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Making Messages Matter for Source Water Protection Outreach
Welcome
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Hi.
DOUG MacMillan, The Letter M Marketing
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The Goal Target Key Audiences Use Right Messages Employ Best Tactics Ensure It Resonates
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The Challenges Multiple Areas of Focus Technical Language Options Overload Realistic Implementation
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Our Solution 1. DISCOVERY 2. RESEARCH 3. ANALYSIS
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Key Learnings
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1
UNDERSTAND YOUR AUDIENCE
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2
INFORM AND EDUCATE
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3
K.I.S.S. (keep it simple… silly)
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4
AUTHORITATIVE BUT ENGAGING
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5
MOBILIZE ENTHUSIASTIC PARTNERS
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Priority Tactics 1. Theme 2. Website 3. Handouts 4. Visuals 5. Municipal Relationships 6. RMO/RMI Toolkit
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And then…
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Thank You
letterm.ca
