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Welcome to the
Twelfth Annual Investor’s Meeting
Thank You
Thank You
Fredericksburg Regional Alliance
Public/Private Partnership• City of Fredericksburg• Caroline• King George• Spotsylvania• Stafford
61 Private Sector Investors
Economic Development Team
City of Fredericksburg – Karen Hedelt Caroline County – Gary Wilson King George County – Nicole Thompson Spotsylvania County – Tom Rumora Stafford County – Tim Baroody
Impact of Recession: A Regional Perspective
Certain segments of the business community impacted more than others
Perceptions of the region’s economy depends on what business you are in
Many people still do not “feel” the recession is over
Marketing Activities to Generate More Business
Centre Court
Marketing Activities to Generate More Business
UMW Dahlgren Education & Research Center
Marketing & Networking Activities
14 Marketing Events
15 Legislative & Political Receptions
19 Speaking Engagements
103 Networking Activities & One-on-One Meetings
Health South
All designed to attract attention to and generate calls
Representing the Region
Handed out over 700
business cards
Answered 1,510 in-bound business calls
Provided marketing and business product information to 364 inquiries
Mary Washington Hospital
Provides a positive picture of what demographics mean to our region
Positive interpretation of data – Business Connecting with Customers
Represent each locality fairly with equal access to land the project
Essentially, when calls come in, the FRA puts enthusiasm on the line
Mission
Demographics within 15-mile radius
Homes with $100k+ Income: 27,986 (29.7%)
Population with College Deg: 67,358 (39.3%)
Total Population: 269,584 (Age 25+: 171,394)
Median Age: 34.3yrs.
Customized Maps Locate the Customers
Demographics Help Existing Business
Are you utilizing our free services? Best location for financial investment
Targeting consumer demographics and projected spending patterns Property searches aligned with strong demographic data
Locate competing businesses
HCA Spotsylvania Regional Medical Center
Corporate Executives Looking for a New Location Ask Interesting
Questions “Please send a copy of your
major league sports team schedule for the season”
“Include a map of your metro stops near large public facilities”
“Include information on your trauma center”
McKesson
Challenges in Marketing
Need Meaningful High-Impact Budget
European Executives’ Knowledge of U.S.
Targeting How a Decision Maker Will React to
Information
Forecast Impact of BRAC Russell-Knox Building
• 5 Agencies• 3,200 Government Workers
Positive Impact of UMW Partnership with Higher Education
Closer Proximity to Defense Bases
Cluster Effect: 350 Government Contractors to 875
Quantico Corporate Center
Fredericksburg Regional Alliance
at the University of
Mary Washington
Economic Newsletter
Economic Newsletter
Economic Newsletter
Main Street America is the Customer of Higher Education
Higher Education
Major part of our regional economy
Impacts competitiveness of labor force’s #1 issue
Facilitator of “life long” learning – upgrading skills
Investing in America’s #1 resource
Higher Education and the Economy:
60% of current unemployed have a high school degree or lower
Core skills – Related to predicting job performance
William Anderson Convocation Center
FRA/UMWLine of Communication
Getting from Meta Braymer
Germanna Community College Academic Services Building
Eagle Village at UMW
Main Street Benefits of FRA/UMW Partnership
Knowledge of cultural business traditions Language translations Analysis and regional studies Global teleconferencing facilities Presence of International students Internships available
Bell Curve Graph to come
What Businesses are Telling Us..
The Economic Future of the Region
Strategic location near Nation’s capital remains in play
Infrastructure in place
Leadership of Higher Education engaged in increasing competitiveness
Next Stage: More Corporate Locations
Looking to the Future
Question for Consideration:
What is in the best interest of the region?