Welcome to the

Network and Marketing Workshop

Agenda for today

Morning “Networking and referrals”

Lunch and practice

“Marketing on a budget”

Introductions

Networking•What is it?

•Where and when?

•Why?

•How?

What is it?

personal networking maps

“Who you know determineswho you become in life”

Where and when?

Why?

Benefits

•Most cost effective marketing tool•Networking referral will typically generate 80% more results than cold calls•70-80% of all jobs are found through networking•Every person you meet has 200 – 250 people with whom they connect who can potentially assist you•Anyone that you might want to meet or contact in the world is only five to six people contacts away from you.

How?Small talk

Tips

“Only one in ten people is actually comfortable in striking up a relationship with a complete stranger”

Get out more

the networking spiral effect

Referrals

At the end of any conversation do you tend to know more about them or them about

you

under promise and over deliver

80% of success is simply showing up

Practise!

The making of a good business:

•Good business plan

•Dedicated employees

•Well researched market information

•Good implementation

•Marketing

Marketing definition

“The way in which a product/service is

sold to a target audience”

What is the mission statement of your company

USP : Unique selling point

Goals and objectivesSMART

Understanding your market

SWOT

PEST

Market Research

•Secondary•Primary•Qualitative•Quantative

Who is your target audience

age lifestyle

job/income

where they live

their interests

where they socialise

The Marketing Mix

•Product•Place•Price•Promotion

Marketing Mediums

•word of mouth•promotional material •editorials and articles•joint marketing•internet•radio•sponsorship•incentives•events

monitoring and

evaluation

thanks for coming

??any questions