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3/6/2017
1
Welcome!
10 полезные советы для более
эффективного
информирования
Dave Molenda, CGA, CPBA, CPMA
Positive Polarity, LLC
10 полезные советы для более
эффективного
информирования
10 helpful hints to better
communicate
3/6/2017
2
How many spoken
languages are there in the
world today?
Approximately 6,500
about 2,000 of those languages
have fewer than 1,000 speakers
The better the communication, the higher the
employee engagement
1. 27% higher profits
2. 50% higher sales
3. 50% higher customer loyalty
4. 38% above average productivity
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3
How important are communication skills,
anyway?
Statistics point to the fact that approximately 85% percent of our success in life
is directly attributable to our communication skills. That means that no
matter how ambitious, how committed, or how highly educated someone is,
they still have a low probability of success unless they develop the right
communication skills…
Count the number of “F”’s in the sentence
below…
FINISHED FILES ARE THE RESULT OF YEARS
OF SCIENTIFIC STUDY COMBINED WITH THE
EXPERIENCE OF YEARS.
How many did you count?
A. 1
B. 2
C. 3
D. 4
E. 5
F. 6
G. 7
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Count the number of “F”’s in the sentence
below…
FINISHED FILES ARE THE RESULT OF YEARS
OF SCIENTIFIC STUDY COMBINED WITH THE
EXPERIENCE OF YEARS.
6 is the correct answer!
10 helpful hints to better communicate
1. Seek first to understand, then be understood…
Communication is the most important skill in life.
You spend years learning how to read and write,
and years learning how to speak.
What do we naturally do??
1. Seek first to be understood
2. You want to get your point across
3. You may ignore the other person completely
4. Pretend that you're listening
5. Selectively hear only certain parts of the conversation
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So why does this happen?
Because most people listen with the intent to reply, not to understand.
You listen to yourself as you prepare in your mind what you are going to
say, the questions you are going to ask, etc.
You filter everything you hear through your life experiences, your frame of
reference.
And consequently, you decide prematurely what the other person means
before he/she finishes communicating.
10 helpful hints to better communicate
2. Don’t just listen, observe– communication is only 7% actual words that are
spoken, 38% tonality and 55% body language.
Look at this and tonality…
Mary had a little lamb Mary, not Tom, had the lamb
Mary had a little lambShe had it once, but she does not have it
now
Mary had a little lamb She had one, not two, and not 'the' lamb
Mary had a little lamb The lamb was little, not big
Mary had a little lamb It was a lamb, not a dog
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What do they mean when they…
• Folding arms?
• Lack of eye contact?
• Louder voice?
• Turned away from you?
Some types of Body Language
Aggressive Body Language: Showing physical threat.
Assertive Body Language: Adult expression of desire.
Attentive Body Language: Showing real interest.
Bored Body Language: Just not being interested.
Closed Body Language: Many reasons are closed.
Confident Body Language: Appearing assured and comfortable.
Deceptive Body Language: Seeking to cover up lying or other deception.
Defensive Body Language: Protecting self from attack.
Dominant Body Language: Dominating others.
Emotional Body Language: Identifying feelings.
Evaluating Body Language: Judging and deciding about something.
Greeting Body Language: Meeting rituals.
Open Body Language: Many reasons for being open.
Power Body Language: Demonstrating one's power.
Ready Body Language: Wanting to act and waiting for the trigger.
Relaxed Body Language: Comfortable and unstressed.
Romantic Body Language: Showing attraction to others.
Sales Body Language: Using your body to sell.
Submissive Body Language: Showing you are prepared to give in.
Trustworthy Body Language: Showing you can be trusted.
10 helpful hints to better communicate
3. Don’t let your mind wander –
9 out of 10 people daydream in meetings.
