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Edmund Frey, SVP Sales MEE
Bucharest, 21.09.2017
WELCOME TO SAP HYBRIS DAY ROMANIA 2017
2INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
WHO AM I?
Name: Edmund Frey
Nick: Eddy
GTM: 03/15/1974, Landshut
Status: married ´99, 3 Kids (16/14/10)
Living: Dachau (north Munich), Germany
Pets: 2 Dogs
Height: 171cm
Eyes: blue
Hair: no hair - but beard
3INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
MY DIGITAL SELF - #EdmundFrey
What Linkedin, Xing tells about me
• 23 years in business in various leadership and
functional roles at:
• Adobe | JBoss | BEA, Oracle | Tyco | Siemens
• started my own seed investment company ´16
• Edventure Captial GmbH, Relac.io GbR
• 2.306 linked | 1.291 xing - connections
Further BUSINESS Insights
• 10+ years working in SAP partnership (SIFBA,endcustomer)
• certified „Kommunikationselektroniker Telco“
• education via second path
• economics Fernuniversität Hagen - to be finished
• high school certificate evening school
• digital marketing & transformation pioneer
BEYOND DIGITAL
THE AGE OF THE CUSTOMER
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THE AGE OF THE CUSTOMER – Digital Transformation
https://solutions.forrester.com/age-of-the-customer-blog-ad/cio-cmo-strategy-312R5-3763IK.html
“A 20-year business cycle in which the most
successful enterprises will reinvent
themselves to systematically understand and
serve increasingly powerful customers.”
6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
FACTS & FIGURES ON DIGITAL TRANSFORMATION
74% 52%of the Fortune500 firms in
the U.S. do not exist any
longer since 2000!
Ray Wang, 2015
390knew jobs and further 30 billion Euro
GNP through digital transformation /
industry 4.0
Boston Consulting Group
out of 1.254 business
executives confirm to pursue
a digital strategy
15% believe the required
measures to realize such a
strategy do exist already
7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
DIGITIZATION
No (new) channel but a
comprehensive infrastructure
8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Realignment of business models from a
product- to a service-centric logic based
on a pervasive digital infrastructure
DIGITIZATION
9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Examples for digitization - product to service economy
Facebook, the biggest news-machinery on earth
does not create content.
UBER, the worldwide largest taxi company does
not possess taxis.
AIRBNB, the major bed letting firm does not own
any hotels.
AMAZON, apparently, the biggest online shop does
not generate income through sales of books,
cameras, washing machines and DVDs – it is the
biggest commerce platform.
Forces of
Disruption
10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
DIGITIZATION = GAFAzation
Question:
Who knows the term GAFA?
11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
GAFAnomics
11
20 years ago little start-ups and no relevant companies
. . .
12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Their today‘s market capitalization is higher than the whole DAX 30 !
13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
GAFA pushes expansion even through market disturbance
Source FABERNOVEL
14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
How much of the traffic is allotted to the 4 companies
25% 19% 4% 7%
55%
...
The question is – what is GAFA‘s share on a digital customer‘s
journey?
15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital players own cutting points and, hence, the customer relations !
The Connected
Consumer
your
enterprise
16PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The Connected
Consumer
your
enterprise
Quick creation and execution of a DIGITAL STRATEGY
Extension of direct customer relations
17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital is no longer a set of Sales and Marketing
channels.
18INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
WHY I JOINED SAP HYBRIS?
• Very strong Vision & Mission
• Best corporate strategy – run by SAP
• Best-in-breed and most complete platform stack to support customers’ digital transformation
• Family corporate culture with experienced team and excellent talents
• High potential leverage existing SAP market
• Strong and committed partner network
Manage today, innovate for tomorrow.
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