p rocu rem e nt
VacancyC .E .O .
3 5 -45 / S o c ia l m e d ia e xp e rie n ceF e e ling w ith th e B u sin e ss
Shareholders5 0 /50
B ro u w e rs B e h ee r B VC P S In te rn a tio na l B V
The organization
Weight a MomentFor a healthier and happier life
Shares and Options
Shareholders: CPS International BVBrouwers Beheer BV
Common shares
Advisory Board and Team members:Options (+/-30-35%)
Friends of Weight a Moment:Options and Preference share issue (+/- 2%)
The organization
Weight a MomentFor a healthier and happier life
The Advisory Board Friends
M arketing , Sales en PR Products and Content Technical / W ebsite Operations
C.E.O.
Shareholders
The organization
Weight a MomentFor a healthier and happier life
Prof. Dr. Margriet Sitskoorn University of Tilburg
Prof. Dr. Ir. Toon van Hooijdonk University of Wageningen
Dr. Marian van Bokhorst VU Amsterdam
Drs. Ruud van Langeveld JBMC Den Bosch
Prof. Bruce German Davis University California USA
Prof. Elke Geeraerts Erasmus University Rotterdam
The advisory board
Weight a MomentFor a healthier and happier life
The advisory board
prof. dr. ir.A.C.M. van HooijdonkToon
NutritionistUniversity of Wageningen
drs. R.A.M. van LangeveldRuud
CardiologistJBMC Den Bosch
prof. dr. M.M. SitskoornMargriet
neuropsychologistUniversity of Tilburg
dr. M. BokhorstMarian
NutritionistVU Amsterdam
prof. J.B. GermanBruce
Director food for health instituteDavis University, California USA
prof. dr. E.G. GeraertsElke
neuropsychologistErasmus University Rotterdam
Weight a MomentFor a healthier and happier life
The Advisory Board Friends
M arketing , Sales en PR Products and Content Technical / W ebsite Operations
C.E.O.
Shareholders
The organization
Weight a MomentFor a healthier and happier life
Drs. Mechtild Stultiens -- Owner Artichock “evenementen bureau”
Mr. Erik van Peursem -- Tax Lawyer and partner at Taxperience
Prof. Jean Vroomen -- Professor Social and Behavioral Science at University of Tilburg
Dr. Hans de Goeij -- Retired, former General Director of the ministry of health
Drs. Jan Aussems -- General practitioner Den Bosch
Drs. Kasper Jansen -- Sport doctor
Drs. Willem van Zandbeek ? -- C.E.O. of Strategic Marketing Company
Jan Willem Pijnenburg -- assistent M&S, communication, testerBart Loomans -- assistent M&S, communication, tester
Students Ranell Pijnenburg -- webdesigner / testerEsmee Brinkman -- test assistent Ester Peeters -- Psychology / Validating Big 5 questionnaires
The Friends of WaM
Weight a MomentFor a healthier and happier life
The Advisory Board Friends
M arketing , Sales en PR Products and Content Technical / W ebsite Operations
C.E.O.
Shareholders
The organization
Weight a MomentFor a healthier and happier life
Operations
Cor Pijnenburg Marinelle v/d Kuil Olav v/d Ven Leo van Hedel Erik van Peursem
Website .Tim team Jan Schalkwijk Vacancy
Products and Content Jessy Brouwers Jessica Gal Ruud van Langeveld Ellen Govers Sylvio van Eunen Sabine Wanmakers
Sales and Marketing
Tim van TartwijkAlan ParfittPeter WinkensWillem van Zandbeek ?Vacancy
The 4 teams
Weight a MomentFor a healthier and happier life
Most important contributors
Weight a MomentFor a healthier and happier life
The B2C products
Weight a MomentFor a healthier and happier lifestyle
Rianne Pieters
Profile Report
Weight a MomentFor a healthier and happier lifestyle
Rianne Pieters
Advice
Weight a MomentFor a healthier and happier life
The B2C products
1. Profile reportsA. Basic for freeB. Profile premium reports @ € 19,99
2. Advices A. Basic for freeB. Premium advice for free after 1B
3. Psychological interventions / Coaching @ € 29,99
4. Couponing / vouchering for free
5. Merchandizing priced per item
Weight a MomentFor a healthier and happier life
Product roadmap
Analysis
Advices
Coaching
Payment module
Bannering
Merchandise
Content
Adapting site
Time
Com
plex
ity
Questionnaires
Weight a MomentFor a healthier and happier life
The B2B products
