#LongBeachGives

Welcome Everyone!Orientation Session I

1. Introduce yourself and your organization in the chat.

2. Remember to register for Orientation Session II on Thursday, May 28th at 10am because it will cover different topics.

Niko Galvez, Campaign DirectorLong Beach Gives

Julie Meenan, Executive DirectorJosephine S. Gumbiner Foundation

#LongBeachGives

Your webinar presenters and your...Orientation Agenda

Michelle Byerly, Executive DirectorThe Nonprofit Partnership

Christina Kreachbaum, Program ManagerThe Nonprofit Partnership

Welcome

Champions Circle (#ShopTalk)

2019 Success & Learnings

Announcing the 2020 Participants

Steering Committee

Sponsors

Timeline

Trainings

Fundraising Platform

Q&A

#LongBeachGives

What to expect todayOrientation Agenda

Virtual Coffee ☕

Book a meeting

niko@longbeachgives.org

562-645-6476

● Held every other Wednesday at 1:00 pm, starting on June 3rd

● Short (less than 30 minutes)● Optional and will be recorded

#LongBeachGives

Bi-weekly support and opportunity to connectChampions Circle (#ShopTalk)

● Hands-on lessons and walkthroughs● Brainstorm campaign strategy● Guest speakers (fellow Champions & more)● Review and Q&A of previous trainings

...and just talk shop. Register once and then join every other week by clicking HERE. *The password to enter is LBG2020

#LongBeachGives

Learn from last year to create a better 2020Stats & Success from 2019

49% were offline donations

Ask your long time donors for

matching funds

40,000 website visitors

Draft a strong giving day message

$4,000 average raised per org.

Aim high but be realistic when

setting your goal

$218,223 raised by peer2peers

Train your fundraisers and give them tools

871 peer2peer fundraising pages

Tap your network of supporters to

participate

From the 2019 ParticipantsThree Learnings for 2020 Participants

#LongBeachGives

Start Early (earlier than you think)

Identify a Champion & assign them a support team

Plan your promotion ahead of time

The early birds gets the wormLesson One: Start Early (earlier than you think you need to)

#LongBeachGives

Get everyone involved and on board from the start (and start earlier).

Identify early adopters of your campaign efforts and start preparing them for peer fundraising efforts earlier.

Start earlier in asking board members and current donors for matching grants and donor commitments.

Start earlier than originally expected and generate excitement around the campaign among staff, board members, volunteers, followers, etc. The initial workshops emphasized the importance of starting early, but we underestimated the overall amount of time it would take.

Your organization’s Champion needs a support teamLesson Two: Identify Your Champions (early)

#LongBeachGives

Dedicate a staff member to the campaign in addition to the Development Manager.Motivate and select

staff that already love to do social media.

Create an ad hoc board committee dedicated to this campaign.

Encourage your peer fundraisers to ask their friends and colleagues to also create a peer2peer fundraising page.

Fundraising is marketingLesson Three: Plan out your promo (early)

#LongBeachGives

Start designing and preparing the images and copy for social media posts and emails ahead of time so you are not rushed in the days leading up to the campaign.

Develop a content calendar for email and social media earlier that calls for peer fundraisers to sign-up and not just for donations on the giving day.

Understand that marketing is fundraising and not a separate effort.

Develop a content calendar for email and social media earlier that educates your audience on Long Beach Gives

#LongBeachGives

Congratulations everyone!!Announcing the 2020 Participants

4GIRLS | AbilityFirst |Able ARTS Work | Adventures to Dreams Enrichment | AIDS Food Store | Algalita | Alliance for Housing and Healing | Alpert JCC | Angels Gate Aquarium of the Pacific | Aquatic Capital of America | Arts Council for Long Beach | Assistance League of Long Beach | Associated Students at CSULB | Atlantic ALANO

Club | Bayfront Youth & Family Services | Boys & Girls Clubs of Long Beach | Brave Global | Brockus Project Dance Company | California Conference for Equality and Justice | California Families in Focus | Camp Kesem | Cancer Support Community of Redondo Beach | Casa Colina | Casa Youth Shelter | Catalina Island Conservancy

Centro CHA | Century Villages at Cabrillo | Children's Maritime Institute | Children's Dental Health Clinic | CityHeART | Clothes The Deal | CSULB Speech-Language Clinic | Days Long Beach | Downtown Lions Club Charities | Dramatic Results | Dream Catcher of LA Therapeutic Riding Centers | Elevate Your G.A.M.E. | ESP Education

& Leadership Institute | EXP-ITEP |Extraordinary Families | Fair Housing Foundation | Farm Lot 59 | Filipino Migrant Center | Fix Long Beach | Food Finders | For The Child | Freedom Writers Foundation | Gay For Good | Gems Uncovered | Golden State Humane Society | Greater Long Beach Interfaith Community Organization | GRID

Alternatives | Ground Education | Habitat for Humanity | Harbor Interfaith Services | Helen Sanders CatPAWS | Helpline Youth Counseling | Historical Society of Long Beach | HOPE, Inc. | Humansave | International City Theatre | International Imperial Court of Long Beach | JFCS of Long Beach & West Orange County | Junior League

of Long Beach | Keep LBC Fit | Khmer Girls in Action | KLBP 99.1, Long Beach Public Radio | Latinos In Action | Leadership Long Beach | Life Steps Foundation | Linc Housing | Live Love Animal Rescue | Landmark Theatre Company | Long Beach Bar Foundation | Long Beach BLAST | Long Beach Blues Society | Long Beach