Don’t formulate your response too soon
8.2 seconds vs. 2.3 seconds
125 WPM mouth vs. 3,000 WPM brain
Have one conversation at a time
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7
10 helpful hints to better communicate
4. Check in along the way -
For accuracy – Repeat what you heard
Nod in agreement = Hearing, not agreeing
Engage and Encourage
The 2 Question Rule –
10 helpful hints to better communicate
5. Look out for the other person’s needs- communications styles vary
Each person has specific needs -
Dominance
Influence
Steadiness
Conscientiousness
DISC
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Typical encounters
You speak quickly and “bottom line” everything, thinking that you are being
respectful of other peoples time. In reality, they find you too aggressive and
brash.
What style would this be?
Typical encounters
You are chatty and reveal personal information about yourself thinking that
you are establishing a rapport with the other person. In reality, they find you
self-centered and unprofessional.
What style would this be?
Typical encounters
You are quietly reserved and keep opinions to yourself thinking that you are
not bragging or being too forceful. In reality, the person you are talking to is
left feeling that you are not qualified or fully engaged at work.
What style would this be?
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Typical encounters
You provide lengthy analysis and information to another person thinking that
you are helping them make an informed decision. In reality, they are
overwhelmed and feel unheard.
What style would this be?
How your brain responds to words…
The red indicates an emotional response to the stimulus presented.
V-A-K Learning Assessment
• 65% Visual
• 28% Auditory
• 7% Kinesthetic
3/6/2017
10
V-A-K Learning Assessment
Free – Today only!
Leave your business card for a
Free Assessment……
10 helpful hints to better communicate
6. Keep an Open Mind -
a. Don’t criticize
b. Don’t judge
c. Don’t be too quick
d. Practice patience
10 helpful hints to better communicate
7. Offer advice, don’t give it. Only offer advice if asked for. Once
asked, make sure that you don’t “should” on the person…
“…this is what you should do…”
“…this is how you should handle it…”
Convince vs. Discover
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10 helpful hints to better communicate
8. Always have a next step.
Stay away from mutual
mystification.
•
10 helpful hints to better communicate
9. Don’t interrupt (or finish their statements)
Men do it more than women. Why People interrupt?
Everyone else is doing it
Fear of forgetting what to say
Desire to prove expertise
Lack of self awareness
Need to fit in
10 helpful hints to better communicate
10. Stay Positive - why?
10 years longer life
Make more money
Less stress
People prefer to listen to positive feedback
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Why are some people poor communicators?
1. They don’t think improving communication is important.
2. They have forgotten what it is like to listen to you.
3. They are too busy.
4. They operate as a functional expert first and foremost.
5. They don’t want to, or know how to engage.
Cost of Poor Communication
• Increased employee turnover – A Watson Wyatt study found that companies that communicate most effectively are more than 50% more likely to report turnover levels below the industry average compared with only 33% for the least effective communicators.
• Increased absenteeism – 18% of the variation in sickness and absence rates across the company was due to variations in communication practices. A more general study showed that where employees feel fully informed, absence rates are below average
• Poor customer service – In the case of legal firm, Slaw, the company reports that 40% of malpractice claims against real estate agents involve communication errors with the client.
Cost of Poor Communication
• Failed project delivery – Poor communication is cited as the main cause of
failure for projects by 28% of respondents.
• Greater incidence of injuries - the US Joint Commission for Hospital
Accreditation reported the primary root cause of inadvertent patient harm
was communication failure in over 70% of cases.
• Lower employee productivity – Those not involved in the best
communication show a decrease in productivity.
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The Big Delusion…
Senior managers are delusional. 96% of them said that they were focused on the customer. 80% of them believed that they delivered a “SUPERIOR SERVICE” to their customers. But, when their customers were surveyed, what do you think happened?
The Big Delusion…
Senior managers are delusional. 96% of them said that they were focused on the customer. 80% of them believed that they delivered a “SUPERIOR SERVICE” to their customers. But, when their customers were surveyed, what do you think happened?
Only 8% of their companies were given a SUPERIOR RATING…Lets be part of the 8% today and start by communicating better!!!