1. Bannering 2. Advertising 3.Data mining
Weight a MomentFor a healthier and happier life
External funding
1. Subsidies 2. Grants /sponsorships 3. Gifts / S&O funds 4. Venture Capital
Weight a MomentFor a healthier and happier life
Almost virtual company until it’s profitable
Minimize costs by using existing infra structure
Freelance partners paid by options
Maximize free publicity on Radio, TV, printed media and social networks
Only C.E.O. and M&S Manager get a sallary and stock options
Strategy I
Weight a MomentFor a healthier and happier life
No cure no pay agreements with suppliers
Accessible advice with very simple payment
Pay per use agreements for third party help
Bannering agreements with hosts of substantial sites
Strategy II
Weight a MomentFor a healthier and happier life
The 4 angle strategy
Psychology
Diets Sleep
Sports
Weight a MomentFor a healthier and happier life
Psychological score
Physical score
Eating habits
Exercise habits The WaM Team
Sleeping habits
Happiness and Mood
Profile
From questions to profile
Weight a MomentFor a healthier and happier life
Happiness
Mood
Move the sliders
This unique tool together with the Psychological questionnaires big 5 outcome also adjusts the website according to your mood, personality and state of happiness.
Need a Happiness and Mood score
Weight a MomentFor a healthier and happier life
Weight a Moment
Questionnaires
How it works
Weight a MomentFor a healthier and happier life
Weight a Moment
Questionnaires
How it works
Weight a MomentFor a healthier and happier life
Weight a Moment
Questionnaires Profile
How it works
Advices Intervention Coaching
Weight a MomentFor a healthier and happier life
Advice sports physician
Advice general practitioner
Advice nutrition expert
The WaM TeamAdvice psychologist
Advice on realistic targets
Custom Advice Level I Free or €Custom Advice Professional Level II One-off € Custom Advice Premium Level III Subscription
Profile
Advice
Weight a MomentFor a healthier and happier life
Unique Selling Points Scientific based technology
Supported by many top scientists from international universities
Real customized profile for every client
Real customized advice for every client
Advice is a unique combination on:
psychology,
diets,
sports.
Feedback on results in graphics
weight loss diagrams
happiness score
Patented Customized Website interfacing
Weight a MomentFor a healthier and happier life
Body
Mind
Personal coaches
Weight a MomentFor a healthier and happier life
Old Profile
Length 180 cmWeight 95 KGBMI 29,3 kg/m2Brest size 103 cmBelly size 125 cmHip size 115 cmWrist size 20 cmNeck size 45 cmAge 45 YGender MClothing size 54Area code 5261 NECountry HollandSocial media F T I H
Happiness:
Profiles
New Profile and Targets
Length 180 cmWeight 80 KG (-15kg)BMI 24,5 kg/m2Brest size 100 cm (-3cm)Belly size 100 cm (-25cm)Hip size 110 cm (-5cm)Wrist size 18 cm (-2cm)Neck 40 cm (-5cm)Age 45 YGender MClothing size 50 (-4)Area code 5261 NECountry HollandSocial media F T I H
Happiness:
7500 km in 375 hrs
720 km in 72 hrs
Weight a MomentFor a healthier and happier life
Profiles
Weight a MomentFor a healthier and happier life
Length 180 cmWeight 95 KGBMI 29,3 kg/m2Brest size 103 cmBelly size 125 cmHip size 115 cmWrist size 20 cmNeck size 45 cmAge 45 YGender MClothing size 54Area code 5261 NECountry HollandSocial media F T I H
Happiness:
Profiles
Weight a MomentFor a healthier and happier life
Current motion profileYou move 15 minutes per dayYou are not a team player
Current eating profileYou eat too fat, too fast with an intake of too much sugarYou are an emotional eater
Profiles
Your characteristic colour is: RED
Weight a MomentFor a healthier and happier life
Profiles
Current happiness profile
Current Psycological Profile
Weight a MomentFor a healthier and happier life
Old Profile
Length 180 cmWeight 95 KGBMI 29,3 kg/m2Brest size 103 cmBelly size 125 cmHip size 115 cmWrist size 20 cmNeck size 45 cmAge 45 YGender MClothing size 54Area code 5261 NECountry HollandSocial media F T I H