Camerata Singers | Long Beach Century Club | Long Beach Chorale & Chamber Orchestra | Long Beach Community Table | Long Beach Day Nursery | Long Beach Forward | Long Beach Gray Panthers | Long Beach Homeless Coalition | Long Beach Immigrant Rights Coalition | Long Beach Meditation | Long Beach Museum of Art

Long Beach Opera | Long Beach Organic | Long Beach Playhouse | Long Beach Police Foundation | Long Beach Public Library Foundation | Long Beach Residents Empowered | Long Beach Ronald McDonald House | Long Beach Spay and Neuter Foundation | Long Beach Symphony Association | Long Beach Youth Chorus | Los Cerritos Wetlands Land Trust | Love Beyond Limits | Lutheran Social Services of Southern California | Meals on Wheels | Memorial Medical Center Foundation | Mental

Health America | Museum of Latin American Art | Musical Theatre West | Nannette Brodie Dance Theatre | New Hope Grief Support Community | Operation Jump Start | P3 Theatre Company | Pacific Asian Counseling Services | Partners of Parks | Pathways Volunteer Hospice | Pediatric Therapy Network | PFLAG | Pools of Hope

Precious Lamb Preschool | Project Return Peer Support Network | Rancho Los Alamitos | Rancho Los Cerritos | Richard and Karen Carpenter Performing Arts Center Rising TIDE @ MKEC | RiteCare Childhood Language Center | Shared Science | South Coast Chorale | South Coast Interfaith Council | Sparky and the Gang Animal

Rescue | spcaLA | Speak Up Empowerment Foundation | St. Mary Medical Center Foundation | Steel Magnolias | Success in Challenges | TCC Family Health | The 562 Network | The Guidance Center | The Heart of Ida | The Jazz Angels | The Jewel Box Children's Theater Company | The LGBTQ Center Long Beach | The Little Lion

Foundation | The Long Beach City College Foundation | The Long Beach Time Exchange | The MAYE Center | The Salvation Army | Tichenor Clinic for Children Transformational Living Homes | U.S. VETS Long Beach | United Cambodian Community | Urban Community Outreach | Walk With Sally | Women In Non Traditional

Employment Roles | WomenShelter | Wrap the Kids | You Run This Town Foundation | Young Horizons

#LongBeachGives

Who are your fellow Long Beach Gives participantsNonprofit Categories

5Environment18

Youth

20 Arts & Culture

11 Physical Wellness

8 Special Needs

5Seniors

8 Food & Nutrition

9 Social Justice

17 Home- lessness

12 Mental Wellness18

Education

4 LGBTQ+

8Animals

5Families

7Community

#LongBeachGives

Check out the creativity and social media savvy in the groupNonprofits Celebrate their Selection into LBG 2020

Click HERE for a folder with a few assets you can use to create your own image or a save the date flyer to post in celebration of your selection with your audience. Please tag @longbeachgives and use #longbeachgives in your post caption so we can join the celebration.

#LongBeachGives

Your advocates and citywide supportersLong Beach Gives Steering Committee

Julie MeenanExecutive Director

Josephine S. Gumbiner Foundation

Michelle ByerlyExecutive Director

The Nonprofit Partnership

Christina KreachbaumProgram Manager

The Nonprofit Partnership

Gisele FongProgram Manager

The California Endowment

Zayda GarciaExecutive Director

Rudolph J. and Daphne A. Munzer Foundation

Griselda SuarezExecutive Director

The Arts Council for Long Beach

Marcelle EpleyPresident & CEO

Long Beach Community Foundation

Darick SimpsonPresident

Earl B. and Loraine H. Miller Foundation

#LongBeachGives

The founding supporters that believed in all of our collective potentialLong Beach Gives 2019 Sponsors

Anonymous Family Donor

#LongBeachGives

The supporters that enable us to continue the work behind the scenesLong Beach Gives 2020 Sponsors

#LongBeachGives

What to prepare the next few months leading to September 24thThe 2020 Campaign Timeline

Here is a timeline of important dates to calendar and list of monthly goals to focus on leading up to Long Beach Gives Day.Click HERE to view timeline online

Social Media & Digital Marketing

What you will learn over the summerThe 2020 Campaign Trainings

#LongBeachGives

Creating Digital Assets

Platform and Giving Pages Setup

Training for Peer2Peer FundraisersStorytelling

Online Fundraising

Recruiting Peer2Peer’s

Using Data to Make Your Case

#LongBeachGives

What a crowdfunding platform can (can’t do) for your fundraising effortsA preview of CiviCore’s platform

Click here or image to view video

#LongBeachGives

A one stop shop for all your campaign needsChampion Resources Webpage

You can find training registration links, guides, resources, and more.Please note more will be added as they are developed

● Training Webinar Registration Links and Replays● Champion Contact List● Campaign Guide● Digital Assets● (Logos, Images, Templates, etc)● …. and more!

Click HERE to visit the campaign resources page and enter the password LBG2020

#LongBeachGives

Welcome to the campaign team!Long Beach Gives 2020

Orientation Session II AgendaThursday, May 28th, 10am

Participation AgreementDonor Privacy Policy

Campaign GuideA Snapshot of September 24th

…. and more!

Click HERE to register for Orientation Session II. Remember to join both since they cover different topics. (They will be recorded if you are unable to attend)

#LongBeachGives

Welcome to the campaign team!Long Beach Gives 2020

Orientation Session II AgendaThursday, May 28th, 10am

Participation AgreementDonor Privacy Policy

Campaign GuideA Snapshot of September 24th

…. and more!

Click HERE to register for Orientation Session II. Remember to join both since they cover different topics. (They will be recorded if you are unable to attend)