Happiness:
Profiles
Jouw Profiel Ideaal18.0
19.0
20.0
21.0
22.0
23.0
24.0
25.0
26.0
27.0
28.0
BMI:
Jouw Profiel
Ideaal1440
1490
1540
1590
1640
1690
BMR:
Weight a MomentFor a healthier and happier life
Profiles
New Realistic Target Profile
Length 180 cmWeight 80 KG (-15kg)BMI 24,5 kg/m2Brest size 100 cm (-3cm)Belly size 100 cm (-25cm)Hip size 110 cm (-5cm)Wrist size 18 cm (-2cm)Neck 40 cm (-5cm)Age 45 YGender MClothing size 50 (-4)Area code 5261 NECountry HollandSocial media F T I H
Happiness:Jouw Profiel Ideaal
50.0
55.0
60.0
65.0
70.0
75.0
80.0
85.0
Weight:
Jouw Profiel Ideaal18.0
19.0
20.0
21.0
22.0
23.0
24.0
25.0
Fat percentage:
Weight a MomentFor a healthier and happier life
Profiles
Profile
Length 180 cmWeight 80 KG (-15kg)BMI 24,5 kg/m2Brest size 100 cm (-3cm)Belly size 100 cm (-25cm)Hip size 110 cm (-5cm)Wrist size 18 cm (-2cm)Neck 40 cm (-5cm)Age 45 YGender MClothing size 50 (-4)Area code 5261 NECountry HollandSocial media F T I H
Happiness: Emotioneel stabiel Zorgvuldigheid Intellectuele onafhankeli-
jkheid
Extraversie Vriendelijkheid0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Weight a MomentFor a healthier and happier life
Advices
Weight a MomentFor a healthier and happier life
Advices
Advices
Fysics: Your BMI should be < 25. This means you have to lose 10 KGThis can be achieved in 6 months from now
Sports: We advice you to choose one of the following sportsSoccer, baseball, running
Progress
Weight a MomentFor a healthier and happier life
Advices
Advices
Diets:WaM advices you to choose one of the following diets: www.wam.com/diets342/
Mental:You are an emotional eater and have to learn to manage your emotions. Please click to continue. (www.wam.com/mental564)
Te weinig vet is niet gezond. Je hebt vetten nodig om gezond te blijven. Kies halvarine voor op brood (levert vitamine A en D); bak in vloeibare vetten, uit flesjes of in olijfolie. Wissel deze vetten af. Melkproducten kun je het beste halfvol kiezen, zodat ze ook nog wat vitamine D leveren. Wees wel zuinig met volvette kaas, worstsoorten, paté en vet vlees: er zit veel verzadigd en dus ongezond vet in. Kies daarvan liever magere varianten. Ook Franse kaas (Brie, Boursin, Camembert) is er tegenwoordig light
Progress
Weight a MomentFor a healthier and happier life
Advices
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 5122.0
32.0
42.0
52.0
62.0
72.0
82.0
92.0
Afvalgrafiek voor: Rianne Pieters
Ideale afvallijnNieuwe BMIKG's
Weight a MomentFor a healthier and happier life
Advices
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0Aantal nog af te vallen Kg's volgens de ideale grafiek-lijn
Weight a MomentFor a healthier and happier life
Advices
Psychological advice
Leer je omgeving positief te zien: • Het glas is half vol of half leeg. Je krijgt hier voorbeelden van: in spelvorm om te oefenen daarna ga je dit in het ‘echt‘ doen.• Maak een lijst van dingen die je leuk vindt te doen.
Richt je huis-, werk-, slaapkamer anders in:• Maak je omgeving overzichtelijk: ruim je kamer / huis op.• Zorg dat je minstens 1 ruimte in huis hebt waar je je lekker voelt: je kunt meubels verzetten op een manier waar je je beter bij voelt. Kleuren veranderen, bloemen neerzetten. Foto’s van mensen die je graag om heen hebt neerzetten. Die muziek aanzetten waar je van houdt. Kijk hier naar voorbeelden.Laat je helpen door veranderingen in je omgeving:• Servies: Eet van kleine bordjes: bv gebruik ontbijt bordjes of gebaksbordjes voor warm eten. Het blijkt wanneer je grote porties opschept en in verhouding van je bord ziet, dat je 20% meer eet. Gebruik dus ook kleine (soep )kommetjes, glazen en kopjes. • Schep eten op een bord vanuit de pan aan het aanrecht en neem dit mee aan tafel. • Zet geen eten in schalen op tafel zodat je gemakkelijk meer op kunt scheppen en dit eten voortdurend in het zicht staat: het zien van eten doet meer eten.
Weight a MomentFor a healthier and happier life
Problem 1:
“Everything is free on the internet”
Solution:
Free and partly very low cost advice
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 2:
Permanent employees are expensive
Solution:
Try to use as much freelancers as possible and pay them in stocks
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 3:
Custom software is very expensive and delivery can beslow
Solution:
Buying/use of existing software that we will adapt
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 4:
Scientific research is indispensable and expensive
Solution:
Working together with experts of universities
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 5:
There is already a lot of information about diets and exercise
Solution:
Link to psychology as a starting point and high qualityscientific based website and free health test tools
Show 4 angle strategy
How to solve the problems?
This tool calculates your Body Mass Index. The result should be between 18.5 and 25
Weight a MomentFor a healthier and happier life
Problem 6:
There’s a possibility of claims
Solution:
Define terms and conditions and work only with ‘healthy’people. 25 < BMI < 31
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 7:
How can you make profit via the internet?
Solution:
Low cost advises, Apple apps, easy way of payments,advertising, merchandise and bannering
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 8:
How can you reach a lot of people?
Solution:
Optimizing communication through:PR, television, Google ad’s, bannering, press releases,scientific content and health test tools
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 9:
How do we get and keep to know our clients?
Solution:
Rewarding questionnaires with immediate and long term feedback
How to solve the problems?
Weight a MomentFor a healthier and happier life
Problem 10:
How do we keep in contact?
Solution:
Feedback, avatars, coaching, informative website, interaction, newsletters, more scientifically substantiated content and tools
How to solve the problems?
Weight a MomentFor a healthier and happier life
Status - Patents
Weight a Moment BV has applied for two very important patents:
1. Interactive modifying website technologyAdjusts the website screen, music, lay-out, colours, movies, fonts, avatars
according the visitors personal profile.
2. Combining psychology, happiness, mood, sleep patterns, diets and sports into a personal profile which is the base of advice and coaching in a virtual environment.
Weight a MomentFor a healthier and happier life
Status – Content Website
Tools designed by Ruud van Langeveld / programmed in “flash”(has to be redone in HTML 5)
Wikinomics way to gather content
Moderating
RSS feeds (F.I. from Real Age)
Weight a MomentFor a healthier and happier life
Status – Profile Generator
Algorithms ready
Texts under review /almost ready
Website under construction
Weight a MomentFor a healthier and happier life
Status – Advice Generator
Algorithms ready
Texts under construction
Weight a MomentFor a healthier and happier life
Status - Teams
Product and Content team in place
Operations team in place
Marketing and Sales team half way
vacancy: C.C.O., Sales manager
Website and Technical team half way
(partly subcontracting)
Weight a MomentFor a healthier and happier life
Status - Friends
Approximately 12 friends committed themselves to WaM
Contracts under review
Moderators wanted
Weight a MomentFor a healthier and happier life
Status – Advisory Board
6 advisors contracted
Still need 2 advisors from UK universities
Weight a MomentFor a healthier and happier life
History and timing
Started brainstorming mid 2010
Established Weight a Moment BV November 2010
Forming product and content team January 2011
Engaging advisory board members during 2011
Set-up of the functional model end 2011
Contracted website designer early 2012
Setting up branding and M& S team Q3-Q4 - 2012
Online Q2- 2013
Weight a MomentFor a healthier and happier life
Status - Website
Started May 2012
Alpha testing October 2012
Beta testing November 2012
1rst release website January 2013
On line Q2- 2013
Weight a MomentFor a healthier and happier life
About us
WaM Welcome
Start
Content
Questionnaires
E-mail address
Mission statement
Advise Texts
Login
Results
Register
HealthTests
GeneralTest Tools
ShapeTests
News & RSS feeds
Recipies
My Profile
Info about health /
food/sports
People behind WaM
Pa
rtic
ipa
te
Opdrach
t Tim
ver
sie
Weight a MomentFor a healthier and happier life
WaM Welcome
Content
Register
Info about health / food / sports
Questionnaires Advice Tekst My Profile
Flow diagram Pre-Alpha version
Weight a MomentFor a healthier and happier life
About us
WaM Welcome
Content
E-mail address
Mission statement
Login
Register
HealthTests
GeneralTest Tools
ShapeTests
News & RSS feeds
Recipies
Info about health / food / sports
People behind WaM Pa
rtic
ipa
te
Questionnaires Advice Tekst My Profile
Flow diagram Alpha version
Weight a MomentFor a healthier and happier life
About us
WaM Welcome
Content
Questions I
E-mail address
Mission statement
Advice Text I
Login
CoachRegister
HealthTests
GeneralTest Tools
ShapeTests
News & RSS feeds
Recipies
My Profile I
Info about health / food / sports
People behind WaM P
art
icip
ate
Questionnaires II Advice Tekst IIMy Profile II
Flow diagram Bêta version
Weight a MomentFor a healthier and happier life
About us
WaM Welcome
Content
Questionaires
Login
Register
Flow diagram feedback adjustment site look
Big 5 profile
WaM Welcome
WaM Welcome
Profile
Weight a MomentFor a healthier and happier life
Marketing & Sales team
User login
Website WaME-Coachingapplication
Moderators
Customer Database
The (new)Net (second generation WWW) Additional and new content.
Request
Response
Website & Technical Team
Advise engine(New software with our own proprietary algorithms)
Advice Database(Products)
Products & Content team
Software, Website and Concept
Weight a MomentFor a healthier and happier life
Weight a Moment
Functioneel en Visueel Model
Access Levels (voorlopig)
Clients Premium Professional Medical Owners/programmers
Gratis of vrijw. Bijdr. Lidmaatschap Extra abonnement Extra abonnement WaM Adv. Board & Teams
Vragenlijsten: Level I Level II Level III Level IV Level V
1Algemeen x x x x x
2Fysiek x x x x x
3Psychisch x x x x x
4Slaapgewoonten x x x x
5Par-Q x x x x x
6Eetgewoonten x x x x x
7Beweeggewoonten x x x x x
8Kleur vragen x x x
9Hapiness & mood x x x x
10Biometrievragen x x x
Profielen:
1Algemeen x x x x x
2Fysiek x x x x x
3Psychisch x x x x x
4Slaapgewoonten x x x
5Par-Q x x x x x
6Eetgewoonten x x x x x
7Type sporter x x x x
8Beweeggewoonten x x x x x
9Hapiness & mood x x x
10B.M.I. Tabel en ideaal profiel x x x x
Adviezen:
1Psychisch standaard x x x x x
Tekst 1 x x x x x
Tekst 2 x x x
Tekst 3 x x x
Tekst 4 x x x
Tekst 5 x x
Tekst 6 x x
2Voeding standaard x x x x x
Tekst X x x x x
Tekst Y x x x
Tekst Z x x
3Sport standaard x x x x x
Tekst X x x x x
Tekst Y x x x
Tekst Z x x
4Slaapadviezen x x x
5Afvaltabel + grafieken x x x
Weight a MomentFor a healthier and happier life
Marketing briefing
Marketing meeting briefing
1. Welke doelgroep zullen we initieel benaderen ? X of Y, of samen of een voor een of de grootste gemene delers
2. Hoe gaan we om met de claims / beloften van WaM ? (slide 19)3. Hoe positioneren we het bedrijf WaM ?4. Hebben we een nieuwe naam nodig ?5. Wat is een leuk, goed, interessant logo ? Is er wel een nieuw logo nodig ?6. Kunnen we op het logo variëren ? Moet wel elegant zijn ? Liefst met dynamiek ?7. Wat doen we met de product pricing ? Is het verstandig om product diversiteit aan te brengen? Bijv. Premium account?
Weight a MomentFor a healthier and happier life
Marketing briefing (II)
Grootste gemene delers van de doelgroep:
1. Op zoek naar:a) Succesb) Interactiviteitc) Sociale interactiesd) Gemeenschappelijke doelene) Onafhankelijkheidf) Loyaliteitg) Professionele begeleidingh) Fysieke verbetering
2. Maar ook:a) Niet 100% happyb) Te zwaar BMI > 25c) 18 < leeftijd >65
Weight a MomentFor a healthier and happier life
Boegbeeld
Taken:1. Korte intro teksten inspreken2. Pers te woord staan als aanbeveling of als lid van WaM3. Introducties verzorgen4. Pers stimuleren 5. PR advies geven 6. Promoten van WaM bij publieke zaken7. Stukjes teksten inspreken in het coaching